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Why You Should Consider Selling Customized Products

Neil Patel

The smartest business owners know that the only way to consistently beat the competition is by offering more value to customers. If you’re looking for a unique way to offer value to consumers, customized products can be a powerful, engaging tool that improves customer satisfaction and drives up conversions in the process.

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AI-powered martech news and releases: February 20

Martech

Salesforce, Hubspot, OpenAI and Microsoft are a few of the companies pushing them on customers. Unfortunately, customers may not be buying it. Thats in stark contrast to the vendors selling them, who say it will be too late for businesses to wait for all of the technologys kinks to be ironed out.

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ManyChat Achieves ISO 27001 Certification

Many Chat

ISO 27001 is a widely understood and globally accepted information technology security standard. Achieving ISO 22001 certification means that ManyChat’s products and practices comply with a set information security standard. What does this mean for ManyChat’s customers? What is ISO 27001?

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Podcasts now a top channel for B2B marketing

Martech

That same survey found 39% of Information Technology companies plan to leverage podcast advertising in 2022. For one, they don’t have to be a huge hit to succeed — a niche show with a niche-sized audience of your preferred customers is perfect. Also, HubSpot also reported that 18% of U.S. Why we care.

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Marketing technology optimization: The path to peak martech stack performance

Martech

It’s time to prioritize a strategic and holistic view of your company’s martech stack and create a lean, efficient, results-driven marketing technology infrastructure. Learn how a marketing technology optimization framework benefits marketing organizations, enhances the customer experience and drives real ROI.

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The formula for calculating martech ROI

Martech

They should understand the value they bring to your environment and anecdotal data from other customers. For example: When I look at my product, value can be quantified by reduced technology expenses, productivity gains, cost avoidance, and a host of additional minor elements. Contributes to driving revenue and customer lifetime value.

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7 of the Best Cities for Minority Entrepreneurs

Hubspot Marketing

The city offers many opportunities for business owners to connect and attract customers. It has a diverse economy of advanced manufacturing, aerospace, and information technology. Both serve as benefits for startup companies. Like Atlanta, Charlotte is a good place for Black entrepreneurs. Washington, D.C.