SMA Marketing
JANUARY 11, 2024
Do you know the meaning of CRM? How about CMS or COS? The digital marketing industry loves its acronyms. But one thing that I have found over and over again is that many people need help figuring out the meaning behind some basic terms. In the video below, I explain the meaning of today’s most popular digital marketing acronyms. Video Transcript One of the things that the digital marketing industry loves is acronyms.
Aspiration Marketing
JANUARY 11, 2024
In the fast-paced world of inbound marketing, staying focused and achieving targeted results can feel impossible without a proper plan–and plans are built around goals. Without clear goals, it's easy to find yourself spreading resources thin, struggling to measure progress, and ultimately questioning the effectiveness of your efforts. This is where effective goal setting becomes your guiding light through the tunnels of inbound marketing.
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SmartBrief - Marketing
JANUARY 9, 2024
Doing more with less seems to be a common challenge agencies and brands currently face. However, the pressure to gain market share equals the need to prevent attrition in a world where loyalty and a “cancel culture” can ultimately drive or damage, respectively, the success of emerging and heritage brands. In recent years, brands have increasingly fueled their marketing initiatives with extravagant experiential pop-ups and digital immersive experiences.
Businesses Grow
JANUARY 8, 2024
Annual social media prediction posts deserve their own category of boring. They usually name the same obvious trends over and over! This is the year of video! (yawn) And yet, we are in the midst of unprecedented, cataclysmic change. Let’s consider some non-obvious social media trends that are insightful, bold, and important! And you will be happy to know that I barely AI at all (too obvious!).
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Unlock the Power of Historical Data A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse Today’s association leaders need more than real-time snapshots—they need the full story. MemberSuite: A Data Revolution reveals how a native data warehouse transforms your AMS into a strategic decision-making engine. In this free eBook, you’ll discover: The difference between a database and a data warehouse—and why it matters How to gain historical visibility into membership, engagement, events,
Rock Content
JANUARY 8, 2024
As 2024 starts, marketing teams shift their focus to year-end analysis, audience research, and planning what’s coming for this new year. It’s a well-known fact that success is the result of 1% inspiration and 99% perspiration. Having worked with small businesses for over a decade, I’ve encountered visionary entrepreneurs who lack the time and resources to maximize their content marketing potential.
Martech
JANUARY 8, 2024
Years ago, I was working with an ecommerce team that would hire and fire based on what they saw in their Google Analytics dashboard. It’s hard to see anything like that happening in today’s world, where marketers are increasingly doubting the accuracy and veracity of their analytics data. The reason for this is one word: privacy. And it’s causing a big rethink on the viability of web-based analytics — a category caught in the crossfire between government regulators, Big Tech and our own mo
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Aspiration Marketing
JANUARY 10, 2024
Marketing plays a pivotal role in shaping business success. But what does marketing genuinely entail, and what should be the defining goals behind your marketing strategy? We'll explore the driving force behind marketing success – a journey into the heart of purposeful marketing. But what is the goal of marketing?
Sprout Social
JANUARY 11, 2024
Brand awareness is like a mental shortcut. You see a logo, hear a jingle or spot a particular color and instantly particular brand associations spring to mind. But measuring something as intangible as that can be tricky. How exactly do you quantify the impact of your brand in people’s minds? That’s where metrics come in. They capture the subtle yet significant impressions your brand leaves.
Content Marketing Institute
JANUARY 9, 2024
Don’t sabotage your year by blaming yourself or your team for something that isn’t working well or punishing everybody with an “improvement” plan. Instead, take this less-traveled path to success.
SMEI
JANUARY 12, 2024
On the morning of January 6, 2024, SMEI Vietnam, representative of Sales & Marketing Executives International (SMEI), organized the ceremony to award the Certificate of Sales Professional (SCPS – SMEI Certified Professional Salesperson ) and the Certificate of Professional Marketing Specialist. (SCPM – SMEI Certified Professional Marketer -) for students of Course 22 of the High Quality Program, Marketing Major of Ton Duc Thang University at No. 19 Nguyen Huu Tho, Tan Phong Ward,
Speaker: Lee Andrews, Founder at LJA New Media & Tony Karrer, Founder and CTO at Aggregage
This session will walk you through how one CEO used generative AI, workflow automation, and sales personalization to transform an entire security company—then built the Zero to Strategy framework that other mid-market leaders are now using to unlock 3.5x ROI. As a business executive, you’ll learn how to assess AI opportunities in your business, drive adoption across teams, and overcome internal resource constraints—without hiring a single data scientist.
Aspiration Marketing
JANUARY 9, 2024
If you're ready to take the next steps in optimizing your marketing efforts, this article is your go-to resource. We'll take you through a step-by-step journey, highlighting the crucial role of integrating HubSpot CRM with your website. Discover the power of personalized campaigns, lead tracking, and behavior-based automation, all aimed at supercharging your marketing strategy.
Social Media Examiner
JANUARY 11, 2024
Want to develop more LinkedIn connections that lead to sales? Looking for a strategy to guide your outreach and networking? In this article, we’ll explore a creative way to get more out of your LinkedIn activities. Why Should Marketers Focus on LinkedIn? With over 1 billion users, 50% earning over $75,000 annually, LinkedIn offers unparalleled […] The post How to Get the Most Out of LinkedIn appeared first on Social Media Examiner.
Sprout Social
JANUARY 9, 2024
When you walk into a brick-and-mortar store, you expect a sales associate to greet you and ask how they can help. They’re always available, ready to swoop in and save the day when you want a recommendation, can’t find what you’re looking for, or need help with a return or past order. Consumers expect that same level of service online. According to The Sprout Social Index™ , consumers across age groups agree the most memorable thing a brand can do on social media is respond to customers.
Search Engine Land
JANUARY 9, 2024
Websites made with Google Business Profiles will be turned off in March. Customers attempting to visit your website will then be automatically redirected to your Business Profile until June 10. Beyond this date, visitors will encounter a “page not found” error, Google announced. Why we care. Businesses wanting to maintain their own website must create a new site using alternative tools, then update their Business Profile with the new site address before the deadline to ensure a smoot
Speaker: Kevin Burke, Founder & Managing Director at Digital One and AI & Automation Consultant
AI and automation are currently transforming the way sales and marketing teams operate. Generative AI crafts personalized outreach at scale, while conversational AI bots are engaging prospects in real time. Robotic process automation streamlines manual workflows by triggering tasks the moment a prospect takes a key action, and advanced AI analytics surface hidden patterns in the pipeline, improve forecasting, and help teams make data-driven decisions with confidence.
Aspiration Marketing
JANUARY 8, 2024
Whether you have a business website or a personal blog, attracting the right audience depends on your search engine ranking. Promoting your website through social media or email marketing won't cut it. To truly succeed, you need to prioritize your search engine ranking.
Social Media Examiner
JANUARY 9, 2024
Are you up to date on changes from TikTok? Wondering which recent TikTok updates are important to marketers and business owners? In this article, we explore TikTok changes that affect your marketing. #1: TikTok 2024 Trend Report TikTok identified three major “Trend Signals” that brands can leverage in their content strategy: Curiosity Peaked (people come […] The post TikTok Updates: Content Trends, Creator Tools, and More appeared first on Social Media Examiner.
Sprout Social
JANUARY 10, 2024
Getting complaints about your business never feels great. They can also severely impact your reputation. Given the potential fallout, it’s understandable why you might want to avoid complaints altogether, let alone respond to them. However, complaint management can also be a growth opportunity, providing insights to improve your products, services or customer experience.
Martech
JANUARY 9, 2024
The $100 billion creator economy is changing how brands collaborate with influencers across social media and niche communities. Today’s brands recognize the value of authenticity and targeted reach for online consumers. They’re embracing the demand for relatable content, the power of niche audiences and the unignorable effectiveness of influencer partnerships.
Speaker: Speakers:
Ever wonder what really makes B2B buyers tick? Spoiler alert: it’s not just logic. Join us for our next session of the B2B Growth Show, "Neuroscience of B2B Buyer Behavior: Strategies for Influencing Buyer Choices" with Grant C. Gooding, where science meets strategy. You'll get the insider scoop on how emotions secretly drive decisions and how you can tap into them to win buyers over.
Hootsuite
JANUARY 10, 2024
Forgive us for using a technical term, but it’s absolutely bananas how far AI has come in the past year. And while some people are worried that the robots are here to take our jobs, we’re convinced they’re here to help us do our jobs better —especially when it comes to AI marketing tools. If you are a small team or solopreneur wanting to scale your reach and analytics capability, AI marketing tools can be a game-changer.
Sales Force: CMO
JANUARY 11, 2024
With any email campaign, your goal is to reach your customer’s inbox with great content that resonates. But first you have to make sure your emails are actually reaching all those customers — and email authentication is a key step to make that happen. Soon, major email service providers (ESPs) Gmail and Yahoo are strengthening their domain authentication requirements.
Sprout Social
JANUARY 9, 2024
Regardless of size, most companies face the same challenges—tough competitors, and evolving customer and market demands. Add to these, workflow inefficiencies, data silos and rising costs, and there’s a growing need for tools that can help give you an edge. Enter AI analytics. According to The 2023 State of Social Media Report , 96% of business leaders agree that AI and machine learning (ML) can help companies significantly improve decision-making.
Martech
JANUARY 12, 2024
As we slide into 2024, B2B marketing leaders face new challenges: deals are harder to close, budgets are shrinking, and expectations are rising. It’s a challenge beyond being more efficient with limited resources. We must rethink what it means to be effective in marketing. Traditionally, aiming for something like a 20% improvement in activity or efficiency in marketing, especially during budget constraints, has been normal.
Speaker: Speakers:
Are you struggling to highlight your impact and showcase the results of your team’s marketing efforts? Do you find it challenging to build more effective campaigns that drive meaningful results? The key may lie in unlocking the power of marketing technology (martech)—but as a non-technical marketing leader, navigating this landscape can feel daunting.
Search Engine Land
JANUARY 10, 2024
As we kick off 2024, it’s time to rethink our SEO strategy. Rather than a complete overhaul, evaluating what’s working and what needs refinement will help you realign priorities. This article outlines key strategic aspects you must review, from high-level business considerations to the specific data, tools, content and technical elements that drive results.
Buffer Marketing
JANUARY 8, 2024
In November 2023, LinkedIn reached a huge milestone: it passed the one-billion-user mark. But only 1 percent of LinkedIn users actively publish content on the platform, meaning there’s still a lot of growth waiting to happen – and many potential followers to gather. I can personally attest to the power of focusing your creative efforts on LinkedIn, as my own account sits at over 11,000 followers as a result of consistent posting over the past 4 years.
Sprout Social
JANUARY 8, 2024
There’s social media management, then there’s social media management for government agencies. After all, who else can say their posts count as public record under the Freedom of Information Act (FOIA)? To maintain compliance with the law, government organizations must implement thorough social media archiving practices. It’s not the most exciting work, but it’s critical to protecting your agency from future risk.
Martech
JANUARY 11, 2024
When done right, email is an effective low-cost channel that speaks directly to the customer. In 2024, this channel will grow in importance as marketers deal with the deprecation of third-party cookies and other privacy challenges. Marketers will continue to refine their email strategies because the payoff can be substantial. A full 58% of consumers say they’re positively influenced by email about purchase decisions, according to a new survey of 1,000 consumers by media technology company Adlook
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Search Engine Land
JANUARY 12, 2024
Google Ads customer service has plummeted to an unacceptable all-time low, according to search marketers. From incorrect account suspensions to uncomfortable sales calls “aggressively” pushing automation to confusion over the platform’s own products, advertisers have told Search Engine Land that they are exasperated by the lack of help offered by their reps.
Calvyn Lee Blog
JANUARY 10, 2024
Creating a topical map for digital marketing niches, or for your Digital Marketing agency’s website is a strategic approach to organize content, improve user experience, and enhance search engine visibility. Follow these steps to build an effective topical map: 1. Define Your Niche and Audience: Clearly define the niche within digital marketing that your website will focus on.
Aspiration Marketing
JANUARY 9, 2024
Many businesses struggle to create case studies that truly resonate with readers and generate leads. The typical case study often reads like a self-promotional brochure, packed with jargon and lacking a compelling narrative. These dry, data-heavy documents fail to connect with potential customers on an emotional level, leaving them unimpressed and uninterested.
Martech
JANUARY 12, 2024
On the eve of the National Retail Federation’s annual convention, Google Cloud announced a slew of new AI-powered tools for retailers. They are designed to ease the rollout of chatbots and AI, improve search and create more personalized shopping experiences. There appears to be a significant need for improvement in all these areas. Only about one-third of consumers who have used virtual assistants are satisfied with them and nearly 20% don’t want to use them again, according to a new survey from
Speaker: Aja Bradley Kemp, Founder & Chief Experience Officer at Conversate Collective
In a world where every brand is vying for attention, how do you make your events stand out? ✨ From creative swag strategies to immersive brand experiences, the key lies in fostering real connections that inspire action and leave a lasting impression. Whether you're planning a large-scale conference or an exclusive executive gathering, this session will explore how to elevate event engagement, strengthen brand perception, and maximize ROI.
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