Instagram Ads Cost Explained: Pricing Breakdown, Benchmarks, and Tips to Lower Spend
Neil Patel
JUNE 27, 2025
Here’s a quick breakdown of what you can expect to pay according to WordStream research : Pricing Model Average Cost CPC (Cost Per Click) $0.20–$2.00 CPL (Cost Per Lead) $3–$15 (depends on industry and form friction) CPA (Cost Per Acquisition) $20–$50 for ecomm, higher for SaaS These are ballpark figures. Swap creative every 7–10 days.
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