Hubspot Marketing

NOVEMBER 18, 2024

percent of marketing agencies and brands invest 10 to 20 percent of their marketing budget into influencer marketing. Interestingly, 26 percent are leaning into it by devoting more than 40 percent of their budget to this digital marketing activity. After all, marketing budgets vary.

Influencer Marketing 127

Influencer Marketing Price Affiliate Marketing Millennials 127

Orbit Media Studios

FEBRUARY 4, 2025

Anyway, GA4 explorations are an important skill for any digital marketer. Andy Crestodina Andy Crestodina is the Co-Founder and CMO of Orbit Media. He’s an international top-rated keynote speaker and the author of Content Chemistry: The Illustrated Guide to Content Marketing. This is why you have Analytics.

Analytics 111

Analytics CMO User-Generated Content Marketing 111

The CMO Survey

JUNE 16, 2020

Against this backdrop, The CMO Survey conducted a Special Covid-19 Edition survey, asking marketing leaders at U.S. Marketing jobs lost : Although 62% of marketing leaders reported no job losses in their companies, 9% of marketing jobs have been lost, on average, due the pandemic. in the next year.

CMO 130

CMO Transform Customer Acquisition B2C 130

Marketing Insider Group

FEBRUARY 5, 2024

Navigating the digital marketing world is like surfing – you need to catch the right wave to successfully ride the trends. As we look ahead, the future of marketing is shaping up to be an exhilarating swell, filled with evolving challenges and opportunities. Curious about where things are heading? billion monthly users.

Digital Marketing 122

Digital Marketing Marketing Strategy Shoppers User-Generated 122

Orbit Media Studios

OCTOBER 16, 2024

Content is built for promotion. And you know that beyond search, there are 75 other ways to promote an article. Here are just a few… You’ll promote your article on social media. Andy Crestodina Andy Crestodina is the Co-Founder and CMO of Orbit Media. That’s because there’s overlap. We’ll go through them in a moment.

SEO 110

SEO Thought Leadership Promotion CMO 110

Orbit Media Studios

JANUARY 8, 2025

Heres how Jay Acunzo uses logos to promote his newsletter. But content marketers often collaborate with influencers on podcasts, events and webinars. These collaborations often lead to long-term partnerships, where the brand and the influencers are co-creating and co-promoting content together over time. How did your page do?

Copywriting 111

Copywriting Transform SEO Place 111

The CMO Survey

MARCH 28, 2023

Results from the 30 th edition of The CMO Survey indicate that inflation and economic uncertainty are harming marketing spending as the C-suite retrenches and cuts costs. While more than half of marketers reported a 10.4 While more than half of marketers reported a 10.4 Sign up to participate in the next CMO Survey here.

CMO 130

CMO Finance B2C Marketing 130

SocialPilot

FEBRUARY 9, 2024

If you need a helping hand to choose the right digital marketing tools or want to know some secret hacks for a roaring brand presence, it’s best to rely on them. Janet is all about promoting thought leadership and will encourage you to take rewarding actions. Why should you follow her? Why should you follow him?

Digital Marketing 98

Digital Marketing Social Media Marketing Thought Leadership Whitepaper 98

Duct Tape Marketing

NOVEMBER 15, 2023

Key Takeaway: In today’s complex marketing landscape, Ryan emphasized the vital role of a fractional CMO in steering your business towards success. If you’re ready to revolutionize your marketing strategy and unlock unprecedented growth for your business, this episode is a must-listen. This is John Jantsch.

CMO 87

CMO Law Non-Profit Entertainment 87

Martech

MARCH 18, 2022

“Marketing is not about who can talk faster, or close better. Marketing’s effectiveness can be quantified and justified. The CMO can be held accountable for the spend, but he must be able to speak to the CEO in terms they can understand. It’s our experience to think that marketing is just ads.” Brenner said. “A

CMO 130

CMO Marketing Marketers Law 130

Hubspot Marketing

FEBRUARY 25, 2025

Eugene Mischenko , President of the E-Commerce & Digital Marketing Association , feels that MOFU content often misses that problem-solving mark. Your marketing content should provide them with satisfaction in their selection and help them make any final decisions internally. Their boss, like a VP of Marketing or a CMO.

Transform 86

Transform Marketing Marketers Gen Z 86

Orbit Media Studios

OCTOBER 30, 2024

[link to or attach the case study] Collaborate with influencers on new original research Connect with trusted writers who are actively producing content, then co-create and co-promote new original research with these influencers. We want to diversify how we reach this market and go beyond search and other digital marketing channels.

SEO 107

SEO Branding User-Generated PR 107

Martech

MAY 9, 2024

How AI will impact various marketing functions AI will impact shared services first: when AI-powered tools make it easy to create graphics and web designs, analyze data and write beautiful copy, marketers will no longer use shared services for 90-95% of their needs. Content marketing and digital marketing will be eliminated next.

PR 133

PR Transform CMO Marketing 133

Hubspot Marketing

JANUARY 7, 2024

According to Merriam-Webster , marketing is "the process or technique of promoting, selling, and distributing a product or service." The day-to-day activities of a marketer depend on what they’re marketing, whom they’re targeting, and what platforms they use to promote products or services.

Copywriting 126

Copywriting CMO PR Social Media Marketing 126

Hootsuite

MARCH 21, 2025

If youd prefer to set things up manually and adjust them to work with specific campaigns or seasonal promotions, you can do that using the options on the left of the screen. says Aaron Whittaker , VP of demand generation & marketing at Thrive Digital Marketing Agency. ”), and use relevant hashtags.

eCommerce 98

eCommerce Shoppers User-Generated Entertainment 98

Orbit Media Studios

DECEMBER 17, 2024

For a [company type] in [industry] we are targeting the following verticals: [list target markets] You are an expert [B2B industry] marketer who is deeply familiar with these target markets and the buyer persona for [industry] solutions, including where they tend to congregate. Do everything possible to promote them.

Thought Leadership 117

Thought Leadership Copywriting SEO Marketing 117

Adams & Knight Marketing

MAY 17, 2020

Adams & Knight, one of Connecticut’s largest digital marketing agencies, recently won five prestigious Communicator Awards, including three top awards of excellence in each of the agency’s key industries: financial services, healthcare and travel/leisure.

Communications 130

Communications CMO Advertising Advertisers 130

Martech

DECEMBER 5, 2022

With more than 20 years of experience in digital marketing, Jen has done it all. Her first email marketing job with ExactTarget (now Salesforce Marketing Cloud) got her hooked on the data-centered rationale behind email design. In alphabetical order, they are: Jen Capstraw. followers) LinkedIn: JustineJordan (2.6K

Email Marketing 126

Email Marketing CMO Marketing Marketers 126

The CMO Survey

JULY 11, 2019

So what is behind the social media investment and performance disconnect we see in The CMO Survey ? of marketing budgets in August 2018 to 11.4% in the February 2019 survey, CMO commitment to the channel remains strong. Marketing leaders predict spending to increase 73% to reach 19.7% 3 Social media is made for mobile.

CMO 100

CMO Advertising Advertisers B2C 100

Martech

AUGUST 14, 2023

Taylor Bryant, CMO at agency Mythic, concurs that these factors have “accelerated” the movement, not initiated it. He underscores the inherent fragmentation in the marketing field and the consistent demand for the “tactic du jour,” which further amplifies the need for specialists. ” What a great analogy.

CMO 98

CMO Marketing Marketers Marketing Mix 98

Martech

APRIL 20, 2022

When asked what kind of promotional offer would prompt sharing their email address, consumers favor cost savings. Get the daily newsletter digital marketers rely on. “If Nearly 3 in 10 respondents chose both free shipping (29%) and a discount coupon (28%), with other rewards and perks being favored by fewer than 10%.

Advertising 126

Advertising Advertisers Shipping CMO 126

Welcome Software

JANUARY 24, 2025

In other words: we're talking about perfecting your omnichannel marketing to achieve that oh-so-sought-after brand omnipresence. 10 steps to build an integrated marketing strategy Now, let's run through the step-by-step to building an integrated marketing strategy, including tips on how to tick each box.

Marketing Strategy 52

Marketing Strategy Key Performance Indicator PR CMO 52

Adobe Experience Cloud Blog

JUNE 30, 2015

Tip: As a marketer, working one-on-one with your Social Media Manager helps you both figure out the best plan of attack to amplify your individual programs, giving them the right understanding of the audience, the project timelines, and how it all fits in to the company’s larger set of priorities.

Management 134

Management Thought Leadership PR CMO 134

Hubspot Marketing

APRIL 12, 2019

The abundance of marketing quotes include content marketing quotes, famous marketing quotes, branding marketing quotes, inspirational marketing quotes, storytelling marketing quotes, social media marketing quotes, and digital marketing quotes. Branding Marketing Quotes.

Social Media Marketing 145

Social Media Marketing Marketing Marketers Digital Marketing 145

Martech

FEBRUARY 1, 2022

The CMO Council calls it “the NextGen event landscape” and says it will look “vastly different from pre-pandemic events.” Adding a virtual element to an in-person event was viewed as steeply increasing costs and there was concern that vigorous promotion of virtual aspects could depress live attendance.

Event Marketing 98

Event Marketing CMO Global Marketing Marketing 98

OnPassive Marketing

APRIL 9, 2022

According to Adobe’s CMO, 9 out of 10 B2B buyers redo at least one task during the buying process. Account-Based Marketing. This type of marketing, which is unique to the B2B world, appeals to businesses because it involves a much more personalized, tailored approach.

Marketing Strategy 59

Marketing Strategy Promotion Thought Leadership B2C 59

Adobe Experience Cloud Blog

DECEMBER 17, 2019

What’s exciting about BERT, is that it supports the mission of engagement marketing. Marketo explains , “Resourceful, actionable, helpful websites are the ones that users linger on, click through, link up with, and return to, so modern digital marketing means good SEO.”. Does this mean it’s time to abandon keywords in 2020?

Marketing Strategy 174

Marketing Strategy Transform Thought Leadership User-Generated 174

Adobe Experience Cloud Blog

JANUARY 11, 2019

As marketers, we have traditionally defaulted to targeting demographics that look like this: The ideal client is a woman between the ages of 35-50, holds decision making power within the marketing department (senior manager, director, VP, or the CMO-if you’re lucky) at a SaaS company with 200+ employees and a minimum of $50M in revenue.

Millennials 134

Millennials Thought Leadership CMO Marketing 134

Orbit Media Studios

OCTOBER 9, 2024

Visitors on sales pages (pages that promote your products and services) have transactional intent, while visitors on your articles have information intent. It’s not difficult or expensive to put the most human parts of your brand – your people – into your digital marketing. You can find Andy on LinkedIn and Twitter.

Digital Marketing 60

Digital Marketing Marketing Marketers B2C 60

Marketing Insider Group

JUNE 26, 2023

Marketing becomes more complex every day. As new technology and concepts surface, promoting brands, products, and services has become a complicated activity for small and large companies alike. As marketers craft and implement their strategies, it can be difficult to understand what is working and what isn’t.

Key Performance Indicator 105

Key Performance Indicator CMO Marketing Marketers 105

Rock Content

DECEMBER 15, 2020

A marketing budget outlines all the financial resources that the department plans to spend in a given period — usually quarterly or annually. For the CMO, this is indispensable for resource management. Traditional marketing. If this is your case, be sure to specify the values in your marketing budget.

CMO 134

CMO Marketing Marketers Inbound Marketing 134

Duct Tape Marketing

DECEMBER 12, 2024

As a co-founder of TACK and author of B2B Influencer Marketing: Work With Creators to Generate Authentic and Effective Marketing , Bennett reveals the transformative power of authentic creator partnerships in today’s competitive business landscape. Like you bring to your CMO, we need to do influencer marketing in all sense.

Transform 72

Transform B2C Influencer Marketing Marketing 72

Martech

JULY 29, 2022

Digital marketers and online retailers must sort through this thicket, all the while being wary of the next unpredictable event. Merchants report excess inventory — and undertaking promotions to clear it. Get the daily newsletter digital marketers rely on. Think through planned promotions and anticipated spikes.

Management 110

Management Logistics Shipping Manufacturing 110

Adams & Knight Marketing

MAY 28, 2019

The agency won a second Silver Award for the promotional video “Ragozzino’s Fine Foods” in Videography and Cinematography. ” The Tellys are the latest in a series of awards the agency has received for its client work spanning advertising , content marketing , public relations and social media.

Food 100

Food CMO Video Marketing Advertising 100

Adobe Experience Cloud Blog

APRIL 10, 2014

Author: Dayna Rothman This year’s Marketo Marketing Nation Summit was a complete whirlwind. We hosted for the first time at the Moscone Center, with keynotes from former Secretary of State, Hillary Clinton, CMO of GE, Beth Comstock, and our own fearless leader Phil Fernandez. Wednesday Keynote. DJ Waldow’s On Being Human.

CMO 132

CMO Thought Leadership SEO B2C 132

Marketing Insider Group

AUGUST 20, 2014

Who needs to worry about content marketing? Strategic digital marketers all need to understand the importance of content marketing. They should be able to talk about why it’s important in today’s digital + social + mobile world. That’s content marketing. They should be able to define it.

Content Marketing 111

Content Marketing Entertainment CMO Marketing 111

Adobe Experience Cloud Blog

APRIL 25, 2017

Author: Ellen Gomes It’s day two at Marketing Nation Summit and the pace of interesting content and conversations—from the keynote, to a bustling expo show floor, to fantastic breakout sessions—has not slowed down. ” CMO 3.0. Proof that goal completion is a more important metric for the future CMO than impressions?

CMO 103

CMO Branding Thought Leadership Marketing 103