Businesses Grow
MAY 20, 2024
Yes, there is a most important word in marketing! It’s not “niche” or “differentiation,” or even “conversion.” But before I reveal this important word, will you allow me to tell you a little story that illustrates my point? You will? Of course you will. You really have no choice do you? The most important word in marketing A few years ago, I helped a business selling highly engineered metal parts to the aerospace market.
Search Engine Land
MAY 22, 2024
SEO job listings have declined by 37% year-on-year, with mid-level roles being most impacted, according to a new analysis. Also, there was a “resurgence” in remote SEO roles during Q1. But only 18% of SEO job listings provided a salary (or salary range), according to the SEOJobs.com report. Why we care. Just two years ago, we were in a period called the Great Resignation (a.k.a., the Great Reshuffle ), when job listings were abundant and hiring was a huge challenge for companies.
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Aspiration Marketing
MAY 22, 2024
Have you ever felt stuck between inbound marketing and account-based marketing (ABM)? You're not alone. Both strategies boast impressive results, but choosing the right one depends on your specific goals and target audience. We'll help you break down these marketing strategies to determine the best fit for your business.
Practical eCommerce - Marketing
MAY 22, 2024
Launched in 1895, "The Furrow" was content marketing long before that term existed. The post Lessons from John Deere’s Magazine ‘The Furrow’ appeared first on Practical Ecommerce.
Speaker: Lee Andrews, Founder at LJA New Media & Tony Karrer, Founder and CTO at Aggregage
This session will walk you through how one CEO used generative AI, workflow automation, and sales personalization to transform an entire security company—then built the Zero to Strategy framework that other mid-market leaders are now using to unlock 3.5x ROI. As a business executive, you’ll learn how to assess AI opportunities in your business, drive adoption across teams, and overcome internal resource constraints—without hiring a single data scientist.
Martech
MAY 22, 2024
Sarah Nagy is a former astrophysicist and a data scientist with a Master in Finance degree from Princeton. She’s now the co-founder and CEO of Seek AI, a platform that uses generative AI to support business users in querying business data sets, freeing up data scientists for more creative work. We talked about a range of AI topics, with a particular focus on search.
Social Media Examiner
MAY 21, 2024
Is the AI-generated content you’re producing too generic? Wondering how to improve the quality of your AI content? In this article, you’ll discover how to get AI to create better content. Create Better AI-Generated Content: Prompts vs Prompt Engineering If creating content is part of your work, you've likely used prompts to generate content from […] The post How to Get AI to Create Better Content appeared first on Social Media Examiner.
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Buffer Marketing
MAY 20, 2024
A few years ago, LinkedIn was my strongest marketing channel for my job search coaching business, Recruit the Employer , and I had amassed over 40,000 followers. But then I got a full-time job and put my business — and my social media presence — on pause. When I decided to relaunch my company this year, I knew returning to LinkedIn would be part of my social media marketing strategy.
Quikly
MAY 20, 2024
Which text marketing trends do retail and restaurant brands need to pay attention to today? And how can they leverage those trends to best capture attention and drive sales? We at Quikly hosted a webinar to explore the answers to these questions.
Aspiration Marketing
MAY 23, 2024
Did you know that 61% of marketers already leverage AI in their campaigns? This shoudn’t come as a surprise – AI has become a game-changer, automating tasks and unlocking valuable customer insights. It's revolutionizing marketing, but it's important to remember AI isn't a magic bullet. While powerful, it has limitations. To truly thrive in today's data-driven landscape, we need to understand both the strengths and weaknesses of AI, ensuring it complements – not replaces – human expertise.
Social Media Examiner
MAY 23, 2024
Are your LinkedIn posts getting the reach and engagement you need? Looking for a written post formula you can repurpose? In this article, we’ll explore content strategy on LinkedIn using the written word. Why the Written Word Matters on LinkedIn In today’s digital landscape, content creators constantly seek ways to capture their audience’s attention and […] The post LinkedIn Written Content Strategy: From Ideas to Stories and Beyond appeared first on Social Media Examiner.
Speaker: Kevin Burke, Founder & Managing Director at Digital One and AI & Automation Consultant
AI and automation are currently transforming the way sales and marketing teams operate. Generative AI crafts personalized outreach at scale, while conversational AI bots are engaging prospects in real time. Robotic process automation streamlines manual workflows by triggering tasks the moment a prospect takes a key action, and advanced AI analytics surface hidden patterns in the pipeline, improve forecasting, and help teams make data-driven decisions with confidence.
Content Marketing Institute
MAY 23, 2024
Let other publishers create the new content. Then, your brand can curate it into valuable, relevant, and helpful content for your audience. It’s a good strategy to grow your content collection without any additional investment.
Hootsuite
MAY 23, 2024
As any social media manager can tell you, hashtags can be great for expanding your reach and building brand awareness. If you use the wrong ones, your post might languish in obscurity forever. But what happens if you put the right hashtags in the wrong location? The team at Hootsuite has long wondered: Do Instagram hashtags belong in the caption or the comments?
Aspiration Marketing
MAY 21, 2024
Imagine a crowded marketplace, all vying for the attention of the same customers. In today's marketing landscape, this is no exaggeration. With 80% of businesses using a multi-channel approach , how do you make sure your voice cuts through the noise?
Social Media Examiner
MAY 20, 2024
Wondering how other marketers are using social media? Want to be sure your strategy is headed in the right direction? Find out what professional marketers plan to do with their organic activities, video marketing, ads, and content mixes over the next year in the 16th annual Social Media Marketing Industry Report. How Are Marketers Using […] The post 2024 Social Media Marketing Industry Report appeared first on Social Media Examiner.
Speaker: Speakers:
Ever wonder what really makes B2B buyers tick? Spoiler alert: it’s not just logic. Join us for our next session of the B2B Growth Show, "Neuroscience of B2B Buyer Behavior: Strategies for Influencing Buyer Choices" with Grant C. Gooding, where science meets strategy. You'll get the insider scoop on how emotions secretly drive decisions and how you can tap into them to win buyers over.
SmartBrief - Marketing
MAY 19, 2024
In recent years, artificial intelligence has significantly enhanced the capabilities of various technologies in the retail sector, improving the way businesses interact with their customers. AI has become embedded into such key technologies as smart shelves, automated inventory management, and dynamic pricing algorithms. As part of these systems, AI allows businesses to anticipate and respond to customers’ needs before explicitly expressing them.
Search Engine Land
MAY 24, 2024
Google looks stupid right now. And AI Overviews are to blame. Google’s AI Overviews have given incorrect, misleading and even dangerous answers. The fact that Google includes a disclaimer at the bottom of every answer (“Generative AI is experimental”) should be no excuse. What’s happening. Google’s AI-generated answers have gained a lot negative mainstream media coverage as people have been sharing numerous examples of AI Overview fails on social media.
Aspiration Marketing
MAY 20, 2024
Industrial automation is absolutely essential for businesses of all shapes and sizes. Automation can be utilized in many ways by companies of all sizes. As the cost to automate has come down over the years, even smaller companies are able to benefit from its use. Industrial automation parts are more affordable than ever these days, and it is likely that you can add automation to your company with ease.
Social Media Examiner
MAY 22, 2024
Wondering how to handle situations where client expectations aren't aligned with project realities? Want to set up a repeatable process to avoid unexpected client reactions? In this article, you’ll discover critical skills and practical tips to define, meet, and exceed client expectations. Effective Client Communication: Insights From an Agency Owner Establishing clear communication and aligning […] The post How to Create Clear Client Communication Systems appeared first on Social Media Ex
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Are you struggling to highlight your impact and showcase the results of your team’s marketing efforts? Do you find it challenging to build more effective campaigns that drive meaningful results? The key may lie in unlocking the power of marketing technology (martech)—but as a non-technical marketing leader, navigating this landscape can feel daunting.
Content Marketing Institute
MAY 21, 2024
Laughing at content failures feels cathartic at times (there but for the grace of the audience …). But extreme reactions can have a chilling effect on creativity. Here’s the real lesson to take from Apple’s failed iPad Pro ad.
Martech
MAY 22, 2024
In my previous articles we explored how artificial intelligence (AI) can provide a strong foundation for marketing teams to create stronger strategies and work better together. In this article, we are going to focus on the way AI can help improve marketing campaigns and initiatives while delivering measurable results. We will end by talking about setting up effective feedback loops to ensure continuous growth and improvement as well.
SmartBrief - Marketing
MAY 23, 2024
How businesses can manage security for AI and the IoT What if your house wanted to kill you? It’s a pretty classic horror movie question, one that video games like System Shock and Portal and movies from “Demon Seed” to “2001: A Space Odyssey” have given a technological edge. When we give machines control of our environment, we make ourselves vulnerable, and what might an inhuman intelligence do with that?
Hubspot Marketing
MAY 21, 2024
Even the most creative people know the most innovative projects get done when you work as a team. However, working as a team can be difficult without the right tools to streamline and organize your workflows while keeping everyone informed. So, to help you work more efficiently with your team, I rounded 10 of my favorite design collaboration software and tools you can try.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Content Marketing Institute
MAY 24, 2024
Coca-Cola didn’t design its new content platform for beverage consumers. It launched Coca-Cola Lens for the restaurants and retailers who sell the products. Find out why this new initiative deserves attention from all B2B marketers.
Martech
MAY 20, 2024
Marketers today face a perfect marketing storm, battered by conflicting forces. They’re bombarded with data, pressured for immediate results and expected to navigate an increasingly cynical consumer landscape. But here’s the kicker: the disconnect isn’t just with the audience — it’s a three-ring circus with a front-row seat for the marketing team.
Buffer Marketing
MAY 23, 2024
Meta offers several tools to help implement marketing strategies and manage your online presence effectively. But if you’ve never interacted with them before, it can be an overwhelming experience. So whether you’re a beginner creator or small business owner, this guide will walk you through the key setup tasks and common activities for Meta Business Suite.
Search Engine Land
MAY 20, 2024
We’re in a disruptive moment, according to Alphabet and Google CEO Sundar Pichai. Although he is optimistic that Google AI Overviews and Search will drive more traffic and engagement, that is zero comfort for the many content creators who have seen their websites obliterated by Google in recent months. In a new interview, Pichai discussed concerns about Google hurting websites and businesses, as well as the future of Search, content and the web. ‘These are disruptive moments.’
Speaker: Aja Bradley Kemp, Founder & Chief Experience Officer at Conversate Collective
In a world where every brand is vying for attention, how do you make your events stand out? ✨ From creative swag strategies to immersive brand experiences, the key lies in fostering real connections that inspire action and leave a lasting impression. Whether you're planning a large-scale conference or an exclusive executive gathering, this session will explore how to elevate event engagement, strengthen brand perception, and maximize ROI.
SmartBrief - Marketing
MAY 19, 2024
Horowitz Research has released pretty strong consumer information showing that brands that support the LGBTQIA+ community do see a solid payoff. When brands include transgender or nonbinary people in their ads, 42% of adults aged 18 to 34 say it has a positive impact, with 29% of those in the 35 to 49 age group also saying it’s a positive move. And, I suspect, that level of brand support from consumers will only increase as these population segments age.
Martech
MAY 21, 2024
Today, Google introduced new creative tools and ad experiences at its annual Google Marketing Live event, held in New York. Here’s what marketers can expect to see at Google, either now or in the coming months. Search ad experience. Among the most inventive improvements to search is a new ad experience currently in testing and slated to become more widely available later in the year.
Hubspot Marketing
MAY 20, 2024
Writing a book is a gargantuan task, and reaching the finish line is a feat equal to summiting a mountain. Getting the “It's a great book, you did it!” email from my publisher was a high I hope I'll never forget. I thought all the hard work was over after that. What a sucker I was. Book marketing felt completely overwhelming to me (which I'm embarrassed to say as a professional marketer).
AWeber
MAY 21, 2024
One of the most important things about any email you send is the subject line. A good subject line can make the difference between someone being curious enough to open or choosing to skim right past. I write our weekly newsletter with my friends Chelsea and Sean, so I’m personally familiar with how hard and stressful it can feel when it comes time to write a good subject line.
Speaker: Speakers:
Discover why a traditional website is no longer enough to meet B2B buyer expectations in our must-attend session of The B2B Growth Show, The AI Revolution: Why B2B Buyers Expect More Than Just a Website. Learn how cutting-edge AI tools can transform your B2B website into a results-driven powerhouse that delivers the right message to the right visitor, every time.
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