Tiecas

MARCH 21, 2024

B2B industrial marketing presents unique challenges compared to other forms of B2B marketing. If you’re a marketer at a manufacturer, distributor, or engineering company, you know this firsthand. My personal thoughts and experiences as an industrial marketer and consultant. Need proof?

Manufacturing 75

Manufacturing Transform Marketing Marketers 75

Tiecas

JANUARY 27, 2024

Industrial blogs are an integral part of manufacturing content marketing. Industrial blogging is an essential digital marketing tool for manufacturers looking to establish themselves as thought leaders and engage with engineers and technical professionals.

Manufacturing 59

Manufacturing Content Marketing Thought Leadership SEO 59

Tiecas

MAY 17, 2024

An industrial website redesign is more than a facelift; it’s a strategic investment in your company’s digital presence. It’s a digital experience that converts visitors into leads and customers. This forms the basis of your website’s messaging and content strategy. A well-planned industrial website design goes beyond aesthetics.

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Hubspot Marketing

APRIL 25, 2023

Welcome to HubSpot Marketing News! Tap in for campaign deep dives, the latest marketing industry news, and tried-and-true insights from HubSpot’s media team. The automotive industry is ripe for marketing innovation. The automotive industry is ripe for marketing innovation. Keep reading to learn how. Until the pandemic.

Manufacturing 125

Manufacturing User-Generated Traditional Marketing Education 125

Tiecas

NOVEMBER 10, 2023

As we approach 2024, I cannot overstate the importance of Search Engine Optimization (SEO) strategies for manufacturers and industrial companies. In this blog post, I will discuss the most effective SEO strategies for manufacturers and industrial companies for the next year and beyond. These are your “Spokes.”

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Manufacturing SEO User-Generated Video Marketing 52

Scoop.it!

NOVEMBER 2, 2023

Wouldn’t it be great to create digital marketing strategies that generate insane leads and sales? While that’s the goal of every marketer, reaching it requires that you dive deep into your user’s mind and heart–What influences them? What motivates them? What are their pressing challenges?

Digital Marketing 84

Digital Marketing Gen Z Manufacturing Customer Journey 84

Martech

JANUARY 26, 2024

ICP is more of a big-picture strategic direction or target market and high-potential accounts, while buyer persona is more of the people behind it and closing deals with specific individuals. Sectors like software development and IT services, fintech, ads and marketing, hardware manufacturing, construction and health care.

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Customer Manufacturing Market Segmentation User-Generated 120

Martech

MARCH 1, 2024

Customer retention is becoming more of a priority for B2B marketers lately. As buying shifts online and marketing takes on some traditional sales roles, retaining existing customers is essential for driving growth and profits. But, at last, B2B marketers are beginning to grasp the importance of retention marketing for profit growth.

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Gen Z Pharmaceutical Customer Acquisition Marketing 125

Adobe Experience Cloud Blog

FEBRUARY 11, 2020

This is where an advanced lead generation strategy comes in. The new generation of digitally savvy customers does a bulk of their product research online. In most cases, they’ve already made somewhat of an assessment about your products based on your digital platform. And they have options.

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Whitepaper Manufacturing Customer Journey Outbound Marketing 174

Martech

MARCH 29, 2024

By shifting from an output-based approach to marketing to an outcome-based approach, Colt Technology Services realized up to 500% improvements in some of its most critical business measurements. When a martech professional thinks his job is to install and keep running the components of your marketing stack, he doesn’t get it.

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Transform Manufacturing Fashion Promotion 116

Martech

MAY 19, 2022

The supply chain crisis continues, partly caused by COVID-19, partly exacerbated by war in Europe, and beyond the capacity of marketers to solve. ” The advice is good for marketing organizations too. Positive strategies to build trust. ” Get the daily newsletter digital marketers rely on. Have empathy.

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Manufacturing Customer Logistics Food 117

Hootsuite

JANUARY 18, 2024

It’s time to take your first steps into social media marketing. No matter your industry—accounting, consulting, dog-food manufacturing, wig-weaving—this is a captive, active audience that your brand can’t afford to ignore. Bonus: Get a free social media strategy template to quickly and easily plan your own strategy.

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Social Media Marketing Marketing Marketers Education 122

Rock Content

JANUARY 12, 2024

In the ever-shifting landscape of digital marketing , Google has thrown a curveball by deciding to bid farewell to third-party cookies for many Chrome users. This change is prompting businesses to reassess their advertising strategies, nudging them to get creative in a landscape where user privacy takes center stage.

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Transform Manufacturing Finance Shipping 81

Jeff Bullas

JANUARY 31, 2023

One of the most popular applications of AI is in marketing. AI tools can help marketing departments in various ways, from optimizing ad campaigns to personalizing content. One area of particular interest to marketers is the use of AI for measuring the creative impact of marketing campaigns.

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Advertising Advertisers Manufacturing Finance 190

Search Engine Land

OCTOBER 24, 2023

While some search marketers may face challenges when collaborating with developers unfamiliar with SEO , it’s not a universal experience. ” “In other words, no one understood what they did and I could tell they didn’t understand/ know what marketing and digital truly do either.” SUBSCRIBE See terms.

SEO 107

SEO Manufacturing Education Management 107

Marketing Insider Group

APRIL 15, 2024

B2B creators adapt their content for various types of businesses, offering relevant advice and strategies that help businesses of all sizes thrive and evolve. In an environment where 71% of B2B marketers say content marketing has become more important to their organization in the last year, the role of B2B creators becomes crucial.

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Transform Market Segmentation Manufacturing Thought Leadership 93

Set Up

APRIL 13, 2022

At Set up , we regularly interview a variety of industry experts to keep a pulse on what marketers are prioritizing and predicting in their field. The following marketing leaders from Three Five Two and B2B Content Cure, formerly at Avient Corporation , share their perspective on the Manufacturing industry.

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Manufacturing PR Transform eCommerce 52

Sprout Social

OCTOBER 18, 2023

In this article, we’ll take you through 6+ social media listening examples and the strategies real brands use to inspire you to get more from listening. Check out these social media listening examples employed by other brands to start building your social listening strategy and playbook. And this trend is likely to continue.

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Health Manufacturing Thought Leadership Product 118

Buffer Marketing

APRIL 10, 2024

  Whether you have 3,000 or 300,000 followers, you can monetize your Instagram with the right strategy. In 2014, making money on social media was a feat for a select few people like travel creator Gabby Beckford ( @packslight ), who made $2,000 for six Instagram posts in the same year.

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Affiliate Marketing Non-Profit Finance Promotion 100

Set Up

FEBRUARY 6, 2024

At Set up , we regularly interview marketing leaders from different industries ranging from Tourism to Packaging to Entertainment and Healthcare. Having periodic conversations with marketing leaders not only helps us keep a pulse on every industry, but reveals common trends and challenges that all marketers are facing.

Transform 64

Transform Fashion User-Generated Manufacturing 64

Marketing Insider Group

SEPTEMBER 15, 2020

What is phygital marketing? And we’re gonna define it for you: Phygital marketing involves merging the worlds (and words) of both physical and digital experiences. For example, phygital marketing involves communicating with potential customers who might toggle between in-store and online shopping.

Gen Z 143

Gen Z Manufacturing Transform B2C 143

Marketing Insider Group

APRIL 10, 2023

ecommerce market. digital retail sales. You’re also eyeing your own product niche, ever vigilant for direct competitors with stronger brands and sharper marketing. Rather than doubling down on Amazon, you need to develop an all-of-the-above approach to ecommerce marketing that covers your entire digital sales footprint.

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eCommerce Logistics Retail Manufacturing 112

Martech

JULY 29, 2022

When COVID-19 happened, manufacturing, shipping and storage all became wild and unpredictable. Digital marketers and online retailers must sort through this thicket, all the while being wary of the next unpredictable event. There is a very special name for stuff before it is sold: inventory. Just how will they do that?

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Management Logistics Shipping Manufacturing 95

Hubspot Marketing

SEPTEMBER 12, 2022

Gen Z's love for platforms like TikTok and Twitch caused many companies to switch up their marketing tactics —turning to strategies like influencer and social media marketing. However, there's a new generation that is expected to change the marketing landscape even more: Gen Alpha. What is Gen Alpha Like?

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Gen Z Millennials Fashion Manufacturing 116

Tiecas

SEPTEMBER 5, 2023

I’m sure you’ve heard marketing consultants like me talk about the importance of creating a marketing strategy and then following a plan for success. But what exactly is the difference between an industrial marketing strategy and a plan? This helps in developing targeted marketing messages and campaigns.

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Marketing Strategy Manufacturing Key Performance Indicator Marketing 52

Rock Content

JUNE 26, 2023

As a full-service digital marketing agency, RivalMind launched in 2010 and offers a wide range of marketing services for small and medium-sized businesses across a number of specialized industries. These were highly talented and qualified writers who specialized in topics ranging from medicine to mechanics and manufacturing.

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Product Manufacturing Food Management 78

Adobe Experience Cloud Blog

OCTOBER 21, 2016

Author: Peter Bell The swift digitization of the manufacturing sector continues—it’s no longer just focused on technologies that improve production and system efficiencies. This change has created a new reality for business buyers and manufacturers alike who are both becoming digitally savvy.

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Manufacturing Thought Leadership CRM Communications 134

Buffer Marketing

MAY 2, 2024

  This experience is a powerful reminder of the opportunities that await when you match great content with the right monetization strategy. The creator economy is filled with loads of potential for anyone willing to put in the effort and build an attractive-looking brand.    You become more committed to your goal. to $13.52.

Affiliate Marketing 79

Affiliate Marketing Manufacturing User-Generated Promotion 79

Martech

DECEMBER 26, 2023

Channel partner marketing means efforts to recruit and support third-party partners to expand a vendor’s market access. Traditional support methods include training, data-sharing, co-marketing campaigns, rebates, MDF (market development funds), and sales enablement, like content, events and sales playbooks.

Partner Marketing 109

Partner Marketing Manufacturing Thought Leadership Marketing 109

SocialPilot

MARCH 12, 2024

It was 2019, when Microsoft ran an integrated marketing campaign with Carlsberg. Integrated marketing is essentially a message-focused approach that combines everything from print and digital advertisements, sales promotions to public relations and even social media outreach activities. Marketing leaders are 1.5

Automobile 81

Automobile Marketing Marketers Social Media Marketing 81

Martech

FEBRUARY 22, 2022

Jambo, an ABM platform for manufacturing and life sciences, announced its integration into the ON24 Partner Network, the first ABM platform to join ON24’s roster of more than 40 partners at the premiere level. Read next: How to decide if you need an account-based marketing platform. Get the daily newsletter digital marketers rely on.

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Manufacturing CRM User-Generated Marketing 92

Sprout Social

SEPTEMBER 12, 2022

But between must-adopt platforms and the rise of short-form video, keeping up with digital demand is only getting harder. And with more than half of marketers anticipating hiring between two to six new positions, teams are in dire need of more help. You get as much out of your social media channels as you put in.

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Management Real Estate Branding Food 89

Martech

APRIL 22, 2022

Artificial intelligence (AI) in marketing leverages machine learning to make automated decisions. With AI, brands can boost the ROI of marketing campaigns through predictive modeling, advanced segmentation, and personalization. In this piece, we will dive deep into the value of AI technologies in marketing.

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Transform Marketing Marketers Analytics 145

Martech

DECEMBER 28, 2021

Next year, e-commerce will be a driving force in how marketers engage with customers. E-commerce strategies will penetrate channels like TV, social media and in-store experience, to a greater extent than marketers could have imagined. Marketers who pay attention to these data signals will gain a competitive edge. “By

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Retail Shoppers eCommerce Manufacturing 136

Sprout Social

JANUARY 9, 2024

Regardless of size, most companies face the same challenges—tough competitors, and evolving customer and market demands. They’re eagerly adopting AI-enabled data for AI marketing to thrive and evolve in a data-driven and dynamic business environment. Enter AI analytics. What are the four pillars of AI Analytics?

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Analytics Transform Key Performance Indicator CRM 110

Martech

SEPTEMBER 29, 2023

B2B marketers are getting a lot from the huge amount of new marketing technology, but it comes with more than a few challenges: Systems integration, budget woes, demonstrating ROI to name a few. I’ve organized these by category: Data, campaigns, sales and strategy. And so many choices out there.

eCommerce 92

eCommerce User-Generated Manufacturing Finance 92

Chief Martec

SEPTEMBER 20, 2022

Business ecosystems have been talked about since the 1990’s in industrial contexts, such as car manufacturing, as a broader view than strictly linear supply chains and distribution networks. Ecosystem strategies expanded in the context of software platform ecosystems, such as Microsoft Windows.

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Transform Manufacturing Finance eCommerce 117