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AI in B2B Marketing: 9 Ways To Work Smarter, Better, Faster, and Stronger

Hubspot Marketing

75% of marketers surveyed say AI and automation help them spend less time on manual tasks, which means more time on the creative parts of their jobs they enjoy most. Artificial intelligence (especially generative AI) is plagued with concerns about plagiarism , bias , and data security. How to Use AI in B2B Marketing 1.

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How marketers are leveraging Olympics’ focus on women’s sports to drive engagement

Martech

P&G brands will be leveraging social media to generate organic content by athletes and their fans throughout the Olympics, according to SponsorUnited. Listen to the fans and expand the conversation Marketers should also consider how sports activations invite fans to share more about themselves.

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A Guide to Marketing Automation Using AI: How Artificial Intelligence Is Changing Marketing Forever

Sachs Marketing Group

Unlike basic automation, which relies on static triggers and pre-programmed rules, AI-driven marketing automation evolves through data, utilizing AI algorithms to analyze customer behavior and preferences, thereby enhancing marketing strategies and personalizing customer experiences.

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Stumped by AI in Public Relations? Here Are 6 Ways It Can Boost Your Strategy

Hubspot Marketing

Most public artificial intelligence runs off information fed from its users and the internet — and I think we all know we can’t trust everything we read online. With generative AI, you can dramatically reduce your press release and pitch writing time (and maybe even Carpal Tunnel Syndrome). It’s free and effortless for you to maintain.

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Marketing Agency Matchmaking: What Clients Crave in Agency Partnerships

Set Up

According to Forbes , conversational marketing and AI-driven interactions are set to redefine customer interactions, emphasizing the need for Brands to adapt to evolving consumer behaviors. Generally, Brands are meeting their customers where they are at, and investing in their own evolution and who they are to get there.

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DIY, Home and Garden marketing: Tips to elevate your advertising

illumin

To boost engagement and conversions, marketers should plan targeted seasonal campaigns throughout the year. If possible, incorporate augmented reality or apps that let users visualize your product in their own space. At the same time, segment your email lists to deliver tailored content based on user behavior and preferences.

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What Is a Sales Strategy? Playbook and Templates for Success

Lusha

Job Titles: Find decision-makers, influencers, and users within your target accounts. It includes marketing and sales expenses. If this number is high, you should find more efficient ways to generate and nurture leads. Emerging Sales Strategies The sales world is always changing, and new strategies are always appearing.

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