Hubspot Marketing

NOVEMBER 18, 2024

I had little idea how influencer pricing works and how to budget for it. To find my footing, I went all in: I deep-dived into pricing data, looked up different partnership options, and got tips from people who’ve been there and done that. Let’s get into the real side of influencer pricing and budgeting, shall we? Thankfully not.

Influencer Marketing

Buffer Marketing

JANUARY 7, 2025

Artificial intelligence is transforming digital marketing by empowering us to do our best work. The right AI marketing tools will help you automate repetitive tasks, make data-driven decisions, and unblock your creativity. Pricing : Free plan available for up to three social channels. Pricing : Starts at $19.79/month

Price

Hubspot Marketing

JULY 30, 2025

As consumer expectations evolve, brands must respond with smarter, more intuitive digital ecosystems prioritizing behavioral insight over brute reach. This principle is especially critical for digital marketing solutions platforms, which now integrate cognitive psychology directly into UX design, minimizing friction to maximize ROI.

Digital Marketing

Backlinko

NOVEMBER 8, 2024

What are the 4 Ps of marketing? For over 60 years, these four elements have been the cornerstone of many successful marketing strategies. People still want great products, fair prices, convenient access, and compelling reasons to buy. Well, they’re the backbone of every successful marketing strategy. Absolutely.

Price

Backlinko

NOVEMBER 22, 2024

Semrush Enterprise: Best for customization and advanced automation seoClarity: Best for scaling SEO workflows BrightEdge: Best for content optimization Conductor: Best for end-to-end digital marketing management Botify: Best for technical SEO Yext: Best for multi-location organizations 1. Customized pricing is available upon request.

SEO

Buffer Marketing

AUGUST 21, 2024

Meta Blueprint : for learning about the basics of digital marketing, Facebook, Instagram, and ads. 7 courses on building a social media marketing strategy This section is dedicated to courses that help you build a social media marketing strategy from scratch. The cheapest one is priced at $29/month.

Social Media Marketing

Calvyn Lee Blog

JULY 31, 2025

Back in 2022, a Mexican friend introduce me Certiprof and I had taken Digital Marketing Professional Certificate. To increase direct sales To lower marketing costs To achieve customer integration To create more brand awareness only Question: In the 4 Ps model of social media marketing, what does ‘Price’ refer to?

Marketing Mix

Search Engine Land

AUGUST 12, 2024

As Google faces antitrust scrutiny and rising ad costs , Facebook is maintaining relatively stable pricing and performance for advertisers. Understanding these trends and benchmarks can help advertisers make informed decisions about their digital marketing strategies, budget allocations, and performance expectations.

Advertisers

Backlinko

JULY 19, 2024

Rank Tracking Tool Best for Pricing Semrush Position Tracking Tool Tracking keyword rankings and SERP features Starts at $139.95 An Enterprise solution with custom pricing is also available. Tracks up to 7,000 keywords per week, offers market share data and keyword intent/difficulty analysis, and provides SERP feature tracking (e.g.,

SEO

Hubspot Marketing

JULY 29, 2024

AI and marketing are becoming like peanut butter and jelly—inseparable. According to our complete guide to AI in digital marketing, 64% of marketing professionals say they use AI in some form in their jobs. Adobe Express Logo Maker (BETA) Price: Free, but you must sign up for Adobe Express to download the logo.

User-Generated

Backlinko

SEPTEMBER 6, 2024

But those same marketers report issues like: Steep learning curves Lack of qualitative insights Difficulty translating data into insights Ready to make the switch? Learn pros, cons, and pricing to make the right decision for your business. Some products, like Activity Log ($29+) and Media Analytics ($189+), are priced separately.

Analytics

Martech

JULY 31, 2024

digital ad platforms saw slowing ad spending last quarter, according to a new report from digital marketing agency Tinuiti. On the pricing front, advertisers experienced some relief as the cost-per-click (CPC) growth rate slowed to 12% year-over-year, following four quarters of accelerating CPC growth.

Advertisers

Hubspot Marketing

JULY 22, 2024

In your market research, you should consider your competition, what they do well, and where the gaps are that you can potentially fill. Budget When I created my first marketing plan, I made the mistake of confusing the marketing budget section of my plan with my product's price and other financials.

Marketing Plan

Neil Patel

JULY 20, 2025

Pricing: Completely free for limited (but still extensive) use. While Jasper is the ultimate content generation tool for marketers, it also offers AI agent capabilities. AI agents are tools that can operate autonomously, helping marketers get more done in less time. Pricing: Plans start at $39/month/seat.

User-Generated

Hootsuite

NOVEMBER 7, 2024

Source: Hootsuite Social Media Consumer Report How to build brand loyalty through digital marketing As you saw in the brand loyalty pyramid, customers become truly passionate about and loyal to a brand when they feel like they have a relationship with that brand. Yes, you’re a brand, and you’ll want to post some promotional content.

Branding

Hubspot Marketing

NOVEMBER 19, 2024

The product or service is therefore straightforward: Here’s the car with certain features and the price. Price, product features, and customer support are all differentiators your buyers will care about. Digital Marketing Analysis Review publicly available information online about your industry, competitors, and potential buyers.

Market Research

Buffer Marketing

FEBRUARY 18, 2025

Creator Economy Live Date: Feb 4-5, 2025 Location: Caesars Forum, Las Vegas Price : $999-2,099 Best for: Creators looking to connect with decision-makers and influencer marketing pros Creator Economy Live is a two-day deep dive into the creator economy, focusing on the strategies, relationships, and platforms that drive the industry forward.

Social Media Marketing

Hubspot Marketing

JUNE 30, 2025

Early in my career, I read and devoured everything about social media marketing, digital marketing, and online marketing. I recorded interviews, wrote articles, and created a ton of content — all for the price of a plane ticket. 4 Tips for Marketing Without a Budget 1. We didn’t have a booth.

CMO

Martech

OCTOBER 1, 2024

This is good news for retailers with a solid digital marketing strategy. Adobe divided goods into four price tiers.) This is because of price discounts, not because shoppers are feeling wealthier. Pricing was the top factor in holiday spending. This represents a 8.4% year-over-year growth. Why we care. Top factors.

Gen Z

Search Engine Land

JULY 25, 2024

When sales decline, businesses begin to reduce expenses, lower prices and delay making new investments. Unfortunately, marketing expenditures are often the first to get cut. Pricing pressures : As consumers go through times of economic uncertainty, consumer confidence and priorities in spending disposable income change.

SEO

Customers.ai

DECEMBER 23, 2024

What They Want : High-value actions, like checking out your pricing page, signing up for a demo, or downloading a resource, scream intent. Example in Action : A visitor checks out pricing three times but hasnt taken action. High Intent : Visitors actively browsing pricing pages, booking demo links, or adding items to their cart.

Price

Hubspot Marketing

APRIL 29, 2025

And, of course, to do so with tighter marketing budgets and timelines. And these AI tools have already influenced digital marketing by helping teams brainstorm ideas, draft content, and automate simple tasks. Pricing: Some parts of Breeze AI, like Copilot, are available for free with a HubSpot plan.

Price

Backlinko

JULY 15, 2025

They’ve likely already inquired about your offering, requested pricing info, and used your free trial. Content that works best for this stage includes: Customer success videos Live demos and Q&As Pricing guides and ROI calculators Email campaigns with time-sensitive offers For example, Semrush has a dedicated “ Success Stories ” page.

Customer

Litmus

OCTOBER 17, 2024

Free trials/consultations: invite prospective customers to experience your product or service at no cost, or offer a consultation to showcase your expertise and make a persuasive sales pitch, including detailed pricing information. That’s not going to show up on your ROI dashboard, but it’s critical to how you’ll get there.

Email Marketing

Hubspot Marketing

FEBRUARY 25, 2025

Eugene Mischenko , President of the E-Commerce & Digital Marketing Association , feels that MOFU content often misses that problem-solving mark. For example, a lead that downloads a research report and visits your pricing page is likely ready to move to BOFU and a sales conversation. Step 3: Make the right content.

Transform

Backlinko

MARCH 26, 2025

Of course, you can’t control all the factors that determine pricing. Take digital marketing agency Turn Key Lead, for example. How Google Determines Keyword Price What drives keyword costs up or down? Theres a lot going on behind the scenes that affects pricing. Marketing $4.28 on every click.

Price

Hubspot Marketing

DECEMBER 23, 2024

One of the best comments on this topic came from marketing expert Jessica Apotheker in one of her TED Talks. Apotheker notes that, in the past 15 years, marketing has evolved from a set of general skills to more specialized skill sets. That includes digital marketing or marketing technology. What were the results?

Transform

Backlinko

MARCH 26, 2025

Brand24 Best for spotting sudden spikes in mentions and identifying key influencers Pricing: Starts at $199 per month; 14-day free trial available Brand24 is an AI-powered media monitoring tool. mo for Pro) Mention Tracking brand mentions across social media and news platforms Starts at $49 per month; 14-day free trial available 1.

PR

Power Digital Marketing

MAY 6, 2025

Whether you’re adjusting pricing, fine-tuning operational strategies, or reevaluating marketing spend, there are ways to navigate the storm without sacrificing long-term success. As a result, price hikes may be necessary, but they come with risks. A sudden price increase could lead to decreased demand or lost customers.

Finance

Hubspot Marketing

JULY 10, 2025

This comprehensive guide compares the top CRM solutions specifically designed for ecommerce businesses, complete with pricing, features, and real-world results. ActiveCampaign Best For: Small to medium ecommerce businesses seeking powerful marketing automation at an affordable price.

eCommerce

Martech

DECEMBER 26, 2024

Sollis added, As accessibility standards tighten in 2025, marketers will need to demonstrate not just intent but action, embedding accessibility across every campaign, channel, and touchpoint. For instance, this March the 2025 Academy Awards will be streamed live on Hulu for the first time ever.

Customer

Buffer Marketing

FEBRUARY 27, 2025

A strong bio: Clearly states the newsletter’s focus Highlights who it’s for Uses a conversational, approachable tone For example, instead of: "I’m a marketing expert sharing my thoughts on digital trends." " You can (and should) also connect your social media so that people can find you elsewhere.

Promotion

Duct Tape Marketing

DECEMBER 23, 2024

John Jantsch Unlocking the Secrets to Premium Pricing in Professional Services Pricing professional services can feel trickyunlike products, services are intangible, and their value can vary from client to client. Biggest takeaway: Jays research reveals that two-thirds of customers now value speed as much as price.

Transform

Hubspot Marketing

JUNE 17, 2025

All told, these budget-conscious prospects want great value for their money, and they’re more price-motivated than others. While much of your marketing mix doesn’t necessarily need to change, you should meet these buyers where they are and talk to them using language they appreciate. Where should marketers begin?

Branding

Power Digital Marketing

APRIL 7, 2025

One of the most intriguing trends to emerge is how TikTok fuels Amazon sales, as users see products on TikTok and then turn to Amazon to compare pricing, shipping, and availability before making a purchase. Contact Power Digital today to explore how we can help drive your performance.

Branding

Customers.ai

NOVEMBER 25, 2024

Your tracking tool reveals that users on Version A hesitate right after viewing the price, while Version B keeps them clicking straight to checkout. Get Clear on Your Goals Before diving into features and pricing, think about what you actually need the tool to do. Take a split test on two landing pages. Rating: ★★★★★ (4.8/5)

eCommerce

Welcome Software

OCTOBER 2, 2024

Cannibalization of sales: Competing channels may cause pricing conflicts and lower margins. Loss to competitors: Inconsistent messaging or pricing can harm your brand and benefit competitors. Channel conflicts can lead to: Poor customer experiences: Inconsistent experiences can damage relationships and reduce satisfaction.

Manufacturing