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Four big digital trends set to impact pharma marketers in 2023

Econsultancy

The digital transformation of pharma has continued apace during the past few years, changing the way that both healthcare professionals (HCPs) and consumers communicate with each other and with pharmaceutical brands. But what digital marketing trends will shape pharma in 2023?

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Planning a merger or acquisition? Don’t forget social media

Sprout Social

Compliance risk: Especially for companies in regulated industries like finance and pharmaceutical, there is additional risk as everything posted on your social media channels must comply with strict federal regulations for communication. Net result: chaos and often sloppy, uncoordinated external communications across the two brands.

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Brands Often Overlook This Superhero of Storytelling

Content Marketing Institute

While these genres can help brands and marketers reach specific audiences or convey certain messages (read about pharmaceutical company Takeda’s partnership with Marvel Custom down below), comics are far more powerful and flexible than many people suspect. Takeda Pharmaceuticals – The Unbeatables. BuddyScalera Click To Tweet.

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How This Founder Built a $5 Million Product Business With No Experience in Product Development

Buffer Marketing

  She decided to work on her idea part-time in the evenings after getting home from her sales job in pharmaceuticals. I took the meeting on a whim and, after seeing how much communication and support they offered compared to our existing manufacturer, decided to make the switch.   It was all just perfect timing. 

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When it comes to marketing technology, ends come before means

Martech

And a lot of this complexity made it difficult to manage the communications and the priorities at a time when they really needed to be nimble.”. “They have the CDP , the DAM , the onsite personalization, technology, analytics, really everything that makes up a stack, which is all necessary.

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7 risks of not prioritizing social media governance

Sprout Social

Companies in the financial, medical and pharmaceutical industries all have additional considerations. As companies rely more on social media as a form of customer service and communication, chances are higher that lawsuits based on social media will emerge. Compliance and regulatory risk. Legal risk.

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B2B social media ‘sweet spots’: What’s working and what’s not

Martech

Content and branding focused on communicating or enhancing brand pillars, for example; innovation, inclusion, efficiency, reliability, etc. Novartis, the pharmaceutical company, shares content in batches with a similar theme ( a charity, cancer research, culture, etc.) aimed at buyers and prospects. Recruiting/HR.