Neil Patel

FEBRUARY 3, 2021

Millennials or Zoomers? People buy for any number of reasons, but some of the most common include: To fill a basic need: The bottom tier of Maslow’s Hierarchy of Needs , including things like food and shelter. Look how the fast-food giant defines its target market: It’s trying to reach literally everyone!

Target Market 143

Target Market Food User-Generated Marketing 143

Marketing Insider Group

NOVEMBER 21, 2022

There are many opportunities, from switching to digital ticketing systems to replacing plastic bottles and cutlery with biodegradable alternatives, using seasonal, local produce in catering, and donating leftover food to local charities. Food trucks and swag bags, VIP sections and photo opportunities. Enhanced Personalization.

Event Marketing 127

Event Marketing Food Millennials Entertainment 127

Search Engine Land

AUGUST 25, 2023

“Gen Z Significantly Prefers User-Generated Content, Older Millennials Lean Toward Streaming, InMobi Insights Survey Shows,” proclaims a press release I recently read. What types of content do Gen Z, younger millennials, and older millennials prefer? Younger millennials (ages 25-34) consume content across all formats equally.

Gen Z 88

Gen Z User-Generated Millennials Transform 88

Hubspot Marketing

JANUARY 5, 2021

Videos of cats, babies tasting lemons for the first time , food recipes — you name it, we love it. And when it comes to marketing, this still rings true. Recent data shows that video content is one of the most influential forms of marketing out there. Let’s face it, we love videos. On TikTok and Triller, it's 60 seconds.

Gen Z 145

Gen Z User-Generated Real Estate Education 145

Hootsuite

JULY 8, 2020

You can start with broad categories like millennials or single dads. is driven by food and wine, aquatic and coastal, and nature and wildlife experiences. With this audience in mind, they created a digital marketing strategy based around a YouTube series. plans longer trips exploring more of the country.

Fashion 145

Fashion Food Analytics Retail 145

Marketing Insider Group

NOVEMBER 12, 2019

There are many opportunities, from switching to digital ticketing systems to replacing plastic bottles and cutlery with biodegradable alternatives, using seasonal, local produce in catering, and donating leftover food to local charities. Mindfulness and Wellness. 2020 may be the year we say goodbye to a culture of “hustle and grind”.

Millennials 111

Millennials Event Marketing Food Entertainment 111

Sprout Social

NOVEMBER 15, 2021

Sprout’s Insights blog is home to tactical how-to articles, interviews with fellow social media marketers, original research and more. What to read first: Building your social media marketing strategy for 2022. Digital marketing resources. HubSpot Academy’s Digital Marketing Course. Pinterest Trends.

Copywriting 98

Copywriting Social Media Marketing CMO Marketing 98

Hubspot Marketing

AUGUST 2, 2018

Food & Drink. With 500 million daily active users , and 64% of their users aged 18-29 , Instagram is the best platform for attracting the attention of millennials and Gen Z’ers. Display ads are a controversial topic in the digital marketing community. Political Affiliation. Business & Industry. Entertainment.

Advertisers 145

Advertisers Advertising User-Generated Promotion 145

Spiralytics

FEBRUARY 7, 2023

From food and medication to education and work, social media bridges the physical and virtual worlds, making connections easier. TikTok’s content nature makes it the platform of choice for younger Millennials and Generation Z. Is Twitter a great marketing tool in the Philippines?

Social Media Marketing 95

Social Media Marketing Gen Z User-Generated Millennials 95

Girl Power Marketing

MAY 18, 2022

Marketers also mustn’t overlook how the pandemic altered shopping habits, particularly online purchases. Following are some tips for helping to understand how to speak to consumers and convert them. Pet Owners by Generation Millennials are the largest generation of pet owners, representing 32% of pet-owning households in America.

Millennials 52

Millennials Gen Z Food Marketing 52

Hubspot Marketing

APRIL 29, 2024

Nostalgia wraps us in a comforting blanket, and that’s why it works,” says Digital Marketing Strategist Charles Lange. Lee Moskowitz , director of growth marketing at SmartPass agrees and emphasizes that the many nostalgia campaigns only work for a portion of the audience and can isolate others. How cool is that?

Gen Z 121

Gen Z Fashion Millennials Food 121

Hubspot Marketing

AUGUST 9, 2023

For example, a presentation on social media targeted at Gen Z will differ from that targeted at Millennials. 120 Presentation Topic Ideas Find an extensive list of topic ideas from personal experiences to digital marketing and AI. Step 3: Be novel. For instance, don’t make a presentation on the “best lead generation strategies.”

Neuromarketing 98

Neuromarketing Gen Z Energy Transform 98

Sprout Social

SEPTEMBER 22, 2021

Below are some of the most common ways that brands bridge customer conversations and more sales with digital tools. Food for thought: 41% of consumers prefer live chat support over competing service channels. And if so, you’ve seen conversational commerce in action. Voice assistants. Surprising, right?

Shoppers 98

Shoppers Shipping eCommerce CRM 98

SocialPilot

APRIL 23, 2025

48% of Gen Z and 47% of millennial consumers prefer to learn about new products through short-form video platforms like TikTok and Instagram Reels. The company’s market value increased by $1.8 Wendys Twitter Roasting Campaign Wendys is a fast food chain that made a bold move with its social media PR strategy.

PR 40

PR Branding Whitepaper Thought Leadership 40

Spiralytics

NOVEMBER 14, 2023

They’re taking their cues from their Millennial and Gen Z predecessors in holding brands accountable for social justice from a very early age. Well-traveled at a young age Millennials and Gen Z are more travel-happy than their predecessors, and they’re taking their Gen Alpha children with them.

Gen Z 52

Gen Z Millennials Health Transform 52

Spiralytics

MARCH 7, 2023

This information can help you target your marketing and sales efforts more accurately. Millennials are the main drivers of ecommerce. Millennials likely edge out Gen Z due to adulthood’s increased spending power and responsibilities. events significantly boost fashion, food, and health and beauty purchases.

eCommerce 52

eCommerce Shoppers Gen Z Retail 52

Exposure Ninja

FEBRUARY 6, 2023

Don’t be fooled, it isn’t just your in-house or outsourced marketing budget that needs a rethink. A marketing budget will include all your marketing expenditures and investments. Like most things in life, this requires a delicate balance: Overspend on your marketing, and you’d be eating up too much of your revenue.

Customer Journey 64

Customer Journey Digital Marketing Marketing Marketers 64

Orbit Media Studios

JULY 15, 2024

After all, we’ve been talking about the power of digital marketing to help marketers connect the dots between marketing impact and marketing activity for over 10 years. For instance, perhaps your brand is a commercial bank looking to understand the priorities of your professional Millennial core customer.

Customer 52

Customer Gen Z Real Estate Millennials 52

Unbounce

JUNE 23, 2023

In this episode, hosts Pete Housley and Garrett Hughes chat with two guests about what’s to come in today’s rapidly-changing, what-the-heck-am-I-supposed-to-do-now world of digital marketing: Molly St. I know that I’m, you know, on the cusp of millennial and Gen Z, but like, pick up the phone and talk to people.

Marketing 110

Marketing Marketers Customer Journey Non-Profit 110

Hootsuite

OCTOBER 25, 2021

Some say influencer marketing comes across as insincere and in some cases, it can. But when done well, influencer marketing is the most genuine type of digital marketing you can do. Budget-tracking app Mint does this well with their personal finance advice aimed at a Millennial/Gen Z audience. Steal this strategy.

Promotion 145

Promotion Gen Z Social Media Marketing Fashion 145

Econsultancy

MARCH 4, 2022

Almost half of all UK non-food retail sales took place online in 2021, notching up double-digit growth. This otherwise strong growth tailed off somewhat at the end of the year, however: in December, 45% of non-food retail sales took place online, down 13.9% of non-food retail sales were online. Ecommerce penetration.

eCommerce 98

eCommerce Non-Profit Retail Shoppers 98

Duct Tape Marketing

APRIL 2, 2025

The Future of Marketing Is More Human Than Ever written by Jarret Redding read more at Duct Tape Marketing The Duct Tape Marketing Podcast with Carlos Gil In this episode of the Duct Tape Marketing Podcast, I interviewed Carlos Gil, global marketing leader, bestselling author of The End of Marketing , and Brand Evangelist at GetResponse.

Marketing 60

Marketing Marketers Branding Communications 60

CXL

OCTOBER 31, 2022

With Millennials and Gen Z increasingly reporting preferences for sustainable consumer options , durability is an appealing benefit for this audience. Take Abeego , an online store for reusable beeswax food wrap. Let your digital marketing goals inform Facebook ad objectives. Image source ).

eCommerce 85

eCommerce User-Generated Gen Z Copywriting 85

Moz

OCTOBER 12, 2020

I conducted an informal survey of more than 100 digital marketers around the globe, asking whether they believe our field is becoming commoditized. While the survey I conducted was limited to digital marketers, nearly every business vertical experiences commoditization and competition.

Non-Profit 66

Non-Profit Price Millennials Shipping 66

Spiralytics

JANUARY 22, 2023

Brands in the cosmetics, pharmaceutical, fashion, and food industries respond the most to these searches. The common denominator across these trends and numbers is the concept of responsible marketing. It’s important to note, however, that responsible marketing should not be seen as a mere strategy to attract customers.

Gen Z 52

Gen Z Pharmaceutical Energy Food 52

Exposure Ninja

OCTOBER 2, 2023

Throughout your marketing career, you’ll come across many successful marketing campaigns in all areas of marketing — some will inspire you, and others will give you second-hand embarrassment. When it comes to marketing, you should look for inspiration inside and outside your niche. Let’s start with traditional marketing.

PR 52

PR Marketing Marketers Promotion 52

Econsultancy

DECEMBER 13, 2021

Gifting and greetings cards, online food delivery services and streaming platforms also increased their investment in TV advertising by 209%, 194% and 137% respectively. Digital advertising now receives 40.7% of UK marketing budgets, up 18.5 share of marketing budgets is put towards above-the-line actions, while 21.8%

Advertisers 52

Advertisers Advertising Retail Shoppers 52

Duct Tape Marketing

AUGUST 21, 2024

I read recently some statistics that 84% of millennials give to charity, and that has only been going up by generation. 09:49): Hey, digital marketers, this one's for you. And these are two groups, two things that organizations and leaders need to really focus on if they are to survive that tomorrow's economy.

Gen Z 86

Gen Z Price Transform Education 86