Marketing Insider Group

NOVEMBER 19, 2020

How can your Company Engage Employees During Difficult Times? The COVID-19 crisis has forced millions of employees to work from home, with no immediate end in sight. Our world has gone from digitizing the relationship between firm and customer to digitizing the relationship between employer and employee.

Health 103

Health Communications Marketing Plan Management 103

Martech

FEBRUARY 25, 2022

For years, marketers have engaged audiences with account-based marketing strategies to better align sales and marketing practices and, in turn, provide more relevant, personalized content and messaging. When COVID-19 hit, it was a shock to everyone,” she said. Get the daily newsletter digital marketers rely on.

Direct Mail 111

Direct Mail Customer Acquisition Marketing Marketers 111

Marketing Insider Group

DECEMBER 29, 2020

Marketers have been forced into survival mode to keep their businesses afloat. However, we know that COVID-19 has forced the world to make significant shifts in business and marketing. Digital has become the supreme leader in the marketing world. Top B2B Digital Marketing Trends for 2021.

Market Trends 144

Market Trends Digital Marketing Marketing Marketers 144

Martech

MARCH 2, 2023

Not only is it now cliché, it’s a bad idea for more important reasons as well. Authenticity Authenticity and its connection to the consumer — to our customers — has always been critical to messaging success, especially during and after the most intense days of COVID-19. That’s the key point — at a human level.

Direct Mail 106

Direct Mail Copywriting Retail Communications 106

Use Insider

FEBRUARY 16, 2022

Electronics marketing has changed. The pandemic has placed marketers into a precarious position, where in addition to all the regular complexities of marketing, marketers must also balance volatile shifts in consumer supply and demand. Global lockdowns heavily impacted imports of “non-essential” products.

Marketing Strategy 97

Marketing Strategy Shoppers Shipping Health 97

Hubspot Marketing

JANUARY 4, 2021

Marketers are community-minded people. So, to better understand what to expect or pay close attention to in 2021, I've connected with 20 marketing experts for their perspective. So, to better understand what to expect or pay close attention to in 2021, I've connected with 20 marketing experts for their perspective.

Market Trends 145

Market Trends Transform CMO Marketing 145

Bannerflow

AUGUST 3, 2021

The impact of Covid-19 has certainly highlighted the importance for retailers to have a strong e-commerce display advertising offering. A report from Catalyst Digital revealed that 66% of consumers choose retailers based on convenience. Covid-19 moved the goalposts for many businesses in many ways.

Advertising 98

Advertising Advertisers Retail Management 98

Sprout Social

DECEMBER 9, 2020

Since the start of COVID-19, 28% of agencies are offering more service package customization than in previous years. 28% of agencies have seen an increase in project work during COVID-19. In marketing, when one campaign finishes, the next begins. Solid results = happy clients. YoY increase in comments.

Price 101

Price PR Education Analytics 101

Litmus

MARCH 19, 2020

As the spread of the coronavirus evolves into a global health pandemic, many marketers are struggling to understand what the crisis means for their email program. We’ve put together this quick guide to email marketing during a crisis , highlighting our key takeaways that you can share with your team. And if so, how?

Email Marketing 96

Email Marketing Communications Marketing Marketers 96

Martech

FEBRUARY 3, 2023

I don’t know about you, but my approach to industry events has changed dramatically as COVID has receded. You may fall on one side of this equation, the other or land somewhere in between, but there is no denying that events will continue to be an important avenue for marketing professionals.

Marketing 87

Marketing Marketers Thought Leadership Advertising 87

Martech

FEBRUARY 3, 2023

I don’t know about you, but my approach to industry events has changed dramatically as COVID has receded. You may fall on one side of this equation, the other or land somewhere in between, but there is no denying that events will continue to be an important avenue for marketing professionals.

Marketing 80

Marketing Marketers Thought Leadership Advertising 80

Marketing Insider Group

JUNE 29, 2020

During an unpredictable and chaotic event like the Covid-19 outbreak, many adjustments need to be made in the world of marketing. Way back in 2012 and 2013, I interviewed some marketing influencers and leaders in the field to understand what they thought the Future of Marketing would look like.

CMO 126

CMO Marketing Marketers Health 126

Martech

AUGUST 19, 2022

Integration is essential when building and optimizing your marketing stack. It creates a more efficient and effective digital ecosystem data that allows marketers to gain real-time insights into campaign performance while providing a holistic view of customers and marketing efforts. Get MarTech! In your inbox.

CMO 111

CMO Retail Management Analytics 111

Martech

SEPTEMBER 1, 2021

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. Good morning, Marketers, and Happy September! Change, adaptation, gaining a competitive edge, these are all natural parts of the marketing profession, especially on the technology side.

Transform 117

Transform CRM Marketing Marketers 117

Moz

MARCH 30, 2020

Everything is impacted by COVID-19 in some way, including our work. Once we’ve taken time to acknowledge how lucky we are to work in digital, it’s time to assess if our current content strategy needs any adjusting based on current events. My findings reveal potential topic ideas for several primary industries. Journaling.

Health 95

Health Entertainment Finance Millennials 95

Marketing Insider Group

SEPTEMBER 28, 2020

Thought leadership content marketing is one of the most effective ways of establishing your name and company as an authority in your industry. Thought leadership marketing means going beyond the same blog posts and regurgitated ideas that everyone seems to be publishing. Quick Takeaways. Nutanix The Forecast.

Thought Leadership 120

Thought Leadership Content Marketing Transform Marketing 120

Sprout Social

MARCH 29, 2021

But given the continuous changes to the Facebook algorithm and the platform’s shifting demographics, many marketers are stuck scratching their heads when it comes to their future on the platform. 19% higher average order value. As the widest-reaching social network around, Facebook boasts nearly 2.8 billion monthly active users.

User-Generated 139

User-Generated Branding Management Product 139

Moz

APRIL 26, 2020

Posted by amandamilligan I couldn’t believe the response to my last post about coming up with content ideas in the B2C space during COVID-19. One piece of feedback we received was an ask to see some B2B content ideas , which, frankly, is an excellent subject. And finally (*sigh of relief*), marketing.

Shipping 69

Shipping Logistics B2C Outbound Marketing 69

Moz

MARCH 29, 2020

As we explore this topic of what local businesses can do during the COVID-19 pandemic, I want to honor all that you have always done to take care of your community as a local business owner or marketer. This remains true during this difficult time however, Google’s local product is not running at full strength.

Shipping 85

Shipping Education Law SEO 85

Marketing Insider Group

OCTOBER 22, 2020

For me and my NetLine marketing colleagues, it was March 14th; we’ve all been working remotely ever since. One of the biggest reasons for this is due to the lack of inventory in the market—total listings are down a staggering 39% YOY. Each audience we seem to analyze shows the marks of COVID impact.

Real Estate 94

Real Estate Whitepaper Finance eBook 94

Martech

MARCH 31, 2022

That once-in-a-lifetime genius marketing idea hits that will enrapture customers and slay your KPIs. Your Marketing Operations (MOps) director’s face looks like you just ate her puppy for breakfast. As she begins explaining her concerns, you see your idea dashing up against the shoals of MOps reality. See terms.

Transform 108

Transform CMO Whitepaper Marketing 108

Sprout Social

DECEMBER 5, 2022

Social gives you the opportunity to get insightful feedback on your product or service all while building a community that can further amplify your digital marketing without having to spend large advertising budgets.”. Another method of crowdsourcing ideas is by looking at conversations about your brand and industry.

Health 140

Health Advertising Advertisers Communications 140

Sprout Social

FEBRUARY 11, 2021

For anyone active in the community, it is no surprise that this year’s #SproutPartner MVP is none other than Talissa Beall, Social Media Manager at Idea Grove. In 2020, this dedication to driving business impact and relentless focus on client satisfaction made the difference between companies going under or adapting to the digital-first era.

Thought Leadership 104

Thought Leadership eCommerce Communications Management 104

Buffer Marketing

OCTOBER 31, 2022

In this article, we’ll go through what vertical networks are and the opportunities for businesses to adopt them in their marketing strategy. This doesn’t mean that businesses can’t use these platforms to market their products – they just have to be strategic in how they do so. What are vertical networks?

User-Generated 98

User-Generated Food Retail Promotion 98

Martech

SEPTEMBER 30, 2022

As customers, we’re all bombarded with marketing messages everywhere we turn. That is why businesses need to adopt disruptive marketing strategies to stay competitive. Disruptive marketing is about more than just creating a buzz. An overview of disruptive marketing. Why is disruptive marketing so important?

Gen Z 124

Gen Z Marketing Marketers User-Generated 124

Search Engine Land

MARCH 10, 2023

Content SEO usually gets labeled as content marketing or simply publishing and assigned (wrongly) to other teams completely while social SEO is not (just) about social media really but rather about social relations with people who will likely link to you: Website owners. Get the daily newsletter search marketers rely on.

SEO 102

SEO Real Estate PR Customer Journey 102

Moz

OCTOBER 18, 2020

Posted by MiriamEllis The COVID-19 pandemic has upended the way we engage with local businesses. But what do these new trends mean for the ways businesses market themselves online? Which three local search marketing tactics are delivering the most value for businesses right now, and why? Brodie Clark : Hospitality.

SEO 78

SEO Health Food Place 78

Neil Patel

DECEMBER 14, 2021

I’m proud to announce that MediaPost, a well-respected media, advertising, and news publication, recognized NP Digital as the Search/Performance Agency of the Year. The achievement recognizes NP Digital for its substantial growth, continues expansion globally, services diversification, and impact on the industry. Our SMB Clients.

Customer 92

Customer Finance Fashion SEO 92

Martech

AUGUST 26, 2022

As a marketer, you can yield more influence by understanding how your customers’ behaviors are influenced by cognitive biases and psychological processes that lead to better — and sometimes worse — decisions. And marketers are making good use of it. The impact of the framing effect was starting to come into focus. What happened?

Customer 102

Customer Price Marketing Marketers 102

Moz

DECEMBER 15, 2020

If you're like me, you've missed some exciting news or even taken some time away from all things digital when it felt like the world was just too much. As most marketing work moved home due to lockdowns around the globe, so too did our Whiteboard Friday episodes. The State of Local SEO Industry Report 2020.

SEO 80

SEO Analytics Digital Marketing Place 80

Hubspot Marketing

MAY 24, 2023

However, for Asian American and Pacific Islander entrepreneurs, spinning an idea into a profitable business requires startup funding that is often difficult to access because of systemic barriers. Hope for a better quality of life, financial stability, and, if we’re lucky, generational wealth for our families.

Non-Profit 105

Non-Profit Transform Health Finance 105

Pam Didner

MAY 26, 2020

The COVID-19 pandemic put marketers (me included) to the test. After talking to many marketers, we all agree that we need to start thinking about how to do marketing differently in order to react fast as a team. The question is: “How can marketing move quickly in fast-changing situations?” What is not?”

Manufacturing 74

Manufacturing PR Marketing Marketers 74

Martech

JANUARY 12, 2022

For the past few weeks, we’ve been sharing chapters from MarTech’s Guide to agile marketing for teams, a comprehensive e-book that takes a look at how teams can best execute in an agile marketing playbook. That’s why we’ve created this quick guide to key terms in agile marketing. Agile Marketing.

Whitepaper 115

Whitepaper Marketing Marketers Logistics 115

Bannerflow

APRIL 15, 2021

A creative approach is now essential in marketing and has become increasingly prominent across numerous, if not all, industries. For any brand, standing out from the competition can be imperative and that’s where creative digital and content marketing can play a huge role. Just 8% spotted a decrease in marketing creativity.

Transform 98

Transform Key Performance Indicator Marketing Marketers 98

Moz

NOVEMBER 2, 2020

Today, I’m urging every business owner and marketer to consider dedicating space to a concerted educational campaign on the topic on their websites, social profiles, local business listings, reviews, and real-world interfaces. Small businesses are struggling to survive the tandem challenges of COVID and monopoly.

Shoppers 71

Shoppers Education Food Health 71

Hootsuite

OCTOBER 25, 2021

Here are 7 social media promotion ideas to explore instead, and how to execute them. Social media is the perfect way to communicate your values and build brand equity with customers across your marketing funnel. So much of our spending has shifted online during the COVID-19 pandemic, and that’s expected to continue.

Promotion 142

Promotion Gen Z Social Media Marketing Fashion 142

Sprout Social

OCTOBER 7, 2020

Other successful approaches to gaining new business during tough times include offering a referral program to our existing clients and strengthening the relationships we have with our partner agencies, who have been invaluable in helping us gain new business.”. ” – Darren Mansour, Digital Director, So Interactive.

CMO 111

CMO Communications Food Digital Marketing 111