Search Engine Land

APRIL 23, 2024

It’s no stretch to say the marketing data landscape has changed quite a bit over the past two years. For one, the ways companies collect user data have been under the microscope, and policies from Apple and Google are forcing marketing data analytics changes across the board.

Analytics 112

Analytics Customer Journey User-Generated Customer loyalty 112

Martech

SEPTEMBER 29, 2023

Marketers have long used technology and data to target their audiences effectively. How can marketers balance innovation and privacy? Layering AI on top of the immense amounts of data these platforms often contain about consumers, marketers suddenly have more power at their fingertips than ever.

Law 128

Law Marketing Marketers User-Generated 128

Search Engine Land

APRIL 15, 2024

Any savvy marketer knows you build trust with your prospects by being helpful and sharing. As a side note, while Google is at war with low-quality generic content, don’t feel like you can’t use AI tools to help. Just ensure you use these generative AI tools as an SEO assistant rather than create the whole article for you.

Customer loyalty 120

Customer loyalty SEO User-Generated Product 120

Scoop.it!

FEBRUARY 15, 2024

Anyone can argue that small businesses need email marketing more than anyone else. If you think about it, small businesses must be very cautious about the marketing channels they pick because they have limited resources and budgets. That forces them to adopt cost-effective marketing strategies that can generate significant returns.

Email Marketing 94

Email Marketing Manufacturing User-Generated Marketing 94

Rock Content

JULY 15, 2023

Undeniably, incorporating effective Digital Marketing strategies is a must for businesses aiming to succeed today. To help you with that part, we listed 6 great Digital Marketing examples to get inspiration and learn from. But what does that word really mean in a Digital Marketing context? We are sure you know that.

Digital Marketing 105

Digital Marketing Affiliate Marketing User-Generated Automobile 105

Lynton Web

JANUARY 12, 2024

As the landscape of digital marketing expands, email marketing continues to be a tool for direct, personalized communication with prospects and customers. Let's unfold the layers of email marketing, revealing its strategic importance, innovative trends, and varying techniques that elevate business engagement and growth.

Email Marketing 102

Email Marketing Transform User-Generated Marketing 102

Use Insider

AUGUST 21, 2023

What is peak season marketing? Peak season marketing refers to the strategies used by brands to boost sales. They understand that every marketing strategy worth its salt relies on careful preparation, so it’s important to think strategically and make the necessary adjustments to your website before peak season hits.

Marketing Strategy 52

Marketing Strategy Customer loyalty eBook Retail 52

Hubspot Marketing

OCTOBER 24, 2023

Machine learning, a subset of AI, is a powerful tool that's rapidly transforming marketing. Around 35% of marketers are using AI to simplify their jobs and automate tedious tasks, according to HubSpot’s latest research. In today‘s post, you’ll learn how machine learning can supercharge your marketing team.

User-Generated 108

User-Generated Price Retail Marketing 108

Hubspot Marketing

FEBRUARY 27, 2024

And a massive part of that amount is thanks to Amazon Basics products. When it first launched, Amazon Basics focused on selling small, cheap products they knew would make a lot of money. There are several factors behind this success: Wide Range of Products Amazon’s first significant advantage is its diverse offer.

Branding 99

Branding Price Customer loyalty Marketing 99

Martech

APRIL 23, 2024

It’s no stretch to say the marketing data landscape has changed quite a bit over the past two years. For one, the ways companies collect user data have been under the microscope, and policies from Apple and Google are forcing marketing data analytics changes across the board.

Analytics 70

Analytics Customer Journey User-Generated Customer loyalty 70

Sprout Social

OCTOBER 10, 2023

Social marketers rate influencer marketing as having a significant impact on their brand’s marketing efforts including customer loyalty (87%), awareness (89%) and reputation (87%), according to our Q3 2023 Pulse Survey of 307 social marketers in the United States. What is an influencer marketing campaign?

Influencer Marketing 124

Influencer Marketing Affiliate Marketing Marketing Marketers 124

Martech

APRIL 9, 2024

Our community came together in December at World Tour New York to learn about the latest marketing innovations and how to reach customers better. Companies are now prioritizing first-party customer data in their marketing campaigns. So what do these Marketing Cloud updates mean for you?

Law 106

Law Customer loyalty Advertising Advertisers 106

Marketing Insider Group

NOVEMBER 30, 2021

Many B2B companies spend a large amount of their marketing budget on customer acquisition. While this is a great way to help your company grow, it isn’t the only way to keep your business and products or services top-of-mind. One area companies often neglect to invest in is customer marketing.

Customer Marketing 126

Customer Marketing Marketing Strategy Customer Customer loyalty 126

Sprout Social

OCTOBER 19, 2023

As the digital market space rapidly evolves, customers are seeking authenticity and human connection from brands like never before. To meet this rising demand, your marketing team needs to be agile, think out of the box and keep up with deadlines—all while operating within limited budgets and constrained team bandwidths.

User-Generated 126

User-Generated Marketing Marketers Advertising 126

Sprout Social

JUNE 1, 2022

From putting an organization on the map to churning out revenue, marketing functions each play a unique role in an organization’s larger goals. But, behind the scenes, there is a lot that marketing teams can learn from their company’s social strategy and the number of eyes their external content can reach. Lifecycle marketing.

User-Generated 116

User-Generated Copywriting Marketing Marketers 116

Martech

APRIL 21, 2023

Marketing automation is quite literally that — the automation of specific marketing tasks so that they are accomplished more speedily and efficiently, creating the opportunity to deliver personalized and relevant messages at scale. It can also deliver cost reductions as well as a better customer experience.

Marketing Automation Platform 119

Marketing Automation Platform Marketing Marketers Customer loyalty 119

Search Engine Land

SEPTEMBER 6, 2023

For those in brand marketing or SEO , the answer might be (or should be) Q4 and holiday planning. These are the trends shaping the 2023 season – with best practices for search-optimized content marketing, technical SEO and more. Short-tail keywords come into play for your product landing pages, targeting users in the buying phase.

SEO 135

SEO User-Generated Shoppers Retail 135

Hubspot Marketing

JULY 28, 2023

If you're new to marketing, you might have a skewed perception of it. Marketing is much more than that. Here, I'll walk you through some beginner-friendly marketing channels and how to build your first marketing strategy. Unlike a pop-up ad, this type of marketing isn‘t disruptive. Check out this helpful guide.

Price 81

Price Marketing Mix Key Performance Indicator User-Generated 81

SmartBrief - Marketing

JULY 11, 2023

This starts with being authentic while also trying to balance customer expectations and aligning with the brands overall marketing strategy. Association of National Advertisers offers insights into the popularity of the app and notes authenticity is the biggest draw amongst Generation Z.

Social Media Marketing 52

Social Media Marketing Gen Z Customer loyalty User-Generated 52

Hubspot Marketing

JANUARY 30, 2024

And because my marketing brain never shuts off, I can’t help but be curious about these restaurant marketing strategies. To figure out the answers to these questions, I’m digging deep into restaurant marketing ideas, strategies, and real-life campaigns. Why do restaurants of all sizes need a marketing strategy?

Food 101

Food Marketing Marketers Millennials 101

Neil Patel

DECEMBER 21, 2020

You might not know that there is a subset of it that plays a vital part in digital marketing. It’s called Natural Language Generation, and it’s more prevalent than you might think. One of the best examples of natural language generation is Google’s Smart Compose. That’s natural language generation at work.

Digital Marketing 144

Digital Marketing Transform Customer loyalty User-Generated 144

Neil Patel

JANUARY 17, 2022

One of the most effective strategies to build a personal connection is personalized marketing. What exactly is personalized marketing, and what are the benefits ? Hint: It’s more than adding “$FNAME” to your email marketing!). Here is what marketers need to know about personalized marketing.

Personalized Marketing 130

Personalized Marketing Branding Customer loyalty Transform 130

Hubspot Marketing

APRIL 10, 2023

In a recent Glimpse survey I ran for the HubSpot Blog, 78% of marketers said they were already facing one of the biggest lemons of 2023 -- recession. On top of that, one in three think a recession will have an even bigger impact on marketing than COVID-19. Tips for Marketing Growth a Recession 1. Read on to find out.

Shoppers 98

Shoppers Marketing Marketers User-Generated 98

Marketing Insider Group

APRIL 11, 2023

Before you succumb to the hype and hire a social media intern or go all out with paid search ads, you need to consider digital marketing services. Hiring in-house help is an expensive way to boost your social media presence, and paid search ads only generate about 5% of traffic. Why Spend Your Budget on Digital Marketing Services?

Digital Marketing 128

Digital Marketing Whitepaper Copywriting Real Estate 128

Use Insider

SEPTEMBER 15, 2023

What is coupon marketing? Coupon marketing is a strategic approach that leverages the appeal of discounts and promotions to influence customer behavior. Track and analyze: Coupon campaigns offer valuable insights into customer preferences, allowing you to fine-tune your marketing strategies.

Customer Journey 52

Customer Journey Customer Customer loyalty Marketing 52

Use Insider

DECEMBER 13, 2023

Email marketing 101 What is email marketing? Email marketi ng is a digital marketing strategy that sends targeted emails to a specific audience. Even in 2024, it remains one of the most effective and direct ways to communicate with your customers. What are the benefits of email marketing?

Email Marketing 52

Email Marketing Customer loyalty Marketing Marketers 52

Rock Content

MARCH 17, 2023

The changes include features already known to the active public on social networks like TikTok, Instagram and YouTube, and have very interesting strategies to engage users who only use the music app to, well, listen to music. But what does that say to marketers and companies? Seems familiar?

User-Generated 87

User-Generated Marketing Marketers Customer loyalty 87

Spiralytics

APRIL 23, 2023

Marketing has always been about reaching your target audience at the right time and place. billion internet users worldwide as of January 2023, you need to connect with your audience online, where they’re already spending time. This is where digital marketing comes into play. Top Digital Marketing Trends in 2023 1.

Market Trends 52

Market Trends Digital Marketing Gen Z Customer loyalty 52

Search Engine Land

APRIL 9, 2024

Our community came together in December at World Tour New York to learn about the latest marketing innovations and how to reach customers better. Companies are now prioritizing first-party customer data in their marketing campaigns. So what do these Marketing Cloud updates mean for you?

Law 81

Law Customer loyalty Advertising Advertisers 81

Neil Patel

SEPTEMBER 17, 2021

Over the last three of four months, I have been using a few of the features in MobileMonkey (you can do it with a free account) to automate my Instagram marketing and the results have been great. Automated Direct Messaging (ADM) can be used for various purposes such as customer service, account management, and marketing campaigns.

Customer loyalty 145

Customer loyalty User-Generated Education Marketing 145

Use Insider

FEBRUARY 19, 2024

Conversational messaging enables two-way conversations powered by generative AI, where customers can interact with businesses directly from their devices. For example, a retail business can use conversational messaging on WhatsApp to help customers browse and purchase products.

Communications 52

Communications Retail Marketing Marketers 52

Rock Content

SEPTEMBER 20, 2023

Launching a new service or product is an exciting but tricky phase. As we embark on this journey, let’s dive into the world of product launches to make sure your venture starts off on the right foot with impact and finesse. Explore the Go-to-Market strategy concept. What Is a Go-to-Market (GTM) Strategy?

Marketing Strategy 80

Marketing Strategy Customer loyalty Key Performance Indicator Marketing 80

Customers.ai

DECEMBER 29, 2023

Check out this chart from Yotpo based on their study “ The State of Customer Loyalty & Retention 2023 ”: It seems the real question here is, what wouldn’t brand-loyal customers do?!? While brand loyalty is something everyone wants, it’s not easy to get. Visiting a blog post isn’t and shouldn’t be marketed to the same.

Customer 98

Customer Transform Customer loyalty Outbound Marketing 98

Customers.ai

APRIL 25, 2023

Email marketing is a tried and true tactic for businesses. It helps them connect with their customers, build relationships, and drive sales. AI email marketing is the next frontier. What is AI Email Marketing? By leveraging the power of AI, businesses can create more personalized and targeted email campaigns.

Email Marketing 94

Email Marketing Marketing Marketers Transform 94

Sprout Social

AUGUST 15, 2023

—not to mention brand makeovers, like Twitter rebranding to X—marketing teams are forever playing catch up. Fortunately, AI marketing techniques like sentiment analysis and machine learning (ML) enable marketers to overcome shrinking bandwidths and harness social listening for business intelligence.

Branding 84

Branding Key Performance Indicator Transform Health 84

Customers.ai

NOVEMBER 14, 2023

In this fast-paced digital world we live in, understanding who your website visitors are is crucial to making smart marketing decisions and driving revenue. User-level data is effectively gone from analytics and ads just aren’t performing like they used to. ClickIDs are going away and remarketing audiences are shrinking.

User-Generated 120

User-Generated Health B2C Analytics 120

Search Engine Land

MARCH 16, 2023

Google Strongly Encouraging Webmasters To Adopt Autocomplete On Forms For Mobile 2015: Google said webmasters should implement autocomplete markup to improve mobile user conversions but didn’t say it would be a ranking factor. How Big Will Google’s Mobile-Friendly Update Be? billion, a mere $140 million more.

Search Marketers 96

Search Marketers Marketing Marketers User-Generated 96