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Banking on Social: How to Build a Social Media Budget & Spend Smarter in 2025

Hubspot Marketing

So, its no surprise you landed here to discover how you can better optimize your social media budget this year. As a content pro (and former social media manager), Ive got you covered. Lets talk about what a good social media marketing budget looks like, who should be involved, and how you can data-charge your approach.

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How to Find Influencers or Creators for Your Next Campaign (+Best Practices for Partnerships)

Buffer Marketing

Start by searching on social media Social media platforms are a goldmine for finding potential influencers and creators. Here are some tips for using social media: Check relevant hashtags : Search for hashtags related to your industry or campaign theme. Most beginner creators fall into this category.

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How to schedule YouTube Shorts [2024 Guide]

Sprout Social

If YouTube marketing is a part of your overall social media strategy, you’ve likely dabbled in making YouTube Shorts to connect with your audience and share quick, entertaining content. Regularly uploading videos builds a routine for your audience, increasing YouTube engagement and getting them excited for more.

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6 Social Listening Tools and What They’re Best for (With Alternatives)

Buffer Marketing

Social listening is the art and science of monitoring what your buyers and potential customers are saying about: Your brand Your competitors Topics related to your product or service Staying “in the know” about all these simultaneously is no easy feat. This is where social listening tools come in.

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Digital adapters: How Gen X uses social media and why it matters to marketers

Sprout Social

Their social media habits reflect this evolution, with them having profiles on both long-standing and emerging social networks. According to the 2024 Social Media Content Strategy Report , Gen Xers are loyal to legacy social networks, with 92% having a profile on Facebook, 78% on Instagram and 74% on YouTube.

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How Gen Z values are changing marketing

Martech

Gen Z relies heavily on social media platforms like Instagram, YouTube and TikTok for research and shopping. Environmental and social responsibility aren’t bonuses; they’re baseline expectations. Key takeaway: This makes social media Gen Zs primary marketplace, learning platform and social hub.

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8 Social Media Competitor Analysis Tools To Help You Get Ahead

Hootsuite

Social media competitor analysis tools should be a staple in every social manager’s toolbox. Unfortunately, there’s often a temptation to focus inward and get stuck micro-analyzing your own internal social media performance. customizable template and start mapping out opportunities for your next win on social. Clear data.