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How to Sell During a Trade War

SMEI

Consider nearshoring to bring production closer to your target market. Leverage Digital Platforms for Global Reach E-commerce and digital marketing have made it easier than ever to reach international customers without the need for a physical presence. Leverage regional trade agreements to access duty-free imports.

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Marketers Claim a Broader Role and Increased Influence Amid Pressures

The CMO Survey

Marketing leaders identify demonstrating impact on financial outcomes as their primary challenge, with securing cross-functional support for new marketing investments emerging as a fast-growing concern (24% increase over two years). In this constrained environment, marketing budgets grew just 3.3% of revenues and 11.4%

Transform 130
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Digital Marketing for Financial Services in 2025: What Actually Works?

Exposure Ninja

Morgan dominate the headlines, they’re part of a much broader landscape including over 80,000 finance and insurance businesses competing for attention, trust, and market share. You need a digital marketing strategy that attracts the right leads, builds trust and authority, and scales with your firm.

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Lending Tree’s new marketing chief says customer experience is king

Martech

CX is sometimes overlooked in marketing, so we were very interested in hearing about Singh’s approach to this new, combined role. Get the daily newsletter digital marketers rely on. Congratulations on your recent appointment, and how was the role of chief marketing and customer experience officer created at LendingTree?

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How to manage SEO campaigns during economic downturns

Search Engine Land

To address this, we can look to the 2008 recession and the recent pandemic – when other businesses pivoted and changed messaging across their digital marketing. Review your TAM and messaging A total addressable market, or TAM, can be defined in several ways. How they view their own finances. What objections they have.

SEO 108
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Winning the 2024 holiday retail season: A macro approach

Search Engine Land

I’m reminded of this experience as the 2024 holiday season approaches, and I think about the new marketers who will experience the Black Friday through Cyber Monday trial by fire. This data suggests that digital marketers need to be prepared with ample budgets and flexibility to chase demand as it arrives.

Retail 77
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How to Sell During a Trade War

SMEI

Consider nearshoring to bring production closer to your target market. Leverage Digital Platforms for Global Reach E-commerce and digital marketing have made it easier than ever to reach international customers without the need for a physical presence. Leverage regional trade agreements to access duty-free imports.