SmartBrief - Marketing

NOVEMBER 19, 2024

While several new technology trends have taken off over the last two years — generative AI, social commerce and retail media, to name a few — what lies ahead for business leaders is the need to right-size excitement around these areas versus actual impact. Looking ahead, 2025 will be a year of “hype” normalization.

User-Generated 122

User-Generated Retail New Technology Customer Journey 122

illumin

JANUARY 14, 2025

Brands, agencies, and retailers need to navigate these shifting trends to stay competitive. In this article, well break down the top advertising trends for agencies, retail marketers, and the broader advertising industry. Retail advertising trends in 2025: Shifting strategies for a more personalized shopper experience a.

Gen Z 101

Gen Z Advertisers Advertising Retail 101

Sprout Social

JULY 23, 2024

5 of the best brands on Pinterest More brands are using Pinterest as not only a place to upload shareworthy images, but to promote products and drive conversions. Sephora French beauty retailer Sephora uses its Pinterest boards to drive traffic and conversions through product placements.

Gen Z 134

Gen Z Branding Retail Content Placement 134

Martech

JANUARY 20, 2022

“Lots of marketers have adopted agile practices and tried to transform how they go to market in terms of customer journeys,” said Tom Hannigan, Global Practice Lead for precision marketing platform HCL Unica, at our MarTech conference. Everybody has one of these customer journey maps,” Hannigan said.

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Customer Journey Customer Transform Analytics 130

Martech

JANUARY 10, 2025

The integration of generative AI technologies is poised to further refine these strategies by enabling more nuanced audience targeting and personalized customer journeys. Despite investments in brand safety technologies, challenges persist in ensuring ads are placed in appropriate contexts.

Manufacturing 128

Manufacturing Advertisers Advertising User-Generated 128

Hubspot Marketing

JULY 19, 2024

I’ve stayed at numerous places where there was nothing to eat on the menu for me (vegan) and staff was not open to making adjustments." "I A comprehensive study commissioned by beauty retailer Sephora showed that 2 out of 5, or 40%, of retail shoppers, have personally experienced unfair treatment based on their race or skin color.

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Customer Food Shoppers Retail 125

Neil Patel

NOVEMBER 5, 2020

Creating a customer journey map is enough to make even the best marketer freeze in their tracks and realize how little they really know about their prospects. Starting Fresh: The Basics of the Customer Journey Map. Now that you have the basics let’s look at an example of a customer journey.

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Customer Journey Customer Customer loyalty CRM 145

Search Engine Land

SEPTEMBER 25, 2023

In the vibrant canvas of digital marketing and SEO , weaving personal narratives through customer journey maps isn’t just vital – it’s a sophisticated art. Data-driven insights from understanding and optimizing the customer journey through keyword analysis and proper tagging can inform SEO strategies.

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Customer Journey SEO Customer Logistics 125

Martech

OCTOBER 18, 2021

“Brands struggle with where to start,” said Ben Tepfer, Senior Technical Evangelist at Adobe, talking about customer journey orchestration at our recent MarTech conference. Orchestrating a customer journey can be an opportunity for your brand to gain a competitive edge and disrupt your category. Listening and responding.

Customer Journey 116

Customer Journey Customer Energy Communications 116

Martech

DECEMBER 9, 2021

Given that customers’ journeys to purchase and beyond are growing increasingly complex due to the ever-increasing number of devices, channels and options at their fingertips, businesses are seeking solutions like customer journey analytics tools to help them get a handle on what customers are experiencing.

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Customer Journey Analytics Customer Marketing 116

Adobe Experience Cloud Blog

DECEMBER 27, 2016

As we have always maintained, holiday marketing isn’t just limited to the retail and travel industries, and it’s not just reserved for winter holidays. Let’s take a look at six holiday campaigns that drive the customer journey and what you can learn from them: 1. Engagement. to nudge them closer to conversion.

Customer Journey 110

Customer Journey Customer Thought Leadership Retail 110

illumin

JANUARY 23, 2025

In todays digital and physical retail world, marketers seek an understanding of how different marketing activities influence in-store visits. trillion USD of global retail sales will still occur offline in 2028. If a customer has location services enabled, tracking can detect when they enter or exit a store.

Retail 95

Retail Transform Analytics Promotion 95

The Marketing Operations Leader

FEBRUARY 25, 2025

From Batch & Blast to Customized Journeys: How World Vision Canada Creates Personalized Customer Experiences Looking for fresh insights on email personalization? ⚠️ Limitation: Ignores everything else in the buyer’s journey. Ensure tracking is in place before launch (ever had missing UTM data?

Customer Journey 130

Customer Journey Marketing Marketers Marketing Mix 130

Martech

MARCH 6, 2024

Marketers are ready to embrace AI in the retail media space. Another 37% of marketers said AI’s impact on the space will be “moderate, improving some aspects [of retail media], but not transformative.” It’s worth noting that only 1% of marketers in this survey were on the fence about AI’s impact on retail media. Personalization.

Retail 125

Retail Shoppers Transform Advertisers 125

Hootsuite

OCTOBER 13, 2022

Mapping the customer journey can give you a way to better understand your customers and their needs. As a tool, it allows you to visualize the different stages that a customer goes through when interacting with your business; their thoughts, feelings, and pain points. What is a customer journey map?

Customer Journey 114

Customer Journey Customer Shipping Shoppers 114

Martech

SEPTEMBER 10, 2024

Today’s advertisers face a daunting operational challenge: scaling customized, local advertising campaigns across a growing number of channels. Overall digital ad spend continues to grow, and new channels, financial media and retail media networks are emerging. The following strategies offer a helpful starting place.

Advertisers 119

Advertisers Advertising Non-Profit Real Estate 119

Martech

OCTOBER 3, 2024

Over the last two years, Lyft has built out its ad platform to cover all parts of a customer’s experience. Ads can be shown in the Lyft app, on in-car tablets while the traveler rides in the Lyft car and through out-of-home advertising placed on bikes and bike docks in Lyft’s bikeshare network. Measurement partnerships.

Retail 76

Retail Advertisers Advertising Customer Journey 76

Martech

FEBRUARY 28, 2024

Retail brands must seamlessly mesh into and be present throughout the customer journey to remain useful to consumers. They must provide real value in the right place at the right time. Because 87% of shoppers use smartphones to research a product in-store (price comparisons, customer reviews, etc.),

Retail 119

Retail Transform PR Shoppers 119

Litmus

SEPTEMBER 25, 2024

By aligning your marketing efforts to each stage, you can build stronger relationships, keep customers coming back, and make the most of every interaction.In Lifecycle marketing is a strategy that involves engaging customers with the right message at the right time as they interact with your brand.

Management 96

Management Marketing Marketers CRM 96

Duct Tape Marketing

DECEMBER 10, 2019

How Did the Customer Journey Evolve in 2019? The customer journey is at the heart of all marketing efforts. While the marketing maturity model helps you to establish and grow your own marketing assets, the marketing hourglass teaches you how to interact with customers throughout their journey with your brand.

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Customer Journey Customer Shoppers Shipping 70

Duct Tape Marketing

MARCH 19, 2015

” Integrating Brand Story and Customer Journey written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing. Notice throughout this article, I refer to your “buyer” or customer in the singular case. The start up retailer has. “What’s Rachael Cooking?”

Customer Journey 71

Customer Journey Branding Customer Non-Profit 71

Search Engine Land

SEPTEMBER 5, 2024

For many B2C retailers, this approach works well. The client’s prior agency had some remarketing campaigns in place, but the targeting was narrow. As we started to better understand how buyers interacted with the client during their customer journey, we tested remarketing to people who had visited the website at different times.

B2C 92

B2C Retail Customer Journey Advertising 92

Hootsuite

FEBRUARY 10, 2025

It works by placing cookies to track user behavior across devices, enabling features like retargeting, audience building (Custom and Lookalike Audiences), and tracking key conversion events like purchases, sign-ups, and checkouts. I ended up looking at the online retailer Kits (on my laptop).

Social Media Marketing 100

Social Media Marketing Shoppers Law Advertising 100

Adobe Experience Cloud Blog

MAY 19, 2020

Most brands fail to monitor experiences at multiple moments in the customer journey and end up with invalid conclusions. For instance, after placing an order for a product from a retailer, Mr. Doe was asked, “On a scale of 1-5, how would you rate the recent experience?” User Testing Platforms is the way to go.

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Customer Retail Thought Leadership Customer Journey 149

Martech

SEPTEMBER 25, 2024

Here’s my prescription for meeting consumers at the right time and place across the consumer journey. Follow the data to get insights about what consumers want Despite the chaos, the customer journey still involves specific moments that matter most, like when consumers have a problem they need help solving.

Gen Z 69

Gen Z Millennials Shoppers Retail 69

Marketing Insider Group

SEPTEMBER 20, 2021

Distributors have a unique position in the supply chain, managing and marketing to manufacturers and retailer partners at both ends. Customer segmentation helps distributors better engage manufacturers, retailers, and other important audiences. Your blog is the perfect place to do this. Sounds awesome, right?

Content Marketing 135

Content Marketing Manufacturing Whitepaper Retail 135

Search Engine Land

SEPTEMBER 10, 2024

Today’s advertisers face a daunting operational challenge: scaling customized, local advertising campaigns across a growing number of channels. Overall digital ad spend continues to grow, and new channels, financial media and retail media networks are emerging. The following strategies offer a helpful starting place.

Advertisers 74

Advertisers Advertising Non-Profit Real Estate 74

Hootsuite

JULY 27, 2022

The rise of social media and chat apps as sales and customer care channels is changing the way people buy from and interact with brands—and transforming the retail sector as we know it. But as app technology has evolved, they are now able to act as all-in-one customer care, product discovery, and sales channels.

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Customer Gen Z Transform Retail 145

Unbounce

JUNE 28, 2022

of retail sales overall by 2023. Social media marketing is about advertising your products, engaging customers, and driving traffic to your website or landing page where customers can make a purchase. Source: ComScore State of Retail. More people are shopping online than ever before. Right now, social commerce is an $89.4

eCommerce 144

eCommerce Shoppers Retail Customer Journey 144

Martech

JANUARY 12, 2022

“The first things we always want to think about in the customer journey are what the customer is doing and how they are interacting with us as a brand,” said Ben Tepfer, senior technical evangelist at Adobe, at our MarTech conference. The days of the traditional customer journey are long gone. Source: Ben Tepfer.

Customer 127

Customer Customer Journey Analytics Communications 127

Martech

APRIL 28, 2022

Digital customers are increasingly disillusioned with brands due to so many negative interactions, which is why marketers need to differentiate themselves via engaging customer experiences. Here are three ways Butler recommends marketers deliver better customer experiences. Customer journey analytics: A snapshot.

Customer Journey 113

Customer Journey Marketing Marketers Analytics 113

Sprout Social

APRIL 6, 2022

In 2020, Facebook, Instagram, and Pinterest revamped their shopping tools to help retailers capitalize on this trend. David Outerwear is a men’s clothing retailer, focused on leather jackets, coats and accessories. They host Facebook Lives several times a week to showcase their products, engage with customers, and offer discounts.

Branding 135

Branding Retail User-Generated eCommerce 135

Martech

SEPTEMBER 8, 2021

The most likely explanation relates to the increasingly digital nature of the B2B purchase journey and the need to execute data-driven engagement at the right touchpoints. The results suggest that a lot of the CRMs previously in place didn’t support that need. Virtual and remote. Fearless replacements. This is MarTech.

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CRM Retail Finance Marketing 142

Martech

JULY 12, 2022

Once I located the best product for me at the price I was willing to pay, I purchased the table through the website of a big box retailer (positive perception). The retailer sent me an email confirming the purchase and ship date (positive perception). Customer experience vs. digital experience . CX data lives in many places.

Customer 113

Customer Shipping Retail Marketing 113

Martech

DECEMBER 26, 2023

In 2024, keys to customer success will include better personalization delivered at scale by ramped-up automation and generative AI. And better digital content will surface, if organizations put in place the necessary guardrails for generative AI to fuel the anticipated content surge.

Customer 145

Customer Transform CMO Retail 145

Martech

MARCH 31, 2022

In the old days of brick-and-mortar-first, Walmart disrupted the retail space with scale and competitive pricing. Over the last year, other big box retailers like Best Buy, Lowe’s and Walgreens have also stepped up their advertising offerings. Walmart boasts penetration in 90% of American households through in-store and online retail.

Retail 103

Retail Shoppers Advertisers Advertising 103

Sprout Social

FEBRUARY 24, 2022

Mobile transactions are poised to make up more than 10% of all retail sales in the United States by 2025. From grocery orders and basic necessities to retail therapy and beyond, the COVID-19 pandemic saw mobile commerce explode. of total retail mcommerce sales. A tap-friendly customer journey from start to finish.

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Shoppers Retail eCommerce Shipping 137