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Urban digital transformation: Insights for marketers from global smart cities

Martech

For brands transforming, this balanced approach is crucial for keeping customer loyalty while attracting new audiences. By installing wireless LED lights across the city, Chicago is cutting energy costs and improving public safety, telling a story of innovation and sustainability. Are you getting the most from your stack?

Transform 116
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3 ways to turn tariff turmoil into marketing gold

Martech

The brands that dominate tomorrow won’t be those who merely weathered the stormthey’ll be the ones who harnessed its energy. These leaders forge transparent bonds with their teams while becoming the compass their customers can’t navigate without.

Transform 113
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5 suggestions for moving beyond MQL

Martech

It gives you a temporary boost but does nothing to increase your physical energy. Energy requires generative habits like good nutrition, exercise and adequate sleep. Quality go-to-market must include generative practices such as brand development and customer loyalty, investments that compound like stock marketing investments.

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A guide to choosing the most effective social media networks for your brand

Sprout Social

Marketers often tap into social data to assess customer loyalty and pinpoint the strengths and weaknesses of their competitors’ offerings. Dive into the 2024 Social Media Content Strategy Report to discover which content types your team should focus on and where to direct your energy to create the most ROI.

Gen Z 126
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How to Respond to Reviews Like a Pro: Tips & Templates

SocialPilot

Best Practices for Responding to Reviews Online business reviews are like little windows into what your customers really think about your business. Match Their Energy If someone has used a super excited tone to share their experience, dont hold back yourself! Responding to them the right way? Were so glad you had a great time.

Energy 104
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Expand the power of social data in your organization with Premium Analytics

Sprout Social

Then, simply save the summary report template in Sprout for future reference, saving you time and energy so you can focus on analysis instead of reporting. . With those extra six weeks back, the IU team was able to focus their energy on more strategic initiatives.

Analytics 140
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The Plain English Guide to Machine Learning vs. Deep Learning

Hubspot Marketing

Financial processes, data entry, fraud detection, and customer loyalty are only a few areas in which AI can make a tremendous difference. Once machine learning takes on the bulk of your team’s busywork, people are liberated from mundane tasks and able to focus energy on innovation to drive the business forward.

Transform 145