Search Engine Land
APRIL 16, 2024
SEO is turbulent right now. Between tons of algorithm updates and reports of Search Generative Experience (SGE) taking over the SERPs, there’s a lot of uncertainty and anxiety about the path forward. To me, it’s the perfect time to put some under-utilized SEO research initiatives that we know are effective back in the spotlight. My list of these includes: Keyword trend analysis.
Martech
APRIL 17, 2024
Back in 2017, I wrote an article for MarTech, “ Message to email marketers: Show me something different in 2018.” It popped up again while I was preparing a presentation, so I scrolled through to see if anything I advocated back then had become standard practice. The answer is, sadly, not much. Here’s what I was looking for: Stop depending on batch-and-blast.
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The LeadG2 Blog
APRIL 15, 2024
Unfortunately, there's no such thing as an unlimited marketing budget. For success, you need to develop a strategy that maximizes your resources for the best ROI, but determining where you should invest your marketing dollars can be confusing. Should you focus on branding or sales? Sales marketing centers on promoting products and services to generate immediate revenue.
Aspiration Marketing
APRIL 18, 2024
Are you struggling to keep your content calendar full of fresh, engaging pieces? You're not alone. Content marketing is a powerful tool for building brand awareness, attracting leads, and boosting your SEO – but it requires consistent effort. That's where a content marketing agency can be your game-changer. With a content marketing agency on your side, you'll have a team of creative experts dedicated to crafting high-quality content that resonates with your target audience – freeing you up to fo
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Unlock the Power of Historical Data A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse Today’s association leaders need more than real-time snapshots—they need the full story. MemberSuite: A Data Revolution reveals how a native data warehouse transforms your AMS into a strategic decision-making engine. In this free eBook, you’ll discover: The difference between a database and a data warehouse—and why it matters How to gain historical visibility into membership, engagement, events,
SMA Marketing
APRIL 18, 2024
The legal landscape has irrevocably shifted. In the past, potential clients seeking legal representation relied on phone books and word-of-mouth referrals. Today, however, the internet reigns supreme. This digital revolution presents a tremendous opportunity for lawyers to connect with a broader audience and establish themselves as trusted authorities.
Search Engine Land
APRIL 16, 2024
Ad Strength is not a “major factor” that stops a keyword from going to auction, despite what some advertisers may believe. That’s according to Google Ads Liaison Ginny Marvin. Ad Strength. Responding to a post on X from an advertiser who said “Ad Strength is a major factor in stopping a keyword from going to auction due to Ad Rank,” Marvin wrote : “Ad Strength is not used in Ad Rank and is *not* a ‘factor in stopping a keyword from going to auction due to Ad
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Litmus
APRIL 18, 2024
The journey of an email from creation to sending takes hours of behind-the-scenes effort. Email marketers need to consider not only crafting, designing, and developing individual emails but also strategy, planning, operations, and deliverability—and of course, coordinating these efforts with the rest of your team. That’s why the MVP of any email marketing team is an integrated marketing tech stack.
Content Marketing Institute
APRIL 17, 2024
Knowing which creative assets compel your audience to act can bring big success for marketers. But how do you figure that out? You must start testing, and here’s some help to get going today.
SocialPilot
APRIL 15, 2024
If content is king, then conversion is queen -John Munsell Think about it. The fundamental aim of any activity performed by a social media marketer on social networks is to gain followers. But is that enough? Not quite. In fact, it is the first step of any social media marketing campaign. What follows is a powerful strategy involving gentle coaxing and convincing to monetize your social connections.
Aspiration Marketing
APRIL 15, 2024
Are you getting the most out of your SaaS marketing budget? It's a question that keeps many SaaS companies up at night. Without clear data on what's working and what's not, it's easy to waste valuable resources on marketing campaigns that aren't delivering results. The good news? By tracking the right SaaS marketing metrics, you can gain valuable insights that will help you optimize your campaigns, improve lead generation, and ultimately drive sales.
Speaker: Lee Andrews, Founder at LJA New Media & Tony Karrer, Founder and CTO at Aggregage
This session will walk you through how one CEO used generative AI, workflow automation, and sales personalization to transform an entire security company—then built the Zero to Strategy framework that other mid-market leaders are now using to unlock 3.5x ROI. As a business executive, you’ll learn how to assess AI opportunities in your business, drive adoption across teams, and overcome internal resource constraints—without hiring a single data scientist.
Social Media Examiner
APRIL 18, 2024
Want to use organic content to grow your reach? Wondering what types of content create engagement the algorithm values? In this article, we’ll explore the type of content that triggers massive reach on social media. Why Is Social Content Important in 2024? In the ever-evolving world of digital marketing, creating content that captures attention and […] The post Content That Triggers Massive Reach on Social Media appeared first on Social Media Examiner.
Hubspot Marketing
APRIL 18, 2024
Welcome to Creator Columns , where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. It’s the age of AI, and our job as marketers is to keep up. My team at Foundation Marketing recently conducted an AI Marketing study surveying hundreds of marketers, and more than 84% of all leaders, managers, SEO experts, and specialists confirmed that they used AI in the workplace.
Sprout Social
APRIL 18, 2024
Sprout Social features are designed to help you move at the speed of social. We release over a hundred updates per year that span across publishing, engagement, analytics, social listening and customer care. That’s a lot of social media tools at our customers’ disposal. Of course, there are a few fan favorites. The Smart Inbox, Approval Workflows, Tagging and more all get a lot of love on social and on review sites like G2, but there are some lesser known Sprout features that deserve some hype a
Aspiration Marketing
APRIL 16, 2024
Ever feel like your content speaks a different language than your audience? Tailoring content to each stage of the buyer's journey is critical, but it's a time-consuming struggle. Miss the mark, and potential customers vanish. Fortunately, we know a solution to both challenges. Learn how AI can adapt your existing content to resonate with each stage of the buyer's journey, ensuring you deliver the right message at the right time.
Speaker: Kevin Burke, Founder & Managing Director at Digital One and AI & Automation Consultant
AI and automation are currently transforming the way sales and marketing teams operate. Generative AI crafts personalized outreach at scale, while conversational AI bots are engaging prospects in real time. Robotic process automation streamlines manual workflows by triggering tasks the moment a prospect takes a key action, and advanced AI analytics surface hidden patterns in the pipeline, improve forecasting, and help teams make data-driven decisions with confidence.
Social Media Examiner
APRIL 17, 2024
Wondering how to prioritize inclusivity, emotion, and social impact in your agency’s work? Looking for a proven model to follow? In this article, discover the keys to conscious agency growth from a serial entrepreneur who has launched several successful companies. Conscious Growth Marketing Through Diversity and Inclusion In today's increasingly diverse and interconnected world, embracing […] The post How to Grow Your Agency Through Socially Responsible Marketing appeared first on Social M
Martech
APRIL 15, 2024
What will customers remember after they have experienced your website, product, service or people? What will they tell their friends or colleagues about their experience — will they even mention it? A tremendous amount of investment and resources are being focused on integrating AI into the customer experience , from automating responses to comments on social media to improving the call center experience.
Content Marketing Institute
APRIL 19, 2024
To use AI or not — it's the question on every marketer's mind. But there's a more practical follow-up: Whether to share the answer. Dove and Brandtech Group tried that approach. Was it the right choice?
Aspiration Marketing
APRIL 17, 2024
Ever spend hours crafting the perfect marketing message, only to hear crickets? Your content might be brilliant, but if it reads like a college textbook, your audience will glaze over faster than you can say "engagement." This is where readability level comes in. It's the key to unlocking clear communication, the golden ticket to having your content truly connect and resonate with readers.
Speaker: Speakers:
Ever wonder what really makes B2B buyers tick? Spoiler alert: it’s not just logic. Join us for our next session of the B2B Growth Show, "Neuroscience of B2B Buyer Behavior: Strategies for Influencing Buyer Choices" with Grant C. Gooding, where science meets strategy. You'll get the insider scoop on how emotions secretly drive decisions and how you can tap into them to win buyers over.
Social Media Examiner
APRIL 16, 2024
Are you up to date on changes from TikTok? Wondering which recent TikTok updates are important to marketers and business owners? In this article, we explore TikTok changes that affect your marketing. #1: TikTok Sounds for Business TikTok recently launched Sounds for Business – Voice Clips, a collection of 18 custom voiceover audio templates designed to […] The post TikTok Updates: Ads, Notes Photo App, Search Insights, and More appeared first on Social Media Examiner.
Martech
APRIL 16, 2024
It’s important to start monitoring consent management as part of your digital analytics strategy. Apart from the EU, various privacy laws in the U.S., Canada, UK, Australia and other regions require notifying users about using cookies at least in your privacy policy or through an opt-out banner if any personal information is being collected. Users are becoming increasingly aware of their privacy rights, opting out of tracking cookies more than ever (call it the fear of being stalked).
Sprout Social
APRIL 16, 2024
Contrary to popular belief, you don’t need to be a data analyst to craft social listening queries that drive results. Social listening has always been a powerful tool for brands that know how to wield it effectively. Even just one solid query can give a brand a rich, unbiased view of consumer sentiment. These insights build stronger messaging, campaigns, product lines—the opportunities are endless.
Buffer Marketing
APRIL 18, 2024
Each year, fresh ideas, concepts, and technological innovations shape the creative design landscape. These influences give rise to a wave of new graphic design trends, revolutionizing how we conceive, craft, and engage with art. Many of these graphic design trends infiltrate the realms of business and marketing. Some influence web design, some make their way onto packaging, and others become a staple for social media branding.
Speaker: Speakers:
Are you struggling to highlight your impact and showcase the results of your team’s marketing efforts? Do you find it challenging to build more effective campaigns that drive meaningful results? The key may lie in unlocking the power of marketing technology (martech)—but as a non-technical marketing leader, navigating this landscape can feel daunting.
Hootsuite
APRIL 17, 2024
Threads hasn’t even been around a year yet, but the new kid on the block has made a name for itself with 130 million monthly users. If you’re one of ‘em, you’re probably wondering: how do I stand out from the crowd? That’s where the Threads algorithm comes in, friend. The Threads algorithm is Meta’s secret recipe that determines who rises to the top of the pile and who languishes in obscurity.
Martech
APRIL 16, 2024
With the right content marketing strategy, you can engage your audience at every stage of their journey. From sparking initial awareness to nurturing their consideration and guiding them toward a decisive action, crafting your content with precision is crucial. Here are some actionable insights and strategies to ensure your content reaches, genuinely resonates with and converts your audience.
Marketing Insider Group
APRIL 15, 2024
The creator economy has really changed everything. It’s affected what we watch, how we shop, and the paths we choose in our careers. We’ve all seen the impact of YouTube stars and TikTok influencers. But now, there’s something new on the scene: B2B creators. We’re not just talking about any influencers. These are B2B creators, and they’re changing the rules of how businesses talk to their audiences and make choices.
Buffer Marketing
APRIL 18, 2024
Everything TikTok can do, Instagram can do better — and vice versa. While the other social media platforms have been racing to keep up with TikTok’s short-form video offering since it burst onto the market in 2016, TikTok has flipped the script with the launch of its own photo-sharing app. TikTok Notes , a direct rival to Instagram’s original offering, is now available to download in specific regions.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Practical eCommerce - Marketing
APRIL 15, 2024
Content drives visitors which drive email subscriptions which drive sales. All are measurable. The post How to Track ROI from Content Marketing appeared first on Practical Ecommerce.
Martech
APRIL 19, 2024
It’s one of the oldest debates in lead generation: quantity vs. quality. Marketers who are judged by the number of leads they generate will push for quantity. But big-ticket purchases in B2C and B2B will help marketers see ROI with a small number of wins, which pushes some marketers toward quality. Even with new channels and new tactics entering the fray on a regular basis, the debate around how to do lead gen rages on, including on social media channels.
Content Marketing Institute
APRIL 18, 2024
Next to the headline, the lede is everything. It must complete many tasks — hook the reader, indicate the subject matter, set the tone, etc. To help your intros live up to those weighty responsibilities, read on for real-life critiques.
Buffer Marketing
APRIL 17, 2024
LinkedIn is the rare instance of a social media platform with a very clear focus: you’re either there for your business or your career. It’s also one of the first social platforms people looking for a B2B partner go. And because B2B partnerships often take more than just providing card details and hitting Buy, it’s a goldmine of opportunity for building brand awareness – for those who know how to harness it.
Speaker: Aja Bradley Kemp, Founder & Chief Experience Officer at Conversate Collective
In a world where every brand is vying for attention, how do you make your events stand out? ✨ From creative swag strategies to immersive brand experiences, the key lies in fostering real connections that inspire action and leave a lasting impression. Whether you're planning a large-scale conference or an exclusive executive gathering, this session will explore how to elevate event engagement, strengthen brand perception, and maximize ROI.
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