Aspiration Marketing
JANUARY 18, 2024
Are you feeling swamped by marketing tasks? Email blasts, lead nurturing, data analysis – it can get overwhelming. Fortunately, marketing automation platforms like HubSpot and Marketo can streamline your efforts and boost results. But which platform best suits your business needs?
Social Media Examiner
JANUARY 18, 2024
Want to improve your marketing content? Looking for a proven, data-driven content strategy model that’s simple to apply? In this article, we’ll explore a social content strategy. Why is a Social Content Strategy so Important? In today's crowded online marketplace, simply having a social media presence is no guarantee of business success. While creators often […] The post Social Content Strategy: How to Build a Loyal and Profitable Audience appeared first on Social Media Examiner.
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Hootsuite
JANUARY 18, 2024
Your mind is ready. Your body is ready. It’s time to take your first steps into social media marketing. And we’re here to say that we couldn’t be more proud of you. More than 4.95 billion people are social media users. Worldwide, social users spend almost two and a half hours on social platforms each day. No matter your industry—accounting, consulting, dog-food manufacturing, wig-weaving—this is a captive, active audience that your brand can’t afford to ignore. ( Find more eye-popping stats abou
Buffer Marketing
JANUARY 18, 2024
It’s not the first time I’ve tried out LinkedIn Premium — but it is the first time I’m approaching the platform’s paid subscription as a creator. While actively hunting for my new role in early 2023, I took advantage of the free trial of LinkedIn Premium, then extended it for another few months. As a job seeker, the benefits were great — the platform recommended jobs I would be a top applicant for and allowed me to reach out to hiring man
Speaker: Karen Swim, APR
Relevance is the currency of modern media relations—and personalization is how you earn it. In this new webinar with industry leader Karen Swim, APR, we'll explore proven strategies for precision targeting and crafting personalized pitches that resonate with journalists and build stronger relationships over time. You’ll also learn how to ensure your media lists are accurate and up to date, craft outreach that gets responses, and streamline your workflow without sacrificing quality.
Content Marketing Institute
JANUARY 18, 2024
Frustrated by executives who don’t “get” content marketing yet? Mix and match these six strategies to convert them into content champions (or at least get them clued in.
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Search Engine Land
JANUARY 18, 2024
Google’s Search Generative Experience (SGE) is having an “extreme” impact on healthcare queries and a high impact on ecommerce, B2B tech, insurance and education. That’s according to new data released by enterprise SEO platform BrightEdge and the company’s new-ish technology, BrightEdge Generative Parser. It’s surprising to see healthcare at the top of the list here, where many queries would fall under what Google would consider Your Money or Your Life (YMYL)
AWeber
JANUARY 18, 2024
As a life coach or aspiring life coach, you’re deeply committed to transforming lives for the better. Chances are, you go above and beyond for your clients on a daily basis. With so much time invested in helping others, it’s easy to let your own passions slide. So how can you feed the love you have for coaching while sustaining your motivation to change lives?
Martech
JANUARY 18, 2024
Does your organization’s martech stack resemble a disjointed patchwork of tools and platforms? This fragmentation will only create inefficiencies and hinder effective customer engagement. Let’s explore how integrating your martech platforms and tools can enhance your marketing strategy and drive meaningful business growth. Connecting disjointed martech tools and platforms Meet Emily, a marketing manager at a mid-sized ecommerce company.
Search Engine Land
JANUARY 18, 2024
Advertisers who want to show personalized ads to consumers in the European Economic Area (EEA) must take immediate action to prevent campaign performance issues. Marketers need to send verifiable consent signal(s) to Google as the search engine prepares to step up the enforcement of its EU User Consent Policy (EU UCP). Why we care. Google cautioned that neglecting these steps promptly could adversely affect campaign performance, impacting both reach and return on investment.
Speaker: Steve Worthy, MBA
The rapid rise of AI-powered displays, touchless technology, and sensory marketing is reshaping the future of in-store engagement. Yet for many retail executives, the real challenge is not identifying new tools - it is knowing which signals to trust, which inputs to prioritize, and how to architect decisions that elevate in-store leadership rather than dilute it.
Martech
JANUARY 18, 2024
Jay Mandel spent about 20 years in corporate America with brands like MasterCard and IBM. “I was about to turn 40 and I didn’t believe that corporate America could give me what I needed.” Instead, he built a new career around speaking, authorship, teaching and what he calls “consulting in a coaching way.” His message? Use AI but don’t let it chip away at your respect for the skills of marketing.
Search Engine Land
JANUARY 18, 2024
Google’s Search Generative Experience (SGE) has the potential to revolutionize PPC, presenting both unprecedented opportunities and challenges for marketers. A roundtable of experts examined how our industry might change at SMX Next. Brad Geddes , co-founder of Adalysis, spoke with Jyll Saskin Gales , marketing Consultant at Jyll.ca, Greg Kohler , senior digital marketing manager at ServiceMaster Brands, and Aaron Levy , VP of paid search at Tinuiti.
Hootsuite
JANUARY 18, 2024
An everything app is the everything bagel of the app world. It’s got a little bit of everything you need to run you day-to-day life, all wrapped up in a single (delicious?) package. These apps include tons of popular features and are essential in the daily lives of millions of users worldwide. While they may not have taken off in North America yet, apps like WeChat , Line , and KakaoTalk have millions (or even billions) of users across Asia who rely on them for everything from groceries to
Search Engine Land
JANUARY 18, 2024
Facebook’s extensive monitoring of its users’ online activities has been exposed in a new study. The research conducted by Consumer Reports indicates that, on average, an astonishing 2,230 companies actively share data about each user with the social networking app. In some instance, users had their data shared with Facebook by as many as 7,000 companies.
Speaker: Hanan Polinovski, Events Manager and David Brown, Sr. Marketing & Events Lead
Are your events living up to expectations? Are you getting quality leads from your sponsorships? Have you ever wondered if that branded notebook actually makes an impact? Get ready to transform your event strategy! Join event marketing pros Hanan Polinovski from Printfection and David Brown from Bonusly for a fast-paced webinar about turning your event efforts into serious ROI.
Martech
JANUARY 18, 2024
Beware of hallucinations: 89% of engineers in companies using LLMs and generative AI models (chatbots, virtual assistants) say their models show signs of hallucination, according to Aporia’s “AI & ML Report: Evolution of Models & Solutions.” The hallucinations range from factual errors to content that’s biased and even dangerous.
Search Engine Land
JANUARY 18, 2024
The beginning of a new year is always great for refreshing your outlook and resolving to find new ways to drive results in your PPC campaigns. As we dive into 2024, a few themes are shaping the way I’m approaching my clients’ campaigns: Remember to ask the bigger questions. Evaluate your options to engage your audience as the search landscape diversifies.
Kuno Creative
JANUARY 18, 2024
“Your brand is the single most important investment you can make in your business.” When you put it like Steve Forbes, Chairman and Editor-in-Chief of Forbes Media, the thought of investing in a brand strategy consultant becomes even more enticing. With their support, businesses can develop a compelling, consistent story that differentiates them from competitors and acts as a playbook for all marketing efforts.
Scoop.it!
JANUARY 18, 2024
Despite the wealth of information available in today’s data-driven world, it’s not always easy to meaningfully interpret and act upon it — this is true in the context of executing market intelligence efforts. Without market intelligence, businesses are unable to navigate the tumultuous seas of market dynamics, floundering to survive and unable to grow and innovate.
Speaker: Speakers:
Brace yourself, B2B marketers. Your beloved SEO is getting a makeover, and its name is Language Model Optimization (LMO). What does that mean for your digital strategy? Join Jesse McFarland of SpearPoint Marketing on the next B2B Growth Show as we unravel the mystery and get you prepped for the next evolution in search. Here’s what you’ll walk away with: A clear breakdown of SEO vs.
Search Engine Land
JANUARY 18, 2024
As artificial intelligence (AI) continues transforming the future of SEO , search marketers must adopt an ethical implementation approach by ensuring that AI-driven practices align with responsible and transparent strategies. This article explores: The benefits of using AI in SEO. The unethical use of AI in SEO and its impact. The importance of ethical AI implementation in SEO.
CopyBlogger
JANUARY 18, 2024
Most copywriting tips focus on small tweaks or rather obvious concepts. While these basic tips are a good starting point, Continue Reading The post 9 Copywriting Tips That Turn Words Into Dollars appeared first on Copyblogger.
Duct Tape Marketing
JANUARY 18, 2024
2024 Marketing Trends for Fractional CMOs: A Guide written by John Jantsch read more at Duct Tape Marketing I’ve put together my thoughts on what 2024 holds for marketing strategists and fractional CMOs. But let me be upfront: I approach the concept of “trends” with a healthy dose of skepticism. Why? Because often, by the time something is labeled a trend, it’s either already happening or it’s just a shot in the dark.
Buffer Marketing
JANUARY 18, 2024
It’s not the first time I’ve tried out LinkedIn Premium — but it is the first time I’m approaching the platform’s paid subscription as a creator. While actively hunting for my new role in early 2023, I took advantage of the free trial of LinkedIn Premium, then extended it for another few months. As a job seeker, the benefits were great — the platform recommended jobs I would be a top applicant for and allowed me to reach out to hiring man
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Unlock the Power of Historical Data A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse Today’s association leaders need more than real-time snapshots—they need the full story. MemberSuite: A Data Revolution reveals how a native data warehouse transforms your AMS into a strategic decision-making engine. In this free eBook, you’ll discover: The difference between a database and a data warehouse—and why it matters How to gain historical visibility into membership, engagement, events,
Duct Tape Marketing
JANUARY 18, 2024
Mastering Intrigue: How to Shoot Video That Doesn’t Suck written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with Steve Stockman In this episode of the Duct Tape Marketing Podcast, I interviewed Steve Stockman, a seasoned producer, writer, and director with over 200 commercials under his belt. His expertise spans various mediums, including web series, films, music videos, and TV shows.
Set Up
JANUARY 18, 2024
The CMO Spotlight is a chance to get an inside look into the minds and journeys of high-performing marketing leaders. Set up CEO, Joe Koufman , virtually sat down with Kaylin Durham , the Chief Client Officer at The Aaron's Company, Inc., to talk about the importance of having tough conversations, how to be intentional and brave in your career, and why she admires Delta’s brand.
illumin
JANUARY 18, 2024
Women’s pro sports are rising in visibility and viewership, entering the mainstream with new funding, advertisers, and leagues. With audiences flocking to see women on the ice, the court, and the field, advertisers are taking notice and taking advantage of the golden opportunity to reach new audiences. In the past few years, the media has seen the steady climb of women’s pro sports, from soccer to hockey, to basketball.
Search Engine Land
JANUARY 18, 2024
Ever reminisce about the days when sprinkling a few keywords on a page was like hitting the SEO jackpot in the search results? In 2024, the world of SEO is the exact opposite of easy. However, for those of us who love to solve SEO puzzles, it’s an exciting time when we’re faced with new challenges and massive opportunities. This year, it’s all about diving deep into the techy side of SEO, getting cozy with AI tools for content and figuring out how to manage rising costs without breaking th
Speaker: Speakers:
Marketing and sales might be two halves of the same coin, but how often do they feel like they’re tossed in completely different directions? It’s time to bridge the gap, align your teams, and start building a pipeline instead of frustration. Join us for this insightful webinar to transform your siloed teams into a powerhouse partnership. What you’ll learn: A clear understanding of why sales and marketing alignment is crucial for business growth.
SocialPilot
JANUARY 18, 2024
It’s been clear now for quite some time that Facebook’s organic reach is declining. Facebook’s algorithm undergoes periodic changes. Recently, Facebook pivoted to providing a more organic and fulfilling experience to its users. Hence it curtailed the reach of businesses and brands. So, as a marketer, if you’re struggling to generate results, it probably might not be your fault.
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