Calvyn Lee Blog

NOVEMBER 24, 2023

Review Your Overall Digital Marketing Maturity To determine readiness to adopt new innovations like AI, start by assessing overall digital marketing maturity. Most rate themselves at just Level 1 or Level 2 when evaluating their digital marketing sophistication.

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Transform Digital Marketing Key Performance Indicator User-Generated 130

Duct Tape Marketing

DECEMBER 12, 2024

As a co-founder of TACK and author of B2B Influencer Marketing: Work With Creators to Generate Authentic and Effective Marketing , Bennett reveals the transformative power of authentic creator partnerships in today’s competitive business landscape. He's also the author of a book we're going to talk about today.

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Transform B2C Influencer Marketing Marketing 74

Set Up

APRIL 8, 2025

How financial brands should respond: Learn from fintech: Simplify user experiences and prioritize ease of access in your digital marketing strategy. Adopt a digital-first mindset: Ensure seamless omnichannel experiences with AI-powered personalization. So, whats next for financial marketing?

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Transform Finance Marketing Marketers 59

Set Up

APRIL 7, 2025

How financial brands should respond: Learn from fintech: Simplify user experiences and prioritize ease of access in your digital marketing strategy. Adopt a digital-first mindset: Ensure seamless omnichannel experiences with AI-powered personalization. So, whats next for financial marketing?

Transform 59

Transform Finance Marketing Marketers 59

Vertical Response

AUGUST 25, 2024

This article outlines effective marketing strategies for holidays that you can implement right away. Learn about early planning, multi-channel campaigns, personalized marketing, and more to ensure a successful festive season. Transform your store with festive decorations and eye-catching displays.

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Marketing Strategy Non-Profit Shoppers Shipping 105

Marketing Insider Group

DECEMBER 8, 2020

Is digital transformation just a buzzword? B2B SMBs can achieve digital transformation; it takes work, commitment, and the right strategy. To help you get started or keep progressing, we’ve designed a roadmap for B2B SMB digital transformation. The Roadmap to Digital Transformation: Directions Ahead!

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Transform eCommerce Thought Leadership Millennials 138

Adobe Experience Cloud Blog

FEBRUARY 4, 2020

When it comes to digital marketing, your business may be content with maintaining the status quo –– but don’t get comfortable. The digital landscape is innovating at an incredible rate. And the digital transformation in marketing will be at the forefront of this evolution. They’re taking action.

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Transform Thought Leadership Customer Journey Customer loyalty 133

Marketing Insider Group

OCTOBER 15, 2020

It was my pleasure to recently connect with her to discuss the evolution of digital marketing in the face of a global pandemic, the implications of a shift to virtual events, and marketing analytics, data, technology (MarTech) and more. Read up on the topic, attend webinars and digital events.

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Transform Thought Leadership Event Marketing Analytics 143

Martech

JANUARY 23, 2024

Today’s digital marketing seems to require an overload of data. This is where data visualization comes in — the key to transforming raw analytics data into clear, actionable insights. Looker Studio and Tableau are popular data visualization tools for digital marketers.

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Transform Analytics Key Performance Indicator User-Generated 135

Search Engine Land

JULY 29, 2024

Change is the only constant in today’s rapidly evolving digital marketing landscape. As GEO and its effects on SEO and digital marketing continue to evolve, we’ll cover the basics to equip you with the knowledge to navigate these dynamic changes and stay ahead.

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Transform User-Generated SEO Law 131

Martech

JULY 30, 2024

As search behavior evolves, achieving better visibility in AI-generated responses is key to your brand being discovered in this new digital marketing era. GEO vs. SEO: Similarities and differences Both GEO and SEO are cornerstones of modern digital marketing. Are you getting the most from your stack?

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Transform User-Generated SEO Digital Marketing 113

Martech

NOVEMBER 18, 2021

The acceleration of digital marketing trends and technologies has many brands reevaluating their strategies. Marketers are learning that they need to be proactive in their planning, lest unforeseen events upend their campaigns. The post How to future-proof your digital marketing strategy appeared first on MarTech.

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Digital Marketing Marketing Strategy Transform Digital Trends 136

Aspiration Marketing

SEPTEMBER 2, 2024

Marketing in the digital age has transformed how businesses connect with consumers. The rapid evolution of technology and online platforms demands innovative strategies to capture attention and drive results.

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Transform Marketing Marketers Digital Marketing 264

Lynton Web

OCTOBER 25, 2024

Communication is the lifeblood of any successful business, and mastering the art of asking the right questions can transform your client relationships and team dynamics. Consider these examples: Closed-ended: "Is your current marketing strategy working?" Tell me about your most successful marketing campaign to date.

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Digital Marketing Transform Marketing Marketers 52

Lynton Web

MAY 8, 2025

Content Marketing Strategy Content marketing transforms your recreation center from just a facility into a trusted community resource and wellness hub. Member spotlights celebrate achievements and build community by showcasing real people who've experienced transformation through your programs.

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Marketing Strategy Transform Energy Direct Mail 52

Jeff Bullas

MARCH 7, 2023

Niche players like Omneky not only create advertising visuals with AI image generators but measure the success of their digital advertising and AI-powered creative across thousands of ads. Digital advertising has become an essential component of marketing strategies for businesses across industries. Brandmark.io

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Digital Marketing Transform User-Generated Advertisers 189

Duct Tape Marketing

MAY 7, 2025

In our conversation, we unpack the concept of High Definition Marketing and explore how AI is transforming traditional marketing strategy into a precise, scalable, and execution-ready system. Better marketing, not just more marketing. Chapters: 00:41 What is High Definition Marketing?

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Marketing Strategy Marketing Marketers Customer Journey 73

Businesses Grow

DECEMBER 8, 2022

In 2023, marketing and the marketing profession will be transformed. Mark Schaefer is the executive director of Schaefer Marketing Solutions. He is the author of some of the world’s bestselling digital marketing books and is an acclaimed keynote speaker , college educator, and business consultant.

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Transform Copywriting Marketing Marketers 145

Exposure Ninja

MAY 2, 2025

You need a digital marketing strategy that attracts the right leads, builds trust and authority, and scales with your firm. Why Digital Marketing Is Non-Negotiable for Financial Services in 2025 Your Future Clients Start Their Search Online Google and Bing have become the modern front desk for financial services.

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Digital Marketing Gen Z Finance User-Generated 52

Aspiration Marketing

JANUARY 29, 2024

Marketing has undergone a tremendous transformation in the past decade with the rise of new technologies like artificial intelligence (AI) and chatbots. Chatbots, powered by AI , are one of the biggest disruptors in marketing today.

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Transform New Technology Marketing Marketers 264

The CMO Survey

SEPTEMBER 14, 2021

Digital marketing spending has grown to comprise 58% of marketing budgets, reflecting 15.8% In the wake of this spending, the 27th Edition of The CMO Survey finds that digital marketing is the No. 1 responsibility reported by marketers, superseding a dominant historic focus on brand-related activities.

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Digital Marketing Transform CMO Marketing 130

Adobe Experience Cloud Blog

DECEMBER 17, 2019

However, I also need to know how to improve my marketing strategy starting in January and ensure the best outcome for my marketing programs in 2020. Marketing has never been a sedentary experience, but it’s moving at a faster pace than ever before. How keywords are used in a sentence will matter more than their density.

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Marketing Strategy Transform Thought Leadership User-Generated 174

Hubspot Marketing

OCTOBER 31, 2024

I asked our spookiest HubSpot marketers: What made Neon’s campaign so effective, and what tactics can we bring to our (hopefully) less macabre marketing efforts? The Longlegs campaign brilliantly invited people to step into the narrative, transforming them into active participants rather than a passive audience.

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Transform Marketing Marketers Entertainment 111

Neil Patel

DECEMBER 9, 2020

Machine learning is on the verge of transforming the marketing sector. What’s more, these companies are using machine learning to get ahead of competitors by tackling some of marketing’s toughest challenges, such as personalization, instant customer support, and big data. Marketers should sit up and take notice.

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Digital Marketing Transform User-Generated Marketing 144

Martech

MARCH 31, 2022

For many CMOs, the marketing ops team is the killer of dreams, stopping creative marketing strategies in their tracks or diluting them beyond recognition. The best CMOs balance creativity with marketing ops constraints and partner with rather than dictate to this vital team. CMOs can learn from Jobs. See terms.

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Transform CMO Whitepaper Marketing 110

Search Engine Land

MAY 30, 2023

How should B2B marketers use GA4? How should B2C marketers use GA4? This article explores a framework for maximizing GA4 to improve your digital marketing strategy. Explore what this means for optimizing the company’s digital marketing strategy. How should B2B marketers use GA4?

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Digital Marketing Marketing Strategy Gen Z Food 111

Calvyn Lee Blog

JANUARY 10, 2024

Creating a topical map for digital marketing niches, or for your Digital Marketing agency’s website is a strategic approach to organize content, improve user experience, and enhance search engine visibility. For example: yoursite.com/digital-marketing/seo/on-page-optimization 9.

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Digital Marketing Marketing Marketers Social Media Marketing 130

Martech

DECEMBER 16, 2024

The AI revolution is transforming the search landscape rapidly, leaving traditional SEO tactics struggling to keep up.Heres a 13-point roadmap to help you deal with changes caused by AI technologies. By adopting modern strategies, you can thrive in a world dominated by AI search and increasingly closed ecosystems.

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Transform User-Generated SEO Communications 116

Martech

AUGUST 31, 2022

A solid marketing strategy should always include both of these parts of buying journeys. A video marketing strategy is more than making your brand or product findable on YouTube. The post How video SEO can boost your overall digital marketing strategy appeared first on MarTech. Conclusion.

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Digital Marketing Marketing Strategy SEO Transform 106

Digital Marketer

APRIL 30, 2024

Partner with the Right Influencers Influencer marketing has become a go-to marketing approach for modern brands. Recent stats show that 85% of marketers and business owners believe influencer marketing is an effective marketing strategy. You can use a tagging strategy however you see fit.

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Transform Influencer Marketing User-Generated Marketing 90

Search Engine Land

FEBRUARY 26, 2024

A new report released this month by Intero Digital ( disclosure: I previously worked with Intero ), “Revolutionizing Reach: The 2024 Digital Marketing Landscape You Can’t Ignore,” checks the yearly pulse for the digital spending and marketing activities of its SMB client list. Top digital marketing goals for 2024.

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Digital Marketing Thought Leadership Transform B2C 125

Businesses Grow

AUGUST 9, 2023

It seemed like I didn’t need to worry about marketing. I’m on a lot of “best of” lists as a digital marketing thought leader, and here I am, ignoring my digital marketing. Like nearly every other digital marketer on the planet, I was obsessed with web traffic. What an idiot.

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Transform Shipping Manufacturing Digital Marketing 98

Marketing Insider Group

JANUARY 11, 2021

In 2021, many top marketing agencies and tech companies are still hosting digital marketing conferences. Some are virtual, while others are still planning (and we are all hoping for in-person B2B digital marketing events later in 2021. What pain points does your marketing department face regularly?

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Digital Marketing Transform Logistics Marketing 29

Martech

JANUARY 13, 2022

The concept of digital transformation has been around for years, but it’s taken a whole new form in the wake of recent societal shifts. New technologies and the 2020 pandemic have led to a “greater focus on the need to drive optimal digital experiences for our customers,” says Dunham. Source: Craig Dunham and Scott Brinker.

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Marketing Strategy Transform SEO Education 144

Hubspot Marketing

OCTOBER 22, 2024

After years of struggling to prepare reports for my marketing campaigns, I discovered how AI reporting can truly transform the process — and empower creativity with data-backed strategies. This continuous feedback loop can significantly improve marketing strategies and performance. I get it: reporting is a chore.

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Analytics Transform CRM Marketing 121

Backlinko

NOVEMBER 8, 2024

What are the 4 Ps of marketing? For over 60 years, these four elements have been the cornerstone of many successful marketing strategies. But do these classic principles hold up even as AI transforms whole businesses and industries? Well, they’re the backbone of every successful marketing strategy.

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Price Real Estate Promotion Food 111

Sachs Marketing Group

APRIL 7, 2025

Marketing automation has long been a cornerstone of modern digital marketing strategy. It enables marketers to streamline repetitive tasks, nurture leads, and improve campaign efficiency. However, the integration of artificial intelligence (AI) into marketing automation is completely redefining what is possible.

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Transform User-Generated Marketing Marketers 52