Content Marketing Institute
SEPTEMBER 26, 2023
You don’t need unique content ideas to differentiate your brand. You can recombine and reshape existing ideas to make them your own – even (or maybe especially) ones that didn’t work for other companies. Here’s how to get started.
Aspiration Marketing
SEPTEMBER 26, 2023
In today's business landscape, delivering exceptional customer service is the key to success. Enter HubSpot Service Hub Enterprise, a game-changing CRM solution for large-scale enterprises. From advanced automation and tailor-made reporting to AI-driven insights and dedicated onboarding support, discover how Service Hub Enterprise empowers businesses to excel in customer service.
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Social Media Examiner
SEPTEMBER 26, 2023
Are you up to date on changes from YouTube? Wondering which YouTube updates are important to marketers? In this article, we explore YouTube changes that affect your marketing. This article was co-created by Jerry Potter, and Lisa D. Jenkins. For more about Jerry, scroll to Other Notes From This Episode at the end of this […] The post YouTube Changes That Affect Marketers appeared first on Social Media Examiner.
Sprout Social
SEPTEMBER 26, 2023
Technology, like art, stirs emotions and sparks ideas and discussions. The emergence of artificial intelligence ( AI) in marketing is no exception. While millions are enthusiastic about embracing AI to achieve greater speed and agility within their organizations, there are others who remain skeptical—pretty common in the early phases of tech adoption cycles.
Speaker: Karen Swim, APR
Relevance is the currency of modern media relations—and personalization is how you earn it. In this new webinar with industry leader Karen Swim, APR, we'll explore proven strategies for precision targeting and crafting personalized pitches that resonate with journalists and build stronger relationships over time. You’ll also learn how to ensure your media lists are accurate and up to date, craft outreach that gets responses, and streamline your workflow without sacrificing quality.
Search Engine Land
SEPTEMBER 26, 2023
Google stunned the PPC community after openly admitting to quietly adjusting ad prices to meet targets. The confession comes eight years after Google Ad executive Jerry Dischler denied the search engine manipulates ad auctions at SMX Advanced in 2015. The backtracking has infuriated digital marker Greg Finn – so much so that he now believes advertisers should consider leaving Google.
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Practical eCommerce - Marketing
SEPTEMBER 26, 2023
The right prompts can increase social media productivity with idea suggestions, sample posts, repurposed content, and more. The post ChatGPT Prompts for Social Media Marketing appeared first on Practical Ecommerce.
Search Engine Land
SEPTEMBER 26, 2023
Google will soon block Bard’s shared conversations from appearing in Google Search. Google Bard recently came out with shared conversations that let users publicly share the chats they had with Bard. Soon after Google Search started to discover those URLs, crawl them, and index them. The issue. Gagan Ghotra posted on X a screenshot showing how a site command for site:bard.google.com/share returned results from Bard.
Calvyn Lee Blog
SEPTEMBER 26, 2023
Creating a topical map for your website in the web hosting industry is an excellent strategy to establish your site as an authority in this niche. A topical map helps structure your content logically, making it easily understood by both users and search engines. It also enhances your site’s visibility in search engine results by demonstrating topical relevance, which is a crucial factor in SEO.
Buffer Marketing
SEPTEMBER 26, 2023
Some things you need to know about me: I’m an introvert and I’m shy. And, to build up my business, I’ve been actively building my personal brand on social media for three years. These things seem rather at odds with each other, don’t they? Before you ask, introversion and shyness are not one and the same. For example, I prefer my own company — preferably curled up with a novel — to socializing because of my low social battery (introvert).
Speaker: Steve Worthy, MBA
The rapid rise of AI-powered displays, touchless technology, and sensory marketing is reshaping the future of in-store engagement. Yet for many retail executives, the real challenge is not identifying new tools - it is knowing which signals to trust, which inputs to prioritize, and how to architect decisions that elevate in-store leadership rather than dilute it.
Search Engine Land
SEPTEMBER 26, 2023
When implementing an SEO strategy, a document roadmap is crucial for several reasons: It serves as your daily guide. It represents what non-SEO professionals perceive as SEO – a practical checklist of tasks. It provides a structure to communicate expectations with stakeholders. A solid, well-researched strategy is best complemented with an SEO roadmap in Google Sheets or a tool like Jira or Asana.
Martech
SEPTEMBER 26, 2023
Martech is a lot more than marketing technology. “It doesn’t really reduce to a collection of platforms and apps and APIs,” MarTech’s editorial director Kim Davis said in his keynote address for The MarTech Conference. Martech is really at the intersection of technology, strategy and people, he said. It’s important to note that those elements are all equals, interacting and informing each other.
Hubspot Marketing
SEPTEMBER 26, 2023
Marketing plans provide a framework to funnel customers from awareness to decision to purchase. When it comes to software-as-a-service (SaaS) offerings, these plans must account for the recurring nature of SaaS solutions. There's a special focus on retention and referral over purchase and loyalty. Here’s what you need to know about SaaS marketing plans, what sets them apart from traditional frameworks, and how your company can create a plan that drives revenue.
Martech
SEPTEMBER 26, 2023
Survey platform SurveyMonkey today announced the launch of SurveyMonkey Forms. The solution will allow users to create web forms using pre-built templates, customizable fields and third-party integrations as well as workflow automation to increase the efficiency of form development. Forms will be available in all paid plans at no extra charge and will also be offered as a standalone tool.
Speaker: Hanan Polinovski, Events Manager and David Brown, Sr. Marketing & Events Lead
Are your events living up to expectations? Are you getting quality leads from your sponsorships? Have you ever wondered if that branded notebook actually makes an impact? Get ready to transform your event strategy! Join event marketing pros Hanan Polinovski from Printfection and David Brown from Bonusly for a fast-paced webinar about turning your event efforts into serious ROI.
Search Engine Land
SEPTEMBER 26, 2023
Apple is not planning to create its own search engine to rival Google. Eddy Cue, Apple’s senior vice president of services, is expected to testify at the federal antitrust trial that there are no plans for an “Apple Search” model because its partnership with Google works better for its customers, Bloomberg reported. Cue notably helped negotiate Apple’s multibillion-dollar deal with Google, which took four months “working every single day” to finalize.
Martech
SEPTEMBER 26, 2023
Have you ever noticed how Netflix just gets your binge-watching habits? That’s personalization at its best. Your customers crave that level of precision in marketing. By mastering the three Rs of marketing automation — relevance, response and ROI — you can give them exactly what they’re looking for. Ready to create marketing that’s as tailored as those Netflix recommendations?
CMO Network
SEPTEMBER 26, 2023
The partnership was created to nurture and strengthen community through music, and is a part of the NFL’s Inspire Change program.
Martech
SEPTEMBER 26, 2023
Two-thirds of marketers are facing reduced budgets in the second half of the year, according to new research from email management software company Exclaimer. Also, many marketers are out of sync with how customers want to hear from them — focusing on social media instead of email. Budgets. Most marketing budgets as they stand prioritize email — a good start.
Speaker: Speakers:
Brace yourself, B2B marketers. Your beloved SEO is getting a makeover, and its name is Language Model Optimization (LMO). What does that mean for your digital strategy? Join Jesse McFarland of SpearPoint Marketing on the next B2B Growth Show as we unravel the mystery and get you prepped for the next evolution in search. Here’s what you’ll walk away with: A clear breakdown of SEO vs.
Search Engine Land
SEPTEMBER 26, 2023
Microsoft Advertising Network for retail has been rolled out in the US. The network has been designed to simplify the process of creating retail media campaigns, making it easier for brands to launch their retail media programs faster by: Connecting retailers with a large, relevant pool of demand. Expanding their reach offsite, driving traffic to their websites at no cost through co-branded ads.
CMO Network
SEPTEMBER 26, 2023
In an era focused on wellness and cultural representation, Sajani Amarasiri, the founder of Kola Goodies blends both seamlessly.
Search Engine Land
SEPTEMBER 26, 2023
Generative AI, a subset of artificial intelligence, has emerged as a revolutionary force in the tech world. But what exactly is it? And why is it gaining so much attention? This in-depth guide will dive into how generative AI models work, what they can and can’t do, and the implications of all these elements. What is generative AI? Generative AI, or genAI, refers to systems that can generate new content, be it text, images, music, or even videos.
AWeber
SEPTEMBER 26, 2023
Tis’ the season for pumpkin spice coffee, college football, and overuse of the pumpkin emoji. But did you know that it’s also a time for some of the biggest business holidays of the year? Cyber Monday, Black Friday, even the majority of Christmas shopping. (That’s right, fall doesn’t end until December 20th!) So take a small break from your Black Friday/Cyber Monday planning.
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Unlock the Power of Historical Data A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse Today’s association leaders need more than real-time snapshots—they need the full story. MemberSuite: A Data Revolution reveals how a native data warehouse transforms your AMS into a strategic decision-making engine. In this free eBook, you’ll discover: The difference between a database and a data warehouse—and why it matters How to gain historical visibility into membership, engagement, events,
Search Engine Land
SEPTEMBER 26, 2023
Facebook can be sued over claims its advertising algorithm is biased, a California State Court of Appeals has ruled. The decision reverses a previous ruling from 2020 that stated Facebook was protected from accountability under Section 230 – a law that shields online platforms from legal action when users share illegal material. Why we care. Brands utilizing Facebook’s ad tools may unintentionally be engaging in discriminatory practices if the platform’s algorithm is found to be bias
Sachs Marketing Group
SEPTEMBER 26, 2023
Some effective ways to create content for Instagram include posting high-quality images and videos, creating engaging stories and reels, and sharing user-generated content. Leveraging Instagram’s multiple features can help you build a strong brand presence and foster community engagement. Struggling with a lackluster Instagram profile? You’re not alone.
Litmus
SEPTEMBER 26, 2023
Countdown timers are a quick, effective way to boost engagement—whether they’re for sales or newsletter sign-ups. Introducing urgency into the inbox encourages email openers to take action. As a powerful visual tool, countdown timers are a tried and tested tool to build anticipation and encourage action. There are plenty of questions people still have about utilizing countdown timers to their advantage.
Search Engine Land
SEPTEMBER 26, 2023
Artificial intelligence (AI) is poised to become a vital tool for brands seeking to enhance their online presence. However, integrating AI into marketing strategies inevitably creates legal considerations and new regulations that agencies must carefully navigate. In this article, you’ll discover: How businesses and SEO and media agencies can minimize legal risks of implementing AI-enhanced strategies.
Speaker: Speakers:
Marketing and sales might be two halves of the same coin, but how often do they feel like they’re tossed in completely different directions? It’s time to bridge the gap, align your teams, and start building a pipeline instead of frustration. Join us for this insightful webinar to transform your siloed teams into a powerhouse partnership. What you’ll learn: A clear understanding of why sales and marketing alignment is crucial for business growth.
Digital Marketer
SEPTEMBER 26, 2023
A solitary abandoned cart might seem inconsequential in the bustling digital bazaar that is the eCommerce of today. Yet, when looked at collectively, these unclaimed carts represent a staggering amount of potential revenue slipping away. What causes a customer, eager to purchase, to suddenly change course? The list of reasons might be endless, but the most common are: High shipping costs or long delivery times : rapid and affordable deliveries are the expectation, not the luxury.
Search Engine Land
SEPTEMBER 26, 2023
Search engine optimization techniques keep evolving, leaving many wondering what still works and which tactic is no longer effective. With the focus on guest blogging being so intense and the opinions about it changing so fast over the years, it’s no surprise that many are uncertain about its relevance for SEO today. As for the Google algorithm, everything is stable – having links from quality niche-related sites still counts as a digital thumbs-up that can enhance your search rankings.
CMO Network
SEPTEMBER 26, 2023
For episode five of Forbes' video series on The Evolution of Creativity and Creative, I spoke with Danny Robinson, Chief Creative Officer at The Martin Agency.
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