Search Engine Land

JULY 24, 2024

I’m excited about our upcoming ‘big rock campaigns’ such as the ebook for marketing leaders, ‘Diary of a first-time CMO.’” Kisielewska added: “I expect a greater overlap of SEO with paid, social and email channels to fuel growth in 2025. This diary is equal parts search content, social, multimedia, community building and more.

SEO 97

SEO Transform User-Generated Fashion 97

Duct Tape Marketing

APRIL 14, 2025

Hiring a Chief Marketing Officer (CMO) or Marketing Director costs between $15,363 and $29,732 per month. Download The Fractional CMO Agency Model eBook. You can provide real-time input, and your team is fully dedicated to your brands voice and vision. But for many small businesses, this comes at a high price.

CMO 48

CMO eBook Marketers Marketing 48

Duct Tape Marketing

AUGUST 22, 2024

Are You Ready to Be a Fractional CMO? written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with John Jantsch In this episode of the Duct Tape Marketing Podcast, I do a solo show exploring the misconceptions surrounding the role of the Fractional CMO. What are the skills required?

CMO 63

CMO Customer Journey Transform User-Generated 63

Marketing Insider Group

AUGUST 28, 2014

Leading up to the event, Lee Odden has been very busy publishing a series of ebooks and infographics on Content Marketing Strategy , Audience Development , Visual Content Marketing , and now the latest on Content Marketing ROI. Each ebook contains insights from 10 experts. But also make sure to check out the infographic and ebook.

Content Marketing 111

Content Marketing eBook CMO Food 111

Adobe Experience Cloud Blog

JULY 10, 2015

As former CMO of a software company, I discovered it was customer engagement. and link to a trial download or an ebook. Today, marketers can choose from a wide range of compelling digital gifts, from the ever popular gift cards, to subscriptions, to music and movie services, to apps, to ebooks, and even to digital charitable donations.

Marketing Strategy 134

Marketing Strategy Thought Leadership Marketing Automation Platform Logistics 134

Adobe Experience Cloud Blog

JULY 28, 2014

Author: Phillip Chen As our recent ebook about marketing career paths proves, you don’t need an expensive MBA to become a great marketer. Remember that mentors aren’t just for newbies – whether you’re fresh out of college or a CMO, it’s never a bad idea to have coffee (or drinks) with a marketer you admire.

Thought Leadership 134

Thought Leadership eBook CMO Marketers 134

Martech

DECEMBER 5, 2023

The CMO should give this person the authority to run the process as they see fit and require all budget owners to follow. This individual should: Be the finance team’s single point of contact and the CMO’s voice about budget topics. The simplest solution is to assign the budget process to one person.

Finance 126

Finance CMO eBook Marketers 126

Adobe Experience Cloud Blog

JANUARY 25, 2013

During our Good to Great virtual event, Forrester presented on our keynote with our CMO Sanjay Dholakia and brought up a number of great points about how to transform your organization to match the pace of the today’s marketer. There are many changes that need to happen within the organization in order to keep pace.

Management 131

Management Transform eBook CMO 131

Martech

APRIL 3, 2023

The MarTech contributor has been recognized as a Top Business Speaker by Huffington Post and a Top CMO Influencer by Forbes. Lee Judge Lee is the co-founder and CMO of Content Monsta, a content marketing agency focusing on creating multimedia business content such as videos, podcasts and virtual events. followers) A.

Content Marketing 117

Content Marketing Transform CMO Marketers 117

Adobe Experience Cloud Blog

MAY 2, 2017

In fact, per Gartner’s CMO Spend Survey, 98% of marketers say online and offline marketing are merging. These are just a few ways to reduce the gap between online and offline marketing, for more please download our ebook on the topic. But, with wearables, smart TVs and the internet of things, the line between the two is blurring.

Direct Mail 134

Direct Mail Thought Leadership eBook CMO 134

Welcome Software

JANUARY 24, 2025

If you'd prefer an eBook, download your integrated marketing guide here. Well, we might have something for you: it's called an integrated marketing strategy --and before you ask: no, you don't need to hire 100 more marketers, and no, it won't mean you have to beg for more budget.

Marketing Strategy 52

Marketing Strategy Key Performance Indicator PR eBook 52

Marketing Insider Group

NOVEMBER 9, 2020

The pandemic’s impact on marketing budgets continues to play out, but The CMO Survey , published in June 2020, shows a decrease in spending across the board. Image: CMO Survey. To look at where the money’s going, the CMO Spend Survey provides context. Image: CMO Spend Survey. billion in 2018 to $15.2 billion in 2019.

CMO 140

CMO Marketers Marketing SEO 140

Adobe Experience Cloud Blog

FEBRUARY 27, 2012

by Jon Miller So your company is committed to an inbound marketing strategy; in which kind of resources should a CMO invest on a sustainable basis? As a CMO, you should personally plan on at least one hour a month for brainstorming content ideas and strategies. Success with inbound marketing will not happen by itself.

Inbound Marketing 99

Inbound Marketing Marketing Strategy CMO Whitepaper 99

OnDemand CMO

SEPTEMBER 25, 2024

Download our free 7 Steps of Marketing eBook to ensure your marketing strategy is optimized for growth. ” First Name * Last Name * Email * HP Name Get Download The post The CMO Perspective on Founder vs Manager Mode: What’s Missing?

CMO 52

CMO Management eBook Branding 52

Adobe Experience Cloud Blog

APRIL 16, 2015

The morning keynote, kicked off by Marketo’s CMO Sanjay Dholakia, went into more detail about what engagement marketing is and what it means for the marketing nation. If you want to learn more about each of the ABCDE’s in more detail, be sure to check out our ebook The 5 Principles of Engagement Marketing!

Thought Leadership 127

Thought Leadership Education eBook CMO 127

Adobe Experience Cloud Blog

JUNE 16, 2014

This is where knowing your brand comes in – do you have a charismatic CMO whose name you’d like to highlight? You can dive a little deeper into these options with our ebook, Creating Your Email Marketing Subject Lines and From Names. Or do you position yourself as friendly practitioners? Segmentation and Geographic Relevance.

Branding 134

Branding Thought Leadership eBook CMO 134

Orbit Media Studios

NOVEMBER 13, 2024

They are likely more comfortable writing case studies, ebooks and whitepapers. Andy Crestodina Andy Crestodina is the Co-Founder and CMO of Orbit Media. Experienced bloggers also write longer articles. The majority of content marketers with 10+ years of experience write long form guides. You can find Andy on LinkedIn and Twitter.

Marketers 65

Marketers Marketing Whitepaper Content Marketing 65

Marketing Insider Group

SEPTEMBER 17, 2024

In 2014, Marketing Insider Group released an ebook looking at the future of the customer experience. It featured a series of interviews we conducted with customer experience experts, outlining how customer needs would change in the coming years and providing strategies businesses could use to meet those demands.

Customer 76

Customer Transform Entertainment Real Estate 76

Duct Tape Marketing

NOVEMBER 7, 2024

As CMO, Edelman guided Aetna (now part of CVS Health) through becoming a digitally oriented, customer-centric brand. He's a long time advisor on digital transformation and marketing, and as a CMO, David guided Aetna now part of CVS Health through becoming a digitally oriented customer centric brand. This is John Jantsch.

Customer 68

Customer Transform Energy Health 68

Adobe Experience Cloud Blog

NOVEMBER 16, 2016

Tyler Lessard, CMO at Vidyard, opened up Viewtopia with his session on “Connecting with Buyers in the Age of Experience.” And the options are endless—videos, reports, webinars, SlideShares, ebooks, blogs, podcasts, infographics, and more. Shift from Content Economy to Attention Economy.

Thought Leadership 134

Thought Leadership Marketers Marketing B2C 134

Marketing Insider Group

AUGUST 30, 2021

According to the CMO Council, “ Only 20% of marketers can predict the next best action for their customers.”. It’s a differentiator…” -Doug Brown, former CMO, IBM Systems. So, what would happen if you focused on helping them do just that? I’ve learned you can’t answer “how can I help” unless you know precisely what your customers want.

Whitepaper 141

Whitepaper Marketers CMO Marketing 141

Martech

APRIL 5, 2022

For instance, 59% of marketing leaders said they face high levels of pressure from CEOs to show the impact of their efforts, according to the August 2021 CMO Survey sponsored by the American Marketing Association, Deloitte, and Duke University’s Fuqua School of Business. Marketing attribution has the potential to address this need.

Customer 111

Customer CMO Customer Journey Non-Profit 111

Martech

JUNE 4, 2024

If you are spending money on your brand, — if you are focusing more on brand than generating MQLs directly from ebooks — it means that you are generating demand. Like four years ago, five years ago, I was working with this CMO, and I was building the marketing budget and marketing forecasting for the next year.

eBook 122

eBook Education User-Generated Whitepaper 122

Marketing Insider Group

JANUARY 24, 2013

. @ Mvolpe – Mike Volpe – CMO @ Hubspot – marketing, startups, entrepreneurship, SaaS, B2B, lead generation, blog, social media, SEO, analytics, VC, golf, Patriots, Red Sox. Write case studies, eBooks, white papers, etc. Boston, MA – [link]. that advance the buying cycle: Founding member @ savvy_b2b blog.

PR 112

PR Whitepaper CMO Marketers 112

OnDemand CMO

JANUARY 10, 2025

Educational Resources : eBooks, webinars, white paperstheyre more than lead magnets. Video Content Is King : Humanize your brand through video. Whether its sharing insights, telling stories, or breaking down complex topics, video is the most engaging way to connect with your audience.

Thought Leadership 52

Thought Leadership eBook Marketers Marketing 52

Hubspot Marketing

JANUARY 7, 2024

Content like blogs, ebooks, white papers, and guides are critical components of a solid inbound marketing strategy, and content marketers are the people who create them. The modern-day CMO doesn’t have a generic, one-size-fits-all background. There are many similarities between the vice president of marketing and CMO roles.

Copywriting 126

Copywriting CMO PR Social Media Marketing 126

Duct Tape Marketing

SEPTEMBER 10, 2013

Why Marketers Should Care About The Context-Driven Sale written by John Jantsch read more at Small Business Marketing Blog from Duct Tape Marketing Enjoy this guest post form Mike Volpe, CMO of HubSpot. For example, we know that a marketer who downloads an ebook on SEO and Pinterest is likely seeking help “getting found” using social media.

Transform 67

Transform Inbound Marketing eBook CMO 67

Adobe Experience Cloud Blog

APRIL 14, 2016

In fact, CMO Council reports that more than half of senior marketers say that using enriched or personalized content and digital interactions yield higher response and engagement rates. To learn how you can empower your team with marketing automation, check out our ebook How Marketing Automation Can Help Small Teams Succeed.

Direct Mail 91

Direct Mail Thought Leadership Key Performance Indicator Millennials 91

OnDemand CMO

MARCH 3, 2023

Content takes many forms—blogs, ebooks, whitepapers, infographics, videos, etc. The post 5 tips for Developing an Effective Marketing Strategy appeared first on OnDemand CMO. You will need to have a satisfactory answer if you want to get internal buy-in for your strategy. How will you develop content?

Marketing Strategy 86

Marketing Strategy Whitepaper Marketers Marketing 86

Litmus

DECEMBER 22, 2020

Which is probably why folks tuned in to hear how Fabio Carneiro uses design systems to plan for change at Booking.com and our own CMO, Melissa Sargeant, talk to other CMOs about leading teams through unexpected challenges. Subscribe to the Litmus newsletter for updates on future Litmus Live events, webinars, ebooks, and more.

Shipping 74

Shipping B2C eBook CMO 74

Adobe Experience Cloud Blog

MAY 27, 2016

For example, practitioners are more likely to be grabbed by a video, infographic, or ebook—something that explains the basic concepts while, CEOs and managers may be more willing to exchange email addresses for whitepapers. Remember that all of the above will vary for every decision maker.

SEO 91

SEO Thought Leadership Whitepaper User-Generated 91

Duct Tape Marketing

OCTOBER 12, 2017

Alon Alroy, CMO of Bizzabo, explains how event marketers can measure and optimize their event marketing campaigns before during and after the event process. Forrester Research estimates that the average B2B CMO invests over 24% of their marketing budget in live events. They aren’t the only ones. About the Author.

Event Marketing 77

Event Marketing CMO CRM Marketers 77

Litmus

MAY 28, 2021

This session, moderated by our very own CMO Melissa Sargeant, featured: Angela Connor , Founder and Chief Communications Officer of Change Agent Communications. It’s easy with the micro-efficiencies shared in our ebook, Going Agile: The New Email Workflow. Andrea Fryrear , President and Co-Founder of AgileSherpas. Get your guide ?.

Key Performance Indicator 67

Key Performance Indicator Transform CMO eBook 67

Adobe Experience Cloud Blog

NOVEMBER 11, 2008

To help you find the good stuff, we recently put together a new site with B2B marketing tools and resources that collects a whopping 64 eBooks, whitepapers, webinars, podcasts and blog posts to help you learn all these best practices and more. Ten Tips for Best Practice Lead Management (eBook). Building Effective Landing Pages (eBook).

Whitepaper 53

Whitepaper Buzz Marketing eBook CMO 53

Marketing Insider Group

AUGUST 30, 2021

According to the CMO Council, “ Only 20% of marketers can predict the next best action for their customers.”. It’s a differentiator…” -Doug Brown, former CMO, IBM Systems. So, what would happen if you focused on helping them do just that? I’ve learned you can’t answer “how can I help” unless you know precisely what your customers want.

Whitepaper 95

Whitepaper Marketers CMO Marketing 95

Litmus

APRIL 29, 2021

Make your email life easier one small step at a time with our ebook, Going Agile: The New Email Workflow. For example, you’ll receive a follow-up email from “Melissa at Litmus” for Leading FWD, a newsletter from our CMO. Email briefs don’t have to be lengthy. And they’re worth it. Create better emails, faster. Get your GUIDE ?.

Copywriting 139

Copywriting Key Performance Indicator Email Marketing eBook 139

Marketing Insider Group

NOVEMBER 15, 2021

From their social media presence, to email nurturing , to their blogs and ebooks, there is endless information within these names. Remember: It’s a cocktail party, not a private conversation” Andy Crestodina — Co-founder and CMO of Orbit Media. These influencers are constantly giving insights into the industry.

Content Marketing 94

Content Marketing Marketers Marketing Thought Leadership 94