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6 integrations to get more from your social media management platform

Sprout Social

We heard many of our customers’ challenges around integrating with social media management tools and took notes. Lead management & CRM. Q: How do you currently manage incoming leads from social media? How do you connect existing customers in your CRM to their social profiles?

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20 Effective Ways to Automate and Grow Your Business

Hubspot Marketing

Upload contact data to a CRM for a centralized database. To automate your customer information, you can use a CRM as a centralized database, and sync contact data between apps to automatically make updates as soon as anything changes on a customer account. Better calendar management. Implement a task management system.

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AI-powered martech releases and news: Feb. 8

Martech

Noteworthy: Find these places and don’t work there: 10% of those without a plan also said, “and we don’t know where to start.” And now, here are this week’s releases: ZoomInfo’s ZoomInfo Copilot is an AI-powered solution that unifies a company’s go-to-market data, including CRM data and ZoomInfo’s data.

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9 Marketing Automation Best Practices

Hubspot Marketing

Make sure your marketing automation system integrates well with your CRM. If you are running your marketing analysis like a big ship that takes forever to turn, then you're going to miss out on incremental opportunities. Mapping your lead flow is the key to creating a simple process that doesn't require a large team to manage.

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Conversational commerce platforms: What they are, why they matter, and how to choose the right one for your business

Use Insider

Look for a platform that seamlessly integrates with the tools you’re already using, including your: Customer relationship management (CRM) Customer data platform (CDP) Loyalty platform Ecommerce platform You don’t want to have to jump through hoops and develop clunky workarounds to get these crucial tools to successfully “talk” to each other.

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The 5 Benefits of E-Commerce Automation

Neil Patel

You’re experiencing it every day, from marketing and communication to fulfillment and shipping, not to mention all the follow-up. In fulfillment, orders can trigger messages to help you manage inventory, including “sold out” notifications. Is there anything worse than lost or misdirected packages after you place an order?

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9 effective customer retention strategies that work in 2021

Sprout Social

Here’s another example from Sweetwater, which manages to ask for a review while also coming across as a personalized message. Instead, take advantage of your marketing tools like your CRM or social media management tools like Sprout’s Smart Inbox to keep tabs on notifications and @mentions from social. Any guarantees?

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