Martech

MAY 1, 2025

It’s not just for Millennials or Gen Z Gen Xers alone account for 1.5 What it can do is start a conversation, educate and build trust the things that move buyers through a long sales cycle. Educate Demo your product in action, showing real-world applications and benefits, not just features. Builds trust.

Gen Z 113

Gen Z B2C Transform Millennials 113

Hootsuite

FEBRUARY 27, 2025

25-34 is the largest age group on YouTube Unlike competing platforms like TikTok, whose user base skews heavily Gen Z , YouTube remains a popular platform for users across generations. Heres how to increase your YouTube subscribers and promote your YouTube channel. Source: Statista 10. YouTube U.S. YouTube U.S.

Gen Z 107

Gen Z User-Generated Marketers Marketing 107

Sprout Social

JULY 22, 2021

We surveyed 500 British and Irish consumers comprised of: Generation Z (survey respondents ages 18-23). Generation X (survey respondents ages 40-55). The score on Generation Z and social media. As the most tech-reliant group, Gen Z and social media are almost synonymous. Be transparent and authentic.

Gen Z 145

Gen Z Millennials User-Generated Entertainment 145

Hubspot Marketing

MARCH 26, 2025

In TikToks early days of mostly dance challenges and lip-syncing exchanges, Shola West , a Gen Z career advocate, speaker and educator, spotted a gap. They also promote a stronger sense of belonging and relatability. Dont be afraid to self-promote. Be adaptable. Closed mouths dont get fed, says Robinson.

Gen Z 103

Gen Z User-Generated eCommerce Promotion 103

Sprout Social

DECEMBER 12, 2024

Rather than promote its products, this approach builds camaraderie among the chronically online. The brand boasts 345 million followers on TikTok, YouTube and Instagram, the top platforms for Gen Z. Note: This method isnt reserved for Gen Z. CEO Carl Pei is the face of much of their content.

Gen Z 90

Gen Z Branding Retail Education 90

Sprout Social

MARCH 27, 2025

Hosting LinkedIn Live sessions with creators is another way to engage your audience through panel discussions, product demos or educational talks. TikTok TikTok is a go-to platform for brands looking to partner with creatorsespecially when they want to tap into Gen Z audiences and leverage short-form video.

Gen Z 96

Gen Z Affiliate Marketing Influencer Marketing User-Generated 96

Hubspot Marketing

DECEMBER 10, 2024

Sticking with the printed song lyrics keyword: businesses selling printed lyrics might promote the product as a gift for the paper anniversary. We earn a lot of traffic through their blog, products, and pages designed to educate or convert. Tip 2: Use landing pages to educate your audience.

SEO 130

SEO Gen Z Finance Transform 130

Sprout Social

NOVEMBER 26, 2024

By revealing brand connections upfront, consumers can make more educated choices, and influencers and brands can maintain credibility with their audiences. A third (33%) of Gen Z respondents said it makes them more likely to buy, while about a quarter (26%) of Baby Boomers are less likely to purchase after seeing the #ad label.

Gen Z 126

Gen Z Influencer Marketing Health Promotion 126

Hubspot Marketing

JANUARY 22, 2025

The main goal of organic marketing is to increase brand awareness and build a natural connection with your audience through educational or entertaining content. In fact, email marketing, in general, is. Airbnb: Email While still promotional, Airbnbs emails go for the soft sale. Besides HubSpot, of course.)

Gen Z 116

Gen Z Social Media Marketing User-Generated Inbound Marketing 116

Hubspot Marketing

NOVEMBER 29, 2023

Education marketing is the answer. Here, you can grow demand for your product, services, or institutions as more people choose online education. How do you develop your first education marketing campaign? In this guide, you’ll learn the fundamentals of education marketing. Table of Contents What is education marketing?

Education 119

Education eBook Gen Z Marketers 119

Sprout Social

MAY 12, 2025

In Q4 2024 alone, TikTok generated 186 million downloads from users globally. Per Sprout data, nearly two-thirds (63%) of Gen Z users consume news on TikTok. According to Statista , TikTok is more popular with Gen Z than other social networks. TikTok is expected to reach 35 billion users by 2029.

Gen Z 65

Gen Z Transform Fashion Food 65

Hootsuite

OCTOBER 18, 2024

Social media marketing is the practice of using social media platforms and tools to promote your business and connect with your audience. This might look like promoting your latest product drop, or simply jumping in on a trend that your audience is interested in. What is social media marketing? Psst: Need help getting started?

Social Media Marketing 114

Social Media Marketing Marketing Strategy Marketers Marketing 114

Hubspot Marketing

NOVEMBER 1, 2024

Influencer Marketing : Without retail or wholesale partners, having relevant influencers and creators promote your product can significantly impact how people perceive your brand. Community gives consumers something larger and deeper to promote and want to talk about. Share educational content to build trust.

Manufacturing 125

Manufacturing B2C Non-Profit eCommerce 125

Contently B2C

JUNE 30, 2016

“How do I talk to Gen Z?” “Gen Z isn’t anti-corporate or anti-brand,” she said. Based on new research , Goldman Sachs recently stated that “ Gen Z matters more than Millennials.” After all, being a social influencer and being part of Gen Z is often one and the same.

Gen Z 64

Gen Z Pharmaceutical Millennials User-Generated 64

Hootsuite

APRIL 22, 2025

Key takeaways Facebook marketing involves promoting your company on Facebook to build awareness for your products, grow an audience, and generate leads and sales. And dont let clickbait news headlines sway you: Gen Z and Millennials are using Facebook. Marketing on Facebook doesnt have to cost a lot, either.

Gen Z 92

Gen Z User-Generated Marketers Marketing 92

illumin

MARCH 6, 2025

How financial service brands, tax prep services, and agencies advertise Its important to know how firms and tax prep services in the industry are promoting their businesses to taxpayers. After all, they also need to market and promote their services! Are the Gen Z type of first-time tax filers who would likely resort to digital means?

Gen Z 85

Gen Z Whitepaper Thought Leadership Law 85

Sprout Social

APRIL 10, 2025

As they put it on their website , the hospital believes healthcare should extend to nutrition, health education and traditional medical care. In their creator partnerships , they educate their audience about unexpected stress-relieving techniques like cuddling cows (yes, you read that right).

Gen Z 73

Gen Z Pharmaceutical Health Millennials 73

Hubspot Marketing

JANUARY 19, 2024

Content creators are individuals who craft media to entertain or educate viewers. For example, Modern Millie's video shows viewers how to use a service called STAN, but she mentions early on in the video that she is not being paid to promote the service. However, not every creator crafts content to promote a brand or generate income.

Gen Z 135

Gen Z Influencer Marketing PR Promotion 135

Hubspot Marketing

JULY 28, 2020

Unsurprisingly, video content's current popularity is due in part to millennial and Gen Z consumers. Half of Gen Z and Millennials "don't know how they'd get through life without video.". Each new generation has watched more online video than the last. Younger generations are watching longer content.

Gen Z 145

Gen Z Millennials Entertainment Video Marketing 145

Hootsuite

OCTOBER 8, 2020

Bonus: Download a free guide that reveals the steps to create custom Snapchat geofilters and lenses, plus tips on how to use them to promote your business. General Snapchat statistics. Across the world, Snapchat remains a popular social media platform for both Millennials and Gen Z. Let’s get started. Source: Statista.

Social Media Marketing 145

Social Media Marketing Gen Z Millennials Marketers 145

Sprout Social

APRIL 28, 2025

Reddit’s users lean young, making it a great social network to reach Gen Z and younger millennials. Because of this, they’re invested in authentic discussions and are skeptical of promotional language and overt marketing. Center your strategies on education and transparency over in-your-face promotion.

Branding 80

Branding Gen Z Pharmaceutical Health 80

Hubspot Marketing

APRIL 8, 2025

Reddit ) Reddit users skew younger, with Millennials and Gen Z making up the majority, at 43.3% Ecommerce & Retail, Education, Marketing & Advertising, and Finance & Investing rounded out the top seven. More importantly, the best reviews are organic and not overly promotional. Irrelevant or generic content.

Gen Z 103

Gen Z Copywriting Real Estate Marketers 103

Hubspot Marketing

APRIL 8, 2025

Reddit ) Reddit users skew younger, with Millennials and Gen Z making up the majority, at 43.3% Ecommerce & Retail, Education, Marketing & Advertising, and Finance & Investing rounded out the top seven. More importantly, the best reviews are organic and not overly promotional. Irrelevant or generic content.

Gen Z 103

Gen Z Copywriting Real Estate Marketers 103

Martech

APRIL 5, 2022

60% of consumers find the topic of diversity and inclusion to be important – Highest among parents with kids 2-12 (78%), African-Americans (80%), and younger generations (76% of Gen Z and 72% of millennials compared to just 46% of boomers). Audience acquisition and loyalty. McKinsey ). Why we care. “If

Gen Z 122

Gen Z Millennials Customer Acquisition Advertisers 122

Hubspot Marketing

MAY 28, 2025

Ecommerce video marketing is the use of videos to promote products, boost online sales, and engage customers on ecommerce platforms and social media. Enhances Customer Trust Our research proves that every generation from Gen Z to X likes and trusts video more than anything else on social media. Of course not.

eCommerce 103

eCommerce Shoppers Marketers Marketing 103

Hubspot Marketing

DECEMBER 12, 2024

Digital content can also be cross-posted or promoted to multiple platforms with just the push of a button. Social media is actually the preferred product discovery channel for Gen Z, millennials, and boomers, and its also where they go to consume content. This just cant be done as efficiently with analog content.

Tentpole 110

Tentpole Gen Z Thought Leadership User-Generated 110

Hubspot Marketing

FEBRUARY 25, 2025

Right behind them is Gen Z. social responsibility) User-generated content. Middle of the Funnel (Consideration Stage) At the middle of the funnel (MOFU), leads are evaluating different vendors, comparing solutions, and seeking educational content. Creating content that reflects your brands values (e.g.,

Transform 86

Transform Marketers Marketing Gen Z 86

Hubspot Marketing

OCTOBER 3, 2022

General Creator Economy Stats. Creators are most likely to be young (63% Gen Z) and female (48%). The top types of creators are educational creators, bloggers, coaches, writers, and artists. The most common types of content marketers hire creators to make are educational content, unboxing or reveals, and testimonials.

Gen Z 144

Gen Z Influencer Marketing Education Marketers 144

Sprout Social

MAY 9, 2024

Our report shows only 35% of Gen Z consumers rank authenticity as a top trait they care about when it comes to influencers. While older generations, like Millennials, seek out influencers who align with their personal values, younger consumers are more discerning. Each sector has its strengths and challenges.

Influencer Marketing 131

Influencer Marketing Market Trends Gen Z Fashion 131

Neil Patel

MARCH 22, 2021

Dispo is geared towards millennials and Gen Z, so we’re talking users aged 6 to 40. Gen Z craves authenticity and the raw, unfiltered look. Retro tech like polaroids is popular again among Gen Z and millennials alike. You can’t use Dispo to advertise the same way you promote on other apps. The upshot?

Gen Z 131

Gen Z Millennials User-Generated Inbound Marketing 131

Hubspot Marketing

OCTOBER 27, 2023

Social Commerce Stats for 2023 General Social Commerce Stats Social Commerce Stats by Demographic Social Commerce Purchasing Stats Social Commerce Stats by Platform Social Commerce Stats for Business General Social Commerce Stats 27% of consumers prefer to discover new products through social media over any other channel.

Gen Z 126

Gen Z Millennials eCommerce Social Media Marketing 126

Neil Patel

MARCH 22, 2021

Rather than promoting your products, you can instead choose a charity and encourage your viewers to donate during the show. For instance, some demographics, like Gen Z , are more responsive to social media marketing. For example, if it’s highly educational content, invite other industry leaders to chat with you.

Gen Z 133

Gen Z Branding User-Generated Social Media Marketing 133

Sprout Social

MARCH 26, 2025

Charities like the RSPCA are using Facebook to share animal welfare information and promote adoptions. Tech giants like BT and Vodafone use LinkedIn to showcase their innovative projects, promote company culture and recruit skilled professionals. They also use it to promote their various programs and services. Tuesday : 56 p.m.

Entertainment 89

Entertainment Gen Z Millennials User-Generated 89

Hubspot Marketing

AUGUST 12, 2022

Green marketing focuses on strategies that promote environmental awareness and protection. Many believe it only matters to Gen-Z but recent research suggests this is a cross-generational concern. How much revenue they have or will generate in any given period is usually the biggest indicator of success.

Gen Z 144

Gen Z Education Marketers Marketing 144

Hubspot Marketing

NOVEMBER 21, 2022

We're providing them financial value, distributing their show across our brand channels — we're cross-promoting their show across our podcast network.". Gen Z is becoming a growing generation within the creator economy. We're investing in podcasters right now.

Gen Z 103

Gen Z Millennials Inbound Marketing Entertainment 103

Sprout Social

NOVEMBER 7, 2022

Posting on the channels they use most frequently is the best way to ensure they see your holiday promotions. Share images and Reels of your products on the app to promote your holiday offers. Gen Z uses TikTok as their preferred search engine. Use social to promote your in-person and virtual events.

Gen Z 133

Gen Z Retail Marketers Marketing 133

SocialPilot

APRIL 17, 2025

Stories are also perfect for limited-time sales and promotions. Most recently, weve seen the arrival of Instagram Reels to make Insta more compelling for the younger Gen Z users who seem to prefer tools like TikTok. Start Your 14-day Trial Stay on Top of Evolving Trends Instagram is constantly changing.

User-Generated 93

User-Generated Gen Z Entertainment Education 93