Hootsuite

MARCH 23, 2023

It seems like AI copywriting tools are everywhere, from content generators to ecommerce chatbots. But like most tools, AI copywriters are only as powerful as the person using them. Besides knowing how to use it, you need to know when to use AI copywriting and when it’s best to use your team’s real human brains. AI is a tool.

Copywriting 144

Copywriting User-Generated Price eCommerce 144

Sprout Social

JUNE 11, 2024

An effective higher education social media strategy has to appeal to various audiences: current students, prospective students, alumni, staff, donors, fans, families and more. We spoke with Grimes and White to get the inside scoop on what it takes to develop a high-impact social media strategy for higher education institutions.

Education 136

Education Transform Copywriting Communications 136

Hootsuite

OCTOBER 2, 2024

For many social media managers, putting together (and justifying) financial asks is an anxiety-inducing annual event. Social media management and AI tools can help streamline your efforts and boost productivity. A social media management dashboard is a must for anyone running campaigns on more than one channel.

B2C 114

B2C CMO Copywriting Analytics 114

Sprout Social

AUGUST 4, 2021

To some, the social media manager title is a step in the pathway to becoming CMO. The debate around whether or not to pursue an advanced degree is nothing new, but applying it to the realm of social ignited strong reactions from practitioners and educators alike. “As Freberg teaches, researches and consults in social media.

Management 145

Management Education Social Media Marketing Copywriting 145

Martech

DECEMBER 6, 2024

You must educate your AI co-pilot about your company’s brand voice, target customers and industry. This includes expanding initial AI efforts, finding high-impact use cases, training teams, and managing organizational change. They have good general knowledge. Use a conversational and relatable tone to connect with the audience.

Transform 131

Transform Analytics User-Generated Education 131

Search Engine Land

JUNE 12, 2023

Invest in company-wide education SEO seems like a mystical dark art to many people. Perhaps you manage a network of sites and have to consider syndication and links more than most. Educating your colleagues means creating SEO-aware champions in each key department. Either that, or they reckon it’s just keywords and meta.

Education 77

Education Management SEO Copywriting 77

Digital Marketer

NOVEMBER 26, 2022

Copywriters are a rare breed of freelancer. If you think about it, sometimes the actual role of a copywriter can get a little fuzzy at times. With clients expecting you to act as a copywriter one day, a content writer the next day, and a full-blown marketing strategist the day after that! Hey Posse, it’s Alex!

Copywriting 87

Copywriting SEO Promotion Education 87

Jeff Bullas

DECEMBER 27, 2022

You’ll want to educate the audience about how your SaaS product solves pain points and make them aware of their problems again to remind them of the need to fix them. A common mistake made by copywriters and content creators is drafting the content they want to feature rather than the content their audiences want to read. Image Source.

SEO 317

SEO Copywriting Law Communications 317

Search Engine Land

JULY 22, 2024

This will help map CRO opportunities and manage expectations so that each channel’s results are properly segmented and analyzed. Audiences, intent and external factors Here is an example from one of my agency’s clients (focusing on education) for Google Ads campaigns’ conversion rates: Competitor: 2.8% Generic: 6.1% Brand: 27.8%

Price 96

Price eCommerce Customer Journey Copywriting 96

Hubspot Marketing

DECEMBER 10, 2024

Once you've earned a rank, its (generally) manageable to keep it there, making SEO cost-effective or sometimes free to continue ranking. We earn a lot of traffic through their blog, products, and pages designed to educate or convert. Tip 2: Use landing pages to educate your audience. SEO has compounding benefits.

SEO 130

SEO Gen Z Finance User-Generated 130

Sprout Social

SEPTEMBER 6, 2022

How much do social media managers make? We’ve compiled data from sources across the web to provide you with everything you need to know about average social media manager salaries. What is an average social media manager salary? Let’s look at how all this change impacts base pay for social media managers of all stripes.

Management 132

Management Manufacturing Copywriting Finance 132

Hubspot Marketing

JANUARY 11, 2023

It should contain details of your employment and education as well as your unique value proposition. With just a few resources and some actionable tips from hiring managers themselves, we'll help you create a truly impressive marketing resume that's sure to stand out to recruiters. Submitted in PDF format. Keep it brief. If they don't.

Management 145

Management Marketing Marketers Inbound Marketing 145

Hootsuite

APRIL 22, 2025

To enable your ads account, log in to Facebook with the profile that has admin access to your Facebook Page, then go to Meta Ads Manager. The 80/20 rule : 80% of your content should inform, entertain, and educate, and the remaining 20% can be promotional. text posts, photos, videos) Paid, or boosted, content (e.g, It’s so easy.

Gen Z 101

Gen Z User-Generated Marketing Marketers 101

Rock Content

FEBRUARY 3, 2021

And client-oriented copywriting will help with this. What is customer-centric copywriting? Indeed, with client-oriented copywriting, all communication is built around the interests and needs of the user. Indeed, with client-oriented copywriting, all communication is built around the interests and needs of the user.

Copywriting 83

Copywriting Customer CRM Communications 83

Sprout Social

AUGUST 1, 2019

A social media manager can be a marketer, a strategist, a copywriter, a designer, an analyst and a customer service rep—sometimes all in one day. Managing all of these diverse responsibilities requires social media managers to develop a number of crucial marketing and marketing-adjacent social media skills. Communication.

Management 112

Management Copywriting Communications Social Media Marketing 112

Buffer Marketing

JANUARY 30, 2025

Anna Burgess Yang, a solopreneur & content marketer, talked about prioritization in terms of managing workload efficiently. If educational carousels drive conversions, create more of them. Captions & hashtags: Use AI-powered copywriting tools like Buffer’s AI Assistant to test different engagement-driven captions.

User-Generated 105

User-Generated Education Analytics Thought Leadership 105

Hubspot Marketing

DECEMBER 24, 2024

As a junior content marketer, it gave me my first logical framework for creating, organizing, and managing content production. Your friend and mine, Ryan Jones , the Marketing Manager at SEOTesting , shares how this first impression can help your brand establish authority within its space. And I'm not the only one who thinks this.

SEO 112

SEO Education Product Place 112

Unbounce

JANUARY 6, 2025

Stages of a marketing funnel (and where landing pages fit in) Understanding the stages of a marketing funnel is essential for effective customer journey management. Educate your audience with valuable information on common pain points. Sales conversion : Turning leads, trial users, or freemium users into paying customers.

User-Generated 111

User-Generated Price Copywriting Analytics 111

Hubspot Marketing

APRIL 22, 2025

It should be concise, clear, and focused on providing value rather than just promoting products, says B2B email marketing specialist and copywriter Joe Cunningham. B2B Email Marketing Tips from the Experts Ive managed email marketing at a startup, a financial services company, and a university. List management is the boring part.

Email Marketing 64

Email Marketing Copywriting Marketing Marketers 64

AWeber

MAY 19, 2025

Thinking about making money from home, but dont want to deal with shipping boxes or managing inventory? Educational Worksheets Why it works: Teachers and parents constantly seek educational materials to support learning, especially in homeschooling scenarios. Youre not alone.

Product 93

Product eBook Non-Profit Transform 93

SocialPilot

MAY 27, 2025

Social Media Content Creator vs. Social Media Manager vs. Influencer In the social media space, roles often overlap, and job titles can be confusing. Many businesses mistakenly think they need an influencer or a social media manager when what they actually need is a social content creator. Lets break it down.

Thought Leadership 83

Thought Leadership Social Media Marketing Communications Management 83

Hubspot Marketing

DECEMBER 26, 2022

These skills are earned from experiences or education (think, data analysis, project management, and computer programming). LinkedIn data from the past year shows a 20% increase in managers who don't have a traditional four-year degree. Similar to technical skills, soft skills are learned through experience or education.

Copywriting 145

Copywriting Key Performance Indicator Marketing Marketers 145

Hubspot Marketing

OCTOBER 21, 2024

When Jade started out, she was applying to roles related to recruitment, but because of her educational and professional background, did not hear back about most of those roles. Take advantage of self-paced education resources. Copywriting? Taylor Falls , Morgan Young ) to do the same. You pick something from the menu.

Gen Z 105

Gen Z Copywriting Influencer Marketing Education 105

Vertical Response

JUNE 16, 2024

What is a community manager? A community manager builds, maintains, and nurtures a brand’s online community. This article explores the key skills and responsibilities of a successful community manager. This article explores the key skills and responsibilities of a successful community manager.

Management 105

Management Customer Acquisition Non-Profit Communications 105

Vertical Response

JULY 7, 2024

With more than 7 million active advertisers, Facebook Ads Manager allows businesses to target their audience with precision. Video content on YouTube can take many forms, from long-form educational videos to short, engaging YouTube Shorts. One of Facebook’s standout features is its robust advertising capabilities. With over 2.5

Gen Z 101

Gen Z Branding User-Generated Influencer Marketing 101

Hubspot Marketing

MAY 30, 2023

For instance, the job listing below from Cyberfunnels calls for a copywriter with AI experience. Image source Responsibilities include using AI tools to "enhance the copywriting process, generate data-driven insights, and optimize content performance." Applicants are also expected to stay up-to-date on AI best practices in copywriting.

New Markets 132

New Markets Copywriting Marketing Digital Marketing 132

Duct Tape Marketing

AUGUST 31, 2017

The New Copywriter: Meeting Modern Content Writing Demands written by Guest Post read more at Duct Tape Marketing. 1 Because of the collective push for well-curated and highly targeted content in both B2B and B2C markets, skillful young writers have ample opportunity to break into the workforce through the art of copywriting.

Copywriting 61

Copywriting Millennials Inbound Marketing B2C 61

Sprout Social

FEBRUARY 25, 2021

Social media managers are often told, "work your magic!" Not sure what professional social media management looks like? Read up on the difference between social managers and community managers , or hit up #MarketingTwitter to hear from social marketers directly. " It's not magic.

Copywriting 141

Copywriting Marketing Marketers Management 141

Martech

MAY 27, 2022

Tom Snyder is an agency content marketing manager at Hot Dog Marketing in Austin, Texas. His creative roots in copywriting and his passion for analytics are good examples of the kind of all-around game marketers need to bring to the evolving digital playing field. It’s exhausting. What do you enjoy most about marketing?

Analytics 122

Analytics Copywriting Marketing Marketers 122

Hubspot Marketing

MARCH 21, 2018

Whether you're running a personal blog as a hobby, or managing the official blog on your company's website, monetizing your work is entirely possible -- it just takes a good amount of time and effort. But it’s also arguably the most important stage of the inbound funnel.

Affiliate Marketing 145

Affiliate Marketing Copywriting eBook eCommerce 145

Hubspot Marketing

JANUARY 7, 2024

Before we dive into the various positions you can find within a marketing department, let’s discuss tools and education necessary to become a marketer. Education If you’re serious about a long-term marketing career primed for growth and variety, a bachelor’s degree is the way to go. Some internships can lead to full-time jobs, too.

Copywriting 126

Copywriting CMO PR Social Media Marketing 126

Marketing Insider Group

JUNE 2, 2021

The course covers content creation and promotion, copywriting techniques, search engine optimization, email marketing, social media marketing, and other topics to get you up to speed on content marketing basics. Copywriting for Beginners by Skillshare. Copywriting basics. Screenshot via Skillshare. after the free trial.

Content Marketing 145

Content Marketing Copywriting Marketing Marketers 145

Sprout Social

MARCH 5, 2024

The company has business lines including student loan servicing, private student loans, improving K-12 school management through service and technology, renewable energy, encouraging a more educated workforce, and telecommunications. Nelnet is a student loan servicing company—but they’re so much more than that.

Copywriting 127

Copywriting Education Energy Health 127

Sprout Social

FEBRUARY 24, 2022

Skills that every social media manager must have , like communication, creativity or organization, won’t make you stand out. Successful campaigns you managed and the KPIs around them. Include the budget you managed for paid social. Include posting frequency and the number of channels you managed.

Real Estate 127

Real Estate Education Copywriting Social Media Marketing 127

Sachs Marketing Group

JUNE 27, 2023

There are many benefits of using copywriting formulas. This is where copywriting formulas come into play as a game-changer for digital marketing. Embracing copywriting formulas is the key to unlocking the full potential of your digital marketing campaigns. What are Copywriting Formulas?

Copywriting 52

Copywriting Non-Profit Energy Education 52

Marketing Insider Group

FEBRUARY 1, 2021

Using buyer intent data will improve your content marketing, lead generation, copywriting, and keyword optimization efforts. Modern buyers do their research and educate themselves about their company’s problems and solutions before making initial inquiries. Copywriting. The Shift to Customer-Centric Marketing. Awareness Stage.

Copywriting 145

Copywriting User-Generated Marketing Marketers 145

Sprout Social

FEBRUARY 3, 2022

Campaigns involve promoting content and creatives (think: ads, videos, photos, blog posts, copywriting) across various marketing channels (think: social media, email). . Copywriting for ads, emails and landing pages. Copywriters. This is where a project management tool like Asana (see below) comes in handy. Web designers.

Customer 145

Customer Copywriting Marketing Marketers 145