Martech

DECEMBER 17, 2024

I think there are two big changes coming for folks using Apple Mail, said Brian McKenna, vice president of CRM at digital marketing agency DMI Partners. The new Apple Mail tabs are expected to be: primary, transactions, updates and promotions. Your content planning has to have more non-promotional content. McKenna said.

Email Marketing 121

Email Marketing Copywriting User-Generated Promotion 121

Exposure Ninja

MAY 2, 2025

You need a digital marketing strategy that attracts the right leads, builds trust and authority, and scales with your firm. Why Digital Marketing Is Non-Negotiable for Financial Services in 2025 Your Future Clients Start Their Search Online Google and Bing have become the modern front desk for financial services.

Digital Marketing 52

Digital Marketing Gen Z Finance User-Generated 52

Backlinko

NOVEMBER 8, 2024

What are the 4 Ps of marketing? For over 60 years, these four elements have been the cornerstone of many successful marketing strategies. We’re talking about: What you’re selling (product) How much it costs (price) Where people can buy it (place) How you tell people about it (promotion) Simple, right? Nailed place and promotion.

Price 113

Price Real Estate Promotion Food 113

Marketing Insider Group

JANUARY 8, 2025

Native advertising is a subtle yet valuable approach that blends promotional content seamlessly into the format of the platform it appears on. This article explores how native advertising is changing digital marketing and delivering measurable results for businesses of all sizes. What is Native Advertising?

Advertisers 113

Advertisers Advertising Promotion Entertainment 113

Sachs Marketing Group

MARCH 4, 2025

As the season of renewal approaches, spring cleaning is not just for your home; it is also the perfect time to refresh your digital marketing efforts. A well-structured digital spring cleaning helps businesses optimize their online presence, improve efficiency, and align marketing strategies with evolving industry trends.

Digital Marketing 84

Digital Marketing Marketing Marketers Promotion 84

Hootsuite

NOVEMBER 7, 2024

Loyalty boosts customer lifetime value, reduces acquisition costs, and generates powerful word-of-mouth promotion. Of course, as social marketers know, relationship-building is where digital marketing truly shines. Yes, you’re a brand, and you’ll want to post some promotional content. The question?

Branding 123

Branding Customer loyalty User-Generated Promotion 123

Martech

SEPTEMBER 24, 2024

But I’m seeing a pullback of resources from digital marketing, which has been the historically winning solution. The cornerstone of that solution is email marketing. If you’re the CMO or VP of marketing, ask whether your transactional programs come close to that standard. If not, you have work to do.

CMO 129

CMO Email Marketing Influencer Marketing Promotion 129

Customers.ai

DECEMBER 4, 2024

Did you know that email marketing has an average ROI of $36 for every $1 spent? It’s also proof that email is still the king of digital marketing. They use sticky signup bars to promote exclusive design tips, templates, and tutorials, ensuring that the value is clear. That’s not just impressive, it’s crazy! Absolutely.

CRM 87

CRM Real Estate Non-Profit eCommerce 87

Marketing Insider Group

SEPTEMBER 3, 2024

In this guide, we’ll explore some ways that your nonprofit can leverage digital marketing strategies to engage and inspire the next generation of supporters. Digital fatigue occurs when audiences grow overwhelmed and mentally exhausted by digital messages, leading to them paying less attention to or ignoring them.

Gen Z 71

Gen Z Marketing Strategy User-Generated Health 71

Vertical Response

SEPTEMBER 1, 2024

Email marketing lets you communicate directly with your audience to promote products and build brand loyalty. It offers one of the highest returns on investment in digital marketing and allows you to control your customer list, avoiding reliance on social media algorithms. The benefits of email marketing are manifold.

Email Marketing 105

Email Marketing Marketing Strategy Marketing Marketers 105

Hubspot Marketing

MARCH 11, 2025

You need to do what I call omnipresence marketing. Digital marketing is just one arm of it, Waters explains. So while omnichannel refers to coordinating your marketing across all of your digital channels, omnipresence means you include the real world. If that reflexively made your wallet pucker, you can relax.

Marketing 112

Marketing Marketers Digital Marketing Promotion 112

Vertical Response

AUGUST 19, 2024

Buzz Marketing Strategies Buzz marketing is a dynamic strategy that primarily encourages customers to share company information spontaneously, creating a ripple effect of word-of-mouth promotion. Imagine the power of your target audience doing the marketing for you, simply because they are excited about your product or service.

Advertisers 84

Advertisers Advertising Buzz Marketing Marketing 84

Hubspot Marketing

JUNE 30, 2025

Here are some of the most common types of marketing jobs available for modern marketers: Digital Marketing Content Marketing Product Marketing Brand Marketing Event Marketing Marketing Analysis SEO Public Relations Fractional Marketing AI Marketing Ready to write a job description that attracts stellar candidates?

Management 111

Management Inbound Marketing Marketing Marketers 111

Search Engine Land

JULY 29, 2024

Change is the only constant in today’s rapidly evolving digital marketing landscape. As GEO and its effects on SEO and digital marketing continue to evolve, we’ll cover the basics to equip you with the knowledge to navigate these dynamic changes and stay ahead.

User-Generated 131

User-Generated Transform SEO Law 131

Hubspot Marketing

NOVEMBER 18, 2024

percent of marketing agencies and brands invest 10 to 20 percent of their marketing budget into influencer marketing. Interestingly, 26 percent are leaning into it by devoting more than 40 percent of their budget to this digital marketing activity. After all, marketing budgets vary.

Influencer Marketing 132

Influencer Marketing Price Affiliate Marketing Millennials 132

The Marketing Operations Leader

JANUARY 2, 2025

Tangible Steps: Enroll in Online Courses: Platforms like Coursera, LinkedIn Learning, HubSpot Academy, marketingops.com, and Maven offer free and paid courses on marketing automation, CRM tools, campaign management, and project management. Her focus on mentorship resulted in two promotions within her team.

Non-Profit 130

Non-Profit CRM Marketing Marketers 130

Hubspot Marketing

JUNE 30, 2025

Early in my career, I read and devoured everything about social media marketing, digital marketing, and online marketing. I’d find relevant subreddits and creatively promote the podcast. When I launched my book, I paid $5K to plaster posters around Boston like a musician would promote a show.

CMO 114

CMO PR Marketing Marketers 114

Hubspot Marketing

JULY 22, 2024

Here's an example: if you found that one of your competitors employs stronger social media marketing strategies , you might add "We'll post 3 times per week on our social media profiles" under "Promotion." Here’s a marketing budget template to get started. Execution : This third phase is all about your project launch.

Marketing Plan 108

Marketing Plan Marketing Marketers Social Media Marketing 108

Litmus

OCTOBER 17, 2024

Email communication that works well at the conversion stage of the email funnel includes: Promotional offers: send exclusive discounts, limited-time offers, or special promotions to incentivize purchases and create urgency with a clear “buy now” message and strong call to action (CTA).

Email Marketing 110

Email Marketing Customer Journey Customer loyalty eCommerce 110

Marketing Insider Group

JULY 24, 2024

This article will explore ten essential content marketing benchmarks that will guide you through the complexities of digital marketing. Actively promoting your brand and maintaining a positive presence helps boost brand awareness, too.

Content Marketing 119

Content Marketing Marketing Marketers Customer Acquisition 119

Search Engine Land

JULY 15, 2024

Content marketing is defined here on Search Engine Land by Julia McCoy as follows: “Content marketing is the process of planning, creating, and distributing relevant, valuable content (like blogs, videos, podcast episodes, ebooks, guides, and more) with the intent of attracting and engaging a specific audience.”

SEO 98

SEO Content Marketing Entertainment PR 98

Martech

JULY 30, 2024

Email marketing is a powerful method for nurturing leads and converting them into customers. Through targeted email campaigns, businesses can sustain direct communication with their audience, deliver personalized content and efficiently promote their products or services. For example, businesses earn an average of $5.78

CRM 116

CRM Marketing Marketers Customer loyalty 116

Hubspot Marketing

NOVEMBER 15, 2024

Those potential marketing channels cover any place that could influence a customer’s brand perception, including: Traditional marketing like TV, radio, out-of-home advertising. Digital marketing like SEO, email, and social media. Direct sales conversations and promotions. Experiential and event marketing.

CMO 131

CMO Traditional Marketing Communications Marketing 131

Hubspot Marketing

SEPTEMBER 9, 2024

But more and more streaming services are offering ad-supported tiers , so you can still promote your product or service to viewers. So, stay apprised of these habits and how you can adapt your marketing to them. Read AI in Digital Marketing — The Complete Guide. Are consumers content with your content?

Gen Z 142

Gen Z Millennials Entertainment User-Generated 142

Hubspot Marketing

DECEMBER 4, 2024

B2B newsletters serve a very different purpose from email marketing or email promotions. Think of the latter like more traditional marketing, where you’re alerting existing customers to sales or other events and trying to get readers to click out of the email. Balance promotional and creative content.

Education 99

Education Logistics Promotion Advertisers 99

Sprout Social

JANUARY 15, 2025

Affiliate influencer marketing, or influencer affiliate marketing, is a type of brand partnership where influencers earn a commission for driving product or service sales through their content. Here’s how it typically works: A brand partners with influencers to promote their product or service through social media content.

Influencer Marketing 99

Influencer Marketing Affiliate Marketing Branding Gen Z 99

Hubspot Marketing

NOVEMBER 14, 2024

I’m lucky if I open maybe ten percent of them — including anything promotional. Those companies did below the line (BTL) marketing right. Email marketing, direct mail, events — below the line marketing includes these and similar targeted tactics to convince and convert buyers.

Direct Mail 130

Direct Mail Marketing Marketers Email Marketing 130

Vertical Response

AUGUST 25, 2024

Effective channels for holiday promotions include email marketing, social media contests, and Instagram Stories. Instagram Stories can feature deals and promotions via bio links and shoppable posts. Email Marketing Campaigns for Holidays Email marketing remains highly effective for holiday promotions.

Marketing Strategy 105

Marketing Strategy Non-Profit Shoppers Shipping 105

Marketing Insider Group

NOVEMBER 20, 2024

Paid media is promotional content a business pays for to reach a target audience. It’s a useful digital marketing tool because it offers a direct line to potential customers. Ahrefs reports that over 96.5%

Management 68

Management Advertisers Advertising Analytics 68

Neil Patel

JUNE 25, 2025

Paid media is any form of promotion that meets both of the following criteria: it happens on a platform you don’t own, and you pay for it. The digital marketing channels you use to promote your business can be split into three categories: paid, earned, and owned. What Is Paid Media?

User-Generated 97

User-Generated Advertisers Advertising Direct Mail 97

SmartBrief - Marketing

AUGUST 13, 2024

Key topics covered: Leadership strategies and innovation in marketing Global marketing initiatives, insights and policies Big ideas and trends that speak directly to CMOs Subscribe to ANA SmartBrief for Marketing Leadership here. IAB SmartBrief For digital marketers, advertisers and media professionals.

Market Trends 105

Market Trends Advertisers Advertising Digital Marketing 105

Buffer Marketing

FEBRUARY 27, 2025

A strong bio: Clearly states the newsletter’s focus Highlights who it’s for Uses a conversational, approachable tone For example, instead of: "I’m a marketing expert sharing my thoughts on digital trends." " You can (and should) also connect your social media so that people can find you elsewhere.

Promotion 74

Promotion Price Affiliate Marketing Fashion 74

Hubspot Marketing

OCTOBER 11, 2024

As a content writer in the digital marketing space, I spend a lot of time breaking down industry terms, concepts, and strategies, some of which can be more confusing or difficult to grasp than others. Best for: B2B2C partnerships in which both companies have a significant consumer-facing element.

Manufacturing 133

Manufacturing B2C eCommerce Marketing 133

Trade Press Services Newsletter

MARCH 6, 2025

Whether looking for a new opportunity, seeking a promotion, or showcasing your thought leadership accomplishments, optimizing your resume can help you stand out in a competitive marketplace. Strike a Balance. Having relevant technical skills can set you apart from other candidates.

Transform 240

Transform Thought Leadership Communications New Technology 240

Backlinko

JULY 15, 2025

Think: Short videos or animations on social platforms Blog posts tied to lifestyle or work challenges Paid ads that highlight common frustrations in a simple way For example, Semrush uses TikTok to create short, relatable videos aimed at digital marketers. The question is: How do you promote your content the right way?

Customer 117

Customer User-Generated Price Education 117

Orbit Media Studios

JANUARY 8, 2025

Heres how Jay Acunzo uses logos to promote his newsletter. But content marketers often collaborate with influencers on podcasts, events and webinars. These collaborations often lead to long-term partnerships, where the brand and the influencers are co-creating and co-promoting content together over time.

Copywriting 112

Copywriting Transform SEO Place 112

Hubspot Marketing

MAY 7, 2025

This free template allows you to sort your social media content in a spreadsheet that's designed to help you track the day, time, and social media channel on which everything you create is being promoted. Social Media Campaign Templates An unexpected part of social media marketing is managing a budget. Provide value.

Social Media Marketing 116

Social Media Marketing eBook Marketing Marketers 116