Adobe Experience Cloud Blog

FEBRUARY 24, 2020

I moved into marketing in May 1997 to become a product marketing manager at Microsoft. I didn’t have any formal marketing training, but I did have in-depth knowledge of the product, having been a pre-sales consultant at Microsoft. I was fortunate to have a manager who saw my potential and was willing to invest in training me. Since then my career has followed a marketing path; even when I’ve managed multi-disciplinary teams, marketing has been a major part.

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Thought Leadership Marketing Marketers Price 172

Hootsuite

FEBRUARY 27, 2020

Instagram best practices continue to change. As new advertising, creative, and sales tools come online, brands are discovering new ways to engage users. For breakout success in 2020, you’ll need to keep up with the latest trends and make full use of what Instagram has to offer. Just consider what your brand is up against. Last year, businesses spent roughly $20 billion to advertise on Instagram.

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Neil Patel

FEBRUARY 25, 2020

There are a lot of tools out there and a ton of SEO reports. But when you use them, what happens? You get lost, right? Don’t worry, that’s normal (sadly). And maybe one day I will be able to fix that. But for now, the next best thing I can do is teach you how to grow your SEO traffic using Ubersuggest. This way, you know exactly what to do, even if you have never done any SEO.

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Content Marketing Institute

FEBRUARY 25, 2020

Can we finally take it easy on keywords? Not really. Analyzing keywords offers ideas for content that’s relevant to searchers and shows gaps your content could fill. Here are seven free SEO tools to help. Continue reading → The post 7 Free Keyword Research Tools for Content Marketers appeared first on Content Marketing Institute.

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Content Marketing Marketing Marketers SEO 145

Speaker: Speakers:

Marketing and sales might be two halves of the same coin, but how often do they feel like they’re tossed in completely different directions? It’s time to bridge the gap, align your teams, and start building a pipeline instead of frustration. Join us for this insightful webinar to transform your siloed teams into a powerhouse partnership. What you’ll learn: A clear understanding of why sales and marketing alignment is crucial for business growth.

Marketing

Adobe Experience Cloud Blog

FEBRUARY 25, 2020

Marketing and sales teams rely on lead scoring to identify high-quality prospects they want to pursue. This improves the efficiency of the sales process, drives conversion rates and improves the buyer’s journey by providing relevant information when leads are most engaged. As video becomes the content of choice for many buyers, marketers have had to develop a way to incorporate video into their lead scoring models.

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Marketing Automation Platform Thought Leadership CRM Video Marketing 161

Hootsuite

FEBRUARY 26, 2020

If you’ve been following the latest social trends , chances are you’ve made an Instagram collage. No, we’re not talking paper, scissors, and glue. Think Instagram Top Nine. Or the “LinkedIn, Instagram, Facebook, Twitter” meme. But brands have used the crafty artform for more than memes. Instagram collages can combine multiple photos to show off different product angles and features—or even before and after shots.

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Branding Product Promotion Price 145

Content Marketing Institute

FEBRUARY 28, 2020

This post is a bit of a rant and a mea culpa. CMI’s Robert Rose takes on Ad Age’s erroneous description of content marketing in its latest awards – and why it matters. Continue reading → The post Ad Age Content Marketing Finalists Are Ads. It’s Wrong and It Matters. appeared first on Content Marketing Institute.

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Content Marketing Marketing Marketers 137

The CMO Survey

FEBRUARY 26, 2020

Here are my top ten results from the February 2020 CMO Survey. These results are based on a sample of 265 top marketers at for-profit U.S. companies, 98% of whom hold the position of VP-level or higher. #1 – Growth Strategies. Spending on existing markets and offerings continues to dominate growth spending (at 54% of investment), while diversification (spending on new markets and new offerings) continues to be lowest at 10.4%.

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CMO Retail Price Communications 130

Hootsuite

FEBRUARY 24, 2020

Can I Use This Photo on Social Media? Understanding Image Copyright. It’s well known that images click on social media. And they’re also what we click on. In general, posts with visuals get more views, likes, and shares than posts that don’t. But sourcing images for social media isn’t always straightforward. The legalese found in image copyright policies can be intimidating.

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Social Media Marketing Law Non-Profit User-Generated 145

Sprout Social

FEBRUARY 24, 2020

Trends are the currency of the Internet and TikTok is the breeding ground of today’s most permeating trends and memes. If you’ve heard it, seen it or laughed at it somewhere on social media, chances are it’s already gone viral on TikTok. Everything happens bigger and faster here. Reigning queen of TikTok and member of the famed Hype House , Charlie D’Amelio , knows.

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Unlock the Power of Historical Data A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse Today’s association leaders need more than real-time snapshots—they need the full story. MemberSuite: A Data Revolution reveals how a native data warehouse transforms your AMS into a strategic decision-making engine. In this free eBook, you’ll discover: The difference between a database and a data warehouse—and why it matters How to gain historical visibility into membership, engagement, events,

CRM

Content Marketing Institute

FEBRUARY 24, 2020

Do you create content that never gets used? Do teams create content outside your purview? Are you overwhelmed by content demands from other groups? Fix it by creating rules and structure. Only then can you figure out how to break them. Continue reading → The post No One Can Break Your Content Rules If They Don’t Exist appeared first on Content Marketing Institute.

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Content Marketing Marketers Marketing 130

Search Engine Journal

FEBRUARY 28, 2020

Writing SEO content is among the most effective digital marketing strategies for lawyer clients. Here's how to do it right. The post 6 SEO Content Writing Tips for Law Firms via @krisjonescom appeared first on Search Engine Journal.

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Law SEO Digital Marketing Marketing Strategy 123

Litmus

FEBRUARY 25, 2020

Email is a serious business. I mean, anything with an ROI of 42:1 deserves to be respected. That doesn’t mean you can’t (or shouldn’t) have a little fun while you’re at it. There are plenty of big ways to make your email marketing better, from personalization to interactive design. We started to wonder, though, are there any small ways to make your email stand out?

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Sprout Social

FEBRUARY 25, 2020

With the constant demand for bite-sized information and visual content, infographic marketing is only going to grow in popularity as a format for digital content marketing. In fact, 65% of B2B marketers have used infographics for content marketing, which makes it one of the top five most used types of content. And 84% of respondents in an Infographic World survey found the medium effective.

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Influencer Marketing Marketing Marketers Education 144

Speaker: Lee Andrews, Founder at LJA New Media & Tony Karrer, Founder and CTO at Aggregage

This session will walk you through how one CEO used generative AI, workflow automation, and sales personalization to transform an entire security company—then built the Zero to Strategy framework that other mid-market leaders are now using to unlock 3.5x ROI. As a business executive, you’ll learn how to assess AI opportunities in your business, drive adoption across teams, and overcome internal resource constraints—without hiring a single data scientist.

Marketing

Content Marketing Institute

FEBRUARY 27, 2020

This week Robert Rose wonders about stories from the future. He finds Ad Age’s content marketing awards to be aged ads. He talks with a trend hunter and shares articles to help future-proof your content marketing strategy. Continue reading → The post Avoid Predictions and Analyze the Possibilities of the Future [The Weekly Wrap] appeared first on Content Marketing Institute.

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Marketing Strategy Content Marketing Marketing Marketers 22

Marketing Insider Group

FEBRUARY 26, 2020

Digital transformation is essential for the businesses of today to grow and succeed. Incorporating new technologies into business processes means your company can become more efficient, become more productive, and ultimately deliver more value to customers. Digital transformation goes beyond simple modernization. In many cases, it fundamentally changes the way an entire business operates.

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Transform New Technology User-Generated Retail 107

Litmus

FEBRUARY 27, 2020

The email industry is constantly changing, but what are the trends that really matter in the years to come—and how can marketers prepare? We asked leading industry experts to share their visions for how some of the most crucial elements of email marketing will change in the next decade. In our ebook The Future of Email in 2020 and Beyond , you’ll find their collective predictions for email’s future.

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Email Marketing Market Trends eBook Law 112

Sprout Social

FEBRUARY 27, 2020

As a social media professional, presentations are an inevitable part of your job and a vital part of your career growth. If that gives you nervous butterflies, not to worry! Honing your presentation skills takes time, patience and practice. Presentations can be a challenge, but they’re also an opportunity. Whether you’re presenting a new social strategy , proving the ROI of a campaign or pitching business to a new client, the basics of successful presentation are the same.

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Social Media Marketing Energy Entertainment Branding 141

Speaker: Kevin Burke, Founder & Managing Director at Digital One and AI & Automation Consultant

AI and automation are currently transforming the way sales and marketing teams operate. Generative AI crafts personalized outreach at scale, while conversational AI bots are engaging prospects in real time. Robotic process automation streamlines manual workflows by triggering tasks the moment a prospect takes a key action, and advanced AI analytics surface hidden patterns in the pipeline, improve forecasting, and help teams make data-driven decisions with confidence.

Marketing

Content Marketing Institute

FEBRUARY 26, 2020

How do agencies use content marketing to promote their own businesses? Read on to learn. Discover how many use paid distribution models, which social media platform brings in the most business, and much more. Continue reading → The post Most Agencies Bet on This Distribution Model [New Research] appeared first on Content Marketing Institute.

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Promotion Content Marketing Marketing Marketers 110

Marketing Insider Group

FEBRUARY 25, 2020

As a CMO, you are responsible for your business’s entire marketing strategy. When it comes down to it, it’s you who likely has to manage market research, competitor analysis, advertising, public relations, and sales materials, to name a few. And what’s the point of all that? As well as keeping your existing customers, one of your primary focuses is bringing in new clients.

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Customer CMO B2C Thought Leadership 106

Search Engine Journal

FEBRUARY 26, 2020

With this campaign process in place, you can get closer than ever before to actually delivering "10x impact." The post The Content Campaign Process to Get Consistently Close to Insane ROI via @simonpenson appeared first on Search Engine Journal.

Place 101

Place Content Marketing Marketers Marketing 101

Sprout Social

FEBRUARY 27, 2020

Welcome to the Social Spotlight, where we dive deep into what we love about a brand’s approach to a specific social campaign. From strategy through execution and results, we’ll examine what makes the best brands on social tick — and leave you with some key takeaways to consider for your own brand’s social strategy. Overview. We’ve said it before (and we live it every day!

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Speaker: Speakers:

Ever wonder what really makes B2B buyers tick? Spoiler alert: it’s not just logic. Join us for our next session of the B2B Growth Show, "Neuroscience of B2B Buyer Behavior: Strategies for Influencing Buyer Choices" with Grant C. Gooding, where science meets strategy. You'll get the insider scoop on how emotions secretly drive decisions and how you can tap into them to win buyers over.

Marketing

Duct Tape Marketing

FEBRUARY 24, 2020

The Future of Small Business Marketing is In-House written by John Jantsch read more at Duct Tape Marketing. In a recent blog post identifying marketing insights for 2020 , I mentioned the idea that more small business owners should and are taking basic marketing tactics in-house. Now, that may seem like an odd trend for a marketing consultant to promote but let me tell you a story about a typical small business today in the world of digital marketing.

Marketing 101

Marketing Marketers Management Marketing Plan 101

Marketing Insider Group

FEBRUARY 27, 2020

If you’ve drawn a blank while planning your event theme, you’re not alone. Here’s a fail-safe guide to help you choose a theme for your next event. It’s that blank sheet of paper that gets you. When it’s time to think of an event theme, sometimes the idea well runs dry. Yet there’s that darn calendar – blinking red, or so it seems. You needed a theme yesterday.

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Pharmaceutical Event Marketing Health Promotion 100

Traackr

FEBRUARY 27, 2020

In an industry dominated by men, here are 6 female influencers who are standing out in the automotive industry.

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Search Engine Journal

FEBRUARY 25, 2020

These eight tips will help you to make your data visualization more engaging and effective. The post 8 Tips to Make Your Data Visualization More Engaging & Effective via @theshelleywalsh appeared first on Search Engine Journal.

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Content Marketing Marketers Marketing 99

Speaker: Speakers:

Are you struggling to highlight your impact and showcase the results of your team’s marketing efforts? Do you find it challenging to build more effective campaigns that drive meaningful results? The key may lie in unlocking the power of marketing technology (martech)—but as a non-technical marketing leader, navigating this landscape can feel daunting.

Marketing

Duct Tape Marketing

FEBRUARY 26, 2020

Creating Online Courses That Work for Your Students and Your Business written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Justin Ferriman. Podcast Transcript. Today on the Duct Tape Marketing Podcast, I sit down with Justin Ferriman, co-founder and CEO of the learning management system LearnDash. Ferriman became interested in learning management systems (LMS) when he was doing some research for a consulting engagement that he had, and he discovered that there wasn

Management 101

Management Marketing Strategy Customer Marketing 101

Moz

FEBRUARY 24, 2020

Posted by Cyrus-Shepard In earlier days of search marketing, SEOs often heard the same two best practices repeated so many times it became implanted in our brains: Wrap the title of your page in H1 tags Use one — and only one — H1 tag per page. These suggestions appeared in audits, SEO tools, and was the source of constant head shaking. Conversations would go like this: "Silly CNN.

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SEO Place Search Marketers Branding 80

Traackr

FEBRUARY 24, 2020

In this issue of Trend Lightly, Danielle Prescod shares her perspective on how brands can & should avoid implementing disingenuous diversity initiatives.

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Branding 81

illumin

FEBRUARY 28, 2020

Road Map to a Trusted Supply Chain This week we attended the IAB Seminar Series event in Toronto. It spoke about the road map to a trusted supply chain – re-imagining digital media. We’ve entitled this post ‘Re-Imagining 3rd Party Cookies,’ as we believe this to be more concise per the content theme of the […]. The post IAB Seminar Series – Re-Imagining 3rd Party Cookies appeared first on AcuityAds Inc.

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Advertising Advertisers Marketers Marketing 52

Advertiser: ZoomInfo

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

Marketing