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So, its no surprise you landed here to discover how you can better optimize your social media budget this year. As a content pro (and former social media manager), Ive got you covered. Lets talk about what a good social media marketing budget looks like, who should be involved, and how you can data-charge your approach.
Start by searching on social media Social media platforms are a goldmine for finding potential influencers and creators. Here are some tips for using social media: Check relevant hashtags : Search for hashtags related to your industry or campaign theme. Most beginner creators fall into this category.
If YouTube marketing is a part of your overall social media strategy, you’ve likely dabbled in making YouTube Shorts to connect with your audience and share quick, entertaining content. Regularly uploading videos builds a routine for your audience, increasing YouTube engagement and getting them excited for more.
Social listening is the art and science of monitoring what your buyers and potential customers are saying about: Your brand Your competitors Topics related to your product or service Staying “in the know” about all these simultaneously is no easy feat. This is where social listening tools come in.
Their social media habits reflect this evolution, with them having profiles on both long-standing and emerging social networks. According to the 2024 Social Media Content Strategy Report , Gen Xers are loyal to legacy social networks, with 92% having a profile on Facebook, 78% on Instagram and 74% on YouTube.
Gen Z relies heavily on social media platforms like Instagram, YouTube and TikTok for research and shopping. Environmental and social responsibility aren’t bonuses; they’re baseline expectations. Key takeaway: This makes social media Gen Zs primary marketplace, learning platform and social hub.
Social media competitor analysis tools should be a staple in every social manager’s toolbox. Unfortunately, there’s often a temptation to focus inward and get stuck micro-analyzing your own internal social media performance. customizable template and start mapping out opportunities for your next win on social. Clear data.
The next week, you film some YouTube videos. At this point, they’re digging into Google and large language model (LLM) results, Reddit threads, YouTube videos, and niche forums. This can be anything from social media accounts and blogs to podcasts and videos. One week, you write blog posts. That’s where your content comes in.
CTV’s ad spend jumped 16% last year, a significant rebound from 2023, when it lagged behind online and social video, according to The IAB Digital Video Ad Spend and Strategy Report released today. Digital video CTV, social video and online video grew 18% in 2024 and is projected to grow another 14% in 2025, reaching $72 billion.
Top 6 Types of Online Communities Disclaimer: Some communities may overlap across categories or share similarities with each other. For example, a brand community can also be a social community, and vice versa. How social communities work: You’re building engagement around audience interests, your brand campaigns, or industry events.
Of those brands, 96% entered into one partnership with a top 100 celebrity influencer (determined by social media following), while the remaining 4% entered into multiple partnerships. Influencer marketing is everywhere now, just as paid social ads, shoppable ads and live streams and retail media networks are also coming into their own.
Founded in 2005, it’s one of the few elder social media platforms that’s survived to today. This allows social listening tools to scan the platform, which I believe is one of the most valuable uses of Reddit. Amplified reach While Reddit certainly isn’t the largest social media platform on the block, don’t sleep on its users.
This is the power of live social shopping, a retail trend that started in China that is reshaping social commerce worldwide. This article will break it all down: what live social shopping is, how it works, the latest trends and real-world brand examples. What is live social shopping? How does live social shopping work?
Over the past year, I’ve shared over 400 posts on LinkedIn, resulting in a 2.5X+ growth in CloudZero’s follower count — all through organic social media. Sometimes, it feels like everyone is leaning into 'unhinged' social media or TikTok—esque videos, but this doesn't align with our brand and values.
Instagram has over 2 billion monthly active users — and counting Instagram hit 2 billion monthly active users — and it happened in just over 11 years, reaching the number faster than Facebook and YouTube. Turkey also has a high Instagram audience uptake rate (88.8%) of the population using the social network. male and 46.5%
I recommend finding a YouTube tutorial to help you build your WordPress site.” Make a list of questions your customers ask in person, over the phone, or through marketing channels like email and social media. Logical hierarchy: Logically organize your pages with main categories and subcategories.
There truly is something out there for everyone, and its on social media somewhere. Social media culture is fed by niche communities built around specific interests. Niche communities like these have grown alongside social media, in part driven by the rise of micro-influencers and creators. Theres a subreddit for you.
For social media managers working with local brands—or global brands eyeing the Aussie market—it’s about finding creators genuinely influencing purchase decisions, not just racking up views. YouTube subscribers Source: Instagram Originally from Batemans Bay, New South Wales, Chloe Morello is one of Australia’s OG beauty YouTubers.
Last year, when Taylor Swift made history by winning her fourth Album of the Year award, social media erupted with opinions was the win deserved? Key terms Results refers to the number of individual social media posts that mention a specific keyword. But Carpenter isnt the only artist in this category earning plenty of online buzz.
Juggling multiple YouTube channels without any system in place often leads to inconsistent uploads, last-minute scrambles, and creative burnout. If you’re a content creator, marketer, or agency facing these challenges, the solution for seamless content flow and strategic channel growth is a YouTube content calendar.
Heike Young Head of content, social, & integrated marketing, Microsoft Job: She leads the Microsoft teams that shape their storytelling and ensures their content strategies resonate with target audiences. She also launched Salesforce's first branded podcast, and her team managed Salesforce's YouTube account with 800K+ subscribers.
Social search supports this, as you can appear on social media instantly, with algorithms rewarding quick responses. When you have discovered a trend, attempt to deliver a content solution within a couple of hours, especially when leveraging social search platforms.
100% of marketers who read these social media statistics will have the data they need to plan and optimize their social strategies in 2025. Grab a bevy and dive into the latest social media stats for ol faves Facebook, Instagram, YouTube, TikTok, X (Twitter), LinkedIn, and Pinterest, plus newcomers RedNote and Bluesky.
PPC and paid social. Note: I left out SMS, email and social media because they can benefit from a combination of the above.) With limited time to publish shopping lists, send email blasts and do social media posts, try increasing your pricing because you have to make up for the lack of quantity this year. Processing.
And dont just take my word for it weve surveyed over 1,000 social media marketers to bring you data-backed insights on how TikTok is reshaping the marketing landscape. In this article, I'll share the latest of our 2025 State of Social findings to help give your brand or business TikTok profile the visibility it deserves.
The Australian market provides fertile ground for influencer campaigns, with high internet and social media usage. As of January 2024, Australia has 25 million internet users and 20 million social media users. Statista also predicts a fresh peak in Australian social media users by 2029 , increasing users to 26 million.
Brands have the ability to leverage social media and these brand activations in a digital way, and this has changed the dynamic.” Procter & Gamble will activate over 30 brands through an exclusive partnership in the Personal Care and Household Products category. They might be engaging with teams on social media.
A social media marketing strategy is a summary of everything you plan to do and hope to achieve on social media. In this post, we’ll walk you through a nine-step plan to create a winning strategy for social media marketing. We’ve even got expert insights from Amanda Wood, Hootsuite’s Senior Manager of Social Marketing.
If you can make paid media work, you’ll generate a supply of customers that isn’t dependent on the whims of Google, the shifting priorities of social media algorithms, or unpredictable referrals. Traditional print media and social platforms come in third and fourth. But which channels are right for you?
a social media competitor analysis). Below, weve organized our favorite tools by category. To make the most of the platform, opt for a paid plan: Starter ($59/month) Professional ($99/month) Advanced ($299/month) Enterprise (custom) Top Social Media Competitor Analysis Tools 12. Pricing Social Tracker is part of Semrush Social.
A study found that 73% of consumers use multiple touchpoints during their path to purchasebrowsing online, visiting a store, scrolling social media, or even clicking an email. Trust and Reviews : Social proof is everything. Where It Happens : Product pages, review sites, YouTube unboxing videos, and price comparison tools.
There's a lot you can do to boost your chances of success on social media — optimize your content for engagement, find your perfect posting times, master the art of thumb-stopping hooks. Few things do when it comes to navigating social media algorithms and ever-changing audience behavior. And guess what?
Social media for B2Bsounds tricky, doesnt it? But heres the catch: Creating a winning B2B social media strategy isnt just about posting your industry updates and calling it a day. Its about understanding your target audience, choosing the right social platforms, and creating content that resonates with decision-makers.
And when they do use it, they’re writing pieces with short shelf-life like social media posts (46%), emails (47%), and outlines (41%). Chatbots on your website or social media can help. Transform long-form content into short-form educational social media posts. Add visuals to a long-form piece to share on social.
Organic social media marketing is a long game. You need to abide by a social media calendar and post consistently, hop on trends, and have a lot of patience before you see tangible results. Enter: Social media advertising. It’s an arm of social media marketing where you spend money to reach the right audience.
Here’s a handy way to think about your competition that’s based off of Myk Pono’s classification : It’s best to include at least one competitor from each category into your analysis to make it truly comprehensive. and look up your product category. Social media platforms Marketing 4.1. Pricing 2.3.
Social media is growing more fragmented. Gone are the days of one or two platforms dominating social media. Platforms like Bluesky, Threads, and Mastodon are carving out spaces for niche communities, while established giants like Facebook, Instagram, and YouTube remain steady players.
You start as a digital brand going into a legacy category where Fidelity has online presence and brick-and-mortar offices and they’re running ads in a huge media spend,” Rosenblum told MarTech. The campaign, launched days before we spoke with Rosenblum, is using YouTube and paid social media. Measuring success.
We divide them into categories so you can find the option that best fits your needs. Hootsuite is a complete social media management dashboard. Hootsuites AI-powered social listening tool analyzes millions of conversations across social media. In this post well talk only about influencer marketing tools.
But it does help reframe your strategy for how discovery works now — across AI tools, social platforms, and new surfaces beyond traditional search. Search for your brand name, product names, and key team members across Google, social media, and industry forums. You’ll probably find mentions you didn’t know existed.
As a social media platform designed for professional networking, LinkedIn offers a unique environment for brands. While people use other social platforms for entertainment and personal connection, they head to LinkedIn for work, brand research, and professional discussion. Source: Statista 7. 35% of U.S. adults use the platform.
When I asked the AI to help me understand customer sentiment, it pulled insights from social media, forums and review sites. integrations, AI, automation, templates) Blog posts Video content (YouTube, webinars) Ad copy (LinkedIn, Google Display, etc.) Maybe it’s analyzing consumer sentiment in an emerging category. Be specific.
Youre scrolling through social media when suddenly a post grabs your attention. In a world where social media is in the spotlight, every creator, brand, and business tends to outshine. According to Statista, music videos have the most extensive global reach among all content categories, so the potential to go viral is massive.
Video ads offer high engagement and strong click-through rates especially on YouTube and social platforms. Make Video a Key Part of Your Strategy Short-form video ads on YouTube and social platforms drive engagement and conversions especially for product-focused or demo-based offers. Image source 6.
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