Martech

MARCH 24, 2025

Is AI truly revolutionizing email marketing, or is it just another overhyped technology? If youve been wondering how AI can (or should) fit into your email marketing strategy, youre not alone. Heres a sneak peek at whats changing and what you need to know before investing in your next email marketing solution.

Email Marketing 113

Email Marketing Transform User-Generated eCommerce 113

Backlinko

NOVEMBER 8, 2024

What are the 4 Ps of marketing? For over 60 years, these four elements have been the cornerstone of many successful marketing strategies. Well, they’re the backbone of every successful marketing strategy. Mastering these four elements is what separates good marketing from great marketing. Absolutely. But it was E.

Price 115

Price Real Estate Promotion Food 115

Backlinko

MARCH 11, 2024

User-generated content (UGC) has become a powerful element in marketing initiatives, helping build authentic and trusting relationships between brands and consumers. User-generated content comes in a wide range of formats, including reviews, Q&As, images and videos.

User-Generated 114

User-Generated Gen Z Shoppers eCommerce 114

Martech

JULY 29, 2024

See more about how marketers are using MarTechBot here. I am the first generative AI chatbot for marketing technology professionals. When content creators or marketers need to use these assets in their web content, they can easily access them from the DAM. For this prompt, try selecting the marketing operations persona.

Management 118

Management eCommerce CRM User-Generated 118

Martech

NOVEMBER 21, 2024

The AI robot’s ability to influence other machines and bypass operational controls has reportedly taken social media users in China by storm, with some calling it “terrifying” and many expressing unease. Additionally, Smart Categories help marketers identify key conversation themes related to their brand.

Law 112

Law Transform Retail Manufacturing 112

Martech

APRIL 10, 2025

In pursuit of creating the most interesting, creative and drool-worthy marketing content , I’ve become a bit of a software nerd. Content marketers are spoiled from the number of content capabilities, integrations and analytics insights available. Here are 12 underrated content marketing tools and unique ways to use popular tools.

Content Marketing 120

Content Marketing User-Generated CRM Social Media Marketing 120

Martech

JANUARY 16, 2025

The problem for any company creating these generative AI systems is the more people use them, the more it costs. Consider: OpenAI’s ChatGPT has more than 300 million weekly active users more than any other pure GenAI company. Spotify went positive thanks to laying off 2,000 people and cutting its marketing budget.

Non-Profit 114

Non-Profit Direct Mail eCommerce User-Generated 114

Rock Content

JULY 11, 2024

Most modern consumers consider it essential, making ecommerce a huge opportunity for brands to exceed customer expectations. Successfully managing every aspect of a growing ecommerce store can be challenging. Here, we’ll introduce you to some of today’s best ecommerce tools.

eCommerce 52

eCommerce Logistics Shipping eBook 52

Hubspot Marketing

JULY 16, 2024

Everyone knows that ChatGPT can generate content on nearly any topic you can imagine (some information might be made up, but that’s a story for a different article). Categorize them into informational, navigational, transactional, general, and commercial categories. What I like about ChatGPT is that it’s a good idea generator.

SEO 136

SEO User-Generated Transform eCommerce 136

Martech

SEPTEMBER 27, 2024

As marketers face growing pressure to get the most value from their ad budgets, return on ad spend (ROAS) has become a go-to performance metric. ROAS: A too-good-to-be-true KPI ROAS is essential for performance-driven marketers, especially in direct-to-consumer (DTC) and ecommerce , where linking ad spend to revenue is key.

Advertisers 127

Advertisers Advertising Branding User-Generated 127

Martech

JULY 24, 2024

What does this mean for marketers? P&G brands will be leveraging social media to generate organic content by athletes and their fans throughout the Olympics, according to SponsorUnited. professional teams, most of their fans live outside of the home market, said Salarvand. In the U.S., Bring Paris to U.S.

Gen Z 117

Gen Z Fashion Entertainment Marketers 117

Martech

AUGUST 8, 2024

Thanks to a fairly ambiguous Google statement that seeks to “ elevate user choice ,” it looks like we’ll soon see a combination of cookie-less and cookie-dependent solutions — although how that will work out in practical terms is still up in the air. improving data collection on a specific website or integrating your marketing platforms).

Transform 125

Transform Analytics eCommerce CRM 125

Martech

JULY 31, 2024

digital ad platforms saw slowing ad spending last quarter, according to a new report from digital marketing agency Tinuiti. However, sales generated through Sponsored Product ads performed better, increasing by 11% year-over-year for the quarter, resulting in improved return on investment for advertisers.

Advertising 120

Advertising Advertisers Retail eCommerce 120

Martech

JULY 30, 2024

Canva acquires generative AI content and research startup Leonardo.AI launched less than two years ago and boasts 19 million registered users. Its image- and video-generating tools are used by professionals across advertising, marketing, ecommerce and other industries. for an undisclosed sum. Why we care.

User-Generated 114

User-Generated eCommerce Advertisers Advertising 114

Backlinko

DECEMBER 27, 2024

Generative AI refers to technology that uses machine learning models to create content. For example, different generative AI models can understand coding, visual, scientific, and human languages. How Generative AI Works Gen AI uses libraries of existing material to produce original content. Heres how the process works.

Transform 118

Transform User-Generated Manufacturing eCommerce 118

Litmus

SEPTEMBER 25, 2024

What is lifecycle marketing? By aligning your marketing efforts to each stage, you can build stronger relationships, keep customers coming back, and make the most of every interaction.In Lifecycle marketing is a strategy that involves engaging customers with the right message at the right time as they interact with your brand.

Management 99

Management Marketers Marketing CRM 99

Hootsuite

MARCH 21, 2025

users will buy via Instagram in 2025. Set up a shop to tap into this lucrative market. High-quality images, curated collections, and user-generated content (UGC) build trust and drive sales. Users can either purchase directly on Instagram (with Checkout) or click through to finish the transaction on the brands website.

eCommerce 96

eCommerce User-Generated Shoppers Entertainment 96

Use Insider

JANUARY 23, 2025

Its also growing in popularity as more eCommerce marketers are realizing its potential. However, most eCommerce brands are still only scratching the surface of WhatsApps capabilities. What is WhatsApp eCommerce ? billion users. For example, one of our customers saw a 97% open rate and nearly 30% CTR on WhatsApp.

eCommerce 52

eCommerce Non-Profit Shipping Price 52

Hubspot Marketing

DECEMBER 30, 2024

You can then use the performance data to improve your content marketing strategy. Below, some incredible SEO specialists and I share the key benefits of adding this process into your content marketing strategy. Content Performance Monitoring and Benchmarking Around 13% of marketing leaders cite content strategy as their top challenge.

eCommerce 116

eCommerce SEO User-Generated Key Performance Indicator 116

Hootsuite

APRIL 9, 2025

100% of marketers who read these social media statistics will have the data they need to plan and optimize their social strategies in 2025. With nearly 139 million Instagram Reels watched every minute and TikTok turning almost half its users into buyers, short videos arent just populartheyre powerful. of users into buyers in 2024.

Gen Z 110

Gen Z Social Media Marketing Millennials User-Generated 110

Martech

APRIL 10, 2025

When users get a complete answer directly from an AI tool, they often stop searching AI effectively intercepts that traffic. But if the AI response cites your website (or, on occasion, includes a direct link), there’s a chance users will click through, creating AI-driven traffic. AI has simply become a lead generator for you.

Transform 134

Transform User-Generated Analytics Retail 134

Backlinko

AUGUST 19, 2024

Google’s AI Overviews are a search feature that uses generative AI to provide quick answers directly in search results. AI Overviews are AI-generated summaries of results for your search query. This overview includes link cards—clickable links to websites used to generate the AI-generated summary. What Are AI Overviews?

User-Generated 111

User-Generated SEO eCommerce Management 111

Martech

AUGUST 30, 2024

This means that instead of marketers carving out segments they think are best for the campaign, the AI discovers these optimal audiences automatically. Marketers are only just beginning to integrate new AI tools into their campaigns. Why we care. Meta’s Advantage+ roadmap follows this trend line. Advantage+ shopping campaigns.

Branding 109

Branding Fashion Retail User-Generated 109

Litmus

OCTOBER 16, 2024

In this article, we’ll cover what customer lifecycle marketing is and how you can implement it to convert casual browsers into loyal brand advocates. Understanding each stage lets you tailor marketing to boost customer engagement and loyalty. Lifecycle marketing asks, “How can we keep our product relevant?”

Health 96

Health Customer Journey User-Generated Marketers 96

Sprout Social

NOVEMBER 4, 2024

Social has evolved into consumers’ favorite holiday marketing resource: a one-stop destination for discovering gifts, finding the latest deals and seeking customer service. But the opportunity for ecommerce is growing faster, with sales expected to increase 7-9% YoY, totalling up to $294 billion. trillion , an increase of 3% YoY.

Gen Z 120

Gen Z Millennials User-Generated Shoppers 120

Customers.ai

NOVEMBER 14, 2024

Email marketing isn’t as easy as it used to be. From advanced segmentation to automation, Klaviyo and surrounding Klaviyo tools equip you to tackle the challenges of modern email marketing with ease. Key Features for Smarter Email Marketing Klaviyo has become a go-to email marketing tool for ecommerce for a reason.

Email Marketing 85

Email Marketing eCommerce Shipping Analytics 85

Customers.ai

DECEMBER 31, 2024

Most marketers are so focused on the visible 2% that they ignore the massive untapped opportunity sitting right under their noses! Capturing even a small portion of these anonymous users can transform your ROI. Instead, you gain actionable insights into who these anonymous users are and how to engage them effectively.

Key Performance Indicator 98

Key Performance Indicator Transform Outbound Marketing Marketers 98

Customers.ai

NOVEMBER 25, 2024

Here’s a wild stat to kick things off: 91% of users won’t return to a website after a bad experience. Today’s platforms dive deeper, going beyond the metrics and uncovering the “why” behind user actions. Let’s break down some of the capabilities redefining what’s possible for marketers: 1. Tools like…visitor tracking?

eCommerce 89

eCommerce Price Customer Journey CRM 89

Customers.ai

JANUARY 2, 2025

Email marketing is like printing money when you get it right. But lets be realsending generic blasts to your entire list doesnt cut it. Thats where trigger-based email marketing comes in. Book a Demo What Is Trigger-Based Email Marketing (And Why Does It Work?) For ecommerce brands, the possibilities are endless.

Email Marketing 81

Email Marketing eCommerce Shoppers Marketers 81

Backlinko

JULY 1, 2025

In 2025, the most effective marketing doesn’t come from expensive ad campaigns or complicated funnels. In this article, you’ll find 15 marketing ideas for small businesses that drive real results. Helpful resource: Download our free Small Business Marketing Checklist to stay organized as you implement these strategies.

Marketers 87

Marketers Marketing User-Generated Promotion 87

Martech

MARCH 12, 2025

Welcome emails generate 320% more revenue per email than promotional ones. This automation is activated immediately after a user submits a sign-up form or interacts meaningfully with your brand. Feature customer testimonials or user-generated content. Dig deeper: 7 tips for using marketing automations to drive leads 3.

Non-Profit 111

Non-Profit User-Generated Shipping eCommerce 111

Customers.ai

JANUARY 3, 2025

For any marketer, understanding their journey is the key to doing the thing we all want to do – turning browsers into buyers and buyers into loyal fans. To get you started on your own research, were diving into exactly how to uncover those insights, use them to level up your marketing, and keep your customers coming back for more.

Customer 89

Customer eCommerce Shipping Customer Journey 89

Marketing Insider Group

APRIL 10, 2023

ecommerce market. ecommerce as well. Image source: PYMNTS As an independent ecommerce business, you spend a lot of time thinking about how to remain relevant in an industry dominated by these behemoths. A 2022 PYMNTS analysis found that Amazon and Walmart together take about 50% of the total U.S. digital retail sales.

eCommerce 139

eCommerce Logistics Retail Manufacturing 139

Martech

JUNE 11, 2025

B2B marketers are under pressure to deliver pipeline, but the old playbook of MQL chasing, generic content and paid ads isn’t cutting it anymore. To drive growth in an AI-saturated, attention-poor market, we need to refocus on what really moves the needle: building a brand that stands out, connects with buyers and earns trust.

Branding 113

Branding Education Thought Leadership User-Generated 113

Search Engine Land

SEPTEMBER 27, 2024

From generating unique images to optimizing content, AI platforms like Grok, ChatGPT and Midjourney offer endless possibilities. You and your team can collaborate together within Canva while using AI tools to: Generate copy with Magic Write. Get the newsletter search marketers rely on. Help with email marketing.

SEO 119

SEO Transform User-Generated Analytics 119

Scoop.it!

DECEMBER 28, 2023

Many elements influence ecommerce conversion rates. From seasonal upticks and downturns in sales to market trends to consumer behavior tendencies, ecommerce brands must manage a variety of factors when attempting to surpass the average CR of (approximately) 2%. So, how do you use content marketing to boost conversions?

eCommerce 116

eCommerce Content Marketing Customer loyalty Marketers 116

Hubspot Marketing

NOVEMBER 4, 2024

At least, that’s how this marketer’s story arc went. The platform has gone from a simple feed of blurry photos for our friends to a powerhouse for businesses looking to build awareness, generate leads, and sell. See more in “ The HubSpot Blog's Instagram Shopping Report: Data from 500+ Instagram Marketers.”

Product 110

Product User-Generated eCommerce Shipping 110