Thu.Apr 10, 2025

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HubSpot Spring Spotlight 2025: Automating Marketing, Sales, & Service

Aspiration Marketing

HubSpot's Spring Spotlight 2025 unveils a suite of groundbreaking tools designed to revolutionize marketing, sales, and service operations. With a focus on AI-driven efficiency and seamless integration, these innovations promise to streamline workflows, enhance customer engagement, and drive unprecedented growth. From intelligent customer support agents to sophisticated marketing automation, HubSpot's latest releases are poised to redefine industry standards.

Transform 190
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How AI is changing the rules of web traffic

Martech

AI is changing how people search, find and engage with content online, which means it’s changing how traffic reaches your website. If you’ve noticed a dip in organic search traffic or a rise in unexplained direct visits, AI tools like ChatGPT, Gemini and Perplexity may play a more significant role than you think. AI tools are disrupting traditional web traffic Not a day goes by without something about AI popping up whether on the news, in an online article or your inbox.

Transform 133
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Content, engagement and reach: The biggest UK TikTok trends in 2025

Sprout Social

Despite only launching internationally in 2017, TikTok has grown to become one of the most popular social media platforms among young people in the UK, and TikTok marketing is the best way to market to them directly. Success on the platform is about consistency, quality and keeping up with the always-changing TikTok trends UK users watch the most. To help you better understand the uniqueness of UK TikTok, weve outlined what sets it apart from its US and other counterparts.

Gen Z 105
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12 over-looked content marketing tools and features you should be using

Martech

In pursuit of creating the most interesting, creative and drool-worthy marketing content , I’ve become a bit of a software nerd. There are countless tools to choose from the ones everyone knows, the latest AI tools, the obscure ones so why not try them all? Content marketers are spoiled from the number of content capabilities, integrations and analytics insights available.

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From Curiosity to Competitive Edge: How Mid-Market CEOs Are Using AI to Scale Smarter

Speaker: Lee Andrews, Founder at LJA New Media & Tony Karrer, Founder and CTO at Aggregage

This session will walk you through how one CEO used generative AI, workflow automation, and sales personalization to transform an entire security company—then built the Zero to Strategy framework that other mid-market leaders are now using to unlock 3.5x ROI. As a business executive, you’ll learn how to assess AI opportunities in your business, drive adoption across teams, and overcome internal resource constraints—without hiring a single data scientist.

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How to Get Verified on Instagram: 2 Ways To Get Your Blue Check in 2025

Buffer Marketing

As much as it can seem like a status symbol to be verified, there are also really practical reasons to have a verified Instagram account. Verification helps with engagement, can help Instagram users find real sources of news, and can stop impersonation, among other things. Getting verified adds credibility to any account — so it's no wonder that so many of us are keen to have that blue check on Instagram.

PR 103
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Beyond tagging: High-value GenAI use cases for DAM by Vertesia

Martech

Generative AI (GenAI) has undeniably transformed the marketing function, from automated customer interactions to content creation. But while everyone has been focused on chatbots and creating new blog posts, a quiet revolution has been brewing in Digital Asset Management (DAM). It began with addressing long-standing challenges related to asset findability and reuse but today we are seeing a number of exciting new, high-value use cases that will take us well beyond asset tagging and unlock the tr

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Short-Form Video Visual Effects: The Key to More Views and Sales

Social Media Examiner

Tired of your short-form videos getting lost in the feed? Are you ready to learn the secrets to using visual effects to maximize your impact on social media? In this article, youll discover actionable tips and expert advice on using visual effects to create high-impact short-form videos that generate more views and improve conversions. Why […] The post Short-Form Video Visual Effects: The Key to More Views and Sales appeared first on Social Media Examiner.

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4 Best SEO Reporting Tools (Free & Paid Options)

Backlinko

SEO reporting transforms raw data into actionable decisions. It shows clients and teams exactly what’s working and what isn’t. But here’s the painful truth: You can waste hours each month collecting data from various platforms. Like copying numbers from Google Analytics, Search Console, and rank trackers into spreadsheets. Then struggling to make it look presentable.

SEO 80
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Post Performance Report: Healthcare organizations harnessing social media

Sprout Social

Were back with another installment of the Post Performance Report (PPR)a series where we compile and analyze social media posts and campaigns inspiring us, and break down what makes them so genius. We dont just examine the flawless creative execution of every post or campaign, but the impact on patients and the industry, too. This time, were spotlighting healthcare organizations who are paving the way for brands in regulated industries.

Gen Z 74
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How Content Curation is Transforming Education

Scoop.it!

In todays fast-paced educational landscape, content curation helps teachers streamline lesson planning, enhance student engagement, and personalize learning. With the vast amount of information available online, educators face the challenge of identifying credible, relevant, and high-quality resources. Effective curation allows them to filter out unreliable content, ensuring that students access accurate and diverse perspectives that enrich their understanding.

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Prospect, Personalize, Profit: The New Way Sales & Marketing Teams Are Aligning with AI

Speaker: Kevin Burke, Founder & Managing Director at Digital One and AI & Automation Consultant

AI and automation are currently transforming the way sales and marketing teams operate. Generative AI crafts personalized outreach at scale, while conversational AI bots are engaging prospects in real time. Robotic process automation streamlines manual workflows by triggering tasks the moment a prospect takes a key action, and advanced AI analytics surface hidden patterns in the pipeline, improve forecasting, and help teams make data-driven decisions with confidence.

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From Proof to Purchase: Using Case Studies to Shorten the Sales Cycle

The LeadG2 Blog

In this episode of The B2B Sales & Marketing Hotline, Maryanne and Emily break down the power of customer success stories and how to use them strategically in both sales and marketing. From building trust to shortening the sales cycle, they share insights on crafting case studies that actually move the needleand how to avoid common pitfalls.

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7 Best Trustpilot Alternatives for Efficient Review Management

SocialPilot

Looking for Trustpilot alternatives? Youre not alone! While Trustpilot is a popular review platform, many businesses seek other options due to high pricing, limited customization, or platform restrictions. Choosing the right review management platform is crucial for building credibility, automating review collection, and boosting customer trust. Whether you need more control, better pricing, or advanced features, weve got you covered.

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Tips for marketing your tax-related and financial services

illumin

Advertising for tax preparation and financial services doesnt have to be a daunting task. Here are some tips on marketing your tax-related and financial services. Its tax season once again and for those of you who havent filed your taxes yet, time is ticking! Just a quick reminder: the general U.S. filing deadline for 2025 is April 15th for most U.S. citizens residing inside the country while citizens of Canada have until April 30th to file their income tax and benefit return.

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AI-Powered SEO | The Next Big Thing in Search

Kuno Creative

Theres no denying that AI is changing the way we approach SEO. But it might not be in all the ways youd expect. While AI is rewriting the playbook of what it takes for content to rank and be found, its simultaneously opening up entirely new doors to drive growth and elevate your SEO efforts. With AI-powered SEO tools, growth-minded teams can execute on strategies that are as agile as they are impactful.

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Neuroscience of B2B Buyer Behavior: Strategies for Influencing Buyer Choices

Speaker: Speakers:

Ever wonder what really makes B2B buyers tick? Spoiler alert: it’s not just logic. Join us for our next session of the B2B Growth Show, "Neuroscience of B2B Buyer Behavior: Strategies for Influencing Buyer Choices" with Grant C. Gooding, where science meets strategy. You'll get the insider scoop on how emotions secretly drive decisions and how you can tap into them to win buyers over.

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Visual novel apps: Earning your (and maybe their) happy ending

SmartBrief - Marketing

I have a problem, and you only have to look at the last screen of my iPhone to know what it is. Two successive rows are full of apps with names like Choices, Whispers and MeChat. Each thumbnail shows an attractive person or couple drawn in an anime-esque style. If you got a glimpse of my battery usage stats, youd see that those apps use a vast amount of my precious phone charge and you could draw some totally correct conclusions about how much time I spend on them.

Food 59
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Why Unrealistic Online Sales Expectations Are Holding Food Brands Back

Power Digital Marketing

Many food and beverage brands enter the brick-and-mortar space with high expectations to maintain direct-to-consumer (DTC) sales, only to find that their results dont align with projections. The reality is that success in digital marketing requires a nuanced, omnichannel approachone that considers the interplay between online and brick-and-mortar sales.

Food 52
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Bluesky is Now Available on Scoop.it: A New Feature to Boost Your Content Sharing!

Scoop.it!

We have some exciting news to share with you today: Bluesky is now available on Scoop.it ! This integration opens up new possibilities for sharing your curated content with an increasingly larger and dynamic community. Why Bluesky on Scoop.it? Scoop.it, the content curation platform, is expanding its offering by adding Bluesky to its integrated social networks.

Product 59
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The Power of Account-Based Marketing: What, Why & How to Maximize ROI

Power Digital Marketing

Account based marketing, commonly referred to as ABM, is a marketing strategy designed specifically for businesses to establish direct connections with their key accounts, resulting in impressive outcomes. According to a 2023 ABM Benchmark Study , 74% of ABM programs drive significant or moderate revenue growth. These numbers highlight a crucial truth: ABM isnt just a marketing trendits a proven growth driver.

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Unlocking the Power of Martech for the Non-Technical Marketing Leader

Speaker: Speakers:

Are you struggling to highlight your impact and showcase the results of your team’s marketing efforts? Do you find it challenging to build more effective campaigns that drive meaningful results? The key may lie in unlocking the power of marketing technology (martech)—but as a non-technical marketing leader, navigating this landscape can feel daunting.

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Boost Lead Conversion With These 10 SXO Strategies

SMA Marketing

Turning prospects into loyal customers is the ultimate goal of lead conversion, but outdated tactics no longer cut it. B2B buyers expect a seamless, intuitive experience that guides them from search to solution effortlessly. To stay ahead of the competition, companies must adopt innovative, search-driven strategies that attract leads and engage and convert them with.

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Mapping Your Manufacturing Marketing Strategy to the Industrial Buyer’s Journey

Tiecas

Youre probably familiar with the term industrial buyers journey if you are a Marketing or Sales Manager at a manufacturing company. Like most such people I talk to, youre under constant pressure to generate high-quality leads in increasingly complex and slow-moving target markets.

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Why Customer Acquisition Costs (CAC) Are Rising—And What Fashion Leaders Can Do About It

Power Digital Marketing

Fashion brands are facing a significant challenge: rising customer acquisition costs (CAC). As digital advertising becomes more expensive and consumer behaviors shift, brands are struggling to maintain profitability while attracting new customers. Without a strategic approach, brands risk overpaying for customers and reducing long-term revenue potential.

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Bridging the Courage Gap in Your Business

Duct Tape Marketing

Bridging the Courage Gap in Your Business written by Jarret Redding read more at Duct Tape Marketing The Duct Tape Marketing Podcast with Margie Warrell In this episode of the Duct Tape Marketing Podcast, I interviewed Dr. Margie Warrell, bestselling author, leadership coach, and global authority on courage and risk-taking. We unpacked the core ideas from her latest book The Courage Gap: Five Steps to Braver Action a must-read for anyone navigating the often uncomfortable decisions that come wit

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The AI Revolution: Why B2B Buyers Expect More than Just a Website

Speaker: Speakers:

Discover why a traditional website is no longer enough to meet B2B buyer expectations in our must-attend session of The B2B Growth Show, The AI Revolution: Why B2B Buyers Expect More Than Just a Website. Learn how cutting-edge AI tools can transform your B2B website into a results-driven powerhouse that delivers the right message to the right visitor, every time.

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The 3 Marketing Metrics That Matter Most to Your Business Strategy

yorCMO

Discover the 3 marketing metrics that truly matter to measure real impact, boost profitability, and drive business growth.

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AI-powered martech news and releases: April 10

Martech

Big Techs AI spending will get a big hit of reality no matter how World War Fee (h/t The Register) turns out. President Trumps now-paused tariffs are rattling consumers , whose confidence was already falling fast. A drop in their spending would be particularly bad for advertising-reliant Meta and Google, both major AI builders. It would also force Microsoft and Amazon to rethink their budget priorities for the year.