Backlinko

NOVEMBER 8, 2024

If you’re running a small ecommerce business , AI can track your customers’ browsing and purchase history. Now, it includes ecommerce platforms , social media, voice-activated devices, and traditional retail locations. Putting it into practice in today’s AI digital world is another. Place has taken on a whole new meaning.

Price

Search Engine Land

OCTOBER 8, 2024

It adds color to your existing analytics setup and is an essential tool for digital marketers Seamless integration with Google Analytics 4 allows you to paint a deeper picture of your audiences and how they interact with your site. The same approach can be applied to ecommerce sites with an “add to cart” feature.

Analytics

Hootsuite

MARCH 21, 2025

Instagram Shopping is a feature that allows eCommerce brands of any size to create a shareable, shoppable catalog of their products right on Instagram. For most brands, ecommerce should not be the primary focus of your Instagram account. Option B: Integrate an Ecommerce Database 1. Once youre done, click Add Product.

eCommerce

Orbit Media Studios

AUGUST 6, 2024

It’s still an interesting and important question for digital marketers. They are in your CMS (WordPress) or marketing automation tools (Hubspot), the leads in your CRM (Zoho), the sales in your ecommerce system (Shopify), etc. The specific numbers aren’t that important. But how inaccurate is Google Analytics?

Analytics

Customers.ai

DECEMBER 4, 2024

Did you know that email marketing has an average ROI of $36 for every $1 spent? It’s also proof that email is still the king of digital marketing. Are email list growth hacks suitable for ecommerce brands? That’s not just impressive, it’s crazy! That’s where growth hacking comes in.

CRM

Welcome Software

OCTOBER 2, 2024

Traditional vs. digital buying channels According to MasterB2B’s newly released ‘2024 State of B2B eCommerce’ report , 41% of B2B buyers prefer to do their own online research, while 46% still value phone conversations with salespeople. For B2B, both self-serve and assisted sales are alive and well. MASTER B2B TAKE.

Manufacturing

Litmus

OCTOBER 17, 2024

By frequent A/B email testing , you can significantly improve your conversion rate and maximize the impact of your digital marketing efforts. For instance, an eCommerce clothing retailer might recommend matching accessories or similar styles to previous purchases, making it easier for customers to find what they love.

Email Marketing

Martech

FEBRUARY 26, 2025

The State of Product Discovery in Digital Commerce 2025 report, based on insights from 200+ retailers, reveals how AI is transforming ecommerce. The post The future of ecommerce: Insights from 200+ retailers appeared first on MarTech.

Retail

Hubspot Marketing

JULY 16, 2024

That’s what copywriter and digital marketer John Paul Hernandez , does. " This tip comes from Vishal Dave , senior digital marketer at Meetanshi. “Y did for an ecommerce client he worked with. “ But, the more keywords you want to rank for, the more time-consuming it is to optimize your article for them.

SEO

Search Engine Land

AUGUST 5, 2024

At SMX Advanced, PPC experts Sarah Stemen and Christine Zirnheld , senior digital marketing manager at Cypress North, shared their top actionable recommendations to help you create better-targeted ads, manage ad spend effectively and run more successful ecommerce and B2B campaigns. Here are 10 key takeaways from their session.

eCommerce

Neil Patel

JUNE 27, 2025

If you’re in ecommerce, fitness, coaching, or beauty, expect to pay premium CPMs and fight through crowded feeds. I’ve seen ecommerce brands spend $30 to land a $50 purchase. Performance also shifts by industry: eCommerce : Higher CTRs, moderate CPAs. Manual bids can quickly overspend without results. Leads are worth more.

Price

Power Digital Marketing

APRIL 7, 2025

In todays digital landscape, TikTok has transformed from a viral video platform into a powerful ecommerce driver, particularly for beauty and consumer packaged goods (CPG) brands. Contact Power Digital today to explore how we can help drive your performance. However, for now, many U.S.

Branding

Martech

OCTOBER 1, 2024

This is good news for retailers with a solid digital marketing strategy. Dig deeper: Top ecommerce trends from record-breaking Amazon Prime Day 2024 Klaviyo’s 2024 Consumer Spending Report can be downloaded here (registration required). This represents a 8.4% year-over-year growth. Why we care.

Gen Z

Backlinko

SEPTEMBER 6, 2024

Need to set up tracking for ecommerce reporting or custom events? This allows you to measure the performance of specific landing pages, ecommerce product pages , and user paths without the hassle of creating custom reports for each page and category. Further reading: 33 Top Digital Marketing Tools for Every Budget 7.

Analytics

Customers.ai

DECEMBER 23, 2024

Ecommerce: Personalizing the Shopper Journey An ecommerce retailer used behavioral data to track visitor actions, such as products viewed, items added to wish lists, and abandoned carts. Whether youre in SaaS, ecommerce, or marketing, these strategies show whats possible when you truly understand your visitors.

Price

Customers.ai

NOVEMBER 25, 2024

Whether you’re optimizing an ecommerce store, generating B2B leads, or driving traffic to your latest campaign, these tools help you take control of your site’s performance. Free Webinar: Watch Now Integrating Visitor Tracking with Your Marketing Stack: Where the Magic Happens No tool works in a vacuum, especially when it comes to ecommerce.

eCommerce

Orbit Media Studios

JANUARY 8, 2025

And reviews arent just for ecommerce. Association memberships Being a member of an association can have some digital marketing benefits. Logos can also build trust in a content program. Heres how Jay Acunzo uses logos to promote his newsletter. Third-Party reviews Stars stand out. The badge is the other benefit.

Copywriting

Hubspot Marketing

JULY 2, 2025

For example, an eCommerce business could ask for the user's birthday to send timely discounts. Digital Marketing Institute uses this simple form for lead generation, only asking for basic information to build a professional attendee profile. Make sure to tie every question to a clear benefit.

User-Generated

Martech

JANUARY 14, 2025

Whether youre a digital marketer, merchandiser, or executive, this webinar is your chance to start the year with a strategy that drives measurable growth. Using A/B testing to make impactful decisions. Delivering personalized experiences at scale with AI. Lessons from the past peak season to inform your 2025 plans. Save your spot here!

Retail

Vertical Response

AUGUST 25, 2024

Using demographic, behavioral, website, and transactional data enhances retargeting campaigns, allowing for more relevant and compelling marketing messages. Over half of all ecommerce revenue comes from mobile sales. Mobile ecommerce sales are expected to reach $1.7 of total retail sales.

Marketing Strategy

Search Engine Land

AUGUST 6, 2024

I’ve been in digital marketing for over 20 years, and in my (rather biased) opinion, intelligent analytics have never been more of a differentiating factor in marketing campaigns. For ecommerce, that can be according to LTV; for B2B and lead gen, that can be by stages of qualification: MQL, SQL, Opps, Closed-won.

Analytics

Martech

OCTOBER 10, 2024

It adds color to your existing analytics setup and is an essential tool for digital marketers Seamless integration with Google Analytics 4 allows you to paint a deeper picture of your audiences and how they interact with your site. The same approach can be applied to ecommerce sites with an “add to cart” feature.

Analytics

Backlinko

JULY 19, 2024

Pros and Cons Pros Cons Easy to set up by simply entering a domain name and target keywords to track rankings over time Focuses on tracking rankings for Google, Bing, and Baidu only Part of a larger suite of SEO tools for comprehensive digital marketing—including keyword research, site auditing, and backlink analysis Pricing Pro: $139.95

SEO

Welcome Software

NOVEMBER 11, 2024

AI use cases for B2B digital marketers In the latest State of B2B E-Commerce report by MasterB2B , a staggering 86% of respondents expressed their eagerness to use ‘ChatGPT-like’ tools on B2B websites for product research. Ready to dive deeper into the world of AI in B2B eCommerce?

Transform

Power Digital Marketing

JUNE 3, 2025

Future Trends: What’s Next for TikTok Marketing The platform is evolving—fast. Expect: Greater ecommerce integration via TikTok Shops. Whether you’re starting from scratch or scaling what works, partnering with the right TikTok marketing agency can help you build the foundation—and the future—you need. Long-form video adoption.

Marketing Strategy

Martech

SEPTEMBER 18, 2024

” or “How does AI impact digital marketing?” To capture these moments: Ensure your ecommerce platform is user-friendly, with detailed product information, clear images, customer reviews and a smooth checkout process. ” They expect quick, accurate answers.

Customer

Martech

OCTOBER 22, 2024

With about a month to go until Black Friday, marketers are wondering how this year will stack up against previous holiday seasons. This runs counter to an Adobe projection of a record-breaking ecommerce holiday season. Amazon’s Prime Big Deal Days, which ran October 8 and 9 , saw lower U.S. sales than last year. In the U.S.

Shoppers

Search Engine Land

AUGUST 19, 2024

Mike Ryan , Head of Ecommerce and a prominent voice in the digital advertising space, pointed out the use of euphemistic language in Google’s communications, such as referring to the incident as a “system issue.” Lack of transparency and timeliness. ” Security and trust concerns.

Advertisers

Backlinko

SEPTEMBER 6, 2024

Every week, Kevin sends out a deep dive into a single topic, such as: How AI is changing SEO The new Google Shopping features ecommerce sites need to be aware of How AI Overviews are impacting the SERPs Kevin doesn’t just summarize the week’s biggest news.

SEO

Zumvu

JUNE 17, 2025

Navigation × Get Featured Write for us Authors Contact Home Social facebook Twitter Pinterest rss Menu Get Featured Write for us Authors Contact Home Business Accounting Business Basics Business Resources Finance Human Resource Insurance International Business Legal Retail Small Business Startup Sales & Marketing Advertising Branding Content (..)

Finance

Hootsuite

MAY 1, 2025

Affiliate marketing Dont have the budget for a big social media influencer partnership? Affiliate marketing is a smart alternative for brands, especially in the ecommerce space, looking to drive results with low upfront cost. Think big, but plan to slice it up.

Influencer Marketing

Power Digital Marketing

JUNE 3, 2025

If youre ready to create a seamless, high-converting customer experience, our digital marketing agency offers expert solutions tailored to your brands needs. Explore our marketing services today and take your omnichannel strategy to the next level.

Key Performance Indicator

Power Digital Marketing

JUNE 3, 2025

Incorporating UGC into your marketing strategy allows your brand to present an honest, customer-centric narrative that resonates with audiences in a way traditional ads simply cannot. Why UGC Matters: The Key Benefits for Brands The importance of UGC in digital marketing cannot be overstated.

Marketing Strategy

Sprout Social

APRIL 28, 2025

million members (share financial guidance) Marketing and advertising industries r/marketing: 1.8 million members (share financial guidance) Marketing and advertising industries r/marketing: 1.8 million members (discuss guides and advice on building PCs) r/programming: 6.8

Branding

Backlinko

FEBRUARY 27, 2025

But it can be a bit limiting for large ecommerce stores or agencies managing massive sites. You also wont get access to some content marketing features (see the Guru plan section below). mo, targets larger agencies and marketing teams that need extensive data access and advanced features.

Price

Power Digital Marketing

JUNE 8, 2025

Ecommerce product listings. The post Paid Search vs. Paid Social: Use Cases for Each appeared first on Power Digital Marketing. Best use cases: Capturing high-intent leads. If someone searches “best tax software 2025,” they’re ready to click and convert. Solving urgent problems. Driving traffic for niche or B2B services.

Gen Z

AWeber

MAY 21, 2025

A digital marketing coach might host a Free Email Marketing Workshop and collect leads during sign-up. Exclusive Discounts: Great for ecommerce, offering a 15% off your first order coupon in exchange for an email. Ebooks and guides signal authority and are often evergreen resources that can be shared widely.

eBook