Backlinko

JANUARY 6, 2025

maximum ad spend per customer. Turn Email Into Sustainable Sales The top brands drive 30-50% of their revenue through email marketing. Note: The best practices Im about to share are inspired by Boyuan Zhao, an email and SMS consultant for Shopify brands. Its some of the best content Ive seen on email marketing.

eCommerce 109

eCommerce Shipping Logistics Transform 109

Martech

JANUARY 23, 2023

As customer acquisition keeps getting more expensive, it makes sense to market more effectively to the customers you already have. Using psychological approaches in your email campaigns can motivate customers to act instead of making do with hastily written copy and a “Buy now” mindset.

Email Marketing 129

Email Marketing Price eCommerce Marketers 129

Hubspot Marketing

DECEMBER 23, 2024

Automated Email Marketing AI in email marketing uses data analysis to personalize content, optimize subject lines, automate follow-ups, and segment audiences. By tailoring emails to each recipients behavior and preferences, AI makes campaigns more engaging and effective, driving higher open and conversion rates.

Transform 110

Transform User-Generated Marketers Marketing 110

Litmus

SEPTEMBER 25, 2024

Focuses on long-term customer value, not just quick conversions. Lifecycle email marketing Lifecycle email marketing focuses on how email can support customers at each stage of their journey. Key differences: Uses email as the main communication channel. We just need to make that mindset shift.”

Management 98

Management Marketers Marketing CRM 98

Content Marketing Institute

NOVEMBER 27, 2018

Brands earn $38 for every $1 they invest in email marketing programs, according to Email Marketing ROI: The Factors That Lead to Better Returns, a research report published by Litmus. In other words, brands generate a 3,800% ROI on email marketing. Email opt-in (permission marketing).

Email Marketing 108

Email Marketing Shipping Real Estate B2C 108

Litmus

OCTOBER 31, 2024

In this guide, we’ll outline how to finally get and use the customer insights you need to improve your lifecycle marketing strategy. But basic personalization, like sticking a first name in the subject line, isn’t enough to really move the needle on email marketing ROI.

CRM 89

CRM Management Email Marketing Transform 89

Customers.ai

JANUARY 7, 2025

Heres a fun fact: 81% of businesses say email is their primary customer acquisition channel. But before you start picturing your email list exploding, lets pause for a reality check getting those emails in the first place is where most brands fumble. Surprising? Hospitality : Planning a trip to NYC?

Customer 93

Customer Shipping eCommerce Outbound Marketing 93

Hubspot Marketing

MARCH 3, 2025

When I worked in-house at a SaaS company, marketing felt like an endless challenge. We covered all the basics: paid campaigns, blog content, and email marketing. We didnt fully understand how customers found and engaged with our product. This includes expenses for marketing, sales, and lead generation activities.

Customer Acquisition 59

Customer Acquisition User-Generated Customer loyalty Marketers 59

Customers.ai

NOVEMBER 18, 2024

From email marketing to customer reviews to SEO, the possibilities are almost endless. Integration Capabilities Your marketing apps need to play nicely with the tools you’re already using. Scalability and Pricing Your business is growing and your apps need to grow with you. Ratings & Reviews: G2 Rating : 4.7

eCommerce 75

eCommerce User-Generated Transform Customer loyalty 75

Adobe Experience Cloud Blog

OCTOBER 14, 2014

It’s giving marketers an unprecedented level of control over the levers that drive The Big 4: user acquisition, engagement, retention, and monetization. One of the biggest beneficiaries of this new technology is email marketing. We need to start seeing failed customer communications as negative not neutral events.

Transform 134

Transform B2C Thought Leadership Customer Acquisition 134

Hubspot Marketing

JANUARY 12, 2024

has made its way from standard direct mail copy to email marketing copy. What is a P.S. in email? Here are six ways to use the P.S. and enhance your email marketing efforts. Pro Tip: Just when customers think they know where you’re going, change direction. As a copywriting tactic, the postscript (P.S.)

Direct Mail 112

Direct Mail Copywriting User-Generated Customer Acquisition 112

Customers.ai

DECEMBER 20, 2024

Relationship marketing helps businesses achieve higher customer retention rates, increased lifetime value, and improved brand reputation. Loyal customers are more likely to recommend your products, reducing acquisition costs through word-of-mouth referrals. What industries benefit most from relationship marketing?

eCommerce 87

eCommerce Shipping Customer loyalty Marketers 87

Martech

JUNE 3, 2022

” Rather than tailoring messages to individual customers, marketers in the B2B space are recognizing the need to adopt account-based strategies to resonate with groups of executive-level buying groups. They put together an email template for sales to use (shown below). Get the daily newsletter digital marketers rely on.

Direct Mail 126

Direct Mail Customer Acquisition Marketers Marketing 126

Duct Tape Marketing

AUGUST 22, 2024

By designing journeys that customers ACTUALLY want to follow, your business can drive growth more effectively. [12:00] 12:00] Acquisition and Retention A fractional CMO should focus on both customer acquisition and retention. That's right, duct Tape Marketing podcast listeners who sign up via that link.

CMO 85

CMO Customer Journey Transform User-Generated 85

Businesses Grow

JANUARY 17, 2024

Both companies are leveraging a massively large selection and unbelievably low prices — taking advantage of the low-cost (and controversial) Chinese supply chain. Low prices have always had a place in the value shopper’s heart, but there is something more going on here. Again … what?

eCommerce 117

eCommerce Fashion Shoppers Retail 117

Use Insider

DECEMBER 13, 2023

Email marketing 101 What is email marketing? Email marketi ng is a digital marketing strategy that sends targeted emails to a specific audience. Even in 2024, it remains one of the most effective and direct ways to communicate with your customers. What are the benefits of email marketing?

Email Marketing 52

Email Marketing Customer loyalty Marketers Marketing 52

Martech

APRIL 15, 2022

B2B marketing refers to the marketing strategies employed by firms selling their products and services to other businesses. In B2C marketing, companies sell directly to the end customers. B2C marketing has a more transactional aspect with a higher volume but a generally lower price per sale. Email marketing.

B2C 127

B2C Marketing Automation Platform Gen Z Whitepaper 127

Lusha

NOVEMBER 11, 2024

Action Stage The lead becomes a customer They buy your product or sign up for your service Keep providing great service to turn them into loyal customers who recommend you. Email Marketing Tips Email is still one of the best ways to nurture leads. It includes all your marketing and sales costs.

Outbound Marketing 52

Outbound Marketing Inbound Marketing eBook Customer Acquisition 52

Martech

FEBRUARY 21, 2024

Customer demographics and purchase history to understand our customers’ preferences and behaviors, as well as to: Understand customers’ preferences and behaviors to deliver targeted marketing campaigns. Identify patterns and trends in customer purchases to optimize product offerings and pricing strategies.

Customer Journey 100

Customer Journey Transform Customer Acquisition Price 100

Search Engine Land

MAY 15, 2023

After working on numerous audits, I found that most of them struggle with SEO issues that impact their customer acquisition costs and diminish revenues. Demand Capture – Pricing Page / Demo Request 3. SEO cannot play alone in the game of marketing and business. Demand Capture – Paid Search / Affiliates 2.

SEO 111

SEO Customer Acquisition User-Generated Customer Journey 111

Sprout Social

JULY 7, 2021

Through integrations and automation, you can streamline the processes of customer acquisition and retention. Think about what happens when a lead reaches out to your business or a customer has a pressing concern. Email marketing and landing page tools (ActiveCampaign, Klaviyo, Mailmunch). This is the big one.

CRM 138

CRM Marketers Marketing Customer Acquisition 138

Lusha

JULY 22, 2024

Outbound Lead Generation: This involves proactively reaching out to potential customers through cold calling, email marketing, social selling, and other direct outreach methods. ” Response: “I understand your concern about the price. The goal is to initiate a conversation and spark interest in your offering.

CRM 52

CRM User-Generated Communications Price 52

Rock Content

APRIL 27, 2020

To help you optimize your brand results, we have created this Marketing Automation guide. We’ll cover: What is Marketing Automation? What are the differences between Marketing Automation, email marketing, and CRM tools? How to build a successful Marketing Automation strategy?

CRM 82

CRM Customer Acquisition User-Generated Marketers 82

Hubspot Marketing

MAY 12, 2022

Then they might keep reading, subscribe to your email newsletter, or even make a purchase. In fact, more than 60% of marketers say that their customer acquisition cost has gone up in the last three years. Price : Free forever, $45/mo (Starter), $800/mo (Professional), $3,200/mo (Enterprise). ActiveCampaign.

Shipping 142

Shipping Shoppers User-Generated Customer Acquisition 142

Hubspot Marketing

MARCH 18, 2020

Lead Acquisition Specialist. Customer Acquisition Specialist. Content Acquisition Manager. Acquisition Editor. Product Marketing Team. This team is so important because they will communicate the features and benefits of your product to the customer. Potential roles. Front-end Web Developer.

Inbound Marketing 140

Inbound Marketing SEO eBook Communications 140

CXL

NOVEMBER 22, 2022

Click-Through Rate Definition The Conversion Rate Formula: How to Calculate Conversion Rate Bounce Rate: Everything You Want to Know and More How To Calculate and Increase Customer Lifetime Value PPC Click-Through-Rate: What it Means and How to Use It (and Improve It) How to Track and Improve Ecommerce Customer Acquisition Effectiveness.

Digital Marketing 88

Digital Marketing Customer Acquisition Analytics Non-Profit 88

Hootsuite

NOVEMBER 24, 2022

Slashing prices to make sales cuts straight into their bottom line — and with limited marketing budgets and resources, competing with big brands takes courage, insight, and creativity. billion in the United States alone in 2021. A post shared by PANTEE® (@pantee). The results.

Branding 109

Branding Fashion Retail Customer Acquisition 109

Litmus

SEPTEMBER 24, 2024

In this blog, we’re diving into some of the best Black Friday email examples that not only captured attention but also drove impressive results, plus trends, steps for success, the various types of Black Friday campaigns, and more. With the right holiday email marketing strategy , you can score big.

Shoppers 92

Shoppers Millennials Retail Email Marketing 92

Hubspot Marketing

MARCH 21, 2024

One example is Brett Landscaping , which sold almost its stock of higher-priced porcelain paving products. Our yearly business recap shows the construction industry saw decreases in customer acquisition metrics. Leverage email marketing. Recent stats show email marketing generates $36 for every $1 spent.

Marketers 126

Marketers Marketing User-Generated Promotion 126

Marketing Insider Group

FEBRUARY 3, 2022

Paid media includes paid search ads (PPC), digital display (banner ads), owned media includes content marketing, social media marketing, and email marketing, and earned media includes PR and link building. Marketing Strategy and the 4 Ps. Position: how do you compare to the market? Advertising.

Marketing Strategy 107

Marketing Strategy Marketers Marketing PR 107

Lusha

NOVEMBER 18, 2024

These could include: Revenue growth rate Customer acquisition cost (CAC) Customer lifetime value (CLTV) Sales cycle length Lead conversion rate Customer satisfaction scores By tracking these KPIs, you can measure the effectiveness of your RevOps efforts and spot areas for improvement.

CRM 40

CRM Marketing Automation Platform Key Performance Indicator Customer Journey 40

CXL

JUNE 16, 2022

Recommending additional products or services can help customers solve problems while upping their investment. This will improve customer lifetime value (CLTV), making customer acquisition costs (CAC) healthier. Conversational marketing works because it personalizes the customer experience.

User-Generated 107

User-Generated Real Estate Price Retail 107

Martech

FEBRUARY 25, 2022

Platform vendors offer extensive training programs, online communities and strategic consulting services to encourage more comprehensive platform use and create a higher return on marketing automation investments. For information on pricing and a deeper feature breakdown on several of these platforms, download the MarTech Intelligence Report.

Marketing Automation Platform 124

Marketing Automation Platform Manufacturing CRM B2C 124

Digital Marketer

DECEMBER 21, 2023

Become a Certified Community Specialist Learn how to develop meaningful relationships with your customers and automate the customer acquisition process. Click here Let’s see one of the biggest markets that mostly use creative designs, the “Print On Demand market” You agree with that, right?

Law 90

Law Digital Marketing User-Generated Copywriting 90

Duct Tape Marketing

JANUARY 8, 2015

“Half of marketers across B2B, B2C, and nonprofit sectors ranked inbound as their primary lead source, exceeding the average (42%) of all other channels combined.”. Here are 4 key reasons that inbound marketing is the right investment for small businesses who are looking for an effective marketing method for customer acquisition.

Outbound Marketing 70

Outbound Marketing Inbound Marketing Direct Mail Whitepaper 70

DIY Marketers

DECEMBER 21, 2021

How will you price it? The other source of your marketing objectives is your SWOT analysis. Marketing Objectives for Your Brand. Marketing Objectives for Email Marketing. Next, you need to add on your desired profit at the end of the period. THAT is your goal. How much do you need to sell? What can you sell?

Key Performance Indicator 70

Key Performance Indicator Marketers Marketing Customer Acquisition 70

Litmus

SEPTEMBER 25, 2024

Focuses on long-term customer value, not just quick conversions. Lifecycle email marketing Lifecycle email marketing focuses on how email can support customers at each stage of their journey. Key differences: Uses email as the main communication channel. We just need to make that mindset shift.”

Management 81

Management Marketers Marketing CRM 81