Hubspot Marketing

NOVEMBER 30, 2022

To help you, we've come up with a step-by-step checklist for a successful product launch and gathered the best product launch tips from a HubSpot Product Marketer. Whether you call it “market research,” or “customer development” it's key to learn about what drives your customer. Learn about your customer. Prepare your team.

Product 145

Product Food Product Marketing Market Research 145

Lusha

DECEMBER 9, 2024

Getting this wrong can lead to missed chances or putting too much money into a smaller market than you thought. The answer lies in figuring out your Total Addressable Market (TAM). TAM is a crucial metric that helps businesses make smart choices , from improving marketing plans to making important investments.

Price 52

Price CRM Marketing Marketers 52

Martech

FEBRUARY 26, 2024

Prompt: Our product is loss-making for two years in spite of researched marketing plans. Answer: As a marketing expert, I understand that it can be frustrating when a product continues to be loss-making despite implementing researched marketing plans. What could be wrong?

Price 122

Price CMO Marketing Marketers 122

Pam Didner

JUNE 20, 2022

While corporate values generally remain universal, messaging usually needs to be refined by markets to hit the target audience effectively. For everyone to win across the scale, it’s crucial for the two ends of the spectrum to work together as marketing research and strategies are developed and executed. Email marketing.

Transform 96

Transform Marketing Marketers New Technology 96

Adobe Experience Cloud Blog

MARCH 31, 2015

Go-to-market activities must be justified by the revenue potential of each market, the degree to which competition exists in those countries, and the market demand data. To that end, it’s critical to conduct extensive market research to evaluate and prioritize which global markets to enter.

Global Marketing 134

Global Marketing Thought Leadership Transform Marketing 134

Marketing Insider Group

NOVEMBER 18, 2020

In this post, you’ll find out how B2B marketers are planning, executing and budgeting their marketing programs, so you can be sure your strategy falls in line with or zooms ahead of your competition in 2020. Have a Formal Marketing Plan. Partner with a Marketing Agency. Have a Formal Marketing Plan.

Marketing Strategy 145

Marketing Strategy Finance Marketing Marketers 145

Neil Patel

MAY 30, 2025

9 Marketing Tactics for Manufacturing Companies I’ll break down marketing tactics to try and share examples from the manufacturing industry to spark ideas for your own marketing plan. I recommend setting up a YouTube channel to host marketing videos for your manufacturing business. But the final third?

Manufacturing 55

Manufacturing B2C Thought Leadership Marketing 55

Neil Patel

DECEMBER 21, 2022

Market research shows that 44 percent of brands feel recommending products on past preferences is imperative, while just 11 percent of customers agree. However, it’s essential to recognize that marketing isn’t a guessing game. Deep, ongoing market research is one of the best ways to truly understand your customers.

Customer 113

Customer Market Research Target Market User-Generated 113

Pam Didner

MARCH 17, 2021

All these elements need to be addressed in your global content marketing plan and on-going execution! Before you create your marketing plan. Some of the requests will be addressed as part of your plan; some will be addressed as part of on-going communications. Who is the audience of the marketing plan? (A

Marketing Strategy 97

Marketing Strategy Content Marketing Whitepaper Marketing 97

Neil Patel

OCTOBER 23, 2020

How to Identify and Hire the Best Specialized Marketing Agency for Your Company? Before signing up for an agency, ask yourself the following questions: Is your company generating sufficient marketing leads? Are all your marketing plan elements being carried out efficiently? Here are a few other examples: Market Research.

Marketing 114

Marketing Marketers Inbound Marketing Advertising 114

Marketing Insider Group

JANUARY 21, 2020

Depending on your brand and business, you may be targeting one small market segment or several segments with varying needs and characteristics. Tools such as live chat and online feedback forums can be a valuable way to communicate with your customers. Image source: [link].

Marketing Strategy 111

Marketing Strategy Customer Market Segmentation Marketing 111

Sprout Social

SEPTEMBER 2, 2022

Free social media marketing training and resources. How to Conduct Social Media Market Research in 90 Min or Less (Sprout Social). Use our market research worksheet to quickly assess your competition, how you stack up and uncover data-driven insights with org-wide impact. Level: Beginner – intermediate.

Social Media Marketing 143

Social Media Marketing Price Marketing Marketers 143

Content Marketing Institute

JULY 16, 2018

In our most recent content marketing research , 37% of B2B marketers say they have a documented content marketing strategy, with 38% indicating they have an undocumented strategy. (I Ask your fellow team members the three questions above and see how consistently everybody communicates the strategy.

Marketing Strategy 111

Marketing Strategy Content Marketing Marketing Marketers 111

Rock Content

SEPTEMBER 20, 2023

In summary, your GTM strategy should encompass: Target audience profiles A comprehensive marketing plan A well-crafted distribution and sales strategy. Go-to-Market Strategy Essentials As we said before, a GTM strategy serves as a roadmap to align various aspects of the business toward common goals.

Marketing Strategy 95

Marketing Strategy Customer loyalty eBook Marketing 95

Sprout Social

MARCH 7, 2024

Conduct in-depth market research The next step is market research to gather and organize information about your competitors, customers and industry. Deep dive into particular customer segments with detailed customer profiles that will guide your marketing decisions later on.

Price 124

Price Market Segmentation SEO Market Research 124

Duct Tape Marketing

APRIL 14, 2024

Cultural Fit and Communication Style Finally, don’t underestimate the importance of cultural fit and communication style when hiring a fractional CMO. In general you should look for someone who is a good listener, communicates clearly and effectively, and has a collaborative approach to working with others.

CMO 93

CMO Transform Communications Marketing Plan 93

Martech

OCTOBER 14, 2022

In the case of a brand strategy consultant, a strategic marketer can make good sense, since branding, for example, is typically a big, “one-time” thing that you establish and continue to adhere to and build out indefinitely. Responsibilities of a chief marketing officer. Overseeing market research. What does a CMO do?

CMO 130

CMO Non-Profit Transform Advertising 130

Rock Content

NOVEMBER 24, 2020

Well, to help you understand what Global Content Marketing is, we will show you its 4 fundamental P’s, introduced by Pam Didner in the book “Global Content Marketing: Plan, Produce, Promote, and Perfect” Keep reading! Efficient planning is central to any strategy’s success. Source: O’relly.

Marketing Strategy 134

Marketing Strategy Content Marketing Marketing Marketers 134

Hubspot Marketing

JANUARY 17, 2024

It also highlights quality images to communicate key points which is great in my opinion. Pro tip: I like to use headers to communicate top priorities in a business presentation. Business Plan Template A well-crafted business plan is vital to any business, whether it's a startup, scale-up, or established company.

Non-Profit 113

Non-Profit Marketing Plan Transform Communications 113

Marketing Insider Group

FEBRUARY 5, 2024

(Insider Intelligence) 61% of marketers consider AI a crucial component of their data strategy. DemandSage) Image Source: Bloggers Passion 88% of marketers plan to increase or maintain their investment in SEO. Hubspot) 75% of marketers recognize SEO as their most effective content strategy. million by the end of 2024.

Digital Marketing 120

Digital Marketing Marketing Strategy Shoppers User-Generated 120

Marketing Insider Group

FEBRUARY 2, 2021

To help you decide which channels to drop and which to add to your marketing plan this year, we’ve created a guide. Quick Takeaways: Before choosing digital marketing channels for your business, you must understand your primary objectives, audience, competitors, and budget. Mobile Marketing. If you find success, great.

Digital Marketing 111

Digital Marketing Whitepaper User-Generated eBook 111

SocialPilot

JANUARY 24, 2024

Step 1: Identify Your Target Audience Establish objectives or targets that you can monitor and report on, and consider how your influencer marketing strategy will fit into your overall social media marketing plan. Your brand values are the North Star guiding your marketing ship.

Influencer Marketing 110

Influencer Marketing Gen Z Social Media Marketing Communications 110

Duct Tape Marketing

JULY 20, 2016

Once you figure out who makes an ideal client for your business, it’s job number one to go out and communicate with them in a way that helps them understand your ideal business or individual to help them get what they want. Susan and I talk about market research and the strategies associated with segmentation.

Market Research 52

Market Research Market Segmentation Brand Management Communications 52

Hubspot Marketing

MAY 20, 2024

How I Marketed My Book 5 Helpful Book Marketing Tools 7 Tips for Marketing Your Book How I Marketed My Book My book, How to Be a Digital Nomad, was published by Kogan Page in January 2024. I was eyebrows-deep in my book marketing plan when my publisher let me know that they'd be funding a 12-week publicity campaign.

Promotion 113

Promotion Marketing Marketers Transform 113

Hubspot Marketing

MAY 30, 2022

Monthly Marketing Reporting Template. How about communicating your success to your boss? Excel spreadsheets can prepare comprehensive reports of your marketing metrics to send to your boss. eCommerce Planning Kit. Planning ahead can save you time and heartache later. There’s no need to work from scratch.

Key Performance Indicator 145

Key Performance Indicator Marketing Marketers SEO 145

Duct Tape Marketing

JULY 3, 2014

As businesses realize they need get on board with web marketing strategies, they typically “bolt on” solutions. They open up a Twitter or Facebook account, dabble in LinkedIn groups or do an email shot using a free cloud-based email marketing solution. There’s no substitute for marketing planning.

Inbound Marketing 62

Inbound Marketing Logistics Marketing Automation Platform Marketing 62

Vertical Response

APRIL 12, 2024

Key Takeaways Effective marketing strategies encompass creating value, understanding customer needs, and building strong brand-customer relationships through various channels such as market research, branding, promotion, and analytics. Frequently Asked Questions What is the essence of marketing?

Marketing Strategy 74

Marketing Strategy Branding Market Segmentation Marketing Mix 74

Hubspot Marketing

JULY 26, 2022

Inbound marketing acknowledges that not everyone is ready to buy from you at this exact moment. Through email, you're able to stay top-of-mind by providing communication to their personal inbox, and you can do it at scale with marketing automation software. Marketing Campaign: Customer Delight. Why It Works. Why It Works.

Real Estate 145

Real Estate Email Marketing Marketing Marketers 145

Exposure Ninja

AUGUST 9, 2023

Image Source Next, conduct in-depth market research. Image Source Then, armed with the insights from your market research, you’ll collaborate with the product team to craft an irresistible value proposition. Communicating Value Clearly Keep it simple and straightforward.

Marketing Strategy 98

Marketing Strategy Marketing Marketers Communications 98

Hubspot Marketing

AUGUST 21, 2023

Market Opportunity Business Plan Example This example uses critical data to underline the size of the potential market and what part of that market this service hopes to capture. Image Source Tips for Writing Your Market Opportunity Section Focus on demand and potential for growth. Refer to reliable sources.

Price 98

Price Finance Marketing Strategy Product 98

Content Marketing Institute

AUGUST 1, 2018

I call these areas of focus “dimensions” — the key categories you want the research to study. You can see how CMI’s annual content marketing research easily falls into a table-of-contents format. Think about a table of contents when you structure your #research dimensions, says @MicheleLinn. Click To Tweet.

Content Marketing 102

Content Marketing Communications SEO Management 102

Hootsuite

MAY 11, 2022

Create an image or infographic from the Reel content to use as an alternative way to communicate the information. How many topics you have and what they are depends on your unique business, but as an example, Hootsuite posts about: Social media marketing tips. Marketing research and statistics, like the free Social Trends 2022 report.

Social Media Marketing 129

Social Media Marketing Analytics Management Marketing Strategy 129

Adobe Experience Cloud Blog

MARCH 1, 2016

Here’s everything you need to know to get started on integrating community forums into your engagement marketing strategy: where to turn, what to look for, and how to use your new insights: 1. There are three kinds of forums, and all are extremely valuable for market research: major forums, niche, and company forums.

Thought Leadership 94

Thought Leadership Customer Acquisition Real Estate Transform 94

Vertical Response

MARCH 22, 2024

Identifying a niche, establishing a robust online presence, and comprehensive market research are foundational elements to launching a potentially profitable online business that operates 24/7. The first stepping stone is market research.

Affiliate Marketing 97

Affiliate Marketing Transform Shipping Education 97

Tiecas

SEPTEMBER 5, 2023

Understanding the difference between an industrial marketing strategy and a plan While the two terms are often used interchangeably, a marketing plan and a marketing strategy are distinct from each other. A marketing strategy is the broader framework that defines a brand’s overall direction and positioning.

Marketing Strategy 52

Marketing Strategy Manufacturing Key Performance Indicator Marketing 52

Neil Patel

DECEMBER 23, 2022

Read on to find out what differentiated marketing is, how to use it in your marketing strategy, and discover examples from top brands. What Is Differentiated Marketing, And Why Is It Useful? Differentiated Marketing Examples In Action. Let’s use its 2020 marketing strategy as an example.

Marketing 74

Marketing Marketers Market Segmentation Target Market 74

Hootsuite

OCTOBER 21, 2020

Marketing is about communicating and connecting. Leverage market research, internal expertise, and other resources to create blog posts, whitepapers, webinars and other content to share on social media. The company’s marketing shows off what its tools can do and offers insights that customers may find valuable.

Social Media Marketing 98

Social Media Marketing B2C Finance Marketing 98