Hubspot Marketing

JULY 19, 2024

Some Consumers Consistently Have Less Than Ideal Customer Experiences I conducted a research study for a client in 2022 to understand how consumers of hotels and bed and breakfasts think about belonging. I’ve stayed at numerous places where there was nothing to eat on the menu for me (vegan) and staff was not open to making adjustments." "I

Customer 125

Customer Food Shoppers Retail 125

Hootsuite

OCTOBER 9, 2024

The customer is always right. That’s why customer advocates — those who shout their love for your brand — are worth their weight in sales. We’re sharing how you can use social listening to increase customer advocacy, including six inspiration-worthy examples. What is customer advocacy? Where to find these zealous patrons?

Customer 112

Customer Food Transform Health 112

Martech

JANUARY 29, 2025

Not all customers contribute to your business in the same way. What is a valued customer? A valued customer drives a brands success through purchases and deeper engagement and loyalty. What is a volume customer? A volume customer primarily contributes through frequent purchases but at lower profit margins.

Customer 113

Customer Price Customer Acquisition Customer loyalty 113

Martech

APRIL 7, 2025

They focus on companies that offer similar products or services, but customers don’t make decisions based on industry categories. Modern positioning mistakes If you’ve studied marketing, you’ve been taught positioning means how customers perceive you compared to the competition. They care about outcomes.

Customer 117

Customer Food Place Branding 117

Hubspot Marketing

SEPTEMBER 20, 2024

An increasing number of smart brands are embracing the idea that engaging their ideal customers who speak other languages is an effective way to attract and convert more customers. Customer Intimacy In marketing, one-size-fits-all approaches aren’t really effective. Do this : Start with the customer you want to serve.

Customer 134

Customer Global Marketing Customer Journey Energy 134

Trade Press Services Newsletter

OCTOBER 3, 2024

There’s a generational shift taking place in B2B purchasing. Leverage B2B Influencer Marketing Gen Z looks to influencers , bloggers, and peers for social proof and recommendations on products and services. Consider communicating with Gen Z customers through text messaging.

Gen Z 282

Gen Z Millennials B2C Communications 282

Sprout Social

MAY 22, 2025

Lets talk about why your team is still your most powerful resource, and how people will remain at the heart of your AI-powered customer engagement strategy. Understanding AI customer engagement AI customer engagement is the use of artificial intelligence to better support, respond to and understand customers across digital touchpoints.

Customer 101

Customer Customer Acquisition Customer Journey Branding 101

Trade Press Services Newsletter

JULY 11, 2024

From viral tooth whitening products to the latest fitness gadgets, influencer marketing is a staple in the B2C marketplace. By leveraging the authority of influencers, businesses can more effectively highlight value propositions, address customer pain points, and facilitate faster decision-making. Don’t forget employees.

Influencer Marketing 232

Influencer Marketing Thought Leadership Transform B2C 232

Trade Press Services Newsletter

JANUARY 9, 2025

As 2025 unfolds, the marketers who thrive will be the ones who adapt quickly, embrace innovation, and stay customer-focused,” says strategist, speaker, and author Eric Holtzclaw. Create or Update Your Marketing Plan If you dont already have a marketing plan in place, now is the perfect time to create one.

Marketing Plan 220

Marketing Plan Whitepaper Direct Mail Marketing 220

Hubspot Marketing

MAY 28, 2025

They're the secret weapon that can make you 10x more productive than everyone else in your company. Gemini has both a chat function and gems, or Googles equivalent to custom GPTs. With my prompts in place, I can upload additional knowledge to train my GPT. Lets be honest: AI assistants arent just for executives anymore.

Product 99

Product Transform Management Communications 99

Trade Press Services Newsletter

NOVEMBER 7, 2024

” A recent study by the John Templeton Foundation revealed that the workplace is the least likely place to find widespread gratitude. Loyalty Expressing gratitude to clients, customers, vendors, and other stakeholders is often overlooked by busy organizations. Productivity Appreciation is a powerful motivator.

Branding 269

Branding Place Product Customer 269

Backlinko

DECEMBER 29, 2024

They appear in Googles 3-Pack when prospective customers in their area search for “plumbing company and other related keywords. And convert website visitors into paying customers. Use these in product comparison articles, testimonials, and service pages. You might use this term on a location page to target local customers.

SEO 102

SEO Customer Real Estate User-Generated 102

Backlinko

NOVEMBER 8, 2024

Even with AI’s growing influence, the fundamental customer needs haven’t changed. Even with AI’s growing influence, the fundamental customer needs haven’t changed. People still want great products, fair prices, convenient access, and compelling reasons to buy. The 4 Ps cover everything you need to connect with customers.

Price 113

Price Real Estate Promotion Food 113

Martech

AUGUST 26, 2024

Traditionally, only simple products were suited to “mail order” (now ecommerce); products like copier paper and replacement parts. These days, marketers are emboldened just as buyers are demanding to place orders through their mobile phones. But programs with more modest production values can be very effective, too.

eCommerce 137

eCommerce Direct Mail B2C Marketing 137

Martech

OCTOBER 30, 2024

Far too many content marketing programs fail to connect the brand to customer problems before the customer starts looking for a solution. At this crucial and overlooked point in the customer journey, most brands provide content about the product and the industry, when they should address specific customer pain points.

Content Marketing 141

Content Marketing Customer Journey Thought Leadership Marketing 141

Martech

OCTOBER 31, 2024

Organic search remains a key touchpoint in many customer journeys. Along with this shift, customers have raised their expectations. The revealing nature of search Traditional search strategies analyze data to find the most searched queries relevant to a brand or product. Their level of knowledge about a product.

Analytics 124

Analytics Marketing Mix Customer Journey Education 124

Hubspot Marketing

APRIL 15, 2025

Im calling out a few favorites from categories like productivity, audience growth, learning, and even building your own tools. You can try these tools tomorrow to start being more productive. AI Tools for Productivity and Audience Growth My Top Picks 1. You can actually build real products for yourself in a matter of minutes.

Product 95

Product Marketers Marketing Entertainment 95

Sprout Social

SEPTEMBER 17, 2024

Those who see social media marketing as a key part of their customer engagement strategy and those who view it as a nice to have. Social media is a go-to platform for retail customers. It’s often the first place a customer will look for information about your business. The latest data indicates a notable surge in its use.

Retail 124

Retail Shoppers User-Generated Customer Journey 124

Martech

AUGUST 1, 2024

They become obsessed with how it can create productivity. When you enter a McDonald’s, you’re greeted by a kiosk for placing your order, not an employee. ” McDonald’s encourages customers to interact less with their staff. Customers can place their orders even without entering the restaurant.

Email Marketing 135

Email Marketing Food Marketing Marketers 135

Scoop.it!

OCTOBER 31, 2024

But the fact is, shopping (whether for products or services) isn’t an instant, made-in-the-moment decision — at least not in most cases. To see real results from your content production efforts, you need to align your strategy with your audience’s position in the buyer’s journey.

Marketing Strategy 117

Marketing Strategy Content Marketing Branding Marketing 117

Sprout Social

JULY 23, 2024

5 of the best brands on Pinterest More brands are using Pinterest as not only a place to upload shareworthy images, but to promote products and drive conversions. The brand’s Pinterest profile gets over 10 million monthly views using a mix of keywords and product-focused hashtags.

Gen Z 134

Gen Z Branding Retail Content Placement 134

Marketing Insider Group

AUGUST 27, 2024

Surveys can provide direct feedback from customers, while focus groups offer deeper insights into customer perceptions and behaviors. Video Source In the manufacturing industry, your target audience is companies that sell products you have the ability to manufacture. Content Marketing Content marketing is another vital strategy.

Manufacturing 122

Manufacturing Whitepaper Marketing Marketers 122

Hubspot Marketing

NOVEMBER 4, 2024

AI tools can illuminate the dark funnel , where your potential customers might be researching via social media, Reddit, or other typically untraceable places. A 2024 study of European consumers showed an overwhelming willingness to engage with AI chatbots for customer service. Examples: SentiSum , Qualtrics 2.

Analytics 125

Analytics Customer Journey CMO Marketing 125

Martech

NOVEMBER 15, 2024

Dig deeper: Why first-party data still reigns even with Google keeping third-party cookies This Coffee Talk took place during the fall 2024 MarTech Conference in September. 7:08: How to align first-party data and your customer journeys. 23:23: The importance of customer experience. 15:23: Asking the right question of your data.

Customer Journey 122

Customer Journey Marketers Marketing Advertising 122

Martech

JANUARY 10, 2025

While it can significantly enhance customer experiences, it also risks alienating consumers if not executed thoughtfully. The integration of generative AI technologies is poised to further refine these strategies by enabling more nuanced audience targeting and personalized customer journeys. But differences in attitudes exist.

Manufacturing 131

Manufacturing Advertising Advertisers User-Generated 131

Martech

JULY 29, 2024

Let’s examine how rushing into an AI-driven future without fully understanding it can impact businesses, employees and customers. The wrong priorities are made When adoption outpaces understanding, effort and investment are placed in the wrong places. The current success rate of AI initiatives shows this clearly.

Transform 140

Transform Branding CMO Education 140

Buffer Marketing

NOVEMBER 4, 2024

Start your social media marketing strategy by pinpointing where your ideal customers are active, to get the best return on investment (ROI) for your business. WhatsApp’s business platform allows businesses to provide customer support and share updates with customers about their purchases. Facebook 3.65 Instagram 2.04

Branding 123

Branding Social Media Marketing User-Generated Advertising 123

Martech

OCTOBER 18, 2024

Companies can showcase products and services, generate leads, build brand awareness and establish “thought leadership” within their industry. This professional focus makes it an ideal place to find the people who may be interested in purchasing your product. Product] is their best work in years.”

User-Generated 140

User-Generated Thought Leadership Promotion Analytics 140

Backlinko

DECEMBER 28, 2024

This is a free business listing that appears in places like Google Maps and Search. Provide an Excellent Experience If you wow customers with amazing products, services, and customer support, theyll be more likely to leave you a Google review. has placed a Google review link in its websites footer: 4.

User-Generated 113

User-Generated Energy SEO Place 113

Martech

SEPTEMBER 16, 2024

According to the experience management company Qualtrics, 63% of customers believe companies need to get better at listening to their feedback. This aligns with my experience as both a customer and a marketer. As a customer, I’m regularly bombarded with requests to “rate my experience” or “provide my feedback.”

Law 118

Law New Technology Communications Management 118

Hubspot Marketing

JANUARY 8, 2025

The first place a potential customer may hear about your brand could be from your social media, a passing ad, or even a friends recommendation. If your landing page doesnt present your service or product value well enough, you could be losing out on traffic simply because your teams UI/UX could use a facelift. Easy, right?

Price 105

Price User-Generated Finance eCommerce 105

Martech

OCTOBER 25, 2024

The benefits are clear: enhanced productivity, deeper data analysis, personalized experiences, content generation and more. Focus on brand ownership and crafting unique customer messages and experiences as key benefits of genAI, linking AI investments to real business results. Risk appetite for investing in customization.

Transform 137

Transform Customer loyalty User-Generated Management 137

Businesses Grow

JANUARY 6, 2025

The best place to start is my upcoming Personal Branding Master Class , which is the finest of its kind anywhere. Our customers long to belong. My company hired an anthropologist to observe people using our products in their homes. One revelation led to a blockbuster new product application. You’re a commodity.

Transform 129

Transform Traditional Marketing Education Branding 129

Martech

OCTOBER 22, 2024

Features include low code setup for branded storefronts and tools to manage products and prices. The new offering is available immediately but only to customers in the United States. Management of products, orders, customers, pricing and promotions in one place. Why we care.

eCommerce 122

eCommerce Transform CRM Price 122

Martech

DECEMBER 6, 2024

As such, they can be placed at different places on an organizational chart. Where martech fits in the organization As a martech practitioner, I have sat in marketing, IT and on a product team. Lets also not forget the nuances that the RevOps and customer operations perspectives bring to the table.

Place 117

Place Management Product Search Marketers 117

Martech

JUNE 11, 2025

Brands that don’t stand for something relevant or dissolve into generic messaging will not increase share or retain customers. Outdated success metrics force us to double down on tactics like paid advertising or AI-crafted content that do not differentiate our brand and products and propel our product message toward the wrong audiences.

Branding 110

Branding Education Thought Leadership User-Generated 110

Hubspot Marketing

MAY 28, 2025

I dont want to read novel-length product descriptions. And your customers want the same. It shows off your product and convinces people to buy fast. Ecommerce video marketing is the use of videos to promote products, boost online sales, and engage customers on ecommerce platforms and social media.

eCommerce 104

eCommerce Shoppers Marketers Marketing 104