Scoop.it!

JUNE 2, 2022

What could go wrong if you were not an effective copywriter? Your copies will not attract potential customers, no sales and no income. It’s not to say that only copywriters are responsible for those business results. It’s not to say that only copywriters are responsible for those business results.

Copywriting 98

Copywriting Whitepaper eCommerce Analytics 98

Hubspot Marketing

APRIL 8, 2025

Conversely, if they are recommending a brand and didnt disclose that theyre a rep, it would definitely reduce my trust, shares Grace Fortune , a copywriter who primarily uses Reddit for personal interests and voice of customer research. Reddit is a great resource for market research data.

Gen Z 103

Gen Z Copywriting Real Estate Marketers 103

Hubspot Marketing

NOVEMBER 29, 2024

I hate to tell you this, but without marketing, your product (no matter how amazing it is) will never be found by the customers whose problems it would solve. This could lead to lackluster sales, financial failure, and potential customers who are still suffering from their original problems.

Product Marketing 105

Product Marketing Product Management Marketers 105

Hubspot Marketing

APRIL 29, 2025

Audiences always expect better marketing they want their marketing messages to feel timely, relevant, and real to their experience. But marketing teams are stretched thin, being asked to deliver that individualized experience at scale across more customer segments, channels, and product lines. Agentic AI fills that gap.

Price 111

Price CMO Marketers Marketing 111

Businesses Grow

MAY 30, 2023

How obsession with metrics can actually undermine your business Why Google loves 2,000-word blog posts. How obsession with metrics can actually undermine your business Why Google loves 2,000-word blog posts.

Copywriting 144

Copywriting Direct Mail Advertising Advertisers 144

Marketing Insider Group

JUNE 2, 2021

If you’ve never done content marketing before, there are several content marketing courses suitable for beginning content marketers. Research content marketing courses carefully and choose the one that’s right for you. Why Should I Learn Content Marketing? Copywriting for Beginners by Skillshare.

Content Marketing 145

Content Marketing Copywriting Marketers Marketing 145

Rock Content

APRIL 25, 2024

Truly loyal customers who swear by your brand don’t grow on trees or fall from the sky. A successful content marketing strategy demands a well-developed content marketing funnel. However, putting together marketing funnels that suitably align with your business goals and the needs of your target audience can be tough.

Content Marketing 104

Content Marketing Customer eBook Education 104

Adobe Experience Cloud Blog

NOVEMBER 8, 2018

Before delving into creating a marketing plan, you’ll want to gather information about the consumers you believe would be interested in your VR product. It’s important to collect information about your target market and ideal customer profile before creating a concrete marketing plan. Target Ideal Customer Profile.

Product 134

Product Thought Leadership Copywriting Fashion 134

Lynton Web

FEBRUARY 7, 2025

Critical data points that could drive strategic marketing or sales decisions remain trapped in departmental silos - engineering specifications languish in PLM systems, customer interaction histories sit in legacy CRMs, and valuable engagement metrics scatter across disconnected marketing tools.

Transform 52

Transform Manufacturing Copywriting CRM 52

Martech

MARCH 27, 2023

As brands grow and become more data-driven, marketers who can effectively navigate and interpret data are highly valued. Aside from rethinking audience targeting and focusing on first-party data , marketers must up their analytics skills to use the data effectively and draw meaningful insights. Hiring talent with analytics experience.

Digital Marketing 26

Digital Marketing PR Analytics Copywriting 26

Search Engine Land

APRIL 12, 2023

That’s why I put all of the LinkedIn SEO best practices to the test and applied my own expertise around conversion copywriting, sales funnels, and conversion optimization. How important is the design of your business website to how it appeals to potential clients/customers? Do looks really matter? You tell me. Not a great writer?

SEO 117

SEO Copywriting User-Generated Real Estate 117

Hubspot Marketing

JANUARY 7, 2024

Email Marketing Email as a marketing medium may seem more traditional, but email's impact is still strong. Email marketing uses a single channel to reach current and potential customers through creatively-written emails and digital promotions. This role helps to connect customers, employees, and stakeholders.

Copywriting 126

Copywriting CMO PR Social Media Marketing 126

Search Engine Land

MAY 10, 2023

Generate a compelling ad headline Sponsored brand ads that appear in relevant Amazon search results are a popular way for sellers to reach more customers. Provide quality customer service Responding to customer inquiries and concerns on time can be a game-changer, especially if they have had a negative experience.

Copywriting 110

Copywriting Marketers Marketing eCommerce 110

Sprout Social

SEPTEMBER 18, 2023

In this blog, we’ll cover: How to budget for your marketing needs Optimizing your marketing budget: Best practices Marketing budget breakdown Sample marketing budget How to budget for your marketing needs To set a marketing budget, you will need to look at past records, do thorough market research and analyze your team’s needs.

Social Media Marketing 144

Social Media Marketing Marketers Marketing Influencer Marketing 144

Hubspot Marketing

MAY 14, 2019

The Ultimate List of Types of Marketing. Account-based Marketing. Account-based marketing (ABM) is a hyper focused marketing strategy where teams treat an individual prospect or customer like its very own market. Affiliate Marketing. Conversational Marketing. Controversial Marketing.

Stealth Marketing 145

Stealth Marketing Neuromarketing Outbound Marketing Inbound Marketing 145

Neil Patel

OCTOBER 26, 2020

In just a few sentences, your company’s value proposition should describe your main selling point and draw in customers. A good value proposition tells your customers what they can expect to gain by doing business with you. Think of it like this: Why should a customer pay attention to your brand in the first place?

Food 142

Food Energy Communications Manufacturing 142

Martech

MARCH 22, 2024

At the same time, we’re seeing new marketing tools emerge that focus more on AI to more deeply understand what people like, how they behave and how they interact with content. Tools for content marketing research and insights: Consensus AI, billed as “ChatGPT for Research.”

Transform 123

Transform Content Marketing Marketers Marketing 123

Hootsuite

JANUARY 10, 2024

AI marketing tools for social media 1. Creating content, posting to multiple networks, learning about your audience, providing customer support, reporting wins to your boss… It’s a lot. And if you’re handling customer service via social media, Hootsuite Inbox also features some powerful AI capabilities. Username idea generator.

Price 134

Price User-Generated Copywriting Marketers 134

Sprout Social

AUGUST 30, 2023

People trust real people—39% of consumers say real customer testimonials or demos are the content they prefer seeing from brands, according to The 2022 Sprout Social Index™. When you share a post, customize the copy to infuse your experience and make it relevant for your audience.” In the end, this benefits the marketing team, too.

Branding 142

Branding Copywriting PR Promotion 142

Neil Patel

JANUARY 5, 2022

Market analysts in particular are expected to grow in demand. Having a degree in this field, with technical education and experience on the numbers side of things, could pave the way for a career in marketing research and analysis. 7 Best Marketing Schools and Degree Programs.

Retail 114

Retail Marketers Marketing Communications 114

Sprout Social

AUGUST 1, 2019

A social media manager can be a marketer, a strategist, a copywriter, a designer, an analyst and a customer service rep—sometimes all in one day. Managing all of these diverse responsibilities requires social media managers to develop a number of crucial marketing and marketing-adjacent social media skills.

Management 112

Management Copywriting Communications Social Media Marketing 112

Sprout Social

SEPTEMBER 2, 2022

Free social media marketing training and resources. How to Conduct Social Media Market Research in 90 Min or Less (Sprout Social). Use our market research worksheet to quickly assess your competition, how you stack up and uncover data-driven insights with org-wide impact. Level: Beginner – intermediate.

Social Media Marketing 143

Social Media Marketing Price Marketers Marketing 143

Hubspot Marketing

JANUARY 4, 2024

A buyer persona, also called a customer persona, is a fictional profile of your ideal customer designed with on-the-ground market research. It's important to conduct thorough audience research and build multiple buyer personas, each representing one segment of your overall target customers.

Analytics 125

Analytics Copywriting Communications Market Research 125

Neil Patel

SEPTEMBER 20, 2021

Here are a few ways to research your target demographics effectively. Build an example profile of your ideal customer. Make a list of things that bother your target customer, and see how you can position your products and services as a “relief.”. I also wrote a whole post on PPC ad copywriting to help you create engaging copy.

Advertising 126

Advertising Advertisers Copywriting Law 126

Vertical Response

JUNE 23, 2024

Crafting personalized marketing messages and utilizing various channels, such as social media, email, and SEO, are key for engaging and building relationships with target audiences, informed by insights from market research, social media analytics, and continuous feedback.

Gen Z 98

Gen Z Customer Acquisition Market Research Analytics 98

Hubspot Marketing

OCTOBER 16, 2019

In the example below, Taco Bell responds to a customer on Twitter with an authentic, engaging tweet making the brand relatable and boosting its reputation. Market research. That's why a PR firm would likely use market research as a tactic. Internal copywriting. Image source: Twitter. Crisis management.

PR 143

PR Communications Price Management 143

Marketing Insider Group

FEBRUARY 5, 2024

(Hubspot) 79% of companies have observed revenue growth in marketing and sales due to AI. Zippia) 76% of marketers using generative AI apply it for basic content creation and copywriting tasks. Insider Intelligence) 61% of marketers consider AI a crucial component of their data strategy. of all internet traffic.

Digital Marketing 122

Digital Marketing Marketing Strategy Shoppers User-Generated 122

Hubspot Marketing

JUNE 28, 2023

Most customers first discover a company or brand online, but many small businesses still don’t have websites. Pro tip: Give specific examples of successful sales campaigns and deals you've closed, including revenue generated and customer satisfaction. Best for: Content creators, copywriters, and digital marketers.

CRM 117

CRM Digital Marketing Management User-Generated 117

Duct Tape Marketing

SEPTEMBER 26, 2013

These devices present unprecedented opportunities for a company to learn about its target audience and customize its business and promotions to respond to consumer needs. Mobile Apps are the Future of Marketing Research. Geolocation Will Give More Insight Into Customer Habits. Routers will Help Gauge Customer Behavior.

Shoppers 68

Shoppers Copywriting Market Research User-Generated 68

Orbit Media Studios

MAY 24, 2023

How to create an AI marketing persona A persona is a composite sketch of a target audience or audience segment describing your ideal customer. It guides your marketing strategy by accurately identifying the general traits, concerns and behavior patterns of your potential buyer. Check these with your customers before using this.

Non-Profit 132

Non-Profit Health Finance Social Media Marketing 132

Marketing Insider Group

JUNE 17, 2024

Rather, it’s an opportunity to craft compelling narratives that capture customer attention and turn your company into a go-to resource for information and entertainment. The immediate goal is to improve brand awareness, attract customers, and drive sales.

Entertainment 79

Entertainment Marketers Copywriting Marketing 79

Content Marketing Institute

JANUARY 28, 2019

In case you haven’t noticed – over the years here at CMI we’ve spent quite a few brain cells and digital ink defining and defending the approach of content marketing as a separate and distinct methodology to influence customer behavior. They are not just customer-support organizations, managing how-to videos, or customer events.

Whitepaper 110

Whitepaper B2C Communications Marketers 110

Vertical Response

MAY 10, 2024

They encapsulate the essence and values of businesses, communicating these values to their potential customers. In the vast ocean of brands, a catchy slogan serves as a lighthouse, guiding customers towards a brand, attracting their attention, and forging a connection with them.

Branding 105

Branding Transform Communications Copywriting 105

Hubspot Marketing

DECEMBER 11, 2023

However, 67% said that marketers should avoid becoming overly reliant on it. The challenge of becoming too reliant on AI may account for 47% of partially automated customer journeys, according to Ascend2. Image Source If it does, there's a case that AI can still automate marketing to some degree. Image Source 5.

User-Generated 119

User-Generated Marketers Marketing Copywriting 119

Content Marketing Institute

NOVEMBER 6, 2017

It worked well, but when we tried data and stats in infographics and reaching out to share the infographics with our personalized custom description for each website, the response and success rate just exceeds all of our past results and expectation. Pre-business market tests. However, as with infographics, content quality is key.

Whitepaper 111

Whitepaper SEO Promotion Content Marketing 111

Orbit Media Studios

FEBRUARY 22, 2022

Knowing their intent allows the content marketer (or the conversion copywriter) to align the page with their needs. Marketing qualified lead (MQL). Ecommerce customer. This will sound familiar if you’ve read our playbook for promoting original research. No content marketing program? Chatbot inquiry.

SEO 114

SEO eCommerce CRM Analytics 114

Buffer Marketing

SEPTEMBER 26, 2024

Each issue is a deep dive into a social media best practice or an interview with a social media marketing manager. It’s one of the best marketing resources to learn how to understand your potential customers and how they behave on social media. 📩 Subscribe to Link in Bio.

Thought Leadership 119

Thought Leadership Social Media Marketing Marketers Marketing 119