Customers.ai

JANUARY 2, 2025

Email marketing is like printing money when you get it right. Thats where trigger-based email marketing comes in. These emails arent random as theyre based on your customers actions (or inactions). Book a Demo What Is Trigger-Based Email Marketing (And Why Does It Work?)

Email Marketing 79

Email Marketing eCommerce Shoppers Marketers 79

Martech

OCTOBER 28, 2024

Much like an old engine that’s past its prime, some AI marketing strategies are sputtering as technology speeds ahead. 6 AI trends in marketing you need to let go of 1. This way, marketers can ensure more accurate personalization and faster adaptation to customer needs.

Market Trends 129

Market Trends Transform Customer loyalty Millennials 129

Marketing Insider Group

AUGUST 26, 2024

AI marketing automation is not just a futuristic concept; it’s here today and transforming how businesses engage with customers, streamline campaigns, and boost ROI. Image Source According to estimates by Statista, the market value of AI in marketing will reach nearly $36 billion in 2024 and could eclipse $107 billion by 2028.

CRM 121

CRM Transform Marketers Marketing 121

Vertical Response

NOVEMBER 20, 2024

Email marketing is crucial for reaching your audience, boosting sales, and fostering customer loyalty. This guide offers you practical tips, the best tools, and effective strategies to enhance your email marketing campaigns. Learn how to get the best ROI from your emails and keep your audience engaged.

Email Marketing 64

Email Marketing User-Generated Key Performance Indicator Marketers 64

Vertical Response

JANUARY 10, 2025

Email marketing is vital for boosting business in 2025. This article highlights the top strategies, from campaign types to email list building and performance tracking, to help you master email marketing and drive significant results. This marked the beginning of a new era in digital communication.

Email Marketing 52

Email Marketing Customer loyalty Marketers Marketing 52

Martech

JUNE 14, 2024

Sending templated emails in bulk might get you a bigger reach, but you’re antagonizing most, if not all, recipients. To achieve real customer loyalty, it’s important to stop referring to leads as “prospects” and start treating them like real people. Warm it up The first rule of cold emailing? Avoid it if you can.

Customer loyalty 117

Customer loyalty Customer Email Marketing Product 117

Vertical Response

APRIL 25, 2025

Email marketing is a strategy where businesses use emails to communicate with customers and prospects. This article will explain what is email marketing, its different types, and how to use it effectively. Email marketing has evolved significantly over the years.

Email Marketing 52

Email Marketing Customer loyalty Law Marketers 52

Martech

MAY 5, 2025

In MarTechs MarTechBot explains it all feature, we pose a question about marketing to our very own MarTechBot , which is trained on the MarTech website archives and has access to the broader internet. Q: How should marketers approach consumers stressed out by economic and political uncertainty? Processing.

Customer loyalty 111

Customer loyalty Marketers Marketing Price 111

Martech

JULY 26, 2024

C-level executives must understand its potential as a dynamic, always-on marketing engine that drives engagement, nurtures leads and fuels business growth. Here’s how to transform your website into a powerful marketing engine using advanced martech solutions and smart operational strategies.

Transform 129

Transform Whitepaper Thought Leadership Customer Journey 129

Martech

JANUARY 13, 2025

See more about how marketers are using MarTechBot here. I am the first generative AI chatbot for marketing technology professionals. Prompt: What about welcome emails (are they important)? Answer: Welcome emails are a crucial component of any email marketing strategy. I am trained with MarTech content.

Customer loyalty 109

Customer loyalty Copywriting Communications User-Generated 109

Vertical Response

AUGUST 25, 2024

This article outlines effective marketing strategies for holidays that you can implement right away. Learn about early planning, multi-channel campaigns, personalized marketing, and more to ensure a successful festive season. Effective holiday planning can foster customer loyalty and successful marketing outcomes.

Marketing Strategy 105

Marketing Strategy Non-Profit Shoppers Shipping 105

Martech

JULY 30, 2024

Achieving success, especially when competing against large corporations, hinges on implementing effective marketing strategies that provide a competitive advantage. Transitioning marketing as the business grows As your business expands, your marketing strategies must keep pace. Every startup begins with the goal of growth.

CRM 113

CRM Marketers Marketing Customer loyalty 113

Vertical Response

MARCH 15, 2025

Email marketing is a proven method for engaging customers and increasing sales. In this article, youll learn what email marketing is, why its effective, and how to create successful campaigns in 2025. Email marketing is particularly appealing due to its impressive return on investment.

Email Marketing 52

Email Marketing Customer loyalty Marketers Marketing 52

Vertical Response

OCTOBER 13, 2024

AI is set to revolutionize email marketing by 2025. The future of email marketing AI will bring advanced personalization, smarter automation, and improved customer engagement. AI-powered personalization significantly boosts customer satisfaction by providing tailored marketing experiences.

Email Marketing 52

Email Marketing Transform User-Generated Analytics 52

SmartBrief - Marketing

OCTOBER 21, 2024

Be it through strategic marketing, creative community engagement, or partnerships, there are ample opportunities to bring notice to your business. It always takes persistence, the right strategies, and often a number of tries to reach more customers and expand your reach. Your event is focused on marketing your business.

Customer 105

Customer Customer loyalty Event Marketing Promotion 105

Litmus

OCTOBER 17, 2024

Email marketing delivers a strong return on investment (ROI) , boasting an impressive 36:1 ROI compared to other marketing channels. But what if your email strategy could guide subscribers from their initial interest in signing up for your newsletter, all the way to becoming loyal, repeat customers?

Email Marketing 107

Email Marketing Customer Journey Customer loyalty eCommerce 107

Adobe Experience Cloud Blog

MAY 13, 2019

Now is always the time to strengthen your marketing strategy. As numerous new channels and platforms are mushrooming in the digital marketplace, marketers must take an omnichannel approach to drive meaningful interactions with prospects and drive better conversions. Email is a permission-based marketing channel.

Email Marketing 134

Email Marketing Thought Leadership Customer loyalty Communications 134

Scoop.it!

JULY 18, 2024

You need to do what your competitors are doing: deliver tailored, personalized marketing messages. Of course, it would be impractical to create unique content for every single customer. By knowing what your customers want, you can create resonating, need-fulfilling content on your customers’ preferred devices and platforms.

Gen Z 111

Gen Z Millennials Fashion Marketers 111

Adobe Experience Cloud Blog

JULY 9, 2018

There have never been more avenues available for marketing than there are these days—TV, radio, billboards, website ads, social media, and so on. But even with all these channels to choose from, 80% of marketers agree email marketing remains one of the most effective strategies. Personalized and Segmented Emails.

Email Marketing 134

Email Marketing Marketing Strategy Health Non-Profit 134

Hubspot Marketing

JUNE 27, 2018

This is a guest post written by Jamie Turner, founder of the 60 Second Marketer. He is an in-demand marketing speaker and author of the book entitled Go Mobile with Jeanne Hopkins, former VP of marketing at HubSpot. Email Marketing Best Practices of 2018. Avoid Using 'No-Reply' in the Sender's Email Address.

Email Marketing 145

Email Marketing User-Generated Shipping Customer loyalty 145

Martech

NOVEMBER 11, 2024

A martech center of excellence (COE) bridges strategy and execution, turning marketing ideas into powerful customer experiences. Central to this is the execution team — a skilled group that includes UX designers, web experts, email marketers, social media strategists, CRM managers, campaign analysts and operational strategists.

CRM 114

CRM Customer Journey Customer loyalty Management 114

illumin

FEBRUARY 19, 2025

In a saturated market, consumer attention is elusive, and finding the right audience poses a challenge. Its a given that strong, strategic marketing can boost growth, but what does this look like for mobile app marketing? Continuously grow your email list Email marketing remains a steadfast way to grow your audience.

Customer loyalty 92

Customer loyalty Marketers Marketing Retail 92

SMA Marketing

FEBRUARY 16, 2023

This simple email marketing campaign is a perfect example of how sending helpful information to a segmented email list has the potential to increase trust with your target audience. Email marketing continues to be an incredibly effective way to gain and build trust with your ideal buyer throughout their buyer's journey.

Email Marketing 98

Email Marketing Marketers Marketing Customer loyalty 98

Scoop.it!

FEBRUARY 15, 2024

Anyone can argue that small businesses need email marketing more than anyone else. If you think about it, small businesses must be very cautious about the marketing channels they pick because they have limited resources and budgets. That’s why email marketing is a perfect fit for them. Not convinced? Not convinced?

Email Marketing 115

Email Marketing Manufacturing User-Generated Marketers 115

Scoop.it!

JUNE 13, 2024

Inboxes are outright overflowing nowadays, making it a real challenge for any email to actually grab the attention of your target audience. It’s easy for marketing teams to fall into the trap of sending out the same old content, which only leads to readers tuning out—but what if there was a way to make your emails a must-read?

Email Marketing 105

Email Marketing Marketers Marketing Finance 105

Adobe Experience Cloud Blog

AUGUST 11, 2016

But whether you split your pants or forget your pants altogether, the mistakes that we make in our personal lives often aren’t as public as email marketing mistakes. For a double opt-in, a new name fills out a web form and then a confirmation email is triggered with a link to confirm the email address.

Email Marketing 118

Email Marketing Thought Leadership Marketers Marketing 118

Customers.ai

NOVEMBER 18, 2024

From email marketing to customer reviews to SEO, the possibilities are almost endless. Whether it’s increasing conversions, automating workflows, or building customer loyalty, choosing the right apps can make a big impact. Shopify’s App Store is packed with options. In fact, there are over 8,000 apps available!

eCommerce 73

eCommerce User-Generated Transform Customer loyalty 73

Litmus

OCTOBER 6, 2022

42% immediately unsubscribed from the brand’s marketing content. ? But your email personalization is only as good as the data you have available. But your email personalization is only as good as the data you have available. Think about the first time you collect data from a customer.

Email Marketing 109

Email Marketing Whitepaper Marketers Marketing 109

Scoop.it!

MAY 5, 2022

Around half a century ago, when American computer programmer, Ray Tomlinson, sent the first ever email in 1971, little could he (or any of his counterparts) have guessed that the channel would go on to become the basis of all business communications in the future. Greater Commitment To Responsible Marketing.

Market Trends 111

Market Trends Email Marketing Customer loyalty Marketers 111

Martech

OCTOBER 2, 2024

In the era of big data, businesses have recognized the value of collecting vast amounts of information about their customers, operations and market trends. Anticipating customer behavior to drive personalization. Optimizing marketing campaign performance. Enhancing lead scoring and customer acquisition.

Analytics 94

Analytics Transform Customer Acquisition Customer loyalty 94

Customers.ai

DECEMBER 20, 2024

Thats what separates brands with loyal customers from the ones stuck chasing their next quick sale. Enter relationship marketing. Relationship marketing is the not-so-secret strategy behind turning one-time buyers into lifetime fans. According to studies, a 5% increase in customer retention can boost profits by up to 95%.

eCommerce 85

eCommerce Shipping Customer loyalty Marketers 85

Use Insider

SEPTEMBER 13, 2024

This blog explores how incorporating game-like elements into your marketing strategy can supercharge engagement, increase customer loyalty, and deliver measurable business results—all while creating an enjoyable experience for your audience. What is Gamification in Marketing?

Transform 52

Transform Customer loyalty Marketers Marketing 52

AWeber

MARCH 16, 2023

But if you don’t have a start-to-finish plan for connecting with your prospects at every stage of their customer journey, you’re wasting your time. Thankfully, there’s a marketing tool that can help you figure out how to communicate with your prospects and customers whether they’ve just joined your list, or they’ve been long-time customers.

Email Marketing 122

Email Marketing Customer eBook Education 122

Martech

AUGUST 12, 2024

See more about how marketers are using MarTechBot here. I am the first generative AI chatbot for marketing technology professionals. Prompt: How might a marketer for a large B2C company incorporate a CDP into their martech stack to improve the customer experience, increase customer engagement, and increase conversion rates?

Customer 114

Customer B2C CMO Customer Journey 114

Hubspot Marketing

MARCH 3, 2025

When I worked in-house at a SaaS company, marketing felt like an endless challenge. We covered all the basics: paid campaigns, blog content, and email marketing. We didnt fully understand how customers found and engaged with our product. Table of Contents What is B2B SaaS marketing? Something was off.

Customer Acquisition 58

Customer Acquisition User-Generated Customer loyalty Marketers 58

Sachs Marketing Group

APRIL 30, 2025

As a business, community outreach marketing is crucial to connecting to your local area. Definition and Importance Community outreach marketing involves partnering with other organizations or brands to raise awareness about products or services. It involves promoting content, building relationships, and finding new clients.

Marketing Strategy 52

Marketing Strategy Customer loyalty Marketers Marketing 52

Search Engine Land

SEPTEMBER 6, 2024

Higher traffic levels improve your chances of converting more visitors into customers. Enhanced brand awareness also increases customer loyalty. Integrating SEO with other digital marketing efforts amplifies your results in the SERPs. Get the newsletter search marketers rely on. Business email address Sign me up!

Branding 104

Branding Customer loyalty SEO PR 104