Martech

SEPTEMBER 16, 2024

User groups and events marketing Role: Foster community engagement through offline and online events. Field marketing: Enhancing event follow-ups Integrate event management tools with CRM to streamline lead capture and post-event follow-ups. Sample goals: Shorten the sales cycle by 20%.

User-Generated 65

User-Generated CRM Customer Acquisition Partner Marketing 65

Hubspot Marketing

JUNE 7, 2018

To organize your contacts and automate an effective sales and marketing process, it’s important you have a CRM -- but if you’re a small company just starting out, you might not feel ready to implement a fully-established CRM with all the features. This CRM template is a great place to get your feet wet. Project Timeline.

CRM 145

CRM Finance Customer Acquisition PR 145

Hubspot Marketing

JANUARY 13, 2021

When it comes to event marketing , there are many tasks that need to be completed prior to (as well as during and after) your event. The good news is that there are a variety of event marketing tools available to help with all aspects of your event, including event registration.

Price 143

Price Event Marketing CRM Marketing Automation Platform 143

Martech

JANUARY 7, 2025

A martech manager plays a crucial role in the success of large events by leveraging technology to enhance marketing efforts. Technology integration: Oversee the integration of various marketing technologies (e.g., Here are the top five contributions they would typically make: 1.

Key Performance Indicator 107

Key Performance Indicator Logistics Marketers Marketing 107

Adobe Experience Cloud Blog

JUNE 17, 2019

Event data is powerful, but you only unlock the full power of event data when it’s seamlessly connected to the rest of your business systems. when a prospect RSVPs, changes are reflected immediately in a CRM or marketing automation platform). And we at Splash aren’t the only ones who know it.

Logistics 133

Logistics Event Marketing Thought Leadership CRM 133

Adobe Experience Cloud Blog

DECEMBER 18, 2013

Content Marketing World (September 8-11) – Cleveland, OH. CRM User Group Summit (October 13-15) – St. What were your favorite events of 2013? Must-Attend Marketing Events of 2014 was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. Event Marketing'

Thought Leadership 134

Thought Leadership Inbound Marketing Event Marketing Marketers 134

Adobe Experience Cloud Blog

DECEMBER 17, 2014

Marketo Marketing Nation Roadshow (Cities/Dates Coming Soon!). Cross Channel Marketing Conference – August 16 th -19 th – Lake Tahoe, CA. CRM Evolution – August 17-19 – New York, NY. Content Marketing World – September 8-11 – Cleveland, OH. Event Marketing b2b Consumer' AdWeek – TBD – New York, NY.

Thought Leadership 134

Thought Leadership Event Marketing CRM Marketers 134

Martech

JANUARY 6, 2022

As with Splash’s in-person management solution, Splash Studio integrates with CRM and marketing automation systems, and there are add-on-options which allow for customization. Along with the rest of the in-person event eco-system, Splash began a pivot to virtual in Spring of 2020. Why we care.

Event Marketing 115

Event Marketing CRM Management Transform 115

Martech

AUGUST 2, 2022

Once you move beyond foundational platforms (CRM, CDP, Marketing Automation etc.) In addition to tracking external martech trends, we also look at data from the nearly 1,000 stacks managed on our platform. This helps us see which products are most popular and which products surround key anchor platforms.

Product Life Cycle 124

Product Life Cycle CRM Marketing Automation Platform Customer Journey 124

Martech

SEPTEMBER 21, 2021

Combined, the core features offered by most marketing automation platforms profiled in this report include: Email marketing and landing page development; Lead management (i.e., capture, scoring and nurturing); Native CRM integration; and APIs or app marketplaces for faster martech system access. Mobile marketing.

Marketing Automation Platform 134

Marketing Automation Platform CRM User-Generated Analytics 134

Martech

JANUARY 9, 2024

How do you make sure your digital events are engaging and effective with your audience? And with digital events, there’s no shortage of data that event marketers can use to optimize sessions and experiences for their attendees. Look at the data. Audience data from these sources will help you create personas.

Logistics 117

Logistics Whitepaper Event Marketing CRM 117

Hubspot Marketing

JUNE 6, 2023

If apps are disconnected from one another and the CRM, companies lose valuable customer information. Marketing Hub’s robust ecosystem of B2B marketing integrations connects customer-facing tools to provide GTM organizations with a single source of truth while maintaining flexibility.

Customer 139

Customer CRM Direct Mail User-Generated 139

Pam Didner

SEPTEMBER 16, 2020

VP of Marketing or CMO. Roles based on your marketing functions: Email Marketing. Event Marketing. Digital Marketing. Content Marketing. Brand Marketing. Marketing Operations. Co-marketing or Partner Marketing. Event Marketing. Social Media. Demand Generation.

CRM 103

CRM Event Marketing Marketers Marketing 103

Adobe Experience Cloud Blog

JUNE 26, 2015

Here are some examples of projects that data-hungry interns can nosh on: Have you received a list from a third-party event without email addresses? Ask your intern to pull email addresses for people you have in your CRM. Do you have some sales emails in your marketing automation system that no longer apply? If so, at what level?)

Telemarketing 131

Telemarketing Thought Leadership Event Marketing Food 131

Adobe Experience Cloud Blog

FEBRUARY 2, 2017

Here are some of the ways account-based marketers can work with other teams and departments to leverage their programs for an integrated ABM strategy: Events: Event marketers humanize your brand, creating opportunities for buyers and sellers to meet face-to-face.

Thought Leadership 131

Thought Leadership CRM Transform Marketers 131

Adobe Experience Cloud Blog

OCTOBER 26, 2011

They issued a press release about the new off-site event and coordinated a press conference, pulling media personnel from OpenWorld itself. Event Marketing. Video Marketing. Marc celebrated salesforce.com as a leader in cloud, CRM, technology, and innovation. Think about your last trade show or live seminar.

PR 134

PR Transform Logistics User-Generated 134

Marketing Insider Group

OCTOBER 15, 2024

Use your marketing platforms and CRM to better understand how each segment interacts with your current engagement efforts. What type of digital engagement opportunities interest your core audiences? What social media platforms are they drawn to? How often do they engage with your emails?

User-Generated 62

User-Generated CRM Analytics Digital Marketing 62

Martech

FEBRUARY 22, 2022

Last fall, they also plugged into HubSpot’s CRM. We’d expect to see more ABM integrations with events technology like ON24’s. For instance, they brought cross-channel conversational insights to their platform by integrating with Drift.

Manufacturing 98

Manufacturing CRM User-Generated Marketers 98

Neil Patel

MARCH 11, 2021

SponsorMyEvent is a platform designed to make it easy for event marketers to find sponsors. One cool feature of this tool is the homepage featuring current events looking for sponsors. It also allows you to set a minimum price for your event sponsorship packages.

Advertisers 142

Advertisers Advertising Event Marketing User-Generated 142

Hubspot Marketing

MAY 14, 2019

Like many of the people who work in the industry, digital marketing was born in the 1990s. Back then, email was the age of most college graduates , AT&T launched the first banner ad , and the CRM industry was just starting to thrive. Event Marketing.

Stealth Marketing 145

Stealth Marketing Neuromarketing Outbound Marketing Inbound Marketing 145

Chief Martec

JANUARY 31, 2022

For example, a CRM platform for marketing, sales, and service. You’re probably not using your CRM to manage to your continuous integration and deployment pipeline. ” As a marketing ops person, my tribe is marketing. However, we also see aggregation platforms within a specific department or domain.

Finance 95

Finance CRM Price Marketing Automation Platform 95

Hubspot Marketing

JANUARY 28, 2025

Pro tip: HubSpots ad tool, part of the Marketing Hub , lets you create non-disruptive, engaging ads that perfectly blend with your content and boost ROI. You can connect your Google Ads, Facebook, or LinkedIn accounts, track revenue directly from your CRM, and segment audiences for more targeted campaigns. Want to see it in action?

Non-Profit 63

Non-Profit Transform Marketers Marketing 63

Hubspot Marketing

JUNE 6, 2023

If apps are disconnected from one another and the CRM, companies lose valuable customer information. Marketing Hub’s robust ecosystem of B2B marketing integrations connects customer-facing tools to provide GTM organizations with a single source of truth while maintaining flexibility.

Customer 98

Customer CRM Direct Mail User-Generated 98

Martech

SEPTEMBER 30, 2021

Integrate with a variety of martech and ad tech software, including CRM, marketing automation, customer service software, ad servers, demand-side platforms and the like. Rather than operating in silos and running your email marketing completely separately from your social media, your event marketing, your print advertising etc.,

Analytics 135

Analytics Key Performance Indicator Marketers Marketing 135

Martech

SEPTEMBER 28, 2021

Using these marketing tools creatively in coordination with sales is the beginning and end of the definition of ABM, according to Didner. However, ABM comes in different forms according to the roles that marketers have and the channels they use. “If If you are in event marketing, you can do account-specific events,” she explained. “If

Customer 109

Customer Transform CRM Event Marketing 109

Adobe Experience Cloud Blog

AUGUST 28, 2015

or “We’re sorry we missed you, however you may enjoy one of our other upcoming events! Increase an attendee’s lead score : (+5 for event registration, +15 for event attendance). Here they are…”.

Management 134

Management Thought Leadership CRM Promotion 134

Adobe Experience Cloud Blog

NOVEMBER 30, 2017

Take workflow tool Zapier : Event professionals can create “zaps” for their specific needs and synchronize movement between applications (e.g., automatically adding new contacts from your CRM to your engagement platform—and saving your team countless hours of manual labor).

Thought Leadership 134

Thought Leadership CRM Communications Social Media Marketing 134

Marketing Insider Group

SEPTEMBER 3, 2013

This involves overlaying inputs from multiple points such as SEO reports, listening scans, CMS & CRM data, conference reports, sales insights, customer insights and research reports, etc. Look for clusters of events around each hot topic to identify content sprints for each topic.

Content Marketing 109

Content Marketing Whitepaper eBook Marketers 109

Martech

JUNE 5, 2023

The data can be passed, via the Integrate Demand Acceleration Platform, into CRM and marketing automation systems. With the return of events for B2B marketers, efficient collection of lead data is back on the agenda. It’s easy enough to capture data at your own events or your own booths by scanning badges.

CRM 105

CRM Promotion Customer Event Marketing 105

Hubspot Marketing

JUNE 24, 2022

One easy way to organize your different audiences is using a CRM to segment the different groups. By separating contacts with tags and lists, you can easily send marketing messages to the appropriate groups. As you choose and establish your marketing channels, pay attention to their measurable performance indicators. Page views.

Inbound Marketing 145

Inbound Marketing Non-Profit Education Transform 145

Adobe Experience Cloud Blog

AUGUST 15, 2011

This will make it easy for you to insert notes into your CRM for a targeted follow-up based on your conversation. Make sure your staff logs the key points of each conversation, either on the back of their prospect’s business card or on a sheet of paper you can staple to the card for reference. Missing Deadlines.

Real Estate 132

Real Estate Shipping Marketing Mix CRM 132

Martech

OCTOBER 7, 2022

Can the tool match event attendees to their roles in a buying group and their correct accounts in our CRM? Can the DEP maintain a single account for an individual across multiple events, so we can continue to accrue intent data over time? (For If not, is an API available for custom system integrations?

CRM 98

CRM Marketing Automation Platform Analytics Management 98

Martech

OCTOBER 4, 2022

The data that comes in from this specific online event can also be filled out by a third-party data firm. You can always use third-party data services to augment and enhance that data and then connect it to your CRM to get a fuller picture of your attendees,” Sirkin said. Event activity data.

Whitepaper 121

Whitepaper CRM Education Place 121

Adobe Experience Cloud Blog

OCTOBER 2, 2015

Gartner’s Digital Marketing Conference – May 17 th - 19 th – San Diego, CA. CRM Evolution – May 23 rd - 25 th – New York, NY. Netsuite World – May 16 th – 19 th – San Jose, CA. SAP Sapphire – May 17 th – 19 th – Orlando, FL. Digital Summit – May 24 th – 25 th – Atlanta, GA.

Thought Leadership 134

Thought Leadership Marketers Marketing CRM 134

Customers.ai

NOVEMBER 14, 2023

Yes, it is versatile and applicable to both B2B and B2C contexts, aiding in lead generation, personalized marketing, and overall customer engagement. What role does website visitor identification play in event marketing? Can website visitor identification be integrated with customer relationship management (CRM) systems?

User-Generated 123

User-Generated Health B2C Analytics 123

Marketing Insider Group

JUNE 14, 2020

This involves overlaying inputs from multiple points such as SEO reports, listening scans, CMS & CRM data, conference reports, sales insights, customer insights and research reports, etc. Look for clusters of events around each hot topic to identify content sprints for each topic.

Content Marketing 145

Content Marketing Whitepaper Thought Leadership Marketers 145

Adobe Experience Cloud Blog

JUNE 17, 2019

Event data is powerful, but you only unlock the full power of event data when it’s seamlessly connected to the rest of your business systems. when a prospect RSVPs, changes are reflected immediately in a CRM or marketing automation platform). And we at Splash aren’t the only ones who know it.

Logistics 51

Logistics Event Marketing Thought Leadership CRM 51