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7 ways to boost customers’ emotional connection and loyalty with your brand

Martech

That emotional connection to a brand is extremely important to customer loyalty. It goes beyond a product’s or service’s functional benefits and taps into customers’ feelings, values and identity. True loyalty is about more than transactional convenience or pricing considerations. years) than satisfied customers (3.4

Customer 138
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Are you focusing on valued customers or volume customers?

Martech

Not all customers contribute to your business in the same way. What is a valued customer? A valued customer drives a brands success through purchases and deeper engagement and loyalty. A valued customer drives a brands success through purchases and deeper engagement and loyalty. What is a volume customer?

Customer 113
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How customer satisfaction fuels B2B profitability

Martech

Ah, customer satisfaction — the soft metric that bites hard, especially in B2B, where we are not blessed with oceans of prospects and customers. You might treat customer satisfaction as soft, but your customers do not. The mantra for long-term success is happier customers stay longer and buy more.

Customer 130
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Loomly Pricing: Features, Costs & ROI Guide

SocialPilot

But when it comes to Loomly pricing, theres more beneath the surface. This transparency is refreshing, but as you dive deeper into its pricing plans, questions arise. If youre weighing Loomlys pricing options against your social media goals, this guide will give you the clarity you need. Loomly Pricing: In-depth Breakdown 1.

Price 81
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Sprout Social Pricing: Is It Worth the Cost?

SocialPilot

Its robust suite of features comes at a high price, though. The Sprout Social pricing plans are designed with large businesses in mind, so there may be better options for small businesses. If youre struggling to decide whether or not Sprout Social plans and pricing are worth it, youve come to the right place.

Price 85
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How Email Marketers Should Navigate the Gmail Promotions Tab Today

Litmus

However, ever since Gmail launched its tabbed inbox in 2013, some marketers have been clamoring for their emails to be delivered to the Primary tab vs. the Promotions Tab. There’s been a lingering perception that Gmail’s Promotions Tab equals the spam folder, but that’s far from the truth. What is the Gmail Promotions tab?

Promotion 102
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What would a truly customer-centric B2B buyers journey look like?

Martech

Q: What would a truly customer-centric buyers journey in B2B look like? Creating a customer-centric buyer’s journey in B2B that minimizes friction and allows for freely available information is an excellent approach to enhancing the overall customer experience. This builds trust and helps prospects make informed decisions.

Customer 108