Martech

MARCH 27, 2023

By hiring marketers who can effectively analyze data and glean insights, organizations can stay ahead of the curve and make more informed decisions. This article explores the most sought-after skills in digital marketing and what they mean for marketing professionals and the industry. Get MarTech! In your inbox.

Digital Marketing 25

Digital Marketing PR Analytics Copywriting 25

Martech

JULY 31, 2024

digital ad platforms saw slowing ad spending last quarter, according to a new report from digital marketing agency Tinuiti. Amazon Sponsored Products, Facebook, Google search and Instagram all saw lower spending growth year-over-year in Q2 2024 than a quarter earlier.

Advertisers 120

Advertisers Advertising Retail eCommerce 120

Exposure Ninja

JUNE 23, 2022

Digital marketing is becoming a core part of many business’ marketing strategy. If you’re starting to add more digital elements to your marketing strategy, it can feel like a lot to take in. There’s plenty of data in support of adding digital marketing to your existing strategy.

Digital Marketing 98

Digital Marketing Copywriting eBook Marketers 98

Neil Patel

JANUARY 19, 2022

Whether they’re looking for products or services, they’re on Google, and, if you’re not, they’ll never find you. Therefore, any digital-savvy business needs to use local search marketing to ensure that prospective customers find them first. What is local search marketing? What Is Local Search Marketing?

Search Marketers 133

Search Marketers Real Estate Customer Marketers 133

Search Engine Land

JULY 29, 2024

Change is the only constant in today’s rapidly evolving digital marketing landscape. Generative engine optimization (GEO) is the latest major development revolutionizing the way people search and interact with information online. Keeping up with the latest innovations isn’t just a choice – it’s a necessity for survival.

Transform 131

Transform User-Generated SEO Law 131

Martech

JULY 30, 2024

GEO positions your brand to appear in AI-generated results when users search for queries related to your products, services or areas of expertise. As search behavior evolves, achieving better visibility in AI-generated responses is key to your brand being discovered in this new digital marketing era.

Transform 112

Transform User-Generated SEO Digital Marketing 112

Marketing Insider Group

FEBRUARY 5, 2024

Navigating the digital marketing world is like surfing – you need to catch the right wave to successfully ride the trends. As we look ahead, the future of marketing is shaping up to be an exhilarating swell, filled with evolving challenges and opportunities. Worldometers) 21% of search engine users click on more than one result.

Digital Marketing 120

Digital Marketing Marketing Strategy Shoppers User-Generated 120

Martech

AUGUST 14, 2024

If Google is broken up, it will undoubtedly have a big impact on digital marketing. The big question for marketers will be how much it will impact SEO and ad strategies, but let’s not get ahead of ourselves just yet. Somehow limiting Google from gaining an “unfair advantage in AI products.” Other options.

Law 117

Law Advertisers Advertising SEO 117

Search Engine Land

MAY 30, 2023

How should B2B marketers use GA4? How should B2C marketers use GA4? This article explores a framework for maximizing GA4 to improve your digital marketing strategy. With these features, you can: Discover what different audiences are searching for and engaging with. Play at least 50% of a product video.

Digital Marketing 111

Digital Marketing Marketing Strategy Gen Z Food 111

Search Engine Land

JANUARY 6, 2023

2019: A new “From the manufacturer” section in Google Shopping product pages could feature brand-supplied rich content. 2019: The digital marketing agency’s new tool helped SEOs test and deploy SEO-related changes on their own without developer overhead. Report: Yahoo Search Share Up After Firefox Deal.

Search Marketers 114

Search Marketers Manufacturing SEO Marketers 114

Search Engine Land

JULY 25, 2024

To address this, we can look to the 2008 recession and the recent pandemic – when other businesses pivoted and changed messaging across their digital marketing. Review your TAM and messaging A total addressable market, or TAM, can be defined in several ways. Essential products are often price-sensitive during a downturn.

SEO 108

SEO Management Price Thought Leadership 108

Search Engine Land

MARCH 5, 2024

Google announced several upcoming changes aimed at ensuring compliance with the European Union’s Digital Markets Act (DMA), which is set to take effect this week. Changes to Search results : Google has recently made more than 20 changes to its products in Search. Why we care. External offers program.

Digital Marketing 101

Digital Marketing Advertising Advertisers Marketers 101

Search Engine Land

OCTOBER 7, 2022

The four-day workweek has become a hot trend of late – including in search marketing. If so, read on to learn about the impact of a four-day workweek on digital marketing, the pros and cons, and tips for adopting it at your company. The four-day workweek and digital marketing. Increased productivity.

Digital Marketing 89

Digital Marketing Energy Marketers Marketing 89

SocialPilot

FEBRUARY 9, 2024

If you need a helping hand to choose the right digital marketing tools or want to know some secret hacks for a roaring brand presence, it’s best to rely on them. Video Marketing + David Murdico Tim Washer Bruce McKenzie Tyler Lessard George B. ” She is the premier Facebook marketing expert and has been since 2007.

Digital Marketing 98

Digital Marketing Social Media Marketing Thought Leadership Whitepaper 98

Search Engine Land

JULY 15, 2024

On the other hand, my agency works with businesses on SEO and digital marketing, so we tend to publish content that helps people improve their SEO. That’s some marketing gold right there. Get the daily newsletter search marketers rely on. Smart digital marketers don’t think like this.

SEO 98

SEO Content Marketing Entertainment PR 98

Search Engine Land

DECEMBER 15, 2022

As we prepare to say goodbye to 2022 and welcome 2023, it’s a great time to review notable changes to search and consumer behaviors and plan our key digital marketing initiatives for next year. . Search trends: Experience and relevancy. Search has evolved and is about experience and relevancy.

Market Trends 20

Market Trends Search Marketers 2023 Trends Retail 20

Search Engine Land

MAY 24, 2023

Marketers have relied on paid and organic search to deliver steady results time and again over the past decade. Changes occurred gradually, giving marketers ample time to adapt their strategies. Evolution in search has been a slow march toward automation and consolidation. Buckle in, folks!

Search Marketers 100

Search Marketers Advertisers Advertising Marketers 100

Search Engine Land

OCTOBER 8, 2024

It adds color to your existing analytics setup and is an essential tool for digital marketers Seamless integration with Google Analytics 4 allows you to paint a deeper picture of your audiences and how they interact with your site. Get the newsletter search marketers rely on. Where their mouse gets stuck. Processing.

Analytics 105

Analytics User-Generated Transform eCommerce 105

Search Engine Land

JULY 14, 2023

One of the fastest developing and potentially essential shifts in search marketing is artificial intelligence (AI), specifically generative AI. Generative AI is poised to change the nature of the search engine results page (SERP). Thus, strategies for managing digital marketing campaigns must also evolve.

Search Marketers 85

Search Marketers User-Generated Digital Marketing Marketers 85

Search Engine Land

JUNE 30, 2023

And at this point, everyone in the digital marketing industry has heard of imposter syndrome. I surveyed over 150 digital marketers online, and 90% of the responses were positive: “Yes, I have experienced imposter syndrome in my digital marketing career.” Get the daily newsletter search marketers rely on.

Digital Marketing 90

Digital Marketing SEO Health Energy 90

Search Engine Land

FEBRUARY 20, 2023

Google doc rekindles myth that click-through rate affects rankings 2019: Despite repeatedly saying they did not use click data for search ranking purposes, a fresh document triggered confusion around the topic again. Opinions expressed in these articles are those of the author and not necessarily Search Engine Land.

Search Marketers 92

Search Marketers Real Estate Law Food 92

Search Engine Land

AUGUST 12, 2024

These biases often come from when someone started in digital marketing. For example, people who started in digital marketing between the early 2000s and 2010s often prefer manual bidding because it was the main approach back then. Get the newsletter search marketers rely on. Processing.

Non-Profit 94

Non-Profit Digital Marketing Branding Communications 94

Search Engine Land

JANUARY 14, 2023

LinkedIn launches LinkedIn Marketing Labs on-demand courses for advertisers. Amazon Sponsored Products ads now support dynamic bidding, bid adjustments. 2019: Advertisers could opt into automated bidding and tailor bids for the search ads by page placement. Amazon Slaps UK Affiliates Using Search Marketing Techniques.

Search Marketers 92

Search Marketers Health Marketers Marketing 92

Search Engine Land

JANUARY 7, 2023

With Bing Pages, brands can manage their profiles across Microsoft products, including Bing Search. Report: US Search Ad Spend Rises 12 Percent YoY In Q4 2013; Smartphone CPCs Drop. 2014: IgnitionOne released its fourth quarter Digital Marketing Report, showing that the paid search market in the US continued to grow.

Search Marketers 91

Search Marketers Non-Profit Marketers Marketing 91

Martech

NOVEMBER 22, 2024

Chrome controls 66.68% global browser market share and Google receives billions of dollars from Apple for default search status. Google called this a “wildly overboard proposal” in a blog post , arguing the proposal would: Compromise product quality. Gabriel Weinberg (DuckDuckGo): Remedies would “free the search market.”

User-Generated 115

User-Generated CMO Advertising Advertisers 115

Search Engine Land

JANUARY 22, 2023

PLAs Drove 56% Of Non-Brand Google AdWords Clicks In Q4 [RKG] 2015: Click share also rose on Bing’s product ads, doubling from Q3. Pinterest Search Is Now Customized By Gender 2015: Pinterest adjusted its Guided Search system to serve results that differed depending on whether the user was female or male.

Search Marketers 83

Search Marketers Health Marketers Marketing 83

Rock Content

JUNE 26, 2023

As a full-service digital marketing agency, RivalMind launched in 2010 and offers a wide range of marketing services for small and medium-sized businesses across a number of specialized industries. In 2023 alone, they went from 60,000 to 90,000 words per month on average (a 67% growth in content production).

Product 97

Product Manufacturing Food Management 97

Duct Tape Marketing

AUGUST 15, 2014

The Future of Mobile Search Marketing written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing. It’s guest post day here at Duct Tape Marketing and today’s guest post is from Justin Emig – Enjoy! Search on Mobile Devices. The Future of Mobile Search Marketing.

Search Marketers 77

Search Marketers Manufacturing Marketers Marketing 77

Martech

DECEMBER 16, 2024

To thrive in a world dominated by AI search and assistive engines, youll need to optimize for three core technologies: Traditional search engines. SEOs must now account for conversational search, generative AI, and their integration into a growing array of products. Large language models (LLMs). Knowledge graphs.

Transform 115

Transform User-Generated SEO Communications 115

Marketing Insider Group

DECEMBER 16, 2024

Direct Competitors: Look for companies offering similar products or services in your geographical market or industry niche. Image source How to Analyze Competitors in the B2B Industry Think about a B2B marketing firm analyzing competitors within the digital advertising space.

SEO 98

SEO Price Market Trends Digital Marketing 98

Duct Tape Marketing

OCTOBER 30, 2015

Leveraging Social Media and Search Marketing to Skyrocket Your Local Business’s Sales written by Guest Post read more at Duct Tape Marketing. While it is true that a lucrative market awaits you out there, let’s not overlook the local business opportunities you already have. Show off your products with large images.

Search Marketers 78

Search Marketers B2C Fashion Social Media Marketing 78

Moz

NOVEMBER 8, 2020

Posted by rootandbranch Editor’s note: This blog is from the perspective of five University of Pittsburgh students — Kirsten , Steve , Darcie , Erin , and Sara — who completed a class this summer called "Digital Marketing Search Fundamentals", taught by Zack Duncan of Root and Branch. Part 1: Why digital marketing matters.

Digital Marketing 64

Digital Marketing Outbound Marketing Marketers Marketing 64

Search Engine Land

MARCH 23, 2023

Summer Olympics postponement further shakes 2020 ad spending expectations 2020: The postponement would impact digital as well as TV ad spending plans. Court: Use Of Trademark In AdWords Copy Is An Infringement 2008: One of the first times the plaintiff won in a case between advertisers over trademarks in search ads.

Search Marketers 76

Search Marketers Marketers Marketing User-Generated 76

Backlinko

AUGUST 21, 2024

Mordy and Crystal cover various aspects of digital marketing through the lens of SEO. For example, they spoke to Glenn Gabe , a veteran in the SEO space, about the future of affiliate marketing and the exciting possibilities as the SEO landscape evolves. Whether you want to learn SEO as a beginner.

SEO 94

SEO Affiliate Marketing Digital Marketing PR 94

Backlinko

SEPTEMBER 6, 2024

He uses his extensive experience to show you where the growth opportunities lie in the changes Google makes to the way search works. For $15 a month, subscribers receive a tear-down of a new SEO, conversion rate optimization (CRO), or product-led growth (PLG) strategy every two weeks. There’s also a Premium version of Growth Memo.

SEO 101

SEO Copywriting eCommerce Search Marketers 101

Marketing Insider Group

DECEMBER 2, 2024

Search engines view links from authoritative websites as endorsements, helping elevate your site’s position in search engine results pages (SERPs). This makes it easier for potential customers to find your business when searching for relevant products or services. Marketing Insider Group is here to support you.

SEO 109

SEO Digital Marketing Branding Place 109

Backlinko

MARCH 25, 2025

Here’s how: Visit online communities where your potential readers hang out: Facebook Groups: Check member count and weekly post volume Quora: Analyze question frequency and follower counts Reddit: Look for subreddits with at least 10,000 members For example, when I searched gardening on Reddit , I found this active subreddit with 7.8

Real Estate 102

Real Estate Health Affiliate Marketing Non-Profit 102