Aspiration Marketing
AUGUST 2, 2022
Increasing your company's conversion rate online often requires more than delivering high-quality products and services. Most of the time, truly understanding your target audience is key to conversion rate optimization in any market or industry. With the use of GDD, or growth-driven design, streamline your sales efforts while optimizing your conversion rate on an ongoing basis.
Hubspot Marketing
AUGUST 2, 2022
It's no secret that business opportunities are continuing to grow on Instagram. Approximately 90% of Instagram's 1 billion active monthly users follow a business account on the platform, and there are more than 200 million business accounts. But here's the deal: Unless you're famous, it's really hard to amass a huge following on Instagram without some hard work.
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Sprout Social
AUGUST 2, 2022
More than half of consumers anticipate using YouTube in the coming year , trailing only Facebook, according to the latest Sprout Social Index™. It’s also the second-most visited website globally , behind Google. One of the most compelling reasons for marketers to incorporate YouTube into their strategies is that a huge number of people spend a great deal of time there.
Hootsuite
AUGUST 2, 2022
You’re busy crafting quality content and mastering your social media strategy. You don’t have time to exhaustively compile a list of the ideal length of social media posts for every single platform. So we did it for you. (Please, hold your applause.). This isn’t just a list of how long social posts can be: it’s a list of the best social media post lengths to drive the most engagement.
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Marketing and sales might be two halves of the same coin, but how often do they feel like they’re tossed in completely different directions? It’s time to bridge the gap, align your teams, and start building a pipeline instead of frustration. Join us for this insightful webinar to transform your siloed teams into a powerhouse partnership. What you’ll learn: A clear understanding of why sales and marketing alignment is crucial for business growth.
Content Marketing Institute
AUGUST 2, 2022
Every step of a white paper should help your reader along with your company goals. Too many marketers skip important steps or don’t do them effectively. Here’s how to make sure your next white paper isn’t one that fails.
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Sprout Social
AUGUST 2, 2022
Think about your first social media account. Why did you join? The answers change as you move across platforms and through time. If you joined Facebook in the mid-2000s or Instagram in the early 2010s, your goal was probably to see what your friends were up to. But let’s say you joined later, during the rise of the influencer. Your reasoning might have been to keep up with news or the latest trends, with a side of keeping tabs on people you went to high school with.
Martech
AUGUST 2, 2022
At CabinetM we define martech broadly. For us, as a martech management platform, it’s any product that supports developing and managing the customer experience or contributes to acquiring, engaging and retaining customers. This eliminates artificial lines between marketing, sales and customer success or between adtech, salestech, etc. However, the reality is we add any product to our directory of 15,000+ products that a customer wants to include in their martech stack.
CopyBlogger
AUGUST 2, 2022
What are some winning call to action examples? Creating a strong call to action (CTA) is essential to turn visitors. Continue Reading. The post 20 Call to Action Examples that Create Instant Leads appeared first on Copyblogger.
Chief Martec
AUGUST 2, 2022
“We’re entering a post-digital-transformation era, where companies are no longer planning to become ‘digital.’ They are digital.” I didn’t think that was a particularly controversial statement, which I wrote back in April while working on this year’s martech landscape. It’s hard to inventory all of the ways in which technology is now embedded in marketing and not conclude that we’re past the “we should probably go digital someday”
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Search Engine Journal
AUGUST 2, 2022
The U.S. Government National Vulnerability Database published notice of a vulnerability in the WordPress Gutenberg Plugin. The post Vulnerability Found In WordPress Gutenberg Plugin? appeared first on Search Engine Journal.
Hootsuite
AUGUST 2, 2022
Imagine having an employee on your team who is available 24/7, never complains, and will do all the repetitive customer service tasks that your other team members hate. Bonus: They cost a fraction of your average employee’s salary. This unicorn of a worker exists, just not in the traditional human sense. Chatbots are many businesses’ next competitive edge.
AWeber
AUGUST 2, 2022
We’ve made some vast improvements to the message editor to remove distractions and help you stay focused on what you do best — writing content your audience will love. What’s new? All improvements were made because of feedback from customers like you. We know you’re busy — the new message editor will help you write emails faster so you can get back to running your business.
Hootsuite
AUGUST 2, 2022
When it comes to sharing a moment on your Instagram Story, sometimes a single photo just won’t cut it. Suddenly you need to know how to add multiple photos to an Instagram Story. And that’s where photo collages for Instagram Stories come in to save the day. Bonus: Download a free checklist that reveals the exact steps a fitness influencer used to grow from 0 to 600,000+ followers on Instagram with no budget and no expensive gear.
Speaker: Lee Andrews, Founder at LJA New Media & Tony Karrer, Founder and CTO at Aggregage
This session will walk you through how one CEO used generative AI, workflow automation, and sales personalization to transform an entire security company—then built the Zero to Strategy framework that other mid-market leaders are now using to unlock 3.5x ROI. As a business executive, you’ll learn how to assess AI opportunities in your business, drive adoption across teams, and overcome internal resource constraints—without hiring a single data scientist.
Kuno Creative
AUGUST 2, 2022
Let’s be honest: Businesses exist to serve their customers and make money. And one thing a growing number of people want today is to purchase from brands who are committed to sustainable business practices. More and more companies are demonstrably including sustainability in their content marketing with an emphasis on Environment, Social and Governance (ESG) initiatives.
Hootsuite
AUGUST 2, 2022
There’s no question that a customer experience strategy is key to business success in today’s market. But knowing where to start when creating a winning strategy can be daunting. Never fear – your friendly neighborhood business blogger is here! In this post, you’ll uncover: What a customer experience strategy is. Why you should have one. 9 easy steps that will take you to success.
Martech
AUGUST 2, 2022
This is the second part of a two-part article. The first part is here. Online shopping is like magic to the customer. Click on a few links, and the purchased item appears on your doorstep in a day or two — thanks to the supply chain. For the online retailer, it is anything but magic. Unseen by the customer is the network of manufacturers, shippers and warehouses that meet demand with supply.
Search Engine Roundtable
AUGUST 2, 2022
I know some of you may not like it and may think I am some sort of suck-up for covering this but there is so much truth and beauty to John Mueller's recent SEO rant. He said, "maybe you should stop reading SEO blogs and instead do something useful for your site & its users?
Speaker: Kevin Burke, Founder & Managing Director at Digital One and AI & Automation Consultant
AI and automation are currently transforming the way sales and marketing teams operate. Generative AI crafts personalized outreach at scale, while conversational AI bots are engaging prospects in real time. Robotic process automation streamlines manual workflows by triggering tasks the moment a prospect takes a key action, and advanced AI analytics surface hidden patterns in the pipeline, improve forecasting, and help teams make data-driven decisions with confidence.
Sales Force: CMO
AUGUST 2, 2022
Is age part of your equation when you think about diversity, equity and inclusion? It should be, especially now with five generations currently in the workplace. Companies need to meet the needs of this intergenerational workforce, and those that do see a positive impact from age diversity and age-friendly workplaces. According to an AARP survey of corporate executives , 83% reported that a multigenerational workforce was valuable to their organizations’ success and growth.
Search Engine Roundtable
AUGUST 2, 2022
Yesterday afternoon Google temporarily disabled the ability to validate fixes for issues in the coverage report. This is related to some "minor updates" the Google Search Console is adding to those coverage reports over "the next few days.
CMO Network
AUGUST 2, 2022
Life Science Cares launched in Boston six years ago to activate the financial and human capital of the life sciences industry and partner with nonprofits to disrupt the cycle of poverty in our local communities.
Search Engine Roundtable
AUGUST 2, 2022
Glenn Greenwald reported that a "federal district court in California on Friday denied Google's motion to dismiss a lawsuit alleging that the Silicon Valley giant is violating federal antitrust laws by preventing fair competition against its YouTube video platform." This may result in Rumble being able to see parts of Google's secret search ranking algorithm.
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Ever wonder what really makes B2B buyers tick? Spoiler alert: it’s not just logic. Join us for our next session of the B2B Growth Show, "Neuroscience of B2B Buyer Behavior: Strategies for Influencing Buyer Choices" with Grant C. Gooding, where science meets strategy. You'll get the insider scoop on how emotions secretly drive decisions and how you can tap into them to win buyers over.
CMO Network
AUGUST 2, 2022
After two decades as one of the leading innovators in the world of music and entertainment, Jonas Tempel was trying to figure out what was next. An off-handed comment to his friend Bradley Roulier about making popcorn cool led them to Opopop.
Martech
AUGUST 2, 2022
The American Data Protection and Privacy Act, if passed, would represent federal legislation pre-empting state data privacy regulation. It’s a big deal, not least because in its current version it has bipartisan support. It’s important to emphasize “current version,” because it has been through several drafts and may get extensively amended or rewritten between now and the finish line.
Duct Tape Marketing
AUGUST 2, 2022
10 Essential Website Elements Every Homepage Needs To Have written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with John Jantsch. In this episode of the Duct Tape Marketing Podcast , I’m doing a solo show on the 10 essential website elements every homepage needs to have. Key Takeaway: What’s the purpose of a website today?
Martech
AUGUST 2, 2022
Marketers are being asked to do more with available resources while still delivering against tough targets. Pivoting this from a no-win mission to a job-well-done scenario is a no-brainer. During this webinar, you’ll learn how Hertz has tackled their ESP sprawl, grew its marketing team and scaled operations through consolidation efforts. Register today for “ Why Finding the Right Platform is the Key to Winning in Email Marketing, ” presented by Salesforce.
Speaker: Speakers:
Are you struggling to highlight your impact and showcase the results of your team’s marketing efforts? Do you find it challenging to build more effective campaigns that drive meaningful results? The key may lie in unlocking the power of marketing technology (martech)—but as a non-technical marketing leader, navigating this landscape can feel daunting.
Quikly
AUGUST 2, 2022
One deep dive into today’s news, and it isn’t long before word of environmental changes, social reform and frameworks take center stage. The current concept capturing global attention? Environmental, social and corporate governance (ESG) — and it's taking over B2C marketing.
Search Engine Roundtable
AUGUST 2, 2022
If you are on an HTTP site and you decide to migrate the site to HTTPS, it is common practice to update all of your internal links from the HTTP URL format to the HTTPS URL format. Google's John Mueller was asked about this on Reddit and he said "I'd always try to fix internal links, it just makes things cleaner, and is under your own control. I doubt it would have any visible effect though.
Search Engine Journal
AUGUST 2, 2022
Small businesses can measure success in website performance with Chrome UX Report. Learn more about the interlocking elements of Core Web Vitals and their impact. The post How To Use Chrome UX Report To Improve Your Site Performance appeared first on Search Engine Journal.
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