Martech

JANUARY 6, 2025

We all get busy trying to promote this product or that service. FAQs are instrumental in developing key messages that will guide internal and external communications. A FAQ can be included in any communications or marketing plan to help develop and/or solidify key messages. Why are FAQs so important? A corporate rebrand.

B2C 130

B2C Communications Marketers Marketing 130

Hubspot Marketing

NOVEMBER 15, 2024

Integrated marketing that uses many channels and creative outlets to communicate your value proposition. Direct sales conversations and promotions. With this approach, marketing can communicate with sales, take ownership, and get things done. “In Always be communicating. PR and earned media. Employee engagement.

CMO 120

CMO Traditional Marketing Communications Marketers 120

Martech

APRIL 17, 2025

In a market saturated with feature-focused messaging, it’s more important than ever to quantify and communicate value especially amid economic uncertainty and waning consumer confidence. Marketing leaders must look beyond surface-level metrics like product adoption or Net Promoter Scores (NPS) to lead this shift.

Customer 104

Customer B2C Marketers Marketing 104

Martech

JULY 29, 2024

This presents a huge change in point-of-view that greatly benefits marketers who work closely with activation points for customer data (throughout all channels) and not only at the top-of-funnel activities (such as promotions, advertising, lead generation, etc.). Is the data being sent automatically? When is it updated (cadence)?

Marketers 120

Marketers Marketing eCommerce Communications 120

Martech

MAY 5, 2025

Emphasize value and transparency : Clearly communicate the value of your products or services. Highlight stories of how your brand supports customers or contributes positively to the community. Promote quality over quantity : In a climate where consumers are more selective, emphasize the quality and durability of your products.

Customer loyalty 113

Customer loyalty Marketers Marketing Price 113

Martech

OCTOBER 15, 2024

Just as we create content specific to top-of-funnel prospects and different, more in-depth content for bottom-of-funnel leads, our post-conversion customers should receive communications that meet their unique needs. Provide transparent communication Setting clear expectations is key to building customer trust and delivering desired outcomes.

Customer 124

Customer Transform Customer Journey Marketers 124

SmartBrief - Marketing

OCTOBER 21, 2024

Share some great content, interact with your followers, promote your services, and people will get drawn to your strong digital footprint. Event marketing is about getting people to attend and promoting your brand, product, or service. Perhaps do a combined promotion with the local café or restaurant. Consistency is key, though.

Customer 105

Customer Customer loyalty Event Marketing Promotion 105

Martech

JANUARY 13, 2025

Brand introduction: They provide an opportunity to introduce your brand, its values, and what subscribers can expect from your communications. Segmentation and personalization: They allow for the collection of additional information about subscribers, enabling better segmentation and personalization in future communications.

Customer loyalty 110

Customer loyalty Copywriting Communications User-Generated 110

Search Engine Land

JULY 10, 2024

Need to promote an inclusive, accessibility-compliant experience ? Need to promote topical signals to communicate site structure? Nothing annoys someone using a screen reader more than hitting non-descriptive anchor texts that fail to communicate where the user is being sent via a click-through. Use internal linking.

SEO 131

SEO Fashion Communications Promotion 131

Sprout Social

JULY 30, 2024

Work with your legal team to define a comprehensive list of all brand safety criteria influencers must follow when promoting your business and products. Put your standards in writing Make sure there is documentation in your contracts that clearly communicates your expectations and protects your brand in the event of future fallout.

Influencer Marketing 126

Influencer Marketing Branding Health Logistics 126

AWeber

MAY 15, 2025

In simple terms, its a way to earn a commission by promoting another companys or persons products. For instance, if youre into personal finance, you might promote budgeting apps or investment services. Just make sure your platform aligns with the products youre promoting. So, what exactly is affiliate marketing?

Affiliate Marketing 97

Affiliate Marketing Finance Energy Promotion 97

Hubspot Marketing

JULY 12, 2024

Taking time to understand the target audience will help you: Choose the most effective channels for community building. Determine the most appropriate style and tone of communication. Predict and manage any potential challenges that might arise within the community. Create a promotion plan. “I

Management 112

Management Promotion Law Market Research 112

Marketing Insider Group

AUGUST 27, 2024

Defining your unique selling proposition, creating a compelling brand story, and ensuring consistent visual and verbal communication establish a strong brand identity. Digital Marketing Strategies Digital marketing is a cornerstone of successfully promoting a manufacturing company.

Manufacturing 122

Manufacturing Whitepaper Marketers Marketing 122

Martech

JANUARY 30, 2025

They lack the tools for better communication, innovation and a growth mindset. Emotional quotient (EQ) : Empathy and understanding promote a supportive environment where feedback is constructive. AQ : Promotes adaptive learning from mistakes and implementing improvements. soft skills like agility, resilience, inclusivity, etc.)

Transform 112

Transform Communications Management Promotion 112

Sprout Social

SEPTEMBER 18, 2024

For example, KFC’s Kazakhstan account uses the country’s local language and influencers, while promoting country-specific promotions and products. You can then conceptualize exactly how to communicate with that audience within your branding to achieve your desired results.

Social Media Marketing 133

Social Media Marketing Marketers Marketing User-Generated 133

Sprout Social

NOVEMBER 26, 2024

For example, in 2020, a tea company agreed to pay a $1 million settlement after the FTC found it had misled consumers by not disclosing payments to influencers promoting its products. On YouTube, creators must disclose paid promotions, endorsements or product placements directly within their videos.

Gen Z 127

Gen Z Influencer Marketing Health Promotion 127

Marketing Insider Group

SEPTEMBER 10, 2024

Promote Your Schedule Promoting your podcast schedule guarantees your audience knows when to tune in. Communicating when you will release new episodes helps set expectations and builds anticipation. You can also consider cross-promotion by collaborating with other podcasters or influencers.

Promotion 124

Promotion Analytics User-Generated Communications 124

Jeff Bullas

FEBRUARY 19, 2023

It’s important to keep a to-do list of not only your tasks but also your communications, weekly meetings, projects, goals, deadlines, etc. Form communication procedures and set expectations Your team will not only change their physical environment but the way they work and communicate will change as well.

Entertainment 348

Entertainment Communications Health Product 348

Vertical Response

OCTOBER 6, 2024

Key Takeaways Email marketing is essential for capturing Black Friday sales, with 75% of consumers preferring it for promotions and potential for high engagement. Building anticipation through pre-Black Friday email campaigns using teaser emails and early access promotions can significantly boost customer excitement and sales.

Email Marketing 105

Email Marketing Marketing Strategy Shoppers Marketers 105

Vertical Response

AUGUST 25, 2024

Effective channels for holiday promotions include email marketing, social media contests, and Instagram Stories. Instagram Stories can feature deals and promotions via bio links and shoppable posts. This increases brand visibility and fosters a sense of community and holiday spirit among your audience.

Marketing Strategy 105

Marketing Strategy Non-Profit Shoppers Shipping 105

Hubspot Marketing

MAY 8, 2025

Advertising is how businesses promote themselves and what they sell to their audience members. With billions of people on social media, it's clear why businesses choose to advertise and promote themselves through this medium. Dick's Sporting Goods Instagram Ad Dicks Sporting Goods Instagram ad is promoting a pair of Adidas sneakers.

Advertising 105

Advertising Advertisers User-Generated Promotion 105

Martech

OCTOBER 29, 2024

Develop a communication plan Communicate your organization’s AI perspective. Build an AI-powered culture Establish an AI council or task force to guide strategy, promote cross-functional collaboration and celebrate quick wins. Explore courses, webinars and local AI meetups. Are you mapping AI to business outcomes?

Native Marketing 117

Native Marketing Communications New Technology Education 117

Martech

DECEMBER 6, 2024

This transforms it into a specialized marketing partner that understands your company’s unique perspective and communication style. However, the key to success lies in how you communicate with your AI co-pilot. With clear communication and regular training, you can create an AI partnership.

Transform 129

Transform Analytics User-Generated Education 129

Vertical Response

NOVEMBER 3, 2024

Key Takeaways Starting January 27, 2025, businesses are required to obtain explicit ‘one-to-one’ consent from consumers for marketing communications using an Automatic Telephone Dialing System (ATDS). This ensures that consumers can easily opt out of unwanted communications.

Telemarketing 100

Telemarketing Communications Law Management 100

Hootsuite

OCTOBER 22, 2024

That’s right: whether employees are re-posting your brand’s content or crafting their own, any social media content that promotes your company can be considered employee advocacy. Empower them to help build your employee advocacy program by defining and communicating campaigns, setting goals, and creating incentives.

PR 113

PR Gen Z Thought Leadership Communications 113

Hubspot Marketing

MAY 7, 2025

Table of Contents How to Learn Social Media Marketing: 33 Free Resources How to Start Social Media Marketing How to Learn Social Media Marketing: 33 Free Resources Social Media Marketing Blogs Social media marketing is a science involving special communication skills. Social media marketing isnt about broadcasting; it's about communicating.

Social Media Marketing 112

Social Media Marketing eBook Marketers Marketing 112

Martech

AUGUST 15, 2024

Through clear communication, marketing ensures the product features land as promised, maximizing its value.” This facilitates the sales process, promotes broader adoption, and maximizes the return on technology investments.” While ROI provides a common language, the perception of value can differ greatly across functions.

Finance 121

Finance Customer loyalty Entertainment Price 121

Martech

DECEMBER 11, 2024

Domingos is CTO at Mitel, a half century-old Canadian communications business. He had previously overseen the Unify communications software and services sweet at Atos and came to Mitel when it acquired Unify last year. Not just a standalone suite, Mitel’s solutions also connect with other communications tools.

Customer 112

Customer Health Transform Communications 112

Vertical Response

NOVEMBER 10, 2024

Different types of emails, like promotional emails and newsletters, may require varying frequencies. Most consumers prefer receiving monthly emails rather than more frequent communications. Monitoring unsubscribe rates assesses whether email frequency aligns with subscriber preferences, indicating potential over-communication.

B2C 99

B2C Marketing Automation Platform Email Marketing Communications 99

Hubspot Marketing

JULY 24, 2024

Even when users are trying to promote your brand, these posts can be damaging. The claims aren’t hurting anyone, they’re hard to falsify, and they’re promoting the brand, right? But, here are a few takeaways we've gathered from brands who successfully navigated these scenarios: Prep a crisis communication plan. But, should they?

Branding 125

Branding PR User-Generated Health 125

Martech

AUGUST 19, 2024

Ensure your sales and marketing teams communicate regularly and collaborate for a successful ABM strategy. Initially, focus the first few emails on top-of-funnel content that showcases your company’s industry expertise rather than promoting your product. Avoid overwhelming recipients with excessive information at once.

Key Performance Indicator 117

Key Performance Indicator Marketers Marketing CRM 117

Martech

MARCH 12, 2025

Welcome emails generate 320% more revenue per email than promotional ones. ” Communicate urgency or incentives. Time-sensitive promotional offers. Test varied re-engagement strategies: Discounts and special promotions for incentive-driven customers. Example: “You left something behind!

Non-Profit 107

Non-Profit User-Generated Shipping eCommerce 107

Martech

JANUARY 20, 2025

Story-driven marketing goes beyond simply promoting features and benefits; it aims to create a compelling and memorable brand experience. In this approach, brands use storytelling elements such as characters, plot lines and conflicts to communicate their values, mission, and unique selling propositions. Action stage Strategy.

Brand Management 108

Brand Management User-Generated Marketers Marketing 108

Martech

JANUARY 29, 2025

Advocate , promoting the brand through word-of-mouth and reviews. Offer limited advocacy , rarely promoting the brand unless theres an issue. Communicating efficiently through email campaigns, SMS or push notifications to inform them about deals and updates, ensuring your communication is clear, concise and action-oriented.

Customer 104

Customer Price Customer Acquisition Customer loyalty 104

Marketing Insider Group

JULY 30, 2024

This direct line of communication builds trust and ensures the accuracy of the insights you gather. Preference Centers: Some companies have online portals where customers can manage their communication preferences, product interests, and personal information.

Transform 124

Transform CRM Communications Management 124

Martech

JULY 30, 2024

Through targeted email campaigns, businesses can sustain direct communication with their audience, deliver personalized content and efficiently promote their products or services. Email marketing is a powerful method for nurturing leads and converting them into customers.

CRM 113

CRM Marketers Marketing Customer loyalty 113

Martech

DECEMBER 16, 2024

Be transparent and build trust Clearly communicate how data is collected and used. Evangelize industry standards Promote the use of recognized industry guidelines and standards from organizations like the IAB (where I serve as VP, Measurement, Addressability & Data Center) , IAB Tech Lab, and Media Rating Council.

Transform 122

Transform Marketers Marketing Customer loyalty 122