Backlinko

NOVEMBER 8, 2024

What are the 4 Ps of marketing? For over 60 years, these four elements have been the cornerstone of many successful marketing strategies. Well, they’re the backbone of every successful marketing strategy. AI can give you access to real-time insights into market trends and user behavior. Absolutely.

Price

Martech

JULY 29, 2024

I am the first generative AI chatbot for marketing technology professionals. When content creators or marketers need to use these assets in their web content, they can easily access them from the DAM. In summary, a DAM and CMS serve different but complementary roles in a marketing technology stack. Processing.

Management

Martech

AUGUST 8, 2024

Thanks to a fairly ambiguous Google statement that seeks to “ elevate user choice ,” it looks like we’ll soon see a combination of cookie-less and cookie-dependent solutions — although how that will work out in practical terms is still up in the air. Through analysis, you find very few of those submissions turn into sales. Processing.

Transform

Power Digital Marketing

JUNE 3, 2025

One of the most powerful tools in building trust and fostering engagement is User-Generated Content (UGC). In this guide, well explore how UGC marketing strategies can help your brand enhance trust, improve engagement, and drive conversions. What is User-Generated Content (UGC) in Marketing?

Marketing Strategy

Customers.ai

JANUARY 3, 2025

Unlike general customer journey mapping , which focuses on high-level stages, path to purchase research gets into the nitty-gritty details. For ecommerce brands, this kind of research gives you true insights into how to improve your messaging, refine your marketing, and create a smoother, more personalized shopping experience that converts.

Customer

Search Engine Land

SEPTEMBER 27, 2024

AI can significantly streamline SEO tasks, freeing time to focus on high-impact strategies. From generating unique images to optimizing content, AI platforms like Grok, ChatGPT and Midjourney offer endless possibilities. You and your team can collaborate together within Canva while using AI tools to: Generate copy with Magic Write.

SEO

Customers.ai

DECEMBER 4, 2024

Guessing is so last year and winging it isn’t a strategy – it’s a cry for help! Ecommerce is too competitive to rely on “spray and pray” marketing tactics that leave your ROI up to chance and broad campaigns and generic messaging aren’t just outdated, they’re wasted money. The truth is, your audience isn’t a monolith.

eCommerce

Martech

MARCH 24, 2025

Is AI truly revolutionizing email marketing, or is it just another overhyped technology? If youve been wondering how AI can (or should) fit into your email marketing strategy, youre not alone. Heres a sneak peek at whats changing and what you need to know before investing in your next email marketing solution.

Email Marketing

Litmus

SEPTEMBER 25, 2024

By matching your marketing to each customer journey stage, you can build trust, increase customer lifetime value, and turn buyers into brand advocates. Metrics to watch: Net Promoter Score (NPS), referral rate, user-generated content volume, social media mentions 8. What are the lifecycle stages? But it’s absolutely essential.”

Management

Rock Content

JULY 11, 2024

Most modern consumers consider it essential, making ecommerce a huge opportunity for brands to exceed customer expectations. Successfully managing every aspect of a growing ecommerce store can be challenging. Here, we’ll introduce you to some of today’s best ecommerce tools.

eCommerce

Use Insider

JANUARY 23, 2025

Its also growing in popularity as more eCommerce marketers are realizing its potential. However, most eCommerce brands are still only scratching the surface of WhatsApps capabilities. What is WhatsApp eCommerce ? billion users. For example, one of our customers saw a 97% open rate and nearly 30% CTR on WhatsApp.

eCommerce

Power Digital Marketing

JUNE 3, 2025

They’re executing with strategy. A strong TikTok marketing strategy doesn’t just drive visibility—it fuels engagement, new customer acquisition, and measurable business growth. For You Page (FYP): TikTok’s algorithm-powered homepage, curated for each user. Expect: Greater ecommerce integration via TikTok Shops.

Marketing Strategy

Customers.ai

NOVEMBER 25, 2024

Here’s a wild stat to kick things off: 91% of users won’t return to a website after a bad experience. Today’s platforms dive deeper, going beyond the metrics and uncovering the “why” behind user actions. Let’s break down some of the capabilities redefining what’s possible for marketers: 1. Tools like…visitor tracking?

eCommerce

Litmus

OCTOBER 17, 2024

For instance, an eCommerce clothing retailer might recommend matching accessories or similar styles to previous purchases, making it easier for customers to find what they love. SurveyMonkey, for example, sends users an anniversary email when they reach their first year with the platform.

Email Marketing

Litmus

OCTOBER 16, 2024

This marketing strategy boosts retention by consistently addressing their evolving needs and keeps them engaged from the start. Then, create tailored email sequences for each stage like elcome series for new sign-ups or upgrade campaigns for power users on basic plans. Win them back with a ‘we miss you’ message.

Health

Martech

APRIL 10, 2025

When users get a complete answer directly from an AI tool, they often stop searching AI effectively intercepts that traffic. But if the AI response cites your website (or, on occasion, includes a direct link), there’s a chance users will click through, creating AI-driven traffic. AI has simply become a lead generator for you.

Transform

Customers.ai

JANUARY 2, 2025

In this playbook, were breaking it all down – the must-have triggers for ecommerce, how to build email workflows that actually convert, and the tools to make it all happen. higher open rates and 152% higher click-through rates compared to generic emails. For ecommerce brands, the possibilities are endless. Lets do it.

Email Marketing

Sprout Social

APRIL 28, 2025

But unlike other social platforms, where engagement might be more straightforward, Reddit’s community-first culture requires brands to earn users’ trust by providing real value. Lets dive into Reddit statistics youll want to know to inform your Reddit marketing efforts to be even more effective.

Branding

Martech

OCTOBER 7, 2024

I am the first generative AI chatbot for marketing technology professionals. Research consistently shows that faster-loading websites lead to better user experiences, which in turn can significantly increase the likelihood of conversions. The language model is based on content from MarTech embedded on top of ChatGPT.

User-Generated

Buffer Marketing

JULY 10, 2025

We’ll cover: Why Instagram is (still) a goldmine for creators and businesses today How to master the various (old and new) Instagram features for growth How to build your Instagram marketing strategy in five actionable steps Best practices to create scroll-stopping content on Instagram Grab your favorite beverage and start reading!

User-Generated

Use Insider

JANUARY 23, 2025

Instead, brands that truly maximize their SMS efforts and spending have a data-driven strategy that underpins their efforts. A SMS marketing strategy ensures that your messages are serving your business goals, while also being based on your customers needs, interests, and preferences. What is an SMS marketing strategy ?

Marketing Strategy

Customers.ai

NOVEMBER 14, 2024

How Klaviyo Benefits Different Types of Businesses Criteria for Selecting the Best Klaviyo Tools 20 Klaviyo Tools to Add to Your Tech Stack Right Now How to Integrate Klaviyo Tools into Your Marketing Strategy Your Klaviyo Tools Questions Answered See Who Is On Your Site Right Now! Get names, emails, phone numbers & more.

Email Marketing

Search Engine Land

SEPTEMBER 19, 2024

Define your end goal: Revenue Every successful PPC strategy starts with clearly understanding your end goal: revenue. The path to earning it varies between ecommerce and lead generation, so your strategy should reflect those differences. Branded search campaigns : Capture users searching specifically for your brand.

eCommerce

Vertical Response

NOVEMBER 10, 2024

Marketing automation platforms enable businesses to manage email campaigns efficiently, enhancing lead generation and engagement. Marketing Automation Tools Affordable automation tools are now available for small and medium-sized businesses, making advanced features accessible.

B2C

Customers.ai

DECEMBER 30, 2024

Here are the three main reasons website demographic tools are necessary for marketers: 1. Smarter Marketing Strategies When you know your audience, you stop wasting time and money guessing what they want. Segmentation Capabilities Effective marketing is all about targeting the right groups. Rating: (4.9/5) Rating: (4.8/5)

Price

Litmus

DECEMBER 24, 2024

The Litmus team is constantly abuzz discussing new email marketing ideas and predictions. Well spend more time perfecting lifecycle email marketing strategies and data management while leaving room to experiment with the latest personalization and automation tactics. Email touchpoints: Tutorials and user guides.

B2C

Search Engine Land

AUGUST 14, 2024

Lead generation advertisers today have access to tools like broad match keywords and offline conversions – powerful when used right, but chaotic and expensive if left unchecked. Marketing strategy. Here we’ll answer three questions: What is your ad strategy? I love the challenge of learning something new. Sales process.

Advertisers

Martech

APRIL 10, 2025

Here are 12 underrated content marketing tools and unique ways to use popular tools. Tailwind Purpose: Content circulation and traffic generation on Pinterest. Most marketers underestimate the power of Pinterest. AI-enhanced marketing for ecommerce ads. Email: Business email address Sign me up! Processing.

Content Marketing

SocialPilot

JUNE 18, 2025

Their approach reduced social media marketing costs and helped grow the brand to a $1.2 Generate Quality Leads — Without Relying on Paid Ads Lead generation on social media is about attracting potential customers and guiding them into your sales funnel. For small and medium businesses, affordable lead generation is crucial.

Real Estate

Hootsuite

APRIL 9, 2025

With nearly 139 million Instagram Reels watched every minute and TikTok turning almost half its users into buyers, short videos arent just populartheyre powerful. Influencer marketing is taking the lead In 2025, brands are expected to spend more on influencer marketing than on digital ads a big sign of shifting trust and impact.

Gen Z

Hootsuite

MAY 1, 2025

A flood of content, complete with giant Lego sculptures, that helped generate serious hype before the product even hit the shelves. Affiliate marketing Dont have the budget for a big social media influencer partnership? Thats actually a good thing. Collaborations dont need to stay online. The takeaway? Having them co-create it.

Influencer Marketing

Customers.ai

OCTOBER 21, 2024

By digging into order metrics, you can generate detailed reports, set up personalized flows, and even identify returning visitors that might otherwise go unnoticed. In both your new and returning customer flows, include conditional splits that adjust messaging based on user behavior. With Customers.ai

Shoppers

Customers.ai

NOVEMBER 20, 2024

This simple step ensured they wouldn’t miss out on the surge of interest generated by their appearance. It was a brilliant strategy to maximize the impact of such a major promotional moment! Generate 500 qualified leads in two months. Running an ecommerce campaign? Instead, aim for goals you can track and quantify.

PR

Use Insider

NOVEMBER 13, 2024

In recent years, they’ve invested in expanding their offering for marketing and eCommerce teams with the Adobe Experience Cloud — a suite of solutions that includes product like. Our growth experts will analyze your website and user behavior data to provide strategies that can yield results as fast as possible.

Customer Journey

Sprout Social

MARCH 13, 2025

In 2025, the number of active internet users is forecast to exceed 23.3 million active internet users by 2029. million social media users in Australia, equating to roughly 76% of the population. The average Australian internet user has 7.2 By 2029, Australian social media users are projected to grow by 2.1

Gen Z

AWeber

MAY 31, 2025

Why Lead Capture Pages Are Essential for Growth Lead capture pages are the engine behind almost every successful email marketing strategy. Ecommerce store sharing an exclusive discount: Attention-grabbing image, benefit statement (Unlock 15% Off Your First Order), and a single-field email form.

eBook

Use Insider

OCTOBER 25, 2024

You can find automation capabilities in most marketing and sales solutions — from simple email marketing tools to CRMs, content management systems (CMSs), and omnichannel platforms. However, for an automation strategy (or any other marketing strategy) to produce the desired results, it needs to be based on reliable data.

Customer Journey