Martech

DECEMBER 26, 2024

Customer experience faced serious challenges during the pandemic. Customers want it all, and really theres no excuse for them not to get it. The key to customer success will be maintaining a strategy for covering all bases. This way, customers can choose how they want to learn more and buy. Now, theres no looking back.

Customer 127

Customer Direct Mail Transform Health 127

Hootsuite

OCTOBER 9, 2024

The customer is always right. That’s why customer advocates — those who shout their love for your brand — are worth their weight in sales. We’re sharing how you can use social listening to increase customer advocacy, including six inspiration-worthy examples. What is customer advocacy? Where to find these zealous patrons?

Customer 112

Customer Food Transform Health 112

Martech

JANUARY 2, 2025

For example, Reeve says, many marketing organizations roll out marketing technology without a change management mindset in mind. In smaller organizations, change management is often done ad hoc or not at all. Change management initiatives involve planning how the change will be rolled out, communicated and who will be impacted.

Management 124

Management Transform Finance Communications 124

Martech

DECEMBER 11, 2024

“When you talk about AI, contact centers and customer experience, I think thats the best use case to illustrate return on investment,” said Luiz Domingos. He gave us an overview of the current business which is invested in providing customized communications capabilities, across all channels, for complex businesses.

Customer 116

Customer Health Transform Communications 116

Sprout Social

MAY 1, 2025

But to reap those rewards, companies need to master using and managing LinkedIn direct messages (DMs). In this guide, we break down the benefits of LinkedIn DMs for brands, along with the dos and donts of managing them. LinkedIn is also an excellent place to network with other brands.

Management 101

Management B2C User-Generated Communications 101

Martech

JANUARY 29, 2025

Not all customers contribute to your business in the same way. What is a valued customer? A valued customer drives a brands success through purchases and deeper engagement and loyalty. What is a volume customer? A volume customer primarily contributes through frequent purchases but at lower profit margins.

Customer 112

Customer Price Customer Acquisition Customer loyalty 112

Buffer Marketing

OCTOBER 24, 2024

This article shares seven strategies you can use (with software recommendations in between) to manage multiple social media accounts effectively. Create templates for repeatable post formats Do you know what the most efficient social media managers and creators do? Imagine how quick it would be to create similar posts.

Management 117

Management Social Media Marketing Energy Analytics 117

Hubspot Marketing

SEPTEMBER 20, 2024

An increasing number of smart brands are embracing the idea that engaging their ideal customers who speak other languages is an effective way to attract and convert more customers. Customer Intimacy In marketing, one-size-fits-all approaches aren’t really effective. Do this : Start with the customer you want to serve.

Customer 133

Customer Global Marketing Customer Journey Energy 133

Martech

AUGUST 2, 2024

Let’s explore how customer value assessments evolve with data, using examples from probability theory to illuminate the powerful impact of information on business decisions. Knowing nothing else, how would you place a value on this random individual? How much is a random person worth to your business?

Customer 119

Customer Customer Journey eCommerce Analytics 119

Marketing Insider Group

MAY 19, 2025

Thats where CRM and community management start to overlap. While most people think of CRMs (Customer Relationship Management systems) as tools for sales, theyve quietly become a powerhouse for growing and managing thriving brand communities. What Does CRM Have to Do With Community Management? Its about connection.

CRM 89

CRM Management Analytics Place 89

Martech

DECEMBER 16, 2024

We spend millions creating a marketing mix based on assumptions crafting buyer personas and guessing at customer problems. We create content we assume will resonate, placing it where we believe customers hang out to grab their attention. But what if we let our customers guide us instead of the other way around?

Marketing Strategy 108

Marketing Strategy Customer Transform Marketing Mix 108

Sprout Social

MAY 22, 2025

Lets talk about why your team is still your most powerful resource, and how people will remain at the heart of your AI-powered customer engagement strategy. Understanding AI customer engagement AI customer engagement is the use of artificial intelligence to better support, respond to and understand customers across digital touchpoints.

Customer 96

Customer Customer Acquisition Customer Journey Branding 96

Trade Press Services Newsletter

JANUARY 9, 2025

As 2025 unfolds, the marketers who thrive will be the ones who adapt quickly, embrace innovation, and stay customer-focused,” says strategist, speaker, and author Eric Holtzclaw. A Future-Proof Marketing Plan According to business management expert Peter Drucker , “The best way to predict the future is to create it.”

Marketing Plan 220

Marketing Plan Whitepaper Direct Mail Marketing 220

Trade Press Services Newsletter

MAY 1, 2025

A deep dive into all your content is essential, says Amanda Donahue, marketing manager at ACS. Map Out User Journeys With new goals and a fresh perspective in place, remap the key paths users should follow through your updated website. Use a project management tool like Asana or Trello to track deadlines, ownership, and progress.

User-Generated 207

User-Generated Analytics SEO Promotion 207

Hubspot Marketing

JUNE 9, 2025

Our customers use these specialized agents for concept development across different pieces of the product innovation process. You can even create a “project management agent” that oversees all these interactions, ensuring agents aren't overlapping in scope and identifying potential conflicts.

Management 85

Management CMO Branding Transform 85

Backlinko

DECEMBER 29, 2024

They appear in Googles 3-Pack when prospective customers in their area search for “plumbing company and other related keywords. And convert website visitors into paying customers. You might use this term on a location page to target local customers. If they list services, include pricing guides and customer case studies.

SEO 102

SEO Customer Real Estate User-Generated 102

Martech

AUGUST 26, 2024

These days, marketers are emboldened just as buyers are demanding to place orders through their mobile phones. They’re using chatbots for top-of-funnel conversations, digital tools for custom price quotes, marketplaces for placing orders—the list goes on and on. Dig deeper: The B2B case for retention marketing — 7 key tactics 4.

eCommerce 137

eCommerce Direct Mail B2C Marketing 137

Martech

SEPTEMBER 16, 2024

According to the experience management company Qualtrics, 63% of customers believe companies need to get better at listening to their feedback. This aligns with my experience as both a customer and a marketer. As a customer, I’m regularly bombarded with requests to “rate my experience” or “provide my feedback.”

Law 116

Law New Technology Communications Management 116

SocialPilot

MAY 8, 2025

The brand capitalized on audience data and social listening to define its “Wrapped” campaign and customize content to individual user likes. The audience often has common traits that make them ideal customers. Leverage SocialPilots social media analytics tool to get audience insights from different platforms in one place.

Gen Z 82

Gen Z Customer Whitepaper Analytics 82

Hootsuite

MAY 28, 2025

Influencer marketing tools help you manage all aspects of your influencer marketing strategy. Some tools are general all-in-one influencer marketing management solutions. Others specialize in certain aspects, like influencer discovery or campaign management. They can come in the form of apps, software, or online platforms.

Influencer Marketing 109

Influencer Marketing Affiliate Marketing CRM Marketing 109

Martech

OCTOBER 25, 2024

One that supports change management across every element of the current workflow that needs to evolve. The following four recommendations address how to manage these challenges. Focus on brand ownership and crafting unique customer messages and experiences as key benefits of genAI, linking AI investments to real business results.

Transform 136

Transform Customer loyalty User-Generated Management 136

Backlinko

DECEMBER 28, 2024

This is a free business listing that appears in places like Google Maps and Search. Pro tip: Use a tool like Semrushs Listing Management to automatically distribute your information to GBP and dozens of other directories all at once. You can also manage these listings within the tool.

User-Generated 113

User-Generated Energy SEO Place 113

Martech

OCTOBER 30, 2024

Far too many content marketing programs fail to connect the brand to customer problems before the customer starts looking for a solution. At this crucial and overlooked point in the customer journey, most brands provide content about the product and the industry, when they should address specific customer pain points.

Content Marketing 141

Content Marketing Customer Journey Thought Leadership Marketing 141

SocialPilot

JANUARY 6, 2025

According to Forbes, about 90% of customers read online reviews before visiting a business. Glowing reviews from satisfied customers can boost your business credibility, attract new customers, and increase your chances of showing up in local rankings. That said, acquiring and managing these reviews isnt easy.

CRM 110

CRM Management User-Generated Price 110

Martech

JULY 29, 2024

In my previous article , I listed the six core competencies for those who manage marketing technology. which data should be in each platform of our stack so we can properly use it to engage with your customers?). Usually, martech platform benefits are considered for customer-facing activities and communication only.

Marketing 124

Marketing Marketers eCommerce Communications 124

Martech

NOVEMBER 12, 2024

CMOs operate in a world where marketing channels, customer expectations and technological capabilities change rapidly. In a competitive landscape where personalization and customer experience are must-haves, a skilled, adaptable marketing organization is non-negotiable. That’s where change management programs come in.

Marketing 127

Marketing Marketers Analytics Management 127

Martech

SEPTEMBER 10, 2024

Today’s advertisers face a daunting operational challenge: scaling customized, local advertising campaigns across a growing number of channels. Unique custom data points, like colloquial phrases or nested geographies, increase the number of campaign variables. The following strategies offer a helpful starting place.

Advertisers 121

Advertisers Advertising Non-Profit Real Estate 121

Hubspot Marketing

JANUARY 20, 2025

Start Your Root Cause Analysis With Our Free Template Marketers experienced in project management know its important to monitor your systems and take an honest look at things when they break down. Theyre not spending enough time understanding their customers. What is the 5 whys approach for a root cause analysis?

Management 114

Management Place CMO Energy 114

Backlinko

NOVEMBER 8, 2024

Even with AI’s growing influence, the fundamental customer needs haven’t changed. The 4 Ps cover everything you need to connect with customers. We’re talking about: What you’re selling (product) How much it costs (price) Where people can buy it (place) How you tell people about it (promotion) Simple, right? Absolutely.

Price 113

Price Real Estate Promotion Food 113

Martech

AUGUST 12, 2024

Worse still, bad data creates huge costs for companies, like wasted labor, lost revenue, and higher customer churn. Knowing where contacts are in their customer journey lets you see whether they should be handed off to sales or further nurtured by Marketing — and how to communicate with them when you do.

Health 126

Health CRM Communications User-Generated 126

Hubspot Marketing

JULY 12, 2024

I asked Jenny Sowyrda , Manager of Community Strategy and Operations at HubSpot, her tips for building an online community and understanding your motivations was her first piece of advice: “Know why you’re building a community (from a business perspective) and who you’re building a community for. Understand why you’re building a community.

Management 112

Management Promotion Law Market Research 112

Martech

OCTOBER 22, 2024

Features include low code setup for branded storefronts and tools to manage products and prices. The new offering is available immediately but only to customers in the United States. Management of products, orders, customers, pricing and promotions in one place. Why we care.

eCommerce 121

eCommerce Transform CRM Price 121

Hubspot Marketing

JANUARY 8, 2025

The first place a potential customer may hear about your brand could be from your social media, a passing ad, or even a friends recommendation. If applicable, a transparent pricing section explains different plans and pricing tiers to help potential customers understand their options. Easy, right? Let's dive in.

Price 104

Price User-Generated Finance eCommerce 104

Martech

OCTOBER 24, 2024

It’s bad when customers think you are intrusive. To avoid the heavy work of managing the approval process internally, companies like Text Request help manage the 10DLC application and approval process. Be sure to message only those customers who expect to receive SMS. You need to use the same URL.

Shipping 130

Shipping Communications Promotion Customer 130

Hootsuite

OCTOBER 7, 2024

The best comprehensive social media analytics tools allow you to compile data from multiple platforms and create custom reports so you never find yourself in a position like this: My manager wants me to create incredibly granular analytics of all our social media pages.

Analytics 118

Analytics PR Price CRM 118

Martech

OCTOBER 31, 2024

Organic search remains a key touchpoint in many customer journeys. Along with this shift, customers have raised their expectations. Search data can show you: The specific problems your customers are trying to solve. Artificial intelligence is critical for managing and analyzing this information effectively.

Analytics 123

Analytics Marketing Mix Customer Journey Education 123

Martech

SEPTEMBER 6, 2024

HubSpot’s August 2024 updates focus on helping your teams work more efficiently, connect with customers in a more personalized wa, and make better decisions backed by solid data. Instead, managers and their teams can quickly build context, allowing them to make informed decisions faster.

CRM 118

CRM User-Generated Analytics Management 118