The CMO Survey

APRIL 1, 2025

The 34th edition of The CMO Survey reveals a complex landscape for marketing leaders: While their organizational influence grows and AI adoption accelerates, they face increasing pressure to demonstrate ROI amid slowing budget growth and performance metrics. improvement in sales productivity (up from 5.1% within three years.

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Transform CMO Key Performance Indicator Customer Acquisition 130

MarketingOps

APRIL 24, 2025

Jess Kao, Director and B2B GTM Digital Transformation Advisor at Adobe, recently graced the MarketingOps.com webinar stage to discuss the dynamics of navigating change management in the turbulent era of consolidation. The spotlight was on aligning three key componentspeople, processes and technologyin managing transformative changes.

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Transform Management CMO New Technology 130

Martech

MAY 8, 2025

If these organizational elements aren’t designed for integration, no amount of technology can deliver transformative results. I remember a major retailer replacing its entire integration platform after a failed digital transformation. ” That transforms integration from a technical exercise to a strategic imperative.

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Transform CMO Retail Customer Journey 104

Duct Tape Marketing

DECEMBER 12, 2024

As a co-founder of TACK and author of B2B Influencer Marketing: Work With Creators to Generate Authentic and Effective Marketing , Bennett reveals the transformative power of authentic creator partnerships in today’s competitive business landscape. Like you bring to your CMO, we need to do influencer marketing in all sense.

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Transform B2C Influencer Marketing Marketing 71

Martech

JULY 29, 2024

This gap extends all the way from leadership, and it has the potential to very quickly add to more disillusionment with digital transformation. Premature investments end in failed initiatives Documentation of the failure rate of digital transformations is plentiful. Let’s explore three areas where this is evident.

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Transform Branding CMO Education 140

SmartBrief - Marketing

MARCH 24, 2025

Think about it all banks essentially offer the same products. ” That transformation from “me” to “us” captures the essence of professional service differentiation. The post How Citi’s CMO drives differentiation from within appeared first on SmartBrief.

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CMO Transform Communications Price 76

Martech

AUGUST 21, 2024

With products and services becoming more commoditized (read: interchangeable), customer experiences become the new differentiator. Company technology Customer technology Purpose: Digital Transformation 1.0 Purpose: Digital Transformation 2.0 Their CMO owns marketing, sales and support. Companies use more software.

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Customer Transform Logistics Finance 112

Adobe Experience Cloud Blog

MARCH 26, 2019

Inside Adobe’s Digital Transformation. Adobe, Narayen said, has spent the past few years going through its own significant transformation–one that has spanned every part of the organization. The issue at hand, however, was that Adobe was only able to deliver new products and updates every 18 to 24 months.

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Transform Customer Branding Finance 133

Martech

FEBRUARY 3, 2025

Innovation demands, digital transformation imperatives and the complexity of connecting with customers across expanding touchpoints all drive this behavior. The problem-driven buyer: Martech as a solution The smartest CMOs treat martech like surgery. This strategic foresight can spark transformation.

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Transform Finance Marketing Automation Platform Health 106

Martech

MARCH 31, 2022

As the firm’s newly appointed CMO, you need a breakthrough. The best CMOs balance creativity with marketing ops constraints and partner with rather than dictate to this vital team. Here are five CMO tips to help your MOps team become a fulfiller of dreams: 1. CMOs can learn from Jobs.

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Transform CMO Whitepaper Marketing 110

Hubspot Marketing

OCTOBER 24, 2024

You can have the best product, the most data, and the biggest advertising budget, but if you can’t tell a compelling story , none of it matters. Just look at companies like Nike, Apple, Disney, and Dove, whose storytelling has turned products into household names for decades. Take Nike’s “Just Do It” campaign, for example.

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Transform CMO Marketing Marketers 120

Martech

NOVEMBER 27, 2024

The dot-com bust gave us Amazon, eBay, Coupon.com and new ways to buy traditional products more efficiently. Dig deeper: How autonomous AI pipelines will transform marketing campaigns Email: Business email address Sign me up! It also creates an evolution, a better way to accomplish something. The AI bubble will follow suit. Processing.

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Transform B2C CMO New Technology 125

Martech

AUGUST 8, 2024

CMOs and their marketing organizations face a Sisyphean task in managing their ever-expanding martech stack. As these ecosystems grow bloated and more complex, challenges related to integration, utilization and ROI compound, becoming significant blockers to productivity.

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Key Performance Indicator Transform User-Generated CMO 123

Marketing Insider Group

NOVEMBER 11, 2019

The business leaders of today must embrace digital transformation if they’re going to stay competitive and make the most of the opportunities available to them. But what exactly is digital transformation, and who should be responsible for taking charge of it in your company? What Is Digital Transformation? Key Takeaways.

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Transform Direct Mail Customer Journey Marketing 107

Martech

DECEMBER 28, 2022

Like other conversational AI applications, it likely will have the best success in answering specific questions that your customers have about products and services. Dig deeper: Let’s chat about this product. “In It’s one thing to see an engaging 3D visual of a new product. How will bots help marketers in the year to come?

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Transform eCommerce Shoppers Retail 123

Martech

DECEMBER 18, 2023

Prompt Tell me why advisory and consulting is necessary for CX transformation programs. Answer Advisory and consulting services play a crucial role in customer experience (CX) transformation programs for several reasons: 1. Their expertise helps businesses navigate the complexities of CX transformation and avoid common pitfalls.

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Transform Customer eCommerce Key Performance Indicator 110

Hubspot Marketing

JULY 11, 2024

In the latest episode of Marketing Against the Grain , we experimented with ChatGPT to develop a differentiated marketing strategy for acquiring the first 1,000 customers for a hypothetical SaaS product. I love this method because it curates a personal and hands-on understanding of your product's solution and value.

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Transform Outbound Marketing Entertainment Inbound Marketing 109

Martech

DECEMBER 26, 2024

While these specific updates target government entities and healthcare providers, they set a precedent that other industries should take seriously, said Chad Sollis, CMO for web accessibility platform AudioEye. Compliance deadlines for both of these updated accessibility guidelines begin as early as April 2026.

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Customer Direct Mail Transform Health 125

Hubspot Marketing

MAY 13, 2025

It can dramatically boost your productivity and efficiency. For example, in our roles at HubSpot, some of our core projects include overhauling how we create demand, driving internal transformation via AI, and augmenting our go-to-market strategy. But whats next in the world of AI-powered productivity tools?

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Product Shipping Transform CMO 65

Hubspot Marketing

JANUARY 17, 2025

In a recent Marketing Against the Grain episode , HubSpot VP of Marketing Emmy Jonassen and I share how we experimented with AI to transform our email performance. From this behavior pattern, AI deduced they were likely preparing for seasonal promotions or new product launches. But what and how?

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Transform CMO Influencer Marketing Education 114

Martech

MARCH 18, 2025

Buyers now use AI-powered “buyer bots” to pre-screen vendors, analyze product-market fit, validate competitive claims and even ballpark the pricing that buyers should offer vendors all before engaging with a sales team. Early-stage discovery and demos Buyers will use AI to self-configure product trials, bypassing human-led demos.

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CMO Transform Price Education 115

Martech

APRIL 15, 2025

As marketing complexity accelerates and the volume of data expands exponentially, the marketing analyst role is transforming into a hybrid strategist, technologist and translator between humans and machines. But transformation doesn’t happen in isolation. Email: Business email address Sign me up! Processing.

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Transform Customer Journey Analytics Marketing 127

Sprout Social

OCTOBER 11, 2024

The use of social media in sports marketing has transformed the way fans interact with their favorite athletes, teams and sporting events. You never know who is talking about your brand or products and how they’re using them in their daily lives. Sports marketing isn’t new, but it does look different.

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Transform Gen Z Fashion Food 95

Welcome Software

AUGUST 3, 2024

I'm thrilled to announce the promotion of Shafqat Islam from CMO to President of Optimizely. In this expanded role, Shafqat will oversee product and engineering in addition to marketing, bringing a holistic approach to our solutions.

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CMO Transform Promotion Communications 45

Adobe Experience Cloud Blog

AUGUST 18, 2016

Artificial intelligence was once something we only saw in Sci-Fi movies and is now used to create new, innovative tech products like Amazon’s Alexa and Google’s self-driving car. Here are three ways that technology is transforming marketing: 1. This implicates that the CMO’s definition of success is being redefined.

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Transform Telemarketing Thought Leadership Real Estate 91

Martech

DECEMBER 11, 2024

We had earlier met with Mitel CMO Eric Hanson. ” Generative AI, says Domingos, has transformed everything. “So we have that in our products now. “So we have that in our products now. Domingos is CTO at Mitel, a half century-old Canadian communications business. This bit was quite exciting for us.

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Customer Health Transform Communications 113

OnDemand CMO

DECEMBER 18, 2024

At OnDemandCMO, weve seen firsthand how embracing change with confidence can transform a companys trajectory. What Bold Looks Like in 2025: Storytelling Over Features: Stop selling products, and start selling outcomes. So, lets dive into the big shifts we see coming for 2025and how you can thrive. AI is HereAre You Ready?

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Transform Thought Leadership CMO Marketing 74

Sprout Social

JANUARY 30, 2025

Leslie Berland, CMO, Verizon Leslie Berland is the CMO of Verizon, an iconic telecommunications company earning a reputation for best-in-class organic engagement on social. Nathan Jun Poekert, CMO, General Idea Nathan Jun Poekert has built a name for himself on LinkedIn.

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CMO Gen Z Thought Leadership Entertainment 100

Duct Tape Marketing

MAY 21, 2025

With extensive experience as a fractional CMO, trainer, and systems thinker, she is helping shape a new direction for marketing professionals and agencies worldwide. About Sara Nay Sara Nay is the CEO of Duct Tape Marketing , a pioneer of the Anti-Agency Model, and a champion of marketing systems for small businesses.

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Transform CMO Traditional Marketing Marketing 67

Martech

JANUARY 6, 2023

While evaluating a short list of CMO candidates, I noticed something interesting. CMO candidates and selection committees don’t have it easy. CMOs have one of the most difficult jobs on an executive team. Companies must triangulate the changing business landscape, mixed CMO responsibilities and varied candidate pools.

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CMO Transform Energy Succession Planning 123

Duct Tape Marketing

DECEMBER 20, 2024

Generative AI: Revolutionizing Creative Production 4. Generative AI: Revolutionizing Creative Production AI isnt just for writing blog posts. New tools will inevitably come on the scene, but if you play tool leap frog it will be hard to really see the effectiveness these tools can have on your teams productivity.

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Market Trends CMO Transform Influencer Marketing 71

Marketing Insider Group

JUNE 29, 2020

The following marketing quotes from todays leading CMOs and Marketing influencers describe their pandemic experiences and how they’ve adapted to this extreme culture shock. Four major marketing trends emerge from these CMO quotes: Communicating to connect (not promote). Perseverance. Giving back.

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CMO Marketing Marketers Health 145

Martech

OCTOBER 14, 2022

However, most likely, you don’t need a CMO. There are plenty of reasons to hold off on hiring an in-house CMO, ranging from the effect on your bottom line to a CMO’s inability to build successful marketing efforts without an established sales cycle to extrapolate from — let alone a team to build out content and campaigns.

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CMO Non-Profit Transform Advertising 127

Martech

DECEMBER 27, 2022

Look for more enterprises to adopt composable architectures in 2023 to mitigate the costs of digital transformation. One of the most important tasks mobile touchpoints have is to recommend products and next best actions. We’ve already seen above how enterprises will be using composable infrastructures to transform.

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Transform Retail Shoppers Price 98

Hubspot Marketing

MARCH 27, 2025

So, think of the steps below not as hard-and-fast rules but as a beginners guide: This is a quick and easy way to get started, but it only showcases a small portion of Claudes huge potential to transform how you work. Step 1: Set project instructions.

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Transform CMO Communications New Technology 100

Martech

NOVEMBER 17, 2023

This article provides a practical framework to help CMOs, CTOs and other leaders maximize the power of collaboration. It offers practical, proven steps to turn ideas into action, transform your teams and unlock their potential. Dig deeper: 5 CMO tips to transform marketing operations from killer to dream fulfiller Get MarTech!

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CMO Transform Analytics Communications 112

Hubspot Marketing

OCTOBER 22, 2024

After years of struggling to prepare reports for my marketing campaigns, I discovered how AI reporting can truly transform the process — and empower creativity with data-backed strategies. Jessica Apotheker , a marketing leader and CMO at Boston Consulting Group, explains why organizations need to build such a customized reporting setup.

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Analytics Transform CRM Marketing 117