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Are you focusing on valued customers or volume customers?

Martech

Not all customers contribute to your business in the same way. What is a valued customer? A valued customer drives a brands success through purchases and deeper engagement and loyalty. A valued customer drives a brands success through purchases and deeper engagement and loyalty. What is a volume customer?

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Thrift, norming and price paranoia will be consumer trends in 2025

Martech

Consumers also proved paranoid about unexpected and inconsistent costs and pricing. Yes, prices are on consumers’ minds, but 68% cited lifestyle or self-improvement reasons for underconsumptive behavior, including: Decluttering and simplifying life (45%). An understanding of themselves and their place in the world (57%).

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Sprout Social Pricing: Is It Worth the Cost?

SocialPilot

Its robust suite of features comes at a high price, though. The Sprout Social pricing plans are designed with large businesses in mind, so there may be better options for small businesses. If youre struggling to decide whether or not Sprout Social plans and pricing are worth it, youve come to the right place.

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Customer experience tools and strategies: 2025 Predictions

Martech

Customer experience faced serious challenges during the pandemic. Customers want it all, and really theres no excuse for them not to get it. The key to customer success will be maintaining a strategy for covering all bases. This way, customers can choose how they want to learn more and buy. Now, theres no looking back.

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The fading third place: A reflection on Starbucks and society

Martech

Looking back, I realize that Starbucks provided more than caffeine and a place to sit. It truly embodied the concept of a “third place” — not home, not school, but a vital space in between where community and creativity thrived. They invented a model mimicked by many other now-successful businesses.

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Brightlocal Pricing Plans: Is Its Pricing and Plans Worth The Value?

SocialPilot

Youre in the right place. This is a deep dive into BrightLocal pricing plans for small businesses, agencies, and enterprises. Do BrightLocal pricing options fit into your budget? Do BrightLocal pricing options fit into your budget? Lets find out.

Price 85
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Metricool Pricing: Is it worth the cost?

SocialPilot

If youre exploring Metricools pricing, chances are youre weighing its value against your social media management needs. Metricool offers features that cater to a range of users, but pricing is always an important consideration. Metricool offers features that cater to a range of users, but pricing is always an important consideration.

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