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How Marketers Should Think About Customer Marketing in the Engagement Economy

Adobe Experience Cloud Blog

Marketing leaders must strategically market—allocating people and program dollars—across each stage of the lifecycle in order to thrive today and in the future. Let’s take a closer look: It’s Time to Implement Adoption Marketing. Entirely stop marketing to their new customer. How can you do that?

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Why a High Performing Product Marketing Team Is the Key to Growth

Adobe Experience Cloud Blog

What does product marketing do? Having built and led worldwide product marketing teams for over a decade, the question I most often got from employees across the business was, “what is it your team does again?”. The best description I’ve seen of product marketing’s value to a business comes from Google.

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3 Things to Know About Customer Success Marketing

Adobe Experience Cloud Blog

Long ago, before marketing automation and MarTech technologies permeated our world, successful businesses would often rely on word-of-mouth marketing (WOMM). With WOMM, marketers are looking to influence and encourage customers to spread the word about their products. Customer experience shouldn’t stop at the sale.

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7 value-added assets to engage and upsell customers

Martech

So, why don’t we consistently use those strategies on existing customers with a higher brand understanding? Many marketing teams neglect the opportunity to engage and upsell customers using proven, data-driven prospecting techniques. Customer marketing and prospecting are not the same.

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5 Practical Ways to Strengthen Your Sales and Marketing Partnership

Adobe Experience Cloud Blog

Just as a doctor isn’t only a doctor, marketers aren’t just marketers, and salespeople aren’t just that either. To increase productivity (and show your colleagues respect), make sure your sales team is familiar with the different roles and responsibilities of the marketing team.

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6 Alternatives to Amazon For E-commerce

Neil Patel

With an audience as vast as Amazon, small business start-ups and solo entrepreneurs flock to the site to sell the products, get established, and build their enterprises. Second, selling on a wider range of marketplaces gets your products in front of a larger audience. With a net worth of $1.7 But are there alternatives to Amazon?

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What is identity resolution and how are platforms adapting to privacy changes?

Martech

Identity resolution platforms enable marketers to “close the loop” of customer marketing, analytics and compliance with a comprehensive holistic view of activity across all of an organization’s customer touchpoints and channels.

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