article thumbnail

AI transformation: 2025 predictions

Martech

Dig deeper: The AI-powered path to smarter marketing Redefining content optimization for genAI retail search If youre in ecommerce, AI is already changing the playing field through genAI search tools like Amazon RUFUS. AI will help refine and optimize, but the team needs to set the initial strategy.

Transform 113
article thumbnail

How to Do SEO for Your New Website [10-Step Guide]

Backlinko

For example, “energy-efficient heating systems.” For example, if you’re creating a webpage on “heating repair services,” you should also include that keyword in your image name for that page: Here’s how to do image SEO: Use descriptive file names: Instead of using generic image names, use descriptive ones that include relevant keywords.

SEO 120
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

7 tips for delivering high-impact technical SEO audits

Search Engine Land

Less is usually more: Focus on impact over quantity Through years of observing audits produced by various SEO agencies, I’ve noticed a common oversight: many fail to consider the limited resources – time and energy – available to companies. In SEO, this often manifests as a few issues causing the majority of problems.

SEO 106
article thumbnail

AI Conversion Rate Optimization — What Are the Benefits & How to Use It in Your Business

Hubspot Marketing

Imagine you run an ecommerce store selling electronics. The next time they visit your site, you could add a banner featuring the latest solar-powered gadgets or provide recommendations for energy-efficient home appliances to improve your chances of conversion.

article thumbnail

Instagram Marketing in 2025: The Complete Guide to Form Your Strategy (+ Best Practices)

Buffer Marketing

So it’s great for ecommerce and service-based businesses that want to reach and sell to their audience. And maybe that’s true for a content format like Instagram Stories that’s (sometimes) more casual and low-effort, but it’s difficult for carousels or reels, which require more creative energy

article thumbnail

How much does AI cost? Here are the industry averages

Hubspot Marketing

Many ecommerce, marketing, or CMS platforms include basic recommendation capabilities free of charge or at a minimal cost. You must also consider energy and power costs to manage this cluster, which can bump up the total cost by 30-40%. But what's the actual cost for companies to understand my preferences (and yours!) so accurately?

Price 99
article thumbnail

Influencer marketing campaigns: 8 examples that drive real results

Hootsuite

View this post on Instagram A post shared by d e l a y n e e (@delaynee.rodriguez) Gymnast @delaynee.rodriguez regularly features Accelerator energy drink in her content. Affiliate marketing is a smart alternative for brands, especially in the ecommerce space, looking to drive results with low upfront cost.