Neil Patel

OCTOBER 9, 2020

Are you looking to boost your social media sales and get the most out of your digital storefront? Updates to Instagram Live have made it one of the hottest sales trends right now, and Instagram’s e-commerce features plus the high success rate of social media marketing have made digital sales easier than ever. If you’re ready to start using Instagram for business and start tapping into organic reach, we’ve got the strategy to get you started.

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Hootsuite

OCTOBER 8, 2020

If you’re not sure whether Snapchat is the right social media platform for your business, knowing some Snapchat stats might help. That’s because social media statistics tell marketers how users are interacting with the platform. Mostly, social media stats are a great starting point for brands looking to create an effective social media strategy. If your brand is planning to use Snapchat for business , be sure to incorporate Snapchat statistics into your social media plan.

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Content Marketing Institute

OCTOBER 8, 2020

No matter what happens with content marketing budgets, one thing looks certain: Organizations will scrutinize every dollar spent in 2021. CMWorld speakers offer some advice on how to get the most from your content marketing investment. Continue reading → The post 23 Tips to Make the Most of Your Content Marketing Budget appeared first on Content Marketing Institute.

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Sprout Social

OCTOBER 8, 2020

There comes a time in every marketing professional’s career where you are just fresh out of ideas. Everything you think of has been done or doesn’t fit your brand. Your content well is empty and it’s time to replenish it. The good news is that this is preventable if you set up and enforce a content ideation and development process. Ideation can be ongoing or scheduled.

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Speaker: Karen Swim, APR

Relevance is the currency of modern media relations—and personalization is how you earn it. In this new webinar with industry leader Karen Swim, APR, we'll explore proven strategies for precision targeting and crafting personalized pitches that resonate with journalists and build stronger relationships over time. You’ll also learn how to ensure your media lists are accurate and up to date, craft outreach that gets responses, and streamline your workflow without sacrificing quality.

Neil Patel

OCTOBER 8, 2020

It’s easy to forget that Google isn’t the only search engine. Sure, it dominates the market. In the time it’s taken you to read these two and a half sentences, Google has processed about 280,000 searches. But you should also look beyond Google when it comes to driving traffic to your site. Take Bing, for instance. It has a 2.83% share of the global search market.

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Marketing Insider Group

OCTOBER 6, 2020

Breaking a long-term habit is one of the most challenging things you’ll ever do. Have you ever seen someone try to change another person’s diehard opinion? Of course, we all have. It’s usually futile because it requires disrupting someone’s entire worldview they’ve held for decades. Nevertheless, it’s important for us all to start breaking the keyword-centric worldview now.

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Content Marketing Institute

OCTOBER 5, 2020

Let’s face it. Much of what we do in content marketing is based on assumptions. The danger? False assumptions can lead to negative outcomes. It’s time to change your thinking (and make it circular too). Continue reading → The post Why Circular Thinking Works Better in Content Marketing appeared first on Content Marketing Institute.

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Neil Patel

OCTOBER 8, 2020

Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission. Just a decade ago, conference calls were challenging to set up and manage. But today, I can click a few buttons and hop on a call with my entire team in a matter of seconds from the comfort of my home while my teammates stay safely in theirs.

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Sprout Social

OCTOBER 7, 2020

Even though it may seem like a small part of your profile, coming up with the perfect Instagram bio for business can be challenging. Your bio sets the stage for your brand presence on the platform. And you only have 150 characters to sum up what your business stands for, so it’s perfectly reasonable to overthink it. To make creating a bio easier, we’ve broken down the elements that go into the best Instagram bios for business and how to write one for your brand.

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Speaker: Steve Worthy, MBA

The rapid rise of AI-powered displays, touchless technology, and sensory marketing is reshaping the future of in-store engagement. Yet for many retail executives, the real challenge is not identifying new tools - it is knowing which signals to trust, which inputs to prioritize, and how to architect decisions that elevate in-store leadership rather than dilute it.

Retail

Marketing Insider Group

OCTOBER 7, 2020

When was the last time a salesperson showed up at your front door? It was a common sight up until the 80s. Only a few thousand door-to-door salespeople exist today, according to the Bureau of Labor Statistics – mostly for residential construction and building finishing. For all its faults, the individual nature of door-to-door selling still offered a few benefits: You could build a relationship with each lead and customer.

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Content Marketing Institute

OCTOBER 7, 2020

Instagram’s billion-active-user audience finds the platform easy to use. But content marketers? Not so much. Here’s your guide to the four main content channels (including the new Reels feature), how to use them successfully, and more. Continue reading → The post The Ultimate Guide to Instagram Features: Stories, Feed, IGTV, Reels appeared first on Content Marketing Institute.

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Content Marketing Marketers Marketing 145

Neil Patel

OCTOBER 7, 2020

Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission. Managing the shifts of your workforce on a daily, weekly, and monthly basis can be challenging. There’s a fine between being shorthanded and overstaffed without letting your labor costs get out of control. Staying organized is tough even with just a handful of employees, but this challenge amplifies exponentially at scale.

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Manufacturing Retail Management Communications 145

Sprout Social

OCTOBER 7, 2020

Agencies and businesses alike have experienced their fair share of challenges in 2020. It’s pushed agencies to think outside of the box, remain flexible and innovate as the state of the economy and consumer landscape has consistently ebbed and flowed. In the final months of the year, agencies’ top priorities will be client retention and winning new business for 2021.

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Speaker: Hanan Polinovski, Events Manager and David Brown, Sr. Marketing & Events Lead

Are your events living up to expectations? Are you getting quality leads from your sponsorships? Have you ever wondered if that branded notebook actually makes an impact? Get ready to transform your event strategy! Join event marketing pros Hanan Polinovski from Printfection and David Brown from Bonusly for a fast-paced webinar about turning your event efforts into serious ROI.

Event Marketing

Marketing Insider Group

OCTOBER 5, 2020

The art of communication is the language of leadership. – James Humes. As a parent, I often reference the ancient wisdom of the philosopher Epictetus: We have two ears and one mouth so that we can listen twice as much as we speak. If you have kids, you know the value of reminding them to speak less, especially when they interrupt incessantly and talk themselves in circles, but the wisdom applies to all of us regardless of age.

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Content Marketing Institute

OCTOBER 6, 2020

A customer-centric content experience is the goal. But data management issues and an impending seismic shift may thwart that. Use these approaches to bridge the chasm created when Google, Apple, and others end third-party cookies. Continue reading → The post The End of Third-Party Cookies: What Marketers Need to Know appeared first on Content Marketing Institute.

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Marketers Marketing Management Content Marketing 137

Neil Patel

OCTOBER 7, 2020

Changing consumer behavior and evolving tech platforms require us to uncover new strategies to reach our customers. One trend that presents just such an opportunity is 3D photos on Facebook. Partially influenced by 3D technologies and mixed reality resurgence, 3D photos can help you capture attention and tell your brand’s story on Facebook. What are the 3D Photos on Facebook?

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Sprout Social

OCTOBER 5, 2020

If you’re a basketball fan, March 11, 2020 is likely a day you won’t forget. The NBA has suspended the season. — Adrian Wojnarowski (@wojespn) March 12, 2020. That was the day the entire NBA shut down after Utah Jazz center Rudy Gobert tested positive for the coronavirus ahead of their game against Oklahoma City. It was the beginning of a four-month long hiatus, one that had fans and players alike questioning if the season would ever pick back up again.

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Speaker: Speakers:

Brace yourself, B2B marketers. Your beloved SEO is getting a makeover, and its name is Language Model Optimization (LMO). What does that mean for your digital strategy? Join Jesse McFarland of SpearPoint Marketing on the next B2B Growth Show as we unravel the mystery and get you prepped for the next evolution in search. Here’s what you’ll walk away with: A clear breakdown of SEO vs.

SEO

Marketing Insider Group

OCTOBER 8, 2020

Since the 2020 pandemic, TikTok’s audience has grown exponentially. From dance challenges to heartfelt stories, the app has managed to successfully engage, uplift and win over the masses. Businesses across the globe are starting to wonder how they can interact with the app. Many B2B companies have chosen to simply ignore TikTok because it doesn’t fit their demographic, time restrictions, and overall message.

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B2C Marketers Marketing Video Marketing 144

Pam Didner

OCTOBER 7, 2020

Facebook. Twitter. LinkedIn. In the modern world, where 53% of the world’s population has access to digital devices and the Internet, the reach of the digital world is very important. As we know that many people play, work, and shop online, a brand needs to present itself digitally. Brands, organizations, entrepreneurs, and companies invest heavily in the digital market to make digital presence possible.

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Digital Marketing Social Media Marketing Marketers Marketing 133

Neil Patel

OCTOBER 9, 2020

Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission. Unorganized support teams are a nightmare for everyone involved. From two agents wasting time on the same request to customers or employees sitting around for hours waiting on an answer, things can get really hectic without the right tools and software.

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Rock Content

OCTOBER 3, 2020

Improving user experience should be the main goal of your website. There are several ways to do that, but one of the most important is to reduce server response time. This item alone can make a lot of difference to your user and, consequently, to your metrics. In fact, the longer a user has to wait to access a page, the more likely they will leave the website without even seeing its content.

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SEO 133

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CRM

Content Marketing Institute

OCTOBER 9, 2020

This week, content marketers are talking live streams (not livestreams), research on the best practices of YouTube thumbnails, and a challenge to one of the most standard website pages. Continue reading → The post Stream a Stream, Polish Your Thumbnails, and Don’t Talk ‘Us’ [The Weekly Wrap] appeared first on Content Marketing Institute.

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Content Marketing Marketers Marketing 132

Diggity Marketing

OCTOBER 6, 2020

Been buying contextual links from blogs, based on moz metrics (links/DA/PA etc). But regarding avoiding negative links, I’ve been using only one filter, your Theory #4: If a site has traffic, I don’t have to worry about it being a negative link. Do you think this is true? If not, why.

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Neil Patel

OCTOBER 6, 2020

The terms “website accessibility” and “ADA website compliance” are increasingly being bounced around in the online business world—there’s a good chance you’ve heard of it. But many people still don’t know what, exactly, ADA website compliance means—or how it can impact a business. I’ll clear up all the confusion and give you a step-by-step guide to making sure your website is ADA compliant—and explain why it matters.

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Law SEO Branding Place 145

Rock Content

OCTOBER 8, 2020

Website migration is one of the most challenging tasks for any SEO — Search Engine Optimization professional. A process like this requires a lot of planning, knowledge of the applied techniques, and detailed analysis to reduce as much as possible losses in organic search results, visits, and revenues coming from the site. It also requires a flexible and communicative approach, so all the professionals can have a good alignment throughout the process and be aware of all steps involved.

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Speaker: Lee Andrews, Founder at LJA New Media & Tony Karrer, Founder and CTO at Aggregage

This session will walk you through how one CEO used generative AI, workflow automation, and sales personalization to transform an entire security company—then built the Zero to Strategy framework that other mid-market leaders are now using to unlock 3.5x ROI. As a business executive, you’ll learn how to assess AI opportunities in your business, drive adoption across teams, and overcome internal resource constraints—without hiring a single data scientist.

Marketing

Adobe Experience Cloud Blog

OCTOBER 8, 2020

Most companies in the technology sector evolve in a very competitive environment, and leads generated by Marketing represent more than 50% of the opportunities signed by sales representatives. This represents a considerable financial windfall that is important to maximise by implementing automatic and sophisticated processes to achieve the objectives set for the company.

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Whitepaper Thought Leadership Marketing Automation Platform Marketers 129

Sprout Social

OCTOBER 6, 2020

As our global economy evolves, challenging leading companies with new competition every single day, business leaders have an acute need to find and retain top talent in order to be successful. These days, people turn to social media, job boards and employer branding platforms to inform their job search. Companies should also be using those same resources to shine a spotlight on their brand and attract interest from qualified candidates.

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Branding Management Customer Acquisition Promotion 125

Neil Patel

OCTOBER 4, 2020

Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission. Have you ever been in your office and realized the files you need are on your home computer? Maybe you’re working remotely or meeting a client, but need to access an app from your office PC. With remote access software, you can view or access another computer from anywhere in the world.

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