Thu.Apr 10, 2025

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HubSpot Spring Spotlight 2025: Automating Marketing, Sales, & Service

Aspiration Marketing

HubSpot's Spring Spotlight 2025 unveils a suite of groundbreaking tools designed to revolutionize marketing, sales, and service operations. With a focus on AI-driven efficiency and seamless integration, these innovations promise to streamline workflows, enhance customer engagement, and drive unprecedented growth. From intelligent customer support agents to sophisticated marketing automation, HubSpot's latest releases are poised to redefine industry standards.

Transform 190
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How AI is changing the rules of web traffic

Martech

AI is changing how people search, find and engage with content online, which means it’s changing how traffic reaches your website. If you’ve noticed a dip in organic search traffic or a rise in unexplained direct visits, AI tools like ChatGPT, Gemini and Perplexity may play a more significant role than you think. AI tools are disrupting traditional web traffic Not a day goes by without something about AI popping up whether on the news, in an online article or your inbox.

Transform 134
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How to Get Verified on Instagram: 2 Ways To Get Your Blue Check in 2025

Buffer Marketing

As much as it can seem like a status symbol to be verified, there are also really practical reasons to have a verified Instagram account. Verification helps with engagement, can help Instagram users find real sources of news, and can stop impersonation, among other things. Getting verified adds credibility to any account — so it's no wonder that so many of us are keen to have that blue check on Instagram.

PR 106
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12 over-looked content marketing tools and features you should be using

Martech

In pursuit of creating the most interesting, creative and drool-worthy marketing content , I’ve become a bit of a software nerd. There are countless tools to choose from the ones everyone knows, the latest AI tools, the obscure ones so why not try them all? Content marketers are spoiled from the number of content capabilities, integrations and analytics insights available.

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How to Master Media Relations: Targeting, Tailoring, Timing

Speaker: Karen Swim, APR

Relevance is the currency of modern media relations—and personalization is how you earn it. In this new webinar with industry leader Karen Swim, APR, we'll explore proven strategies for precision targeting and crafting personalized pitches that resonate with journalists and build stronger relationships over time. You’ll also learn how to ensure your media lists are accurate and up to date, craft outreach that gets responses, and streamline your workflow without sacrificing quality.

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Content, engagement and reach: The biggest UK TikTok trends in 2025

Sprout Social

Despite only launching internationally in 2017, TikTok has grown to become one of the most popular social media platforms among young people in the UK, and TikTok marketing is the best way to market to them directly. Success on the platform is about consistency, quality and keeping up with the always-changing TikTok trends UK users watch the most. To help you better understand the uniqueness of UK TikTok, weve outlined what sets it apart from its US and other counterparts.

Gen Z 101

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Introducing: Goals & Recommended Posting Times

Buffer Marketing

If you're a regular reader of our content, you know we spend a lot of time thinking about and researching the optimal posting times for every social platform. We've analyzed millions of posts to pinpoint the days and times that lead to the highest engagement rates on each platform. I'm excited to share that we've now incorporated our data and research directly into Buffer, so you can always post at the best time to post.

Place 102
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Short-Form Video Visual Effects: The Key to More Views and Sales

Social Media Examiner

Tired of your short-form videos getting lost in the feed? Are you ready to learn the secrets to using visual effects to maximize your impact on social media? In this article, youll discover actionable tips and expert advice on using visual effects to create high-impact short-form videos that generate more views and improve conversions. Why […] The post Short-Form Video Visual Effects: The Key to More Views and Sales appeared first on Social Media Examiner.

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4 Best SEO Reporting Tools (Free & Paid Options)

Backlinko

SEO reporting transforms raw data into actionable decisions. It shows clients and teams exactly what’s working and what isn’t. But here’s the painful truth: You can waste hours each month collecting data from various platforms. Like copying numbers from Google Analytics, Search Console, and rank trackers into spreadsheets. Then struggling to make it look presentable.

SEO 90
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7 Best Trustpilot Alternatives for Efficient Review Management

SocialPilot

Looking for Trustpilot alternatives? Youre not alone! While Trustpilot is a popular review platform, many businesses seek other options due to high pricing, limited customization, or platform restrictions. Choosing the right review management platform is crucial for building credibility, automating review collection, and boosting customer trust. Whether you need more control, better pricing, or advanced features, weve got you covered.

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AI In The Aisles: The Executive's Guide To Better In-Store Experiences

Speaker: Steve Worthy, MBA

The rapid rise of AI-powered displays, touchless technology, and sensory marketing is reshaping the future of in-store engagement. Yet for many retail executives, the real challenge is not identifying new tools - it is knowing which signals to trust, which inputs to prioritize, and how to architect decisions that elevate in-store leadership rather than dilute it.

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From Proof to Purchase: Using Case Studies to Shorten the Sales Cycle

The LeadG2 Blog

In this episode of The B2B Sales & Marketing Hotline, Maryanne and Emily break down the power of customer success stories and how to use them strategically in both sales and marketing. From building trust to shortening the sales cycle, they share insights on crafting case studies that actually move the needleand how to avoid common pitfalls.

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How Content Curation is Transforming Education

Scoop.it!

In todays fast-paced educational landscape, content curation helps teachers streamline lesson planning, enhance student engagement, and personalize learning. With the vast amount of information available online, educators face the challenge of identifying credible, relevant, and high-quality resources. Effective curation allows them to filter out unreliable content, ensuring that students access accurate and diverse perspectives that enrich their understanding.

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Post Performance Report: Healthcare organizations harnessing social media

Sprout Social

Were back with another installment of the Post Performance Report (PPR)a series where we compile and analyze social media posts and campaigns inspiring us, and break down what makes them so genius. We dont just examine the flawless creative execution of every post or campaign, but the impact on patients and the industry, too. This time, were spotlighting healthcare organizations who are paving the way for brands in regulated industries.

Gen Z 70
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Tips for marketing your tax-related and financial services

illumin

Advertising for tax preparation and financial services doesnt have to be a daunting task. Here are some tips on marketing your tax-related and financial services. Its tax season once again and for those of you who havent filed your taxes yet, time is ticking! Just a quick reminder: the general U.S. filing deadline for 2025 is April 15th for most U.S. citizens residing inside the country while citizens of Canada have until April 30th to file their income tax and benefit return.

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Engage Better, Gift Smarter, Win Big: Events That Deliver ROI

Speaker: Hanan Polinovski, Events Manager and David Brown, Sr. Marketing & Events Lead

Are your events living up to expectations? Are you getting quality leads from your sponsorships? Have you ever wondered if that branded notebook actually makes an impact? Get ready to transform your event strategy! Join event marketing pros Hanan Polinovski from Printfection and David Brown from Bonusly for a fast-paced webinar about turning your event efforts into serious ROI.

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AI-Powered SEO | The Next Big Thing in Search

Kuno Creative

Theres no denying that AI is changing the way we approach SEO. But it might not be in all the ways youd expect. While AI is rewriting the playbook of what it takes for content to rank and be found, its simultaneously opening up entirely new doors to drive growth and elevate your SEO efforts. With AI-powered SEO tools, growth-minded teams can execute on strategies that are as agile as they are impactful.

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Visual novel apps: Earning your (and maybe their) happy ending

SmartBrief - Marketing

I have a problem, and you only have to look at the last screen of my iPhone to know what it is. Two successive rows are full of apps with names like Choices, Whispers and MeChat. Each thumbnail shows an attractive person or couple drawn in an anime-esque style. If you got a glimpse of my battery usage stats, youd see that those apps use a vast amount of my precious phone charge and you could draw some totally correct conclusions about how much time I spend on them.

Food 59
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Why Unrealistic Online Sales Expectations Are Holding Food Brands Back

Power Digital Marketing

Many food and beverage brands enter the brick-and-mortar space with high expectations to maintain direct-to-consumer (DTC) sales, only to find that their results dont align with projections. The reality is that success in digital marketing requires a nuanced, omnichannel approachone that considers the interplay between online and brick-and-mortar sales.

Food 52
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Bluesky is Now Available on Scoop.it: A New Feature to Boost Your Content Sharing!

Scoop.it!

We have some exciting news to share with you today: Bluesky is now available on Scoop.it ! This integration opens up new possibilities for sharing your curated content with an increasingly larger and dynamic community. Why Bluesky on Scoop.it? Scoop.it, the content curation platform, is expanding its offering by adding Bluesky to its integrated social networks.

Product 59
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B2B SEO vs. LMO: Whats the Difference and Why It Matters

Speaker: Speakers:

Brace yourself, B2B marketers. Your beloved SEO is getting a makeover, and its name is Language Model Optimization (LMO). What does that mean for your digital strategy? Join Jesse McFarland of SpearPoint Marketing on the next B2B Growth Show as we unravel the mystery and get you prepped for the next evolution in search. Here’s what you’ll walk away with: A clear breakdown of SEO vs.

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The Power of Account-Based Marketing: What, Why & How to Maximize ROI

Power Digital Marketing

Account based marketing, commonly referred to as ABM, is a marketing strategy designed specifically for businesses to establish direct connections with their key accounts, resulting in impressive outcomes. According to a 2023 ABM Benchmark Study , 74% of ABM programs drive significant or moderate revenue growth. These numbers highlight a crucial truth: ABM isnt just a marketing trendits a proven growth driver.

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Boost Lead Conversion With These 10 SXO Strategies

SMA Marketing

Turning prospects into loyal customers is the ultimate goal of lead conversion, but outdated tactics no longer cut it. B2B buyers expect a seamless, intuitive experience that guides them from search to solution effortlessly. To stay ahead of the competition, companies must adopt innovative, search-driven strategies that attract leads and engage and convert them with.

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Mapping Your Manufacturing Marketing Strategy to the Industrial Buyer’s Journey

Tiecas

Youre probably familiar with the term industrial buyers journey if you are a Marketing or Sales Manager at a manufacturing company. Like most such people I talk to, youre under constant pressure to generate high-quality leads in increasingly complex and slow-moving target markets.

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Why Customer Acquisition Costs (CAC) Are Rising—And What Fashion Leaders Can Do About It

Power Digital Marketing

Fashion brands are facing a significant challenge: rising customer acquisition costs (CAC). As digital advertising becomes more expensive and consumer behaviors shift, brands are struggling to maintain profitability while attracting new customers. Without a strategic approach, brands risk overpaying for customers and reducing long-term revenue potential.

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A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse

Unlock the Power of Historical Data A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse Today’s association leaders need more than real-time snapshots—they need the full story. MemberSuite: A Data Revolution reveals how a native data warehouse transforms your AMS into a strategic decision-making engine. In this free eBook, you’ll discover: The difference between a database and a data warehouse—and why it matters How to gain historical visibility into membership, engagement, events,

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Bridging the Courage Gap in Your Business

Duct Tape Marketing

Bridging the Courage Gap in Your Business written by Jarret Redding read more at Duct Tape Marketing The Duct Tape Marketing Podcast with Margie Warrell In this episode of the Duct Tape Marketing Podcast, I interviewed Dr. Margie Warrell, bestselling author, leadership coach, and global authority on courage and risk-taking. We unpacked the core ideas from her latest book The Courage Gap: Five Steps to Braver Action a must-read for anyone navigating the often uncomfortable decisions that come wit

Energy 41
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The 3 Marketing Metrics That Matter Most to Your Business Strategy

yorCMO

Discover the 3 marketing metrics that truly matter to measure real impact, boost profitability, and drive business growth.

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AI-powered martech news and releases: April 10

Martech

Big Techs AI spending will get a big hit of reality no matter how World War Fee (h/t The Register) turns out. President Trumps now-paused tariffs are rattling consumers , whose confidence was already falling fast. A drop in their spending would be particularly bad for advertising-reliant Meta and Google, both major AI builders. It would also force Microsoft and Amazon to rethink their budget priorities for the year.