Calvyn Lee Blog

FEBRUARY 20, 2024

Are you wondering how digital marketing, advertising and sales will evolve in 2024? In this comprehensive guide, we will explore the top 5 key digital marketing trends that are poised to dominate the industry next year. Knowing and anticipating future marketing trends is crucial for developing an effective strategy.

Market Trends 130

Market Trends Digital Marketing Transform eBook 130

Power Digital Marketing

MAY 6, 2025

Interest Rates: The Impact on Financing and Customer Demand Rising interest rates are another significant concern for home services businesses, especially for those who rely on financing options or customers who finance larger projects like home remodeling or HVAC installations.

Finance 52

Finance Price Real Estate Energy 52

Marketing Insider Group

SEPTEMBER 14, 2020

The world of digital marketing is constantly changing. Whether it’s a global pandemic, racial unrest, political upheaval, new channels and apps, demographic shifts, or changing consumer dynamics – the job of today’s marketing leaders is not getting easier. SEO and Organic Search Stats. But I paid her.

Digital Marketing 134

Digital Marketing Marketing Strategy B2C Marketing 134

Backlinko

MARCH 3, 2025

At Backlinko, organic traffic brings us over 571K monthly visitorseach one specifically interested in SEO and digital marketing. For example, if someone searches “ seo competitor analysis ” on Google and clicks on a regular (non-ad) result, that counts as organic traffic. The key word here is “unpaid.”

SEO 103

SEO User-Generated Analytics Finance 103

Backlinko

MARCH 5, 2025

Or need more reliable data for SEO planning. This guide covers the top options for: Market trends Advanced SEO analysis Ad intelligence Similarweb Limitations While Similarweb excels at competitor intelligence, it might not fit everyone. You might want deeper insights into your competitors content strategies.

SEO 83

SEO Finance Market Research Shoppers 83

Backlinko

APRIL 17, 2024

As of 2023, there are more than 180k SEO service providers in the US itself. In this guide, we’ve put together a list of the 12 best SEO services in 2024. They all have proven track records and a strong reputation in the market. And then go more in-depth on each SEO service on our list and what makes it stand out.

SEO 117

SEO eCommerce PR Non-Profit 117

Search Engine Land

OCTOBER 28, 2022

What is the greatest skill in SEO? Although patience is a great answer, I would never say there is a “greatest” SEO skill. Because SEO requires various hard skills (things you can learn or be taught) and soft skills (how you work and interact with others) to succeed. Dave Davies , Lead SEO, Weights & Biases.

SEO 124

SEO PR Finance B2C 124

Exposure Ninja

AUGUST 12, 2024

This is why all of Exposure Ninja’s website designs are built on thorough SEO and conversion rate optimisation (CRO) research. We use illustrations on the Exposure Ninja website to communicate that we’re a fun digital marketing agency — but we don’t let the illustrations take centre stage.

User-Generated 98

User-Generated Communications Finance B2C 98

Backlinko

MARCH 25, 2025

Digital Marketing Digital marketing is a high-potential niche. Even the subniches like SEO and content marketing have 100% keyword difficulty. For example, Search Engine Journal (SEJ) has found success in the SEO and search marketing subniches with data-backed content written by industry experts.

Real Estate 102

Real Estate Health Affiliate Marketing Non-Profit 102

SMEI

MARCH 5, 2025

Consider nearshoring to bring production closer to your target market. Leverage Digital Platforms for Global Reach E-commerce and digital marketing have made it easier than ever to reach international customers without the need for a physical presence. Optimize website content for international SEO and multiple languages.

Manufacturing 156

Manufacturing Finance Transform Logistics 156

Neil Patel

SEPTEMBER 25, 2020

Google Autocomplete is often overlooked by digital marketers, so taking the time to understand it can give you an edge over your competition. How Can You Use Google Autocomplete for SEO? Then, use an SEO tool like Ubersuggest , Ahrefs, or Moz Pro to analyze those keywords and identify ones that are worth going after.

SEO 111

SEO Shoppers eCommerce User-Generated 111

Search Engine Land

NOVEMBER 30, 2023

As an accidental entrepreneur who started a digital marketing agency seven years ago, I’ve learned first-hand what it takes to achieve longevity while navigating periods of rapid growth and economic uncertainty. Differentiation through values There are thousands of digital marketing agencies in the U.S.,

Digital Marketing 92

Digital Marketing Marketing Marketers Price 92

Rock Content

APRIL 6, 2023

Here are some popular examples: Press releases Technical content How-to guides and long-form articles Whitepapers SEO content Content for newsletters and email outreach Social media blurbs to introduce posts Most content writers also proofread, edit, and revise their content as needed. The following are six key examples to consider.

Whitepaper 98

Whitepaper Finance Copywriting Law 98

Martech

NOVEMBER 18, 2021

Some of Conductor’s latest highlights include Content Guidance, providing marketers with on-demand access to AI-driven recommendations for creating winning content. The company also built a free hyper-advanced Chrome Extension to make all things SEO and content marketing smarter, better and faster directly from your browser.

Finance 116

Finance Retail SEO Digital Marketing 116

Hubspot Marketing

MAY 9, 2019

These cover the main business skills you'll need to advance in today's rapidly changing workplace -- from digital marketing and coding to selling, leadership, and more. Marketing Courses. Fundamental Marketing Courses. Online Video Marketing Course by HubSpot Academy. SEO Courses. Paid Ads by Google.

Inbound Marketing 145

Inbound Marketing Finance eCommerce Non-Profit 145

Marketing Insider Group

NOVEMBER 18, 2020

Identify a Senior Marketing Advocate. Develop and Invest in Marketing ROI Metrics. Build Relationships with IT and Finance. Acquire Digital Marketing and Technology Competencies. Have a Formal Marketing Plan. Consider Account-Based Marketing. Build Relationships with IT and Finance.

Marketing Strategy 145

Marketing Strategy Finance Marketing Marketers 145

Search Engine Land

NOVEMBER 17, 2023

1, it caused a shockwave across the search engine optimization ( SEO ) world. Their writer, Amanda Chicago Lewis , described us in a particularly unflattering way: “So who ends up with a career in SEO? I haven’t lived the history of SEO or the larger internet the way most of you reading this probably have. Chef’s kiss.”

SEO 121

SEO Advertisers Advertising Promotion 121

Rock Content

MARCH 17, 2023

Each one has its own unique set of industry and market skills that a freelancer will need to be successful. Whether you want to be a blogger, copywriter, content writer, or SEO Google expert, you will need certain skills to further your freelance career. Search engine algorithms change constantly, so the best SEO practices do too.

Finance 98

Finance Copywriting Digital Marketing SEO 98

Exposure Ninja

JUNE 21, 2022

We’ll cover 5 of the best digital marketing strategies for your accounting firm, including: Building a solid website. Optimising your website for SEO. Let’s begin with the most important part of your digital marketing strategy – your website. Optimise your website content for SEO.

Digital Marketing 59

Digital Marketing Marketing Strategy Finance Marketing 59

Neil Patel

DECEMBER 30, 2020

For example, digital marketers are more likely to be interested in SEO tools than women’s fashion, so I might choose an affiliate platform that can connect me with online tools and marketing analytic platforms. So how do you choose the right one? Start by considering your audience. Amazon Associates.

Affiliate Marketing 140

Affiliate Marketing Fashion Finance Marketing 140

Orbit Media Studios

MAY 24, 2023

Andy’s prompt: Build a persona for a Marketing Director of a $10M non-profit in the midwest US with a mission to provide better access to healthcare resources in under-served communities. The goals of this person are to create more effective fundraising campaigns through digital marketing and also to promote their events.

Non-Profit 132

Non-Profit Health Finance Social Media Marketing 132

Marketing Insider Group

APRIL 10, 2023

Digital marketing is table stakes for companies that want to attract and convert new customers, but nearly half of all companies ( 45% ) don’t know the ROI of their marketing strategy. Before we get to traffic breakdowns, let’s look at the top web traffic sources businesses use right now in their digital marketing strategies.

B2C 144

B2C Real Estate Food Finance 144

Hubspot Marketing

MAY 2, 2018

But if you had to flip through a hundred cover letters a day, and each one began, “To whom it may concern, I am applying for the digital marketing position at your company,” how important would you rank them? It isn’t enough to mention you’re a “digital marketer with proven success in SEO strategies.”

Finance 111

Finance Energy Management Digital Marketing 111

Neil Patel

SEPTEMBER 21, 2020

Another thing that’s different about NP Digital is the fact that we don’t separate technical SEO from content marketing. SEO — technical, on-page, off-page, local, etc. it’s always a package deal with content marketing. With Seer Interactive, their approach is SEO heavy. Technical SEO.

Content Marketing 134

Content Marketing Finance Marketing Marketers 134

Search Engine Land

FEBRUARY 2, 2024

Ethical concerns in using generative AI By now, you’re likely familiar with generative AI and its various use cases, particularly in digital marketing. Many have written about integrating it into SEO and PPC efforts. Visitors are then converted into money, and that’s how the SEO industry was born. Probably not.

User-Generated 106

User-Generated Finance SEO Law 106

Hubspot Marketing

DECEMBER 8, 2023

The crown weighs heavily on the head of your marketing leadership when making command decisions about resource allocation. The SEO long game is important, but reserving a budget for search engine marketing (SEM) can also be a smart play, including pay-per-click (PPC) marketing. 94% of people skip over search ads.

Gen Z 124

Gen Z User-Generated eCommerce Finance 124

Rock Content

MARCH 24, 2023

Creating a digital marketing budget often requires a lot of guesswork and best assumptions on how the money will be best spent in your organization, without really knowing if you will receive any ROI. A common rule of thumb that most brands use is to spend around 7-10% of the overall revenue on marketing activities.

Digital Marketing 52

Digital Marketing Finance Marketing Marketers 52

Search Engine Land

JUNE 26, 2024

Link building is more relevant than ever in SEO today. A reputable link building agency can help boost your SEO performance by using innovative approaches with proven results. Digital PR. To get quality, relevant links and enhance your backlink profile to help you achieve your SEO goals. So let’s get to it!

PR 73

PR Finance Real Estate Price 73

Neil Patel

DECEMBER 14, 2021

Not just because they have so many years of agency experience, but because they embody the true values of NP Digital. Our growing team is dedicated to implementing innovative, adaptive, and data-driven digital marketing plans that help brands connect with their audience. Their success is our success. Our SMB Clients.

Customer 92

Customer Finance Fashion SEO 92

Hubspot Marketing

DECEMBER 12, 2023

While many SEOs will argue that authoritativeness is the main factor for higher rankings, surprisingly, it's not. While we’ve discussed the 5 pillars without which your site will never secure high rankings, let’s unveil the most important metric for great SEO performance. What is trustworthiness in SEO?

SEO 114

SEO User-Generated Thought Leadership Finance 114

Neil Patel

FEBRUARY 15, 2023

There were others writing about SEO and digital marketing when I got started, but did I let that stop me? Finance : Some of the best blog niches to make money are the ones that teach about making money. For example, you could educate people on how to manage their personal finances and create multiple income streams.

Finance 85

Finance Affiliate Marketing Food Health 85

Rock Content

MARCH 21, 2023

Are you planning on utilizing social media, posting on other reputable sites, or optimizing your content for SEO ? Content Marketing Sales Funnel Content marketing should pull in new audiences and move them through your sales funnel until they convert to a customer.

Content Marketing 96

Content Marketing Finance Real Estate Marketing 96

Rock Content

OCTOBER 8, 2020

Website migration is one of the most challenging tasks for any SEO — Search Engine Optimization professional. The first rule to ensure a successful website migration is to delegate tasks to a highly experienced SEO professional. Therefore, make sure to have a strong SEO planning before starting the migration process.

SEO 132

SEO Analytics Communications User-Generated 132

Marketing Insider Group

JANUARY 31, 2022

In today’s crowded and increasingly digital marketing landscape, you need a strong content strategy in order to reach your audience. Strong keyword research is essential to successful SEO for your content strategy. Conduct keyword research and develop your SEO strategy. Establish your brand voice.

Inbound Marketing 141

Inbound Marketing SEO Content Marketing Communications 141

Neil Patel

FEBRUARY 10, 2021

We’ll go over powerful tools and leave you with a deeper understanding of what it takes to succeed in digital marketing. Dental Marketing Strategy #1: Localize Your Ads. When it comes to dental marketing, one of your top priorities should be marketing your business locally. Let’s talk about keyword research.

Marketing 113

Marketing Marketers SEO Advertisers 113

Hubspot Marketing

JUNE 28, 2023

Search Engine Optimization (SEO) Excellent skills in SEO tools and techniques can improve your website's visibility and traffic. Elaborate on the specific aspects of SEO you’re an expert in to display how your skills match the company’s needs. Best for: Digital marketers, web developers, and content creators.

CRM 117

CRM Digital Marketing Management User-Generated 117

Marketing Insider Group

FEBRUARY 13, 2023

B2B marketing is used by companies trying to sell products and services to other companies. Some of the most common B2B companies include: Marketing Agencies. As more and more companies take their business online, digital marketing is key to generating revenue. Software Companies. Providing Customer Insight.

B2C 137

B2C Whitepaper Marketing Marketers 137