article thumbnail

AI transformation: 2025 predictions

Martech

Dig deeper: The AI-powered path to smarter marketing Redefining content optimization for genAI retail search If youre in ecommerce, AI is already changing the playing field through genAI search tools like Amazon RUFUS. AI will help refine and optimize, but the team needs to set the initial strategy.

Transform 109
article thumbnail

Social Media Ecommerce: The Complete Guide to Social Shopping

Sprout Social

Many businesses use social media ecommerce strategies to target their audience on social networks before consumers visit their online stores. If you’re still on the fence about adopting a social media ecommerce strategy, here are three important reasons why you need to do so, and fast: 1. jobs #ecommerce pic.twitter.com/5kVnNRymR5.

eCommerce 111
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Anatomy of a Facebook Ad: How to Create Scroll-Stopping Campaigns [+ Examples]

Hubspot Marketing

This can be extremely useful for highlighting multiple products at once and is common with eCommerce sites like Ulta. Enjoy the Ride, and thats precisely the energy this ad captures. It grabs your eye and perfectly captures a romantic this could be you energy. The companys About Us page reads, Lifes Short. Keep your copy short.

article thumbnail

Top Content Marketing Ideas for Ecommerce Brands

Marketing Insider Group

Think more critically and strategically about the amount of time, energy, and money you put into your content marketing efforts. The post Top Content Marketing Ideas for Ecommerce Brands appeared first on Marketing Insider Group. Tip #7: Stop doing the stuff that doesn’t work anymore. Tip #8: Keep watching other brands. Over to You.

article thumbnail

How to Do SEO for Your New Website [10-Step Guide]

Backlinko

For example, “energy-efficient heating systems.” For example, if you’re creating a webpage on “heating repair services,” you should also include that keyword in your image name for that page: Here’s how to do image SEO: Use descriptive file names: Instead of using generic image names, use descriptive ones that include relevant keywords.

SEO 116
article thumbnail

25 Best Blog Niche Ideas (Data Study)

Backlinko

Whether you’re launching your first blog or your fifth, these insights will help you make smarter decisions about where to invest your time and energy. For example, CleanTechnica covers energy efficiency, geothermal energy, Tesla products, and more. They also provide in-depth electric vehicle reviews.

article thumbnail

7 tips for delivering high-impact technical SEO audits

Search Engine Land

Less is usually more: Focus on impact over quantity Through years of observing audits produced by various SEO agencies, I’ve noticed a common oversight: many fail to consider the limited resources – time and energy – available to companies. In SEO, this often manifests as a few issues causing the majority of problems.

SEO 106