Duct Tape Marketing

MARCH 13, 2015

How to Use Marketing Automation Throughout the Customer Journey written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing. The customer’s journey is often defined in 3 stages: Awareness, consideration and decision. Stage 2 of the Customer’s Journey: Consideration.

Customer Journey 71

Customer Journey Customer Entertainment Inbound Marketing 71

Martech

JANUARY 14, 2025

AI is transforming the creative process, with consumers split on its impact some embracing it, others spotting flaws, said Julie Clark, SVP, media and entertainment at TransUnion. These personalized experiences will be relevant throughout the customer journey and, specifically, for more personalized ads.

Advertisers 127

Advertisers Advertising Transform Shoppers 127

Search Engine Land

AUGUST 8, 2024

With views and engagement climbing, consumers rely on video for information, not just entertainment. Users are consuming more video than ever, with 92% watching videos each week, according to Statista. Among the highest-consumed video categories are: Tutorials or how-tos. Educational content. Product reviews.

Gen Z 89

Gen Z User-Generated Education Entertainment 89

Martech

APRIL 3, 2025

Revuze launched ActionHub, an AI-powered tool that converts voice-of-customer data from reviews, social media, and surveys into actionable recommendations for product, marketing, and e-commerce teams. 88 introduced JourneyIQ for tracking, predicting, and optimizing customer journeys across all channels and departments within its CX platform.

User-Generated 72

User-Generated Entertainment CRM Retail 72

Hootsuite

NOVEMBER 21, 2024

Types of long form content: YouTube videos Blog posts Case studies and webinars Podcasts Long threads on Twitter TikTok videos with multiple parts Pros of long form content There’s more room for more information (and entertainment). Long form content gives you more space to play. You can include more information and tell a better story.

Social Media Marketing 124

Social Media Marketing Communications Entertainment Analytics 124

Sprout Social

MARCH 27, 2025

Even 65% of marketers think that their executives see the value of creator marketingunderscoring just how valuable its become in the customer journey. On TikTok, the name of the game is entertainment (even more than other platforms), so brands have the opportunity to lean into product edutainment with influencers.

Gen Z 95

Gen Z Affiliate Marketing Influencer Marketing User-Generated 95

Martech

OCTOBER 19, 2021

Some striking tensions between two of the stories below: We have Ben Tepfer of Adobe talking about how successful customer journey orchestration is a differentiator. Guiding your customers through a seamless, cross-channel journey with a genuine value exchange gives brands a competitive edge. That’s surely true.

Entertainment 108

Entertainment Customer Journey Advertisers Advertising 108

Sprout Social

OCTOBER 11, 2021

Audiences like to be entertained. However, consumers now use social for the entire customer journey, from awareness right down to purchase and customer advocacy. So how does humour relate to these goals? Hear me out: Authentic humour drives real results. It’s a great organic way to grow your network.

Customer Journey 145

Customer Journey Entertainment Branding Customer 145

Neil Patel

SEPTEMBER 6, 2021

Niche marketplaces make it easier for your prospective customers to find you. This is an essential step towards creating a customer journey they’ll love. Entertainment plays a huge role in most events. The opposite side of the coin is also true—finding enough gigs as an entertainer can be quite daunting.

B2C 144

B2C Entertainment Non-Profit Transform 144

Marketing Insider Group

SEPTEMBER 28, 2020

For this reason, your content is essential to entertaining, educating, and converting potential customers. The right content nurtures prospects throughout your customer journey and ultimately turns them into loyal brand advocates that keep coming back for more. Stage 2: Interest.

Whitepaper 145

Whitepaper Thought Leadership Entertainment Education 145

Martech

AUGUST 24, 2021

After you attend, you’ll be able to: Create a unification strategy to break down data silos and drive meaningful customer insights , featuring U.S. Use technology to empower teams and elevate data measurement processes , featuring Sony Interactive Entertainment. and loads more.

Entertainment 124

Entertainment Customer Journey Email Marketing Customer 124

Martech

FEBRUARY 14, 2023

Artificial intelligence is being incorporated in virtually every martech application and impacting the customer journey at every stage of the funnel. He serves as CEO of Branded Entertainment Network (BEN). The practical and ethical challenges surrounding its use are certain to be profound as well.

Transform 115

Transform Entertainment PR Marketers 115

Marketing Insider Group

JUNE 16, 2020

Critically, video content marketing blurs the line between entertainment and outright advertising. The content must be useful, valuable, and entertaining – you want your audience to engage with you again, to take the next step. Video is entertaining. In short, video is convenient, video is valuable, and video is fun.

Content Marketing 141

Content Marketing Entertainment Marketers Marketing 141

Martech

APRIL 2, 2025

Entertain and delight Email Mavlers’ Skull-o-ween and Thanksgiving games: Playful games that increase time in email and encourage repeat plays and sharing. Personalize the email experience Dior’s gift selector: Suggests gifts tailored to the user’s answers, reinforcing the sense of exclusivity and care.

Branding 93

Branding User-Generated Shoppers Fashion 93

Marketing Insider Group

JUNE 22, 2020

Entertainment entered the picture in the ’50s and ’60s when the Rat Pack burst onto the scene – but family-friendly entertainment? If you’ve ever watched old movies set in Vegas, you know that all the romance revolved around the high rollers. That all changed when Beverly Jackson came onto the scene in 2015.

Content Marketing 128

Content Marketing Branding Entertainment Marketers 128

Customers.ai

AUGUST 29, 2022

Here, you can guide prospects through the customer journey efficiently while automating the process from lead capture to conversion. A social media sales funnel is a path or a series of steps that your prospects take as they move along the customer journey. Save my Free Seat! What is a social media sales funnel?

Customer Journey 103

Customer Journey Entertainment Social Media Marketing User-Generated 103

Econsultancy

MAY 27, 2022

A clear value exchange in these moments is the foundation for a trusting relationship between brand and customer, one in which brands can offer relevant experiences in return for useful customer data. Customers want to be understood. Surprise and entertain your customers with your creativity, spice things up!

Customer 126

Customer Transform Entertainment Communications 126

Hubspot Marketing

APRIL 11, 2022

TikTok's massive success is due to following its user's lead, building around their behavior, and providing them with the right content based on which stage they are at in the customer journey. The most popular categories for influencer content are beauty, fitness, dance, pranks, and entertainment. Let's be honest.

Gen Z 120

Gen Z Transform Entertainment Customer Journey 120

Sprout Social

FEBRUARY 28, 2025

Consider incorporating both entertaining and informative content to cater to the diverse usage patterns within this demographic. Consider incorporating both entertaining and informative content to your TikTok marketing to cater to the diverse usage patterns within this demographic. TikTok user base: In early 2025, TikTok had 24.8

Gen Z 78

Gen Z Millennials Social Media Marketing User-Generated 78

Search Engine Land

JANUARY 18, 2024

“Marketers will have less of a say in the customer journey. SGE is a “fundamental shift” that will impact all companies – and their bottom line, according to Jim Yu, BrightEdge co-founder and executive chairman. Google will have the ultimate opinion on the quality and relevancy of your brand.

Finance 122

Finance eCommerce User-Generated Entertainment 122

illumin

MAY 2, 2024

It is more important than any other factor when creating ads and planning customer journeys, with ad creatives determining 75% of the ad impact. In multi-touch journeys, audiences encounter your brand several times. Creativity works to entertain, engage, and prevent ad fatigue along every touch point in the customer journey.

Customer Journey 103

Customer Journey Entertainment Advertisers Advertising 103

Adobe Experience Cloud Blog

MARCH 26, 2019

A keen focus on customer experience is helping enterprises compete and win in today’s highly competitive business landscape. Powerful experiences change the way we think, interact, entertain, work, and relate to the world around us,” Adobe CEO Shantanu Narayen told a record 17,000 attendees at Summit, in Las Vegas.

Transform 133

Transform Customer Branding Finance 133

CMO Network

DECEMBER 6, 2022

Jeff Fromm: How has Rock & Brews tackled the challenge of customers having a digital customer journey that may diverge from the physical journey?

Entertainment 52

Entertainment Customer Journey Customer CMO 52

Chief Martec

MAY 4, 2022

How does it support their customer journey? Not necessarily relevant to the stack’s mission, but entertaining to view. How does it fit into their organizational operating system? Collectively, they give us some insight into how martech is being applied. This year, 32 companies sent in stack illustrations.

Non-Profit 121

Non-Profit Entertainment Customer Journey Marketers 121

Adobe Experience Cloud Blog

MARCH 28, 2017

Your prospects and customers don’t want to be targeted with disruptive and annoying advertisements. They want to engage with quality content that educates, entertains, or inspires them. Businesses are investing more in content marketing , which focuses on creating valuable content to guide buyers through the customer journey.

Promotion 133

Promotion Whitepaper Inbound Marketing Thought Leadership 133

Sprout Social

JULY 22, 2021

Expect culturally relevant and inclusive content that entertains, educates and inspires while keeping up with pop culture. Consequently, they gravitate towards brands who use their data responsibly to create convenient and immersive customer experiences. Relax and watch entertaining content. Be transparent and authentic.

Gen Z 145

Gen Z Millennials User-Generated Entertainment 145

Search Engine Land

OCTOBER 10, 2023

Considering the content’s place in the customer journey helps you tailor it more intentionally by understanding what came before and the next actions. For some research I did a few years back, we built a tool that assessed how much content was written about the business (selfish) rather than the customer (selfless).

Neuromarketing 120

Neuromarketing Customer Journey Energy Entertainment 120

Content Marketing Institute

AUGUST 31, 2018

Instead of simply gaming, MGM Resorts wants its 28 global properties to be known for something with a near universal appeal – entertainment. Though the experience on display differs, the theme of entertainment unites them. In fact, the idea that entertainment is a human invention ties together the brand content.

Branding 95

Branding Transform Entertainment Customer Journey 95

Sprout Social

MARCH 27, 2023

Align with the customer journey Not every piece of content you produce should align with all members of your target audience across the sales funnel. Instead, shift your focus to create content specific to where your campaign audience is in their buying journey. The focus here is to grab your audience’s attention.

User-Generated 143

User-Generated Customer Journey Social Media Marketing Entertainment 143

Chief Martec

MAY 3, 2023

They organized them along the customer journey of acquisition, nurturing, and retention, as well as behind-the-scenes work with data and productivity tools. They keep the customer in mind at every stage of this cycle. What we loved about this year’s entry is that they illustrated multiple customer journeys.

Non-Profit 98

Non-Profit Customer Journey Food Entertainment 98

Scoop.it!

DECEMBER 29, 2022

Do you know why they call customer acquisition a journey? Because it is an actual journey, traversing the lead stage to the paying customer stage. . You have audiences distributed across every stage of this customer journey, represented by a marketing funnel. Instead, it should educate, entertain, or inform.

Entertainment 105

Entertainment Customer Journey Education Customer Acquisition 105

Hubspot Marketing

MAY 24, 2023

To empathize with customers, imagine their experience with your brand. Better yet, you can follow real-life customer journeys to see their actions when shopping on your site or digesting your content. Look at your product or service from their viewpoint, and think about each step they may take.

Marketers 137

Marketers Marketing Entertainment Education 137

Marketing Insider Group

MAY 27, 2020

Of course we have to create engaging, helpful and entertaining content. Use readers’ comments and questions on previous posts as a springboard: Since the whole point of content marketing is to answer your target customers’ questions and solve their problems, why not use some of their comments on your posts as ideas for future posts?

Entertainment 145

Entertainment Content Marketing Customer Journey Customer 145

Martech

NOVEMBER 28, 2023

The collected data can also inform the design of marketing campaigns aligned with individual customer profiles. Tailored services, such as offering choices in bedding, room amenities, room temperature, lighting or entertainment based on past stay data, can significantly enhance the guest experience.

Customer loyalty 109

Customer loyalty Customer Food Entertainment 109

Welcome Software

MARCH 20, 2025

Consider our publishing capacity of [X] pieces per week, our goal to maintain a ratio of 60% educational/30% promotional/10% entertainment content, and these upcoming seasonal events and product launches [list events]. It works, every time. And guess what? AI can help you with that.

Customer Journey 52

Customer Journey Education CMO Entertainment 52

Sprout Social

MAY 7, 2019

Entertaining and inspirational content is great for building your brand voice and demonstrating your personality, but valuable relationships with consumers come from understanding why they’re taking the time to follow brands in the first place. Your social media content strategy needs to pull together both informative and entertaining posts.

Social Media Marketing 111

Social Media Marketing Entertainment Transform Marketers 111

Search Engine Land

APRIL 8, 2024

However, it tends to overlook the contributions of other touchpoints along the customer journey. Yet, it overlooks the role of earlier touchpoints that may have influenced the customer’s decision-making process. This model is simple to implement and provides clarity on what directly drives conversions.

Content Marketing 109

Content Marketing User-Generated Customer Journey Marketers 109