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Urban digital transformation: Insights for marketers from global smart cities

Martech

For brands transforming, this balanced approach is crucial for keeping customer loyalty while attracting new audiences. By installing wireless LED lights across the city, Chicago is cutting energy costs and improving public safety, telling a story of innovation and sustainability. Are you getting the most from your stack?

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A guide to choosing the most effective social media networks for your brand

Sprout Social

Marketers often tap into social data to assess customer loyalty and pinpoint the strengths and weaknesses of their competitors’ offerings. Dive into the 2024 Social Media Content Strategy Report to discover which content types your team should focus on and where to direct your energy to create the most ROI.

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5 suggestions for moving beyond MQL

Martech

It gives you a temporary boost but does nothing to increase your physical energy. Energy requires generative habits like good nutrition, exercise and adequate sleep. Quality go-to-market must include generative practices such as brand development and customer loyalty, investments that compound like stock marketing investments.

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32 Greenwashing Statistics: Ultimate Compilation

Spiralytics

It’s a way to charge a premium price and gain customer loyalty. European Union ) The EU has 230 sustainability labels and 100 green energy labels, each with varying levels of transparency. Zippia ) Consumer perception and impact How a customer perceives a company affects whether they will buy their products or not.

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3 ways to turn tariff turmoil into marketing gold

Martech

The brands that dominate tomorrow won’t be those who merely weathered the stormthey’ll be the ones who harnessed its energy. These leaders forge transparent bonds with their teams while becoming the compass their customers can’t navigate without.

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How to Respond to Reviews Like a Pro: Tips & Templates

SocialPilot

Best Practices for Responding to Reviews Online business reviews are like little windows into what your customers really think about your business. Match Their Energy If someone has used a super excited tone to share their experience, dont hold back yourself! Responding to them the right way? Were so glad you had a great time.

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Social Media for Business: Strategy, Tools & Best Practices for 2025

SocialPilot

Focus your energy where you can be consistent, valuable, and actually build a presence that sticks. Social Media Success Stories Success Story 1: Zappos – Turning Customer Service into a Loyalty Engine on Social Zappos is an online retailer that sells shoes, clothing, and other accessories.