Hubspot Marketing

JANUARY 8, 2025

Finance team: Track historical forecasts and spending patterns and enforce budgets across the organization. Our data shows that one of the top challenges marketers are currently facing is sales and marketing alignment. Pro tip: It also wouldnt hurt to run your plans by the sales team. Know your audiences social media habits.

Social Media Marketing 134

Social Media Marketing CMO Finance Health 134

Hubspot Marketing

JANUARY 16, 2025

These pieces of content were tracked and analyzed to gauge their success, but all using unique measuring sticks. Using a tailored content scoring process. With your own tailored content scorecard, you can create a data-driven process for measuring your individual content marketing success. What is content scoring?

Analytics 124

Analytics SEO Price User-Generated 124

Hootsuite

NOVEMBER 28, 2024

For instance, travel enthusiasts looking for tips might be intrigued by promoted Pins highlighting micro-financing options for their next adventure.” In this case, developing affiliate marketing efforts or a paid marketing strategy for Pinterest may be your forte! Brand awareness At the heart of Pinterest is discovery.

Gen Z 120

Gen Z Affiliate Marketing Fashion Social Media Marketing 120

Martech

JANUARY 3, 2025

“For user conferences, typically, the client includes their finance team on calls,” Hentz said. ” Many “other” categories temporary staff, security and content creators are under the logistics budget.

Logistics 121

Logistics Food Entertainment Finance 121

Martech

OCTOBER 2, 2024

Dig deeper: B2B content marketing: Driving success through strategic content creation The solution. For our campaign, we wanted people who have very busy, packed lives and don’t have time to think about their finances day-to-day. Who’s running my retirement plan?’” Case in point: Carli Lloyd.

Branding 76

Branding Millennials Finance CMO 76

Zumvu

JUNE 17, 2025

Contact our news team at info@zumvu.com Know More Featured Reviews Get Featured Sales & Marketing , Content Marketing Content Fuel: Automate your Content Creation with SEO Writing Service Feb 10, 2021 Sales & Marketing , Video VEED Review: Is it worth your consideration?

Finance 59

Finance Transform CRM Social Media Marketing 59

Exposure Ninja

MAY 2, 2025

Morgan dominate the headlines, they’re part of a much broader landscape including over 80,000 finance and insurance businesses competing for attention, trust, and market share. You need a digital marketing strategy that attracts the right leads, builds trust and authority, and scales with your firm. increase from 2023.

Digital Marketing 52

Digital Marketing Finance Gen Z User-Generated 52

Hubspot Marketing

APRIL 8, 2025

Ecommerce & Retail, Education, Marketing & Advertising, and Finance & Investing rounded out the top seven. If youre a brand wondering if using Reddit to engage with people is a smart marketing move, theres good news most Redditors are okay with it. That said, Id argue that most content marketing is a long game, too.

Gen Z 109

Gen Z Copywriting Real Estate Marketers 109

Martech

MAY 16, 2025

They appeared in health care searches about 47% of the time in March 2024 and less frequently for “your money, your life” topics like finance. That’s not a lot to go on, and the specific real estate and content of AI overviews continue evolving. So far, the overviews vary in prominence depending on the industry.

Real Estate 86

Real Estate Copywriting Finance Health 86

Hubspot Marketing

APRIL 8, 2025

Ecommerce & Retail, Education, Marketing & Advertising, and Finance & Investing rounded out the top seven. If youre a brand wondering if using Reddit to engage with people is a smart marketing move, theres good news most Redditors are okay with it. That said, Id argue that most content marketing is a long game, too.

Gen Z 106

Gen Z Copywriting Real Estate Marketers 106

Customers.ai

JANUARY 2, 2025

Ecommerce is one of the top industries that benefit from trigger-based email marketing due to its focus on customer behavior and conversions. However, other industries like SaaS, hospitality, and finance also use this strategy effectively to nurture leads and retain customers.

Email Marketing 81

Email Marketing eCommerce Shoppers Marketers 81

Martech

JUNE 10, 2025

The stakes are higher in complex sales In high-consideration industries (healthcare, finance, insurance, etc.), AI platforms, rather than the brands themselves, are playing a larger role in defining brand stories for global companies, usurping narrative control and eroding reputations. Email: See terms.

Transform 86

Transform Customer Acquisition Finance User-Generated 86

Set Up

APRIL 29, 2025

With artificial intelligence (AI) redefining customer engagement, fintech innovations raising consumer expectations, and tighter regulations around data privacy, marketing leaders in finance are rethinking how they show up, connect, and grow. However, leveraging this data comes with heightened scrutiny.

Finance 59

Finance Transform Management Branding 59

Exposure Ninja

JULY 11, 2025

Content that’s narrow, shallow, or disconnected from related topics is unlikely to be cited, no matter how well-optimised it is. To build strong topical authority, focus on two key content marketing strategies: 1. Develop a Comprehensive Content Strategy The foundation of topical authority is strategic content planning.

User-Generated 52

User-Generated Finance PR SEO 52

Martech

JUNE 10, 2025

Track how video content performs across channels. It’s especially useful for finance and operations teams managing multiple reps or departments inside the same portal. Add SEO-friendly metadata with a few clicks. And of course, it’s all right inside HubSpot.

CRM 56

CRM User-Generated Finance Price 56

Lynton Web

AUGUST 6, 2024

To illustrate this process, let's examine some common scenarios: A content marketer who primarily focuses on creating and managing marketing campaigns would be well-served by a Core Seat, which provides access to essential marketing tools and analytics.

Price 52

Price CRM Finance Analytics 52

Hubspot Marketing

JULY 16, 2025

Think CFOs and senior finance leaders. I know it can be hard to imagine creating content that people might disagree with. In a recent conversation on my podcast about polarizing content, marketer Chris Orlob said this: “The best marketing. Christina was like most CEOs. She had great ideas, but no time.

Copywriting 69

Copywriting Finance Branding Product 69

Backlinko

MARCH 5, 2025

That’s a red flag indicating: The content isn’t delivering what visitors want There might be technical issues causing frustration You’ve spotted a gap you can fill with better content Discover Top-Performing Pages Navigate to the Top Pages tab to identify which pages on a competitors site drive the most traffic.

SEO 93

SEO Market Research Finance Shoppers 93

Buffer Marketing

APRIL 22, 2025

YNAB You Need A Budget (YNAB) is a personal finance and budgeting app (that I’ve been personally using and loving for years!). YNAB’s YouTube strategy is a mix of product tutorials and educational content about personal finance. The company’s YouTube game is super strong and worth taking a few lessons from.

Video Marketing 77

Video Marketing Social Media Marketing Marketers Marketing 77

Lusha

NOVEMBER 11, 2024

It’s especially useful for businesses with active websites and content marketing strategies. However, it might only work well for companies with high website traffic. UpLead UpLead focuses on providing high-quality, verified B2B leads.

CRM 52

CRM Price User-Generated Management 52

Animalz blog

JULY 8, 2025

“We created something we call Return on Content Spend (ROC$) and proved a 454% ROI.” (08:32) ROC$ helped them speak the language of finance and marketing leaders. This reframed content as an investment, not just a cost. Executives could now compare content’s ROI to other channels. Thanks for having me on.

Thought Leadership 62

Thought Leadership CMO Product User-Generated 62

Hubspot Marketing

MARCH 11, 2025

Consumers expect a personalized experience: Research presented in Content Marketing Institute found that 88% of consumers expect personalized recommendations based on history, and 85% expect personalized recommendations. Personalized Benefits RMNs bring data and capabilities that enable better targeting and personalization.

Retail 78

Retail Customer Shoppers Advertisers 78

Hootsuite

APRIL 29, 2025

And Laura Moss is an experienced Content Marketer whos worked with a variety of large and small brands. Explain the why behind employee advocacy Your finance and product teams arent sitting around thinking about brand awareness and content reach. Kim Snow is the Head of Demand Generation at TeamOhana.

Price 58

Price User-Generated Thought Leadership Whitepaper 58

Hubspot Marketing

FEBRUARY 19, 2025

Ive been using the matrix for every decision I make from making marketing plans and prioritizing my finances to chalking out and working toward my long-term goals. Ive compiled some examples of how it applies to marketing. Over time, prioritizing like a pro has become second nature.

Transform 97

Transform Finance Management Communications 97

Backlinko

MARCH 25, 2025

Even the subniches like SEO and content marketing have 100% keyword difficulty. To stand out in this highly competitive space, you’ll need to create content competitors can’t easily replicate. Note: Finance blogs are popular and profitable. But the competition is no joke.

Real Estate 112

Real Estate Health Affiliate Marketing Non-Profit 112

Animalz blog

MARCH 11, 2025

He explains that while many content marketers are hesitant about AI, its already reshaping the search ecosystem in two major ways. About This Season of the Animalz Podcast: AI & Content Hello… is there anybody out there creating real value with AI? Tim Metz: Nice. Thenuka Karunaratne: Yeah.

SEO 62

SEO Transform User-Generated Thought Leadership 62

Lynton Web

FEBRUARY 4, 2025

Equipment Financing Comparison Tool Help businesses evaluate equipment financing options by comparing lease versus purchase scenarios, calculating tax implications, and estimating total ownership costs. This tool can significantly reduce abandonment rates by breaking down complex applications into manageable steps.

Transform 59

Transform Customer Finance Education 59

SocialPilot

JULY 14, 2025

Instead of broad tags like #Finance, you align hashtags to post types: #StartupFinance for tips, #SMBLoans for product posts, and #CashFlowStrategies for explainer content. That’s why the goal isn’t to use more hashtags — it’s to use smarter ones, consistently. Say you’re running a financial consultancy focused on startups.

Real Estate 59

Real Estate Thought Leadership User-Generated Tentpole 59

Lynton Web

FEBRUARY 4, 2025

Newsletter signups can now adapt based on indicated interests, showing relevant options for business news or personal finance tips. As customers progress from basic checking accounts to more sophisticated financial products and services, the content evolves to match their growing needs and past behaviors.

Transform 52

Transform Finance Customer Journey Price 52

Zumvu

JUNE 17, 2025

Contact our news team at info@zumvu.com Know More Featured Reviews Get Featured Sales & Marketing , Content Marketing CoSchedule Review 2024: The Last Content Calendar You Need?

Customer 92

Customer Finance CRM Social Media Marketing 92

Exposure Ninja

MAY 16, 2025

With zero-click searches rising and AI-generated answers dominating search results , shouldn’t content marketing be dead by now? When everyone’s fighting for shrinking digital real estate, quality content is becoming the ultimate differentiator. Quite the opposite. The wrong one can be an expensive lesson.

Content Marketing 52

Content Marketing Real Estate Transform Marketers 52

Martech

JUNE 3, 2025

The old GTM stance: Visibility, volume and velocity For the past two decades, GTM strategies have been built on this foundation: SEO and content marketing to dominate keywords. Train for strategic interlock : GTM must interlace with finance, product and ops not just scale itself. Engagement scores to identify “buyers.”

Finance 66

Finance SEO Content Marketing Product 66

Hootsuite

MARCH 31, 2025

Some marketers embrace it as a tool that enhances productivity, freeing up time for more strategic and creative thinking. Others take a more skeptical view, worried that AI may lower the overall quality of content marketing or even threaten their jobs.

User-Generated 101

User-Generated Logistics Whitepaper Social Media Marketing 101

Search Engine Journal

DECEMBER 1, 2022

This pocket guide has all the insights you need to navigate the ins and outs of content marketing within the finance industry. The post Finance Marketing: How To Form A Successful Content Strategy appeared first on Search Engine Journal.

Finance 109

Finance Marketers Marketing Content Marketing 109

Influence & Co

OCTOBER 19, 2022

This article was co-authored by Mackenzie Christian and McKayla Helm.

Finance 109

Finance Content Marketing Marketers Marketing 109

Hubspot Marketing

MARCH 28, 2022

Below, let's review what thought leadership is and how to use it in your marketing strategy. We'll also explore the best examples and types of content you can consider creating. A person or company might use thought leadership as a content marketing strategy because providing value to your audience demonstrates your brand helpfulness.

Thought Leadership 135

Thought Leadership Content Marketing Finance Real Estate 135

Neil Patel

SEPTEMBER 21, 2020

Research from Demand Metric shows content marketing costs 62 percent less but produces three times as many leads as traditional marketing. Content marketing can generate huge amounts of traffic, leads, and sales for your business. The 8 Best Content Marketing Companies of 2020.

Content Marketing 140

Content Marketing Marketers Marketing Finance 140