Martech

JANUARY 29, 2025

A valued customer drives a brands success through purchases and deeper engagement and loyalty. Advocate , promoting the brand through word-of-mouth and reviews. Offer limited advocacy , rarely promoting the brand unless theres an issue. Different businesses will prioritize these customer types differently.

Customer 113

Customer Price Customer Acquisition Customer loyalty 113

Hubspot Marketing

OCTOBER 29, 2024

Everything from sales to customer acquisition to ecommerce trends is different when you’re selling to businesses online. The goods are then sold to consumers at retail price for a profit. Distributors use ecommerce marketing channels to promote the manufacturer’s goods in an effort to increase sales.

eCommerce 126

eCommerce B2C Manufacturing Retail 126

Martech

JANUARY 15, 2024

Salesforce is launching new data and AI-powered tools for retail marketers, retail merchandisers and shoppers. The announcement came on the first day of this year’s National Retail Federation show. Global Promotion Management and Referral Marketing. New for retail mechandisers and shoppers. In your inbox.

Retail 120

Retail Shoppers Customer Acquisition eCommerce 120

Search Engine Land

MAY 22, 2024

Acquiring new customers is crucial for any business, but it’s challenging in today’s crowded digital landscape. Google Ads’ new customer acquisition (NCA) feature can help. Simply enabling it won’t automatically deliver new customers. However, using NCA effectively requires a strategic approach.

Customer Acquisition 96

Customer Acquisition Customer Fashion Retail 96

Content Marketing Institute

JULY 11, 2018

That’s just one of the many retail marketing takeaways to learn from the success of one of retail’s most powerful forces of nature: Amazon. Fortunately, you don’t have to alter the calendar to influence your audience members’ purchasing process or convert them into customers. Retail content is a mixed (shopping) bag.

Retail 105

Retail Customer Acquisition Shoppers User-Generated 105

Litmus

OCTOBER 16, 2024

Psychographics (values, interests, lifestyle): Align messaging with customers’ values to deepen brand loyalty. Geography (location, climate): Send location-specific offers or seasonal promotions that align with regional preferences or weather patterns.

Health 93

Health Customer Journey User-Generated Marketing 93

Search Engine Land

AUGUST 22, 2024

Prioritize promoting top-selling products and limit spending on those that don’t perform well. Can efficiently integrate promotional products and assets via tailored asset groups, promo extensions, price extensions, etc. Limited suitability toward ecommerce retailers with large catalogs and diverse product variation.

Non-Profit 85

Non-Profit Price User-Generated Advertising 85

Litmus

SEPTEMBER 25, 2024

Despite the clear benefits, only 44% of marketers use lifecycle emails to activate, engage, and retain customers—leaving a significant opportunity on the table. Many marketers find lifecycle emails more complex to strategize and measure compared to simpler, one-off promotional emails.

Management 96

Management Marketing Marketers CRM 96

Backlinko

JANUARY 6, 2025

How MX Store Uses Search to Drive $100M+ in Sales When MX Store, Australia’s largest online motorcycle parts retailer, first tried Google Ads, their approach was typical. maximum ad spend per customer. First, their discovery set promotion seemed like a slam dunk: sell fragrance samples for $1 plus shipping. Broad keywords.

eCommerce 108

eCommerce Shipping Logistics Transform 108

Adobe Experience Cloud Blog

NOVEMBER 4, 2016

Every year, the retail sector taps into this festive season to boost sales and revenue. The holidays are marked by gift-giving, celebrations, resolutions, and new aspirations, meaning consumers make plenty of purchases during the season from retail companies and beyond. Turn Holiday Customers into Repeat Customers.

Thought Leadership 134

Thought Leadership Retail Customer Acquisition Shoppers 134

Martech

OCTOBER 17, 2023

Putting together and analyzing a customer acquisition funnel is a big part of a marketer’s work. After all, funnels are supposed to map the sequential steps a customer takes from awareness through conversion and advocacy. B2B2C companies can overcome this challenge by creating their own end-user (customer) database.

Manufacturing 133

Manufacturing Customer Acquisition Retail User-Generated 133

Vertical Response

JANUARY 31, 2025

Email Marketing Effectiveness Email marketing is 40x more effective at acquiring customers than Facebook or Twitter Email marketing has proven to be a powerhouse in customer acquisition, boasting a success rate 40 times higher than that of social media platforms like Facebook and Twitter.

Email Marketing 52

Email Marketing Non-Profit Customer Acquisition Direct Mail 52

Martech

MAY 29, 2024

Last year’s price-conscious shopper is still with us We sat down with Caila Schwartz, director of consumer insights and strategy for retail and consumer goods at Salesforce, to get a deeper perspective on the stats. ” Retailers are still seeing good digital traffic. ” It’s a Catch-22 for retail.

Shoppers 120

Shoppers Non-Profit Retail Shipping 120

Marketing Insider Group

JANUARY 2, 2015

Customer acquisition requires many simultaneous tactics. Blogging and social media drive customer acquisition. The Claim: Blogging drives customer acquisition. 79% of ‘best-in-class’ B2B marketers rate blogs as the most effective customer acquisition tactic. Where Are We Coming From?

Content Marketing 111

Content Marketing Customer Acquisition User-Generated Retail 111

Hootsuite

JULY 13, 2022

And of course, part of that is improving their customer experience. The formula to calculate your CLV is this: CLV = (Annual revenue per customer * Customer relationship in years) – customer acquisition cost (CAC). Customer experience management can be a powerful tool for driving growth and long-term success.

Customer 134

Customer Customer Journey Customer Acquisition Analytics 134

Martech

AUGUST 22, 2022

Marketers continue to use location-based data to boost campaigns and customer acquisition in retail and other industries. Or if you know that everyone’s going to Church’s Chicken, you might want to offer a promotion to come to KFC.”. Using location data for customer acquisition.

Customer 98

Customer Customer Acquisition Retail Acquisition Marketing 98

Customers.ai

DECEMBER 20, 2024

This approach ensures customers feel valued and appreciated, leading to higher trust and brand advocacy over time. Traditional marketing focuses on acquiring new customers through promotions, advertisements, and campaigns aimed at driving immediate sales. How does relationship marketing differ from traditional marketing?

eCommerce 85

eCommerce Shipping Customer loyalty Marketing 85

Martech

NOVEMBER 9, 2021

Keeping the customers you have, and keeping them engaged, may be the better strategy towards sales growth. An often-cited statistic shows that it costs five times as much to find a new customer than to keep one. Yet by more than a two-to-one margin, companies focus on customer acquisition over customer retention.

Customer 127

Customer Customer Journey Retail Customer Acquisition 127

Content Marketing Institute

DECEMBER 5, 2017

We can also email it out to our customer base,” he says. Students on the show are also promoting it to their friends, and the schools are promoting it on their websites,” says Oxford. Athey also attributes the company’s customer retention rate of greater than 96% and other marketing KPI growth in part to the educational efforts.

Education 111

Education Marketing Strategy Branding Energy 111

Martech

JULY 15, 2021

I chose to buy from a national retailer and decided to purchase in-store for the big-ticket item. Whatever technology solution the retailer was using: it worked. It’s become AmEx’s second-largest customer acquisition channel (second only to partner channels). “At And it’s a great way to see data at work.

Gen Z 113

Gen Z Millennials Direct Mail Retail 113

Hubspot Marketing

DECEMBER 14, 2016

When it comes to messaging, this campaign hit on all the points mentioned above: The customer journey and the story you want to tell: The messaging focused on new customer acquisition, and pushed the universal importance of hearth health. The emotions you want to evoke in your audience: In this case, it was love.

PR 145

PR Customer Journey Customer Acquisition Marketing 145

Marketing Insider Group

NOVEMBER 3, 2020

Ahrefs shows that it values its existing customers by helping them to get as much out of their product as they possibly can – it’s not just a case of getting the sale and then leaving them to their own devices. Create Problem-Solving Content for Your Customers. Source: [link].

Non-Profit 145

Non-Profit CRM Marketing Marketers 145

Businesses Grow

JANUARY 17, 2024

Temu and Shein are dominating the retail scene, seemingly coming out of nowhere. And when I say out of nowhere, Temu was founded 18 months ago and is now the most downloaded retail app in the world with 250 million customers. It’s the second-most downloaded retail app. Again … what?

eCommerce 116

eCommerce Fashion Shoppers Retail 116

Marketing Insider Group

JANUARY 9, 2023

Case in point: Retail Insider indicates that 83% of people don’t fully trust corporate-driven advertising. With this in mind, part of your demand generation marketing program could include requests for reviews from customers. Finding the right podcaster to promote your brand, merchandise, or expertise could be a game-changer.

Whitepaper 117

Whitepaper User-Generated Customer Acquisition Shoppers 117

Martech

MAY 16, 2022

I went into corporate America for about 10 years and was on the fast track, being promoted every couple of years,” Apple Rose Beauty founder Kristy Alexander told us. “I was up for another promotion when I decided to travel around the world. Image provided by Apple Rose Beauty. “I They really feel like we care.

Transform 103

Transform CRM Email Marketing Retail 103

Hubspot Marketing

FEBRUARY 14, 2019

There are plenty of studies that highlight the importance of customer retention -- oftentimes, customer retention has been found to be even more critical to your company's success than customer acquisition. Then, a few months ago, I convinced my friend to get a JetBlue credit card, so she could reap the same benefits.

Food 145

Food Customer loyalty Marketing Marketers 145

Hootsuite

NOVEMBER 24, 2022

But while this is a yearly slam-dunk for big box retailers, Black Friday can bring more challenges than benefits for small businesses. So, while many small businesses grappled with whether or not to run sales and promotions, Pantee asked a different question: how could they create a successful campaign while staying true to their mission?

Branding 109

Branding Fashion Retail Customer Acquisition 109

Calvyn Lee Blog

OCTOBER 24, 2022

Use the WhatsApp Business app to communicate more effectively, deepen relationships and build credibility with customers. Use Inbox or Messenger to help increase customer acquisition, facilitate transactions, raise awareness and provide customer service with tools like greetings, automated responses and away messages.

Customer Acquisition 100

Customer Acquisition Advertising Advertisers Entertainment 100

CXL

OCTOBER 4, 2022

Common examples include: Average order value; Sales conversion rate; Cart abandonment rate; Customer acquisition cost; Customer lifetime value; Bounce rate; Click-through rates; Pop-up engagement rates; ROI (return on investment; Average inventory sold per day. How are they providing value to customers’ lives? What isn’t?

eCommerce 107

eCommerce Marketing Strategy Retail Marketing 107

Litmus

APRIL 17, 2020

Retention consists of many moving pieces, channels, and metrics, but overall it boils down to one main goal: increasing engagement and deepening your customers’ connection to your brand. So let’s run through five top ways you can lean on email to keep customers. Promoters, very active users, active buyers. Leave on a good note.

Email Marketing 120

Email Marketing Customer Marketing Marketers 120

Econsultancy

JANUARY 28, 2022

Customer acquisition is certainly still a big priority for a lot of brands, but returning shoppers are now more valuable than they ever have been, and the benefits associated with these consumers should not be overlooked. So why is customer nurturing important? Acquiring new customers is getting tougher and tougher.

eCommerce 75

eCommerce Shoppers Customer Acquisition Retail 75

Search Engine Land

OCTOBER 6, 2022

share of the ecommerce market, Amazon is far and away the biggest online retailer in the U.S. – and poised to surpass Walmart as the number one retailer overall by 2024. It allows you to create personalized content and can go a long way toward reducing your customer acquisition costs. Use coupons and promotions.

Advertising 80

Advertising Advertisers Real Estate Shoppers 80

Litmus

SEPTEMBER 24, 2024

But with so many promotions flooding inboxes, how do you ensure yours stands out? Over half of consumers are eager to jump on early sales and promotions, making Black Friday a prime opportunity to achieve email’s 36:1 ROI potential. Today, retailers are streamlining their approach, choosing substance over flash.

Shoppers 91

Shoppers Millennials Retail Email Marketing 91

CXL

FEBRUARY 3, 2022

For example, a growth marketer at Grammarly might begin with the hypothesis that a promotional email campaign targeted at millennials will result in a 10% increase in new subscriptions. If not, they’d know that promotional emails don’t have an impact, and they won’t waste time or resources on similar campaigns going forward.

Retail 85

Retail Traditional Marketing User-Generated Customer Journey 85

Hubspot Marketing

SEPTEMBER 29, 2022

For example, a B2B software-as-a-service (SaaS) company might choose to focus on customer acquisition and churn, whereas a brick-and-mortar retail company might focus on sales per square foot or average customer spend. Lifetime Value of a Customer (LTV). Customer Acquisition Cost (CAC).

Key Performance Indicator 145

Key Performance Indicator Customer Acquisition User-Generated Health 145

Vertical Response

MAY 3, 2024

It is the process of setting prices for products and services, inherently indicating the value placed on the brand, product, and customers. It’s often more potent in driving business growth than customer acquisition. Use eye-catching visuals and persuasive copy to promote your bundle. Let’s delve into cost-plus pricing.

Price 105

Price Shipping Promotion Customer Acquisition 105

Hubspot Marketing

DECEMBER 14, 2023

If people can only pay for your product with a credit card, you'll see an inflated customer acquisition cost and not understand why.” When you have a global brand that reaches customers around the world, you need to be skilled at localization and running multiple campaigns at once. Context is key.

eCommerce 105

eCommerce Advertising Advertisers Promotion 105